By Integrated Marketing Platform | October 01, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
3 essential pillars for your 2020 inbound marketing strategy
Inbound marketing is a bit of an all-encompassing term that refers to attracting people to your business, holding their attention, and encouraging and enabling further patronage. Your inbound marketing strategy is part of the larger overall goal of not only attracting new customers, but providing existing customers with help, guidance, and support in order to give the highest quality experience to current and future consumers. Full Story: KnowTechie
Facebook’s Policy Changes Stand to Impact Your Community’s Digital Marketing Strategy
Facebook advertising has long been a cornerstone of digital marketing strategies across a range of industries. Where else can strategists enjoy seamless access to millions of users, many of whom might be searching for their next apartment home? From showcasing products to publicizing team culture, it’s little wonder why Facebook is utilized for sales and branding efforts, which are delivered straight to the screens of 7 in 10 American adults. Full Story: MultifamilyBiz.com
4 ways marketing chiefs can influence innovation
Chief marketing officers may not typically be looked to as leaders of their organizations’ innovation strategies, but they must still be involved in the process, according to Ana Andjelic, PhD, a brand strategist. Full Story: Becker’s Hospital Review
5 strategies for marketing a successful event
The onset of technology has impacted the way in which an event is planned, managed and promoted. Event marketers have a definitive start and endpoint which makes it easier to use resources of data and technology in quantifying success of an event. Events are an important way to give your company a face and a voice and personalize it for your target audience. Full Story: BW Businessworld
What can video marketing can do for you and your business?
As social media continues to be one of the most commonly utilized means to market your company online, it’s important to understand how to maximize your social media content to engage with your audience. Full Story: Mortgage Professional America
Digital Marketing Trends in 2020
Digital marketing is continually progressing, and 2020 will bring several new digital marketing trends. When it comes to your marketing strategy, you want to make sure that your efforts are effective, that your approach is innovative, and that you are always employing the latest technology. If not, you run the risk of being surpassed by your competitors. Read up on these upcoming trends in the world of digital marketing: Full Story: Miami’s Community Newspapers
5 sentences that show entrepreneurship might not be for you
Anyone in business is familiar with the glory that accompanies building successful companies. However, you also know how much work goes into getting to that point, something someone on the outside might not comprehend. Full Story: Business Insider
Taking the Sales Approach to Marketing
During my recent “thought leadership” presentation for Women In Revenue, I was able to hone in on how my Sales background helped me challenge the status quo of Marketing. Specifically, I unearthed my successes, failures, and lessons along the road to CMO, which gave me some unique insight. Full Story: MarTech Series
SOCIAL MEDIA
Why Social Selling is the Future of Sales
Selling has changed drastically in the last few years. Gone are the days of using only the phone and email to reach out to prospective clients. With digital media creating a shift in the buyer’s journey, more salespeople are using social selling to cultivate new relationships. Full Story: Business.com
Social Media Aggregation and It’s Importance
Social Media Aggregation is a process by which you can collect posts or content from different social platforms and combine them into a single form or feed. You can then present this feed to any website or anywhere else you want. It can easily be done with some web tools. For instance, if you have organized an event or function, then people might start posting stuff related to that occasion on their social media handles on different platforms, but the thing is how to find them and use them as a combined source or set to showcase your event. Full Story: Promotion World
This Facebook Ads Strategist Answers the 3 Commonly Asked Questions
Most marketers today understand that social media advertising is a critical component of the marketing mix, but sites like Facebook and Instagram can be intimidating for individuals who aren’t especially social media savvy. In order to get a clearer picture of optimal social media ad strategy, I reached out to Chris Chung to get his insights on some of the most common questions that get asked about advertising on Facebook. Full Story: Entrepreneur
5 Ways To Make More Online Sales From Your Website
Today’s entrepreneurs have more avenues than ever before to generate sales. Countless brands and individuals have found success selling on platforms like Amazon, Etsy, eBay, across social media and otherwise. But many of the most successful brands know that when done right, your own website can become the best channel for driving online revenue. Full Story: Forbes
SEARCH ENGINE
Can SEO Have a Negative Effect?
A few months ago I challenged myself to rank pages without using the keyword phrase in the title tag. After some experimentation I got it to work. In a recent Webmaster Hangout, Google’s John Mueller stated that overdoing the keyword phrase can cause Google to become wary of a web page. Is it possible that adding keywords to title tag, H1. etc. could work against you? Full Story: Search Engine Journal
Designing a B2B content strategy to grab more traffic—and sales
Savvy B2B ecommerce sellers are well aware that good content can be the factor that separates their site from a competitor’s and helps complete a sale. But content is also a key factor in determining how prospective buyers even find a site, due to the process of search engine optimization (SEO). Full Story: DigitalCommerce360
Top 5 Strategies to Improve Local Search Visibility
In the latest Google update regarding local listings, it was made evident that the competition for webmasters to be featured in the listings will become harder than ever. The unfortunate thing is, there is no simple way to get featured. The only resort for businesses is to rely on excellent local SEO performance to get more online visibility. Full Story: Living Gossip
Small Business SEO: 5 things you can do to improve it for your business
If you’re running a local retail or service business, you want to make sure consumers, particularly in your locale, can actually find you. To get in the game, competitive businesses already know they need to have an available, informative and attractive website to market their wares. But potential cutomers need to be able to find that webiste online via their search engine of choice. To get those local customers in the door, local businesses must adopt local small business SEO (Search Engine Optimization) techniques. Full Story: Communities Digital News
MOBILE MARKETING
Uber tests feature to enable in-app audio recording when you feel unsafe
Uber appears to be testing a feature that would enable riders to record audio using their smartphones and send it to Uber if they feel uncomfortable during their journey. The feature is likely a response to the widespread criticism the app has received for its approach to dealing assault complaints and its reported subsequent failure to refer complaints the police. Full Story: Mobile Marketing Magazine
How do you make a honey badger care? Strategies for advertising to Gen Z
Gen Z consumers are changing the landscape of marketing, and brands that don’t adapt will get left behind. Here’s how you can change your campaign accordingly – and an example of a surprising, fun, advertising campaign from a global giant. Full Story: Mobile Marketing Magazine
5 reasons why you should never forget to A/B test
In fast-paced CRM teams, it’s easy to feel the pressure when it comes to rolling out highly personalised and engaging campaigns globally, across email, SMS, push notifications, in-app messages, web messages (the list goes on…). It’s also incredibly easy to lose focus on those ever-important business objectives, especially with so much change at play. Full Story: Customer Think
How to change your YouTube language on a computer or mobile device
Whether you’re looking for recipe demonstrations, music videos, or even updates from your favorite vloggers, YouTube has something for everyone — no matter where you’re from or what language you speak. Full Story: Business Insider
DIGITAL SIGNAGE/ SCREEN MEDIA
OOH Data Partnership Finds New Ways To Connect Online, Offline Campaigns
Digital out-of-home (DOOH) media buyers may now have a way to track campaign success for dwell times, app downloads and more. Kochava, which provides real-time data for mobile and connected devices, has announced a partnership with consumer insights and measurement company Cuebiq to improve attribution for out-of-home advertising. Full Story: Mediapost
Diving Into Data: Fantasy Sports, Digital Signage, and Tariffs
Our primary topic today will be the ongoing economic impact of the tariff trade war with China and how a handful of critical data points show that it has impacted both nations. Many people know that this topic has been a hot-button issue for months, but few understand the economic indicators that are being impacted by those activities. Full Story: MarketScale Industries
EMAIL MARKETING
45% of Email Marketers Struggle for Inbox Attention
The 2019 State of Email Marketing report reveals email is the most effective and widely used marketing channel available today. However, getting inbox attention still remains the biggest challenge for an email marketing campaign. Full Story: Small Business Trends
Consumer Inaction: How To Use It For Improving Your Email Marketing Campaign
An effective way to get better results in an email marketing campaign is through segmentation. Today more than ever, and thanks to automation tools, it’s easier to segment mailing lists and send specific messages to people based on demographic, psychographic and behavioral data. Full Story: Arizona Daily Register
E-COMMERCE
8 blunders that every e-commerce startup needs to avoid
A startup is no longer just a business concept, but a global cult as aspiring entrepreneurs across the world are more than eager to jump into the bandwagon. But everything about launching a new business is not as exciting as it appears. Full Story: e27
The rapid development of e-commerce – what can we expect?
In the past 100 years the number of shops in the UK has steadily been decreasing, reducing from 950,000 in 1920 to less that 300,000 as of 1997. Despite the fact the bricks and mortar shops have been on a decline, in line with the death of the high street, a new generation of shopping has begun to develop itself — e-commerce. From home delivery shopping, to ordering a meal without even having to speak to someone, the digital world is transforming the human experience. Full Story: ITProPortal
PUBLIC RELATIONS
Use public relations to tell your property’s story
Marketing and paid advertising are the traditional tools agents reach for when promoting a new listing. But the possibilities presented by public relations — for the right property with the right story — are impressive. Principal Broker Scott Carvill of Carvill Sotheby’s International Realty, on the island of Oahu in Hawaii, has first-hand experience in leveraging media coverage to generate interest in exceptional homes. Full Story: Inman
Why and how PR pros should embrace artificial intelligence
Artificial intelligence (AI) is finding its way into customer service, online search and even the crafting of articles. All this gives rise to a new phenomenon for communicators: “content intelligence.” Brandon Andersen, chief strategist at Ceralytics, defines it as “the science of identifying and predicting the content topics and themes that provide the most value to your audiences. It answers the question, ‘What content should I write?’” Full Story: PR Daily
MARKET RESEARCH
Why Flexibility is The Key to Success in Market Research
The business landscape, as we know, it is changing rapidly. Our customer bases are getting more extensive, our operating hours longer, and our business focuses broader. With technology and innovation continually moving the goalposts, it is imperative that companies can adapt to keep customers happy, employees engaged, and the competition at bay. Full Story: MarTech Advisor
Four Ways to Improve Your Facebook Video Marketing
Even though Facebook has moved away from being the cool, young kids’ platform and more towards a mature, adult audience, it’s power as a social media platform is still undeniable. While video sharing sites like YouTube and Tik-Tok are dominating the younger audience, Facebook video marketing still commands attention as a form of promising video content sharing. Full Story: AiThority
WEB DEVELOPMENT
Tips on Good Web Design and Development
With the advent of the Internet technology, the fact that more and more businesses have grasped the spirit of doing business online is beyond debate. The biggest challenge that most of these businesses face, however, is creating stunning web sites that can expose their businesses to a wider market. Therefore, it is imperative that you do some research about effective web design before designing a website for your business. Here are some basic tips on how to go about doing stunning web development and design for your site. Full Story: TechBullion
How to boost usability of a WordPress website
It is a small world, but the digital world is even smaller. Therefore, it is important to safeguard your brand’s reputation as a single miss from your end can affect your brand’s identity completely. One of the places where you have to keep your brand’s identity in mind is your website and blog. It is your brand in the virtual world. It is your window to getting more opportunities. Therefore, it is essential to ensure that your website is usable and is easy for your target audience to use it. Full Story: thepolicytimes.com
MARKETING AUTOMATION
The Key Elements of a Successful Intent Data Strategy
As with any new technology investment, marketing and sales teams need to show wins, quickly. Deploying third-party intent data can seem particularly challenging, because intent data has such a wide range of use cases that can affect numerous systems and workflows. This can leave some teams feeling overwhelmed or unsure as to how best to get started. But don’t let this deter you. Having a sound strategy in place before deploying intent data can ensure a quick, smooth path to success. Full Story: CMSWire
How to Keep Up With Customer Expectations
Not too long ago, there was a time when people had to actually pick up the phone and dial customer service to speak with a support representative, but that era is long gone. Today, we live in an age of near-immediate gratification in which we’re bombarded with hundreds of brand messages and advertisements during more than 11 hours of staring at our screens per day. Full Story: Entrepreneur
ANALYTICS & BUSINESS INTELLIGENCE
Use of Business Intelligence Tools in Understanding Consumers’ Behavior Boosts Crowd Analytics
The growing demand for business intelligence solutions in enterprises has offered robust impetus on the crowd analytics market. The adoption is rising in small and medium (SMEs) in developing economies. Adoption of smart video systems to monitor increasing security threats has also reinforced the proposition of crowd analytics. Spikes in investments in analytics tools and solutions have also boosted the demand for crowd analytics. Full Story: TMR Research Blog
Mindset Matters: Developing Strategies And Tactics A Healthier And More Productive Workforce
The world of work of the 21st century is changing at a rapid pace. The digital economy is in a constant mode of reinvention making it harder from both the C-level executives to the average employee to keep up with this constant momentum adding new pressures that make navigating this environment more strenuous. Full Story: Forbes
BRANDING AND DESIGN
5 Key components to building a successful brand and business online
In today’s business-savvy world, it has become vital for ventures and brands to set themselves apart from their competition. Businesses nowadays face a daunting task of presenting themselves in the virtual world in such a way that they attract more customers. Creating brand awareness and doing so in a way that it not only attracts customers but also builds a pool of prospective clients is the crux of running a business online. Full Story: TechGenyz
Digital Marketing is the Foundation of Your Brand
The scope of information in the various answers I found made my head swim, but I quickly deduced that digital marketing was a constantly expanding collection of methods to deliver branding messages. To put it simply: Digital marketing is a way to build your brand online and help your ideal customers understand who you are, what you stand for, and why they should learn more about you. Full Story: Business 2 Community
VOICE STRATEGIES
Why brands need to build their Voice assets
Just when brands thought they had mastered weaving strategies around digital innovations, comes the next marketing medium – Voice. It has now been established that voice tech is the next big disruptor, the next big digital trend. However, as brands scurry around to find ways to connect to consumers using voice there is still ambiguity about how to best use the technology. Full Story: Exchange4Media
Sony patent shows PS5 could have a Siri-like voice assistant for in-game help
Ever wish Siri could tell you how to beat the freaky monster you’re staring down in a video game? She’ll probably tell you something about what restaurants are open nearby if you try to ask her. But a recently published patent from Sony outlines a voice assistant system that could link directly into the game, your console (probably a PS5, let’s be honest), and your phone to give you tips as you need them. Full Story: GamesRadar