By Integrated Marketing Platform | October 10, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Word-of-Mouth Marketing Strategy: How to Scale With Technology
A good word-of-mouth marketing strategy has the opportunity to deliver something that resonates with your brand and customers, remains evergreen, and grows more valuable over time. There are certainly plenty of options available to marketers when developing a digital marketing strategy, but none of these options are as powerful and effective as word-of-mouth. Full Story: Business 2 Community
A Seven-Step Guide to Creating a Successful Marketing Plan
And what is a marketing plan? It’s “a comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame…. The marketing plan shows the step or actions that will be utilized in order to achieve the plan goals.” (Wikipedia) Full Story: MarketingProfs
6 Tips to Help Solve Today’s Real-Time Marketing Challenges
How can marketers tackle the challenges of real-time marketing? They need to be organized, quick and prepared for multiple outcomes, according to Brock Murray, COO of seoplus+, a digital marketing agency. “If a client doesn’t like an idea, don’t be hurt by it — have another one ready,” Murray said. Full Story: CMSWire
INTEGRATING AI IN YOUR MARKETING STRATEGY: SIX STEPS
Implementing AI in a marketing strategy is becoming the new standard. In fact, 70 percent of business leaders expect marketing AI to be critical for the future success of their businesses. In addition,69 percent of early adopters have seen moderate-to-significant value as a direct result of AI’s implementation. Full Story: Chief Marketer
4 Actionable Ideas for a Data-Driven Digital Marketing Strategy
You don’t want to make misguided decisions based purely on intuition or gut feel. You’ll end up doing lots of trial and error, costing you time and money, in the process. That’s going to be bad for your ROI (return on investment)! Full Story: Influencive
12 Tactics To Ramp Up Your Holiday Marketing During The Fall Season
Most commercial enterprises consider October the official start of the holiday season. Both Halloween and Christmas offer great opportunities for businesses to start the wheels of industry turning on their marketing endeavors. Full Story: Forbes
How to Improve Your Marketing with a “Take One” Box
Most business people employee a market-led approach to marketing and have sales literature, usually in the form of a brochure or coupons. Many mail them to potential customers only to have them never read and thrown out with the junk mail. To realize an excellent return from your sales literature, use a “Take One” box instead. Full Story: Business 2 Community
WHAT CONTENT MARKETERS USE TO CREATE MEDIA YOU ACTUALLY CARE ABOUT
Content’s a funny thing. Writers often chafe at the word for its almost Orwellian lack of descriptiveness. Add a hashtag, and #content doubles as an ironic acknowledgment of the online impulse toward eternal passive consumption. Infinite scrolls calls for infinite output. Full Story: Built In
SOCIAL MEDIA
4 Benefits of Using Social Media to Grow Your Small Business
Business owners have a wide range of marketing tools at their disposal. After examining numerous studies and data from real companies, it’s evident that social media marketing is one of the most effective ways to grow your small business. Full Story: Business.com
Why Building A Strong Social Media Community Will Accelerate Your Business
The National Association of Realtors (NAR) notes that there are about 1.3 million Realtors currently active within the industry. This number spikes when considering those real estate professionals who aren’t members of NAR. It is an industry with thousands of professionals whose work touches the lives of millions of Americans. Full Story: Forbes
5 Things To Check If Someone Is Being Real On Social Media
Are you fed up of all the fake hype on social media? I promise you that 99% of it isn’t real. I often see behind the scenes and the curated perfection is just that – the best bits – the highlight reel. So if you find yourself comparing, or even believing it’s real; just remember it’s an edited selection. Full Story: Thrive Global
Globally, there are over 2.4 billion Facebook users, 1.5 billion active users on WhatsApp, 1 billion on Instagram, 250 million monthly active users on LinkedIn and a little over 320 million on Twitter. 18 million Ugandans have access to the internet; with 60 per cent being able to access Facebook daily while 12 per cent, 3 per cent and 1 per cent access Twitter, YouTube and Instagram with the same regularity. Based on these statistics, Uganda provides immense opportunities for Small and Medium Businesses. Full Story: Daily Monitor
SEARCH ENGINE
7 ways to use SEO and PPC together
While earned, owned, and paid media are all important to digital strategy, PPC and SEO touch all levels of the digital marketing trifecta. Paid media is the best way to promote your brand and message to your target audience. Good SEO and content strategies are the most controllable elements of your digital marketing strategy. Full Story: Search Engine Land
How to Do Local SEO During the Holidays
We’ve all got our favorite holidays scattered throughout the year. I know plenty of people who begin planning their next Halloween costumes on November 1. Others wait all year for Black Friday to roll around to mark the beginning of the Christmas shopping season. When it comes to local SEO around the holidays, that word “season” is paramount. Full Story: Search Engine Journal
If Google says H1s don’t matter for rankings, why should you use them? Here’s why
“Our systems aren’t too picky and we’ll try to work with the HTML as we find it — be it one H1 heading, multiple H1 headings or just styled pieces of text without semantic HTML at all,” Mueller said. Full Story: Search Engine Land
Top 10 Next-Generation CMS Features to Maximize SEO & Revenue
Whether you have a hotel website, retail store page, restaurant website, auto dealer site, banking site, healthcare site or corporate site – there are key elements you can leverage to drive more organic traffic. Join our next live webinar on Wednesday, October 9 at 2 p.m. ET and discover how key features in your content management system (CMS) can help maximize your website’s revenue for next-generation SEO, mobile technology, and voice search. Full Story: Search Engine Journal
MOBILE MARKETING
Most Effective Messaging and CRM Campaigns
For the fiscal year 2018, the Sprint Handset Insurance Business was expected to decline by 5 per cent, due to a higher digital mix (lower sales rates) and a tired traditional brand. To reverse the decline, Sprint launched Sprint Complete and transformed the core proposition of an insurance offering, from a rare but significant negative event-based product to a positive one. Full Story: Mobile Marketing Magazine
9 critical questions about Microsoft’s first Android phone
Didja hear about this? Microsoft is making its own Android phone. Let me rephrase that: Microsoft, the once-mortal-nemesis of Google, is building a phone running Google’s operating system. Microsoft, the tech giant that tried and failed to claim its piece of the mobile ecosystem pie with Windows Mobile, is now staking its mobile future entirely on its competitor’s platform. Full Story: Computerworld
Using AI for Mobile App Development
Today, Artificial Intelligence and Machine Learning are seen as part of the everyday life of large organizations in various fields. The rapid pace of AI development – achievements in unmanned aerial vehicles, the ability to beat humans at chess and poker, automated customer service and analytical systems – shows that AI is a revolutionary technology designed to change the way people use devices and conduct business. Full Story: AiThority
Here’s How Mobile App Reviews Affect Business Revenue
There’s no denying the fact that today online reviews play a vital role, especially when it comes to digital services and products. The same is the case with web and mobile apps as well. Full Story: What Mobile
DIGITAL SIGNAGE/ SCREEN MEDIA
3 lessons on better utilizing digital signage
Digital signage is a well-known tool, but it is still highly complex and often difficult to manage. There are many moving parts with digital signage, and consistently managing and maintaining those parts can be a major hassle. Full Story: Digital Signage Today
Who Is Managing Your Digital Signage Network?
In order for your digital signage implementation to be successful, you need a team or team member to fully “own” the project. If there is no clear ownership from day one, your digital signage efforts will fail, which means little to no ROI or ROO. Full Story: Digital Signage Today
EMAIL MARKETING
Getting the big picture for the future of email
This month I’m going to deviate from my regular series and talk up the new Periodic Table of Email that Marketing Land just released. After being in the email business for 20 years, I can recognize the effort and organization needed to put this grand data visualization together. I give total props to the Marketing Land team for the work and the value it will bring to our industry. Full Story: Marketing Land
7 Email Marketing Designs You Should Watch Out For
Outstanding email marketing designs have long been an integral part of marketing campaigns—like with Amazon, Nintendo, Spotify, Netflix. These companies are known for their emails that we can actually decipher the best email practices with their own campaigns. We all know that directing people to open your emails is not easy. Full Story: Business 2 Community
E-COMMERCE
AI (Artificial Intelligence) is on the rise, finding its way into every nook and cranny, making everything along the way easier for everybody who’s implementing it, but what is AI? We may all know AI as primarily a source of evil thanks to films like The Terminator and IRobot, but the reality is, that it’s much less terrifying. AI uses principles of deep learning, machine learning, and predictive analytics while interacting with big data (more on this in a moment) to find adaptive solutions. Full Story: Business 2 Community
How to Negotiate an Ecommerce 3PL Contract in 9 Steps
While partnering with a third-party logistics company or 3PL isn’t right for everyone, multichannel companies have often found them to be comparably priced to internal ecommerce fulfillment, with quality services. They allow you to avoid capital investment in facilities and systems, and can provide a faster route to shorten transit times and lower shipping costs. Full Story: Multichannel Merchant
PUBLIC RELATIONS
Too often I see brands stumble out of the gate when it’s time to launch an ad campaign. From cultural missteps to bad timing, brands sometimes get in their own way. To help maximize the most important moment of a campaign launch, here are seven simple steps to kick off a successful PR effort around an ad campaign. Full Story: PR News – For Smart Communicators
When Brands Find Themselves In A Bind: A Lesson In PR From Gucci
The most recent Milan Fashion Week brought with it a large helping of controversy along with a series of valuable brand lessons from none other than the ever-provocative Gucci. Following two notable fashion faux pas—this February, Gucci stopped selling a balaclava sweater that seemed to make a troubling reference to blackface, and in May they faced a social media backlash for a turban that critics said appropriated the Sikh religion. Full Story: Forbes
MARKET RESEARCH
Data Management System Market Research Report
Data Management System Market reports provides a comprehensive overview of the global market size and share. Data Management System market data reports also provide a 5 year pre-historic and forecast for the sector and include data on socio-economic data of global. Full Story: Real Viewpoint
How Comedy Can Drive Innovation More Than Market Research
When Courtney Bickert told me that she uses comedy to drive social innovation – and did so to address major international issues at the German Marshall Fund and the UN Foundation – I was skeptical but intrigued. Full Story: Forbes
WEB DEVELOPMENT
How to Choose the Right Backend Technology Stack for Your Web App
Congratulations! However, this is just the beginning of a long journey, and soon you’ll need to make numerous significant decisions. Choosing the backend technology behind the app would be the first and the most important, as the backend is responsible for how the site works, updates, and changes. Full Story: G2 (blog)
Top 5 CSS Frameworks For Web Developers
CSS frameworks help web developers create functional and attractive websites and applications with less work. Car designers don’t reinvent the wheel every time they design a new car. In fact, many of the parts are likely purchased from third-party vendors. The same is true for developers. These five frameworks can help you get to that ideal end result sooner. Full Story: HostReview.com
MARKETING AUTOMATION
TOP 10 ARTIFICIAL INTELLIGENCE SOFTWARE OF 2019
Artificial intelligence (AI) is turning into a staple of all business software, regardless of whether customers know about it or not. Frequently, AI and machine learning abilities are installed inside applications and furnish clients with functionality, for example, automation or predictive capabilities. These smart applications make the procedures and tasks led by organizations and workers easier and simpler with the assistance of AI, yet it is critical to separate between devices that are AI-empowered and those that help create intelligent applications. Full Story: Analytics Insight
Few people are more aware of this than customer service representatives, who are tasked with approaching each conversation with energy and compassion — whether it’s their first call of the day or their 60th. It’s their job to make even the most difficult customer feel understood and respected while still providing them accurate information. Oftentimes that’s a tall order, resulting in frustration on both ends of the call. Full Story: Entrepreneur
ANALYTICS & BUSINESS INTELLIGENCE
The Future of Business Intelligence: Invisible Analytics and Embedded Insights
The best analytics are invisible. Now, there’s a whole industry devoted to creating compelling visualizations meant to take complex, dynamically unfolding events and making them instantly comprehensible and insightful. These visualizations are beautiful but, alas, they represent a creative workaround for technology’s inability to deliver what we really want – an answer, right when we need it. Full Story: MarTech Series
Why Business Analytics Is Only One Part of Data Driven Decision Making
Though you might not be keeping track of all of it, your business is generating tons of data on a daily basis. And when utilized properly, some of that data can tell you a lot and help clarify what aspects of the business are successful and what needs to be changed. Full Story: The Future of Things
BRANDING AND DESIGN
The value of branding: 9 tips for procurement to create a strong brand, improve its standing
Procurement has always been a value provider, not just a cost-cutter. It is unfortunate that in the past it has been looked at so negatively, with such a narrow view. Perhaps this was because the procurement environment was heavily focused on negotiating prices. It did not focus so much on people or assets. The bottom line was always price and value. Full Story: Spend Matters
You may have stumbled across various large companies having exchanges with one another on social media platforms and wondered what they’re up to. The short answer is that they’re building their brand voice. Full Story: Forbes
VOICE STRATEGIES
Everything You Can Do With Google Assistant on a Chromebook
Google Assistant is spreading into more and more devices—you might be familiar with it from your smartphone, or your smart speaker, or your smart display, but it’s also arriving on more and more chromebooks, too. Full Story: Gizmodo
Alexa, are marketers obsessed with innovation?
I get a weekly email from Amazon Echo that somehow reminds me of Brexit. It includes a rambling list of commands you might try giving your smart speaker. We get the interfaces we deserve. I might scoff, but the appeal of smart speakers is real. And like Brexit it’s about taking back control. Full Story: Marketing Week