By Integrated Marketing Platform | October 14, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Which Marketing Tasks Are the Easiest to Outsource?
Time is money. As your business grows and demands more of your time, you’ll need to decide what to continue handling yourself, what to hire a staff person for, and what to outsource. Every team has strengths and weaknesses, and in order to be effective, you need to recognize what you are best at, and what can be done more effectively by someone else. Full Story: Business 2 Community
Online content marketing: Future trends & risks
With online content on mobile phones increasing, most Indian viewers consume content during the traditional office hours of 10 am – 6 pm. Indians spend more than 70 minutes per day on online video platforms, with a consumption frequency of 12.5 times a week or more than once a day. Full Story: Exchange4Media
B2B Video Marketing: A Strategy for Lead Generation
Video marketing is booming. It’s no longer news. Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). Other recent reports claim a 17% leap in video content usage in 2018, with the average person watching more than 90 minutes of online video every day. In the same report, 85% of surveyed consumers said they would like to see more videos from brands. Full Story: Business 2 Community
This Growth Hacking Training Can Help Your Business Take Off
The internet is ripe with opportunities for businesses of all sizes, but with all that opportunity comes considerable competition. To stand out from the pack, businesses turn to growth hackers, specialized marketers who know how to optimize traffic on your webpages and enhance your brand’s recognition. Full Story: Entrepreneur
Things Your Video Marketing Strategy Must Include
You need every edge and tool you can find to beat out the competition. This means redefining your marketing strategy to get your products or services in the hands of your customers. And one of the most popular and interesting strategies today is video marketing. Full Story: Business 2 Community
Measuring the Impact of Your Content Marketing Strategy
There’s a tendency for people to see content as something of a necessity – something that has to be done, that can be done by anyone, and that doesn’t operate within the same kind of rigorous parameters that can be applied to other forms of digital marketing. Full Story: Coast Digital
Influencer Marketing Strategy Is Changing: How to Adapt
Influencer marketing strategy, although being fairly new to the B2B marketing mix, has changed a lot since its first use, particularly in the B2B space. What’s different in the B2B marketing strategy? How can you use it to its best advantage in your own strategy? Full Story: Business 2 Community
3 Tips for Recycling Content as Part of Your Marketing Strategy
Most businesses create marketing content, spend countless hours and thousands of dollars on different resources to build and share the most compelling content possible. According to famous analytics expert and digital marketing entrepreneur, Neil Patel (eMarketer), 60% of marketers create at least one piece of content each day and most of the time, the material is particularly developed for a single meeting. You plan, write, produce, design, and then distribute it only once, never to be used or opened again. Don’t waste the content you’ve invested so much in – recycle it! Full Story: EContent
SOCIAL MEDIA
5 Actionable Social Media Marketing Tips For Gig Workers
Gig workers who are totally localized (caterers, electricians, painters, plumbers, wedding planners, etc.) often discount the value of using social media for their marketing. Why? Because these platforms are at least national, if not international and what would be a use for a local business? Full Story: Forbes
Instagram Provides Key Tips to Help Marketers Maximize their On-Platform Efforts
With Instagram’s influence on the rise, and more people tuning into the latest trends and happenings through the app, logically, more brands are looking to build an Instagram presence, and market their products and services via Instagram Stories, posts, and videos. And that can definitely pay off – Instagram says that 80% of its users follow at least one business, while 60% of users regularly discover new products on the platform. Full Story: Social Media Today
Five Ways Social Media Is Ruining Your Business
Posting random things on your favorite social platforms doesn’t make you a social media marketer. While social media is a great marketing tool, it, like other great tools, can be misused and cut a business right down to size. Full Story: CEOWORLD magazine
Maximizing Social Media Without Doing Anything New
Posting on social media can be tough. Sometimes it feels like there’s nothing new to share at all. Maybe the problem is you’re not using all the opportunities out there. You might be missing some ways to squeeze more juice out of the content orange. Full Story: Fstoppers
SEARCH ENGINE
7 SEO ‘Rules’ to Ignore for Ecommerce
Search engine optimization tools have evolved into measuring hundreds of variables. But not all of them impact performance in my experience. Ecommerce sites typically have many pages. Manual optimization is not realistic. SEO tactics that might apply to service businesses or content sites don’t often apply to e-commerce. Full Story: Practical Ecommerce
How To Improve Your Website CTR In 5 Steps
There are many ways to improve the SEO of your website. When trying to measure the success of your strategies, the Click Through Rate CTR is a good metric to use. This metric analyzes the actual interest that the market has on your website. The CTR not only shows you who has visited your website but it also indicates the growth pattern for your site. The metric is thus a crucial factor to consider when you are trying to get your website to stand out among the rest on the internet. But how can you exactly improve your CTR and reap the benefits? Here’s how: Full Story: CEOWORLD magazine
How SEO Helps To Compete In The Age Of Changing Technology
With the Internet spreading its wings in day to day lives of common people, companies are taking full advantage to promote their products and increase sales through this medium. Search Engine Optimization helps them in their endeavor. SEO refers to the process of increasing visitors to a particular website. SEO is not only a marketing fad, but it is much more than that. It is necessary for online exposure as it helps businesses in reaching out to customers in a faster and convenient way. Whatever queries a person has, he puts it on the search engine and all the traffic is derived. Full Story: Siliconindia.com
How To Increase CTR and Rank Using Search Console
While SEO can get very complicated, some of the simple steps deliver the biggest impact. In this week’s video, I’ll share how to leverage Search Console to make gains in both your rank and CTR. The best part is that doesn’t take a lot of time and delivers great ROI! Full Story: Business 2 Community
MOBILE MARKETING
10 ways to improve push notifications
Improving push notification performance is perhaps not high on your to-do list. Perhaps you are spending more time on App Store Optimisation (ASO) to increase app downloads. But, if you’re spending time (and money) getting more app users, you need to improve their user experience with a good push notifications strategy. You might think that having a push notification strategy is simple enough to increase app retention rates. Full Story: Mobile Marketing Magazine
Apple is suffocating mobile-payment rivals
When it comes to mobile wallets, Apple is the $1 trillion elephants in the room. The iPhone maker controls about half of the US smartphone market and around 10% worldwide. A recent survey showed that more than 80% of US teens have an iPhone. Every one of those devices comes pre-installed with Apple Pay, the company’s mobile wallet.
Windows Central Podcast 152: What’s next for Windows 10X?
We’re back with another exciting episode of the Windows Central Podcast, and in the wake of Microsoft’s Surface event, there’s still a lot of news to discuss. Windows 10 19H2 has officially become Windows 10 November 2019 Update. Dona Sarkar is moving on from the Insider program for a position within Developer Relations. Full Story: Windows Central
Why You Should Design Mobile-First Enterprise Applications
When executives imagine enterprise software, they typically picture a desktop program. Tons of features and functions, a large screen, and numerous clicks to get where you’re going — this is the all-too-familiar experience. But what if companies started with a mobile design instead? While desktop applications can provide rich capabilities, employees often only use a small fraction of the available features. Simplified micro apps could likely serve the majority of necessary tasks, eliminating extra steps and streamlining the user experience. Full Story: MarTech Advisor
DIGITAL SIGNAGE/ SCREEN MEDIA
3 ways displays can improve a community
Most of the time when we talk about digital signage, we talk about it as an advertising tool. As such, we look at ways we can measure the return-on-investment with digital signage or how we can boost its overall effectiveness through analytics and dynamic content. Full Story: Digital Signage Today
3 Ways to Leverage Restaurant Digital Signage to Increase Revenue
If you’re looking for a way to increase the visual appeal of your restaurant and create greater engagement with your customers, it might be time to explore restaurant digital signage. This enormously versatile technology can provide a healthy return on investment and increase your revenue gain in several ways. Full Story: QSRweb.com
EMAIL MARKETING
10 Email Marketing Tips to Boost Holiday Sales
Adding email to your holiday marketing mix is a must. Email continues to generate the highest ROI of all digital channels, with some sources reporting averages as high as $44 for every dollar spent. But competition for consumers’ attention in the inbox is fierce year-round, and never more so than over the holidays. Full Story: Search Engine Journal
How to Drive e-Commerce Sales Through an Email Marketing Strategy
If you’ve had an online shop for quite some time or you’re new to setting up your e-commerce shop, you will always want to drive sales as much as you can. While there are many ways you can go about driving sales from PPC, to content marketing, today we’re going to be talking about driving sales through an email marketing strategy. Full Story: Business 2 Community
E-COMMERCE
Ecommerce firm Shopmatic acquires marketplace integration startup CombineSell
Singapore-based e-commerce enabler Shopmatic that also has a presence in India, Hong Kong, China, Malaysia, the Philippines, and the UAE has announced the acquisition of CombineSell, a software-as-a-service (SaaS) platform that automates and simplifies multichannel e-commerce selling by aggregating online marketplaces onto a single platform. Full Story: YourStory.com
Turning Every Supply Chain Into A Custom B2B Marketplace
The emergence of online shopping and eCommerce inevitably seeped into the B2B world, leading to rising demand for corporates to make purchases online the same way they do as consumers. For some firms, particularly smaller ones, or those with one-off purchases of simple products like office supplies, the translation of B2C eCommerce to B2B is relatively straightforward. Full Story: pymnts.com
PUBLIC RELATIONS
How Prepared Is PR For Artificial Intelligence?
LISBON — More than 80% of global communicators believe technological innovations will be the major driver of change in the public relations industry over the next five years, but only around half say they are currently on top of using the latest technology to enhance the effectiveness of their communications. Full Story: The Holmes Report
BritBox names tech, PR and creative agency line-up
Behavioural planning agency Total Media has been awarded the streaming service’s contract for media strategy and award-winning creative agency ITV Creative is on-board and responsible for the UK branding and launch advertising campaign following a competitive pitch. Full Story: Prolific London
MARKET RESEARCH
Commercial Entertainment Robots Market Research Report Analysis And Forecasts To 2025
The research study provided by UpMarketResearch on Global Commercial Entertainment Robots Industry offers strategic assessment of the Commercial Entertainment Robots market. The industry report focuses on the growth opportunities, which will help the Global Commercial Entertainment Robots market to expand operations in the existing markets. Full Story: Business Daily Mirror
New Study On CEOs: Is Marketing, Finance, Operations, Or Engineering The Best Path To CEO?
What functional area seems to best prepare individuals to ascend to a F100 CEO position? This is a question I often hear from marketers, engineers, and others seeking to create a path that leads to the C-suite. They want to know if there is an early-career functional focus that will make it easier to climb the ladder. Full Story: Forbes
WEB DEVELOPMENT
What you need to know about becoming a full stack developer
Many companies now prefer to hire full stack developers. Whether you are a back end developer, or a front end developer looking to make the move to full stack, the switch can seem daunting. In this article, Ronita Mohan gives a few tips and explains what you will need to learn before making the switch to full stack developer in your career. Full Story: JAXenter
17 Web Design Stats to Help You Create a More Effective Home Page
Are you looking for ways to improve your business website? Want to ensure your website home page isn’t letting your business down? The team from GoGlobe share the stats you need to know in this infographic. They break things down into the following sections: Full Story: Social Media Today
MARKETING AUTOMATION
Marketing Automation: Why Your Business Needs It
Do you hate having a messy inbox? Is your calendar filled with endless marketing activities that you’re struggling to find time for? One change you can make is implementing marketing automation. Marketing automation is a technology software that streamlines and automates your marketing activities. Full Story: Business 2 Community
The Evolving Future of Marketing Automation in the Days to Come
Nowadays many of us have heard a lot about MA (Marketing Automation) in passing; however the details of how MA will benefit marketers today and in the future are often left unanswered and unspecified which can help in creating a cohesive customer experience and drastically change the role and scope of marketing to better understand consumers’ buying habits and intentions to influence their decision making processes. Full Story: Customer Think
ANALYTICS & BUSINESS INTELLIGENCE
16 Business Intelligence Tools for Ecommerce
A business intelligence tool can provide helpful data to make critical, daily decisions. There are many such tools to choose from, but knowing which one is right for your business can be tricky. Certainly, the tool should accommodate your data sources. It needs to fit your budget. And the functionality of the tool must match your preference for visualization, custom formulas, and drill-downs. Full Story: Practical Ecommerce
Top Business Intelligence Software
The best business intelligence software offers a full complement of competitive advantages: snappy visual reports, deep data mining, automation, help with forecasting and other key tools. As artificial intelligence and machine learning have become the buzzwords du jour, business intelligence might not seem quite as sexy as it once did. Yet there are still many companies that lean heavily on their BI platforms. Full Story: Datamation
BRANDING AND DESIGN
The Simple Way To Fit Personal Branding Into Your Busy Schedule
My clients tell me that they understand why personal branding is important, and they’re committed to building their brand. And at the same time, they say they’re in a near-constant state of overwhelm, and they can’t possibly find time to pursue personal branding activities every day. They rarely get to all the priority one items on their do-list, so personal branding activities never get considered or actioned. Sound familiar? Full Story: Forbes
6 simple tips for branding your website
Your website is a vital piece of the marketing puzzle for your company. It is the one spot that your clients can see what you have to offer at any time of the day. You need to grab your user’s attention with your website and keep them interested. Here are a few tips on how to represent your company through your site. Full Story: e27
VOICE STRATEGIES
What Happens When ‘Generation Voice’ Grows Up?
When my mother sees me using a smart speaker, even for mundane use cases like turning on the living room light, a flash of surprise comes across her face. She can’t believe that conversational computing is a thing, despite the fact that I work in the field and many of her Boomer friends are avid voice users. Full Story: Observer
An Update For Alexa Developers: The Personalization Feature Is Now Available
Amazon is actively working on improving its voice assistant Alexa to stay in the race against competitors such as Apple’s Siri and Google’s Assistant. They added support for voice profiles over two years ago, which significantly improved Alexa’s personalization capabilities. Their more current endeavors were also related to voice profiling, except that this time they targeted skill developers. Full Story: Forbes