By Integrated Marketing Platform | October 17, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
7 Steps to Creating a Strong Name for Your Startup Company
As a marketing tool, your startup company’s name should align with your marketing strategy. At the same time, legal considerations impact your options during the naming process. The following seven steps will help you navigate those issues and create a strong name for your US startup company. Full Story: Business 2 Community
The importance of digital marketing nowadays
Over the years there have been many big businesses that have felt the pain of their decision to not market their company or their brand. This has resulted in some cases in businesses having to close their doors, and other huge companies have had to perform a U-turn in order to bring themselves back to the fore. Full Story: Augusta Free Press
Top 6 Customer Experience (CX) Strategy Tips for 2020
A customer experience (CX) strategy is defined as the process of defining, planning and documenting an organization-wide approach to improve customer experience, such that it helps meet business goals. In this article, we explain why a CX strategy is critical to accelerate the achievement of your business goals, with the top 6 customer experience strategy tips to prepare you for 2020! Full Story: MarTech Advisor
Martech and data analysis is the future of marketing
Walters spoke of the evolving role of a Chief Marketing Officer (CMO) in the modern market, elaborating on the key position that data and technology hold in this space. Knowing the consumer is a crucial aspect of marketing strategy, and the myriad data points available in each individual’s daily life afford a significant opportunity, according to Walters. Full Story: Consultancy.co.za
5 Must Haves To Maximize Account-Based Experiences
In this era of digital transformation, it has become clear that people buy experiences, not products. Account-based marketing (ABM), a method traditionally focused on the accounts that will drive the most revenue, is picking up steam, and it’s proving to be an effective B2B marketing strategy to generate revenue and increase ROI. Full Story: Demand Gen Report
Ways to Build a Successful Fall Marketing Strategy
Seasonal marketing is more important than ever before. A well crafted Fall seasonal marketing strategy helps humanize your brand and connects you with customers in a more meaningful way. Seasonality affects everyone’s life, regardless of locale or demographic. It affects the clothes we wear, the food we eat, and how we spend our time. Full Story: Business 2 Community
Four ideas pushing retail’s place in marketing strategy
The retail store as a site of commerce is blurring with its capability as a media channel, according to research from Starcom, which explores the ideas behind the store’s metamorphosis – here’s what you need to know. Full Story: Warc
In 2020, content marketing and SEO are going to be hitting some awesome high notes. We’re careening toward a bright future of more useful, helpful, technically amazing content that aligns with user habits, preferences, and search needs. Full Story: Search Engine Journal
SOCIAL MEDIA
Time To Get Social: Prioritizing Social Marketing Strategies
Raise your hand if you are on social media – anyone? Odds are most people have some sort of online profile – 79% of the US population to be exact – but does your real estate business have one? If not, 88% of businesses are beating you for your audience’s attention. Simply put, a mix of smart digital advertisements on strategically placed platforms allow real estate marketers to reach prospective customers and corporate decision-makers where they are – social media. Full Story: MarTech Series
Facebook Launches New Holiday Marketing Insights Guide to Help with Ad Campaigns
If you don’t have your holiday marketing strategy locked in yet, you need to get moving. Christmas is now less than 70 days away, and the peak shopping period is even closer – so if you want to make that end of year push, now is definitely the time to begin. Full Story: Social Media Today
6 Tips to Help You Generate and Utilize UGC on Instagram
User-generated content is one of the best (and cheapest) forms of content marketing you can leverage for your branding strategy. No matter how small or new your brand, there are people out there talking about you, and you want to engage with these loyal, happy customers in order to keep them coming back, while also showing other prospects that you have a solid fan base behind you. Full Story: Social Media Today
The Reasons Employees Ignore Sharing Your Company Blog Content
Part of your organization’s marketing strategy is probably focused on creating content to educate your customers and to attract new potential buyers. Additionally, your company might also be encouraging employees to help engage and share the content with their social networks. Full Story: Business 2 Community
SEARCH ENGINE
The Top 4 Enterprise SEO Platform Tools: An In-Depth Review
With millions of pages and keywords to manage and report on, enterprise SEO is increasingly more complicated and time-consuming. Using an enterprise SEO platform tool can increase efficiency and productivity for organic search marketing teams in a large organization who are managing organic search initiatives. Full Story: Search Engine Journal
10 Latest White Hat SEO Techniques to Improve Your Website’s Rank on Google
Search engine optimization can be a time-consuming endeavor for people who are new in this field of expertise. However, the benefits completely outweigh the time and the effort required to rank your site on search engine platforms. Some marketers often use black hat SEO techniques to earn better rankings rather than using white hat SEO techniques. If search engine bots get to know about such activities, they can penalize your site and you might face consequences for breaking the rules and regulations. Full Story: Newswire
For profit, non-profit, youth groups, almost anything you can think of can benefit from online advertising. However, knowing that it is important and knowing how to utilize it are two different things. If you do not have a professional working on your digital marketing, it can seem daunting figuring out when and where the various marketing methods are best employed. Full Story: Business Matters
SEO 2020: Top 15 Google Page Ranking Factors
If, as you should, you have a website showcasing your music et al, your number one priority should be increasing your site’s ranking in Google search results. While there are roughly 200 factors involved in the Google search algorithm, we here look at fifteen of the most important. Full Story: hypebot.com
MOBILE MARKETING
How to improve mobile user engagement
Mobile user engagement is something you should aim to continually improve. So, let’s be clear what’s meant by the term mobile user engagement. In mobile marketing, engagement is the term used for an interaction between a user and an app. And, it’s measured by examining analytics. Full Story: Mobile Marketing Magazine
8 mobile apps that protect your phone’s privacy, because no, you’re not doing enough
You’re using a PIN to lock your phone, and you’re avoiding suspicious emails and apps, right? That’s a good start to protecting your privacy on your smartphone. But if you’re concerned about the rising tide of mobile phone hacks and massive data breaches in the news, there’s more you can do to lock down your most personal piece of technology. Full Story: CNET
Google’s Datally app for saving on mobile data is dead
Google’s data-saving app, Datally, has disappeared silently from the Play Store after two years since its release, noted the eagle-eyed folks at Android Police. The app, launched in 2017, helped you keep a tab on data used by different apps and find Wi-Fi hotspots near you. AP’s report notes the app is active for current users, but it’s not compatible with Android 10. Full Story: TNW
Why Mobile App Security is Like a Rubik’s Cube
As of 2018, more than 194 billion applications had been downloaded from app stores, according to Credence Research. The global mobile app market was valued at $109.67 billion in 2018 and, at the time of the report, was set to see a 15.60% compound annual growth rate during the forecast period (2019-2027), according to the firm. Full Story: DevOps.com
DIGITAL SIGNAGE/ SCREEN MEDIA
Tactics For Digital Signage Market Perspective And Competitive Analysis During 2019-2028
The ‘Digital Signage’ research report assembled by Marketresearch.biz, provides a succinct analysis of the recent market future trends. Worldwide Digital Signage market report is spread across several pages and offer the newest industry data, emerging opportunities, allowing you to identify the products and end users driving profitability and revenue growth. Full Story: 5Gigs News
Digital Signage & the Internet of Things
While display technology allows for the quick and easy dissemination of new content, most digital signage has traditionally been passive. The emergence of the Internet of Things (IoT) promises to dramatically expand the power of digital signage. IoT devices allow digital displays to reacted to any number of external triggers, showing the right content at the right time to the right audience. Full Story: Digital Signage Today
EMAIL MARKETING
New Report Reveals the 3 Trends Shaping Email Marketing in 2020
A new report from eMarketer reveals the trends that will shape email marketing practices throughout 2020. Here’s what should remain at the top of mind for marketers, especially retailers, who will be utilizing email marketing next year. Full Story: Search Engine Journal
SEO Tricks Applied to the World of Email Marketing
When it comes to email marketing, engage your audience is mission-critical. Without motivating your subscribers to take the actions that you want them to do – be it purchase or just garner a little more brand loyalty – all your efforts will be futile. Full Story: Business 2 Community
E-COMMERCE
E-Commerce Marketing Strategies: For 2019 and Beyond
Unlike decades past, when companies required massive funding, ad budgets, and connections with major broadcast networks and magazines to spread the word about its products, the technology era has made this process more democratic and accessible than ever before. Now, with the help of free social media platforms, low-cost websites, and DIY shopping software tools, an e-commerce venture can come to life over a weekend. Full Story: MarTech Series
The Full Cost of a Direct-to-consumer Product
Deciding if your direct-to-consumer product would be profitable is more than subtracting the product’s unit cost from the planned selling price. It requires estimating the full cost of bringing the product to market, selling it, and delivering it. Full Story: Practical Ecommerce
PUBLIC RELATIONS
Dairy Queen Reviews PR Agency Support
Dairy Queen, the quick-serve restaurant that built its reputation as a soft-serve ice cream pioneer, is reviewing its US PR support on the cusp of its 80th anniversary, the Holmes Report has learned. The chain, which has roughly 4,500 franchises in the US, is looking for an agency to handle consumer PR, as well as some crisis communications, according to individuals familiar with the review. Full Story: The Holmes Report
A PR company promotes their clients through media coverage that is effectively “earned” rather than “paid” for; as is the case with advertisements. Both PR and advertising agencies hold similar goals in mind, this being to promote their clients via the media. Whilst both types of agencies do hold this one common goal, the ways in which they achieve this goal are vastly different. Full Story: Arutz Sheva
MARKET RESEARCH
Signal & Data Cables Market Research Report Analysis And Forecasts To 2025
Signal & Data Cables Market research report 2019 gives detailed information of major players like manufacturers, suppliers, distributors, traders, customers, investors and etc. Signal & Data Cables market Report presents a professional and deep analysis on the present state of Signal & Data Cables Market that Includes major types, major applications, Data type include capacity, production, market share, price, revenue, cost, gross, gross margin, growth rate, consumption, import, export and etc. Full Story: Business Daily Mirror
2019 High Performance Computing and Data as a Service Market Research Bundle
This research also evaluates the technologies, companies, strategies, and solutions for DaaS. It assesses business opportunities for enterprise use of own data, others data, and combination of both. It analyzes opportunities for enterprise to monetize their own data through various third-party DaaS offerings. Full Story: PRNewswire
WEB DEVELOPMENT
Five Programming Tools for 2020 and Beyond
The data universe has undergone unprecedented change over the past decade and is poised to see another revolution over the next 10 years as mobile communications, the Internet of Things (IoT) and system intelligence kick into high gear. All of this means that programmers are under the gun to ensure their skills remain relevant in a world where the PC, or even the cell phone, is no longer the heart of the digital universe. Full Story: Techopedia
UX will not make you Uber, but it’s still important
To be unique and different is generally appealing. In marketing, being different and unique offers a potential to charge a price premium (given that the unique space in question is attractive to customers). In marketing theory, we talk about “temporary monopolistic competition”. Full Story: Econsultancy
MARKETING AUTOMATION
What Video, Artificial Intelligence And Automation Mean For The Future Of Recruiting
It is safe to say that technology is evolving and expanding at an exponential rate. This is what many are calling “digital Darwinism,” a time where technology and society are changing faster than most businesses can naturally adapt. Full Story: Forbes
Revenue-Driven Lead Generation: 4 Questions Answered
Lead generation best practices continue to evolve and reflect changes in consumer expectations. What was once a quest for quantity has shifted to a more selective pursuit of quality leads that ultimately translate to company revenue. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
Why Business Intelligence Has a Role in the World of AI
In all the discussion about artificial intelligence (AI) and its place in the enterprise, the role of business intelligence (BI) and what it can do is often overlooked. Given the level of investment that some enterprises have made over the years in BI, this is somewhat surprising until you scratch a little bit deeper and it becomes clear that many BI providers are now looking at ways to pull AI and BI together. Full Story: CMSWire
What is business intelligence? Transforming data into business insights
Listen to this article Business intelligence definition Business intelligence (BI) leverages software and services to transform data into actionable insights that inform an organization’s strategic and tactical business decisions. Full Story: CIO East Africa
BRANDING AND DESIGN
Is Your Brand Engaging or Intrusive?
Managing a brand is a little like that relationship you have with your old roommate. You wistfully remember your good old days and the fun, crazy and life-changing experiences you shared, and you’re fiercely loyal to them and those memories. Then, 10 or 20 years later, maybe that relationship feels a little intrusive. Full Story: Entrepreneur
How To Grow Your Brand By Thinking Bigger About Your Audience
The faux meat makers are on to something. Sales of plant-based proteins were up 23% from 2017 to 2018, hitting $684 million last year, according to data from Nielsen and The Good Food Institute. While that’s only about 1% of the U.S. retail meat market, experts suggest that meat alternatives’ dramatic growth could be set to mimic the plant-based milk category, which now represents 13% of the retail milk market. Full Story: Forbes
VOICE STRATEGIES
Every Google Assistant command you want to give your Home or Nest speaker
Google wants its AI-powered voice assistant to spread to every corner of tech. As of today, you can find Google Assistant in a wide variety of smart speakers — from the original Google Home ($99 at Walmart) to the new Google Nest Mini (formerly the Google Home Mini) to third-party options from companies such as JBL. You can find it in smart displays such as the Google Nest Hub (formerly the Google Home Hub), Nest Hub Max and the new Google Nest Wifi mesh network access points. Full Story: CNET
It is early days for Voice search and the discipline is still far from defined. However, this initial era of Voice assistants has provided us a framework for how to think about voice-first search and how to help content become an answer for users. Although the process and sources may evolve, the thinking and best practices are likely to remain. With this context in mind, let’s explore how search operates via Voice assistants today: Full Story: AiThority