By Integrated Marketing Platform | November 07, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Effective Content Marketing Strategy for Small Businesses
In this computerized age, content advertising has gotten one of the most integral assets for associating with your focused on clients. Inbound showcasing consolidates search, and web based life administrations to display your understanding in order to attract more crowd to your site. Full Story: VENTS Magazine
How To Acquire Early Users Through Content Marketing
As the cost of paid acquisition strategies continually rise, it’s more important than ever for brands to leverage content marketing within their digital strategy. After building my own product, I turned to content marketing as a cost-effective way to acquire early users. Full Story: Business 2 Community
12 Marketing Mistakes Your Recruitment Business Needs to Avoid
In the past few years, digital marketing has changed how companies reach clients. New social media platforms, enhanced social sites, and mobile technology play a major role in successful marketing for your recruitment business. Full Story: HR Technologist
How To Use Customer Data To Boost Your Business
Thanks to technology today, businesses large and small are able to easily gather customer data. But are you making use of that data? Companies that analyze and use their customer data can see big benefits. In fact, according to research conducted by Harvard Business Review, 58% of enterprises are seeing “a significant increase in customer retention and loyalty as a result of the use of customer analytics.” Full Story: Forbes
Right Right Place, Right Time: How B2B Marketers Can Turn Location Data into Strategy
We used to attribute being “in the right place at the right time” to luck or good karma. However, today’s marketers aren’t leaving the connection up to chance. In fact, they are scouting out web-based hot spots or desirable locations to target consumers and simulate those “right place, right time” encounters using location data. Full Story: MarTech Series
Why do today’s marketers lack foresight? And what can they do about it?
But I think it’s fair to say that as digital becomes less of a ‘trend’, marketers are realising that a focus on short-term ROI through optimised digital media campaigns may have come at the expense of long-term strategy, brand building and customer lifetime value. Full Story: Econsultancy
It’s time to change your content marketing workflow
Think, write, design. Copy, paste, send, receive, call, chat, approve, feedback, edit, call, chat, copy, paste, click-click. Only the first three of the above activities — think, write, design – belong on a content marketer’s daily to-do list. This is what we should be spending our time on. Everything else takes up our workdays, evenings, and sometimes weekends. Why does that happen? First, we’ll convince you that your current workflow isn’t the way it has to be, and it definitely doesn’t come with the territory. Full Story: Search Engine Land
Why Customer Stories Are More Valuable Than Marketing
Let me ask you a question that may seem silly at first glance: do you know why your customers are important? Go beyond the obvious answer. Of course your company wouldn’t survive without customers buying your products or services. But your customers are more than just transactions; they are the best megaphone you have to get your message into the market. Full Story: Forbes
SOCIAL MEDIA
Social media marketing is essential to build a company’s brand
There are a few simple principles to keep in mind when using social media to manage reputation and generate growth for your organization. The first order of business is not to be overwhelmed. It’s not about reaching every person in the world. Nor do you have to post to your social media accounts every hour of the day. Full Story: Chicago Daily Herald
Create Your Social Media Marketing Strategy in 4 Easy Steps
Creating a social media marketing strategy can be an excellent move toward achieving many business goals. However, most entrepreneurs today dive into social media marketing without a clear definitive plan and often end up wasting time and money. Full Story: Edgy Labs
A Crash Course in Custom Audiences for Your Social Media Ads
When you want to get your message in front of the right people on social media, where do you turn? More and more, brands and businesses are turning to social ads and custom audiences. You can do a lot of awesome, targeted messaging by focusing on the right audiences with your ads — whether you’re talking to a group of customers, a bunch of website visitors, or a list of subscribers. Full Story: Business 2 Community
The Business of Paid Social Media
Nowadays, paid social media is absolutely essential for businesses. Almost every business invests in Facebook ads, Instagram ads and other types of digital media buying. It’s the only way to scale your marketing quickly and get the results you need from your efforts. But it’s easy to make mistakes which could end up costing your company millions. Full Story: Branding in Asia Magazine
SEARCH ENGINE
11 Tools to Use for Your YouTube SEO
YouTube continues to be a game-changer. Flash back to 2006 during the first time I used it, attempting to find long-forgotten videos of Australian comedy shows—in that old-school VHS quality. Now, the beast that is YouTube has become one of the most popular websites—along with morphing into one of the most profitable marketing platforms on the Internet. Not to mention its status as a unique search engine. Full Story: Business 2 Community
What does On-site and Off-site SEO mean?
The term Search Engine Optimization is abbreviated as SEO. It refers to the updating of the website and its related factors in order to get noticed in the crowded marketplace on the internet. To bring your business in front of people, optimizing the webpages and the content in it is necessary. These things are taken into consideration by search engines like Google to rank websites. Full Story: Promotion World
How to Create Content for Links, Engagements and Conversions
If there’s one thing marketers need to know about effective digital marketing, it’s that “content is king.” This simply means that whatever strategy you’re using for your campaign, it should always be anchored on sound, helpful, and unique content. Spam and other disruptive advertising practices should not become options if you are looking to build a lasting relationship with your prospective clients and customers. Full Story: Digital Information World
Tesla Solar: Is Google SEO the Only Issue?
Elon Musk’s recent focus on Tesla’s solar segment was indeed noteworthy. Tesla (TSLA) launched another version of Solar Roof tile last month, which could be a key driver of its energy segment. Musk is aggressively pushing the new Solar Roof, also known as Solarglass, amid his increased interest in the solar segment. Full Story: Market Realist
MOBILE MARKETING
Why in-app advertising is the new go-to
Think about how often you use your mobile; what percentage of that phone time is spent using apps? New research suggests that it can be as much as two hours and 57 minutes per day per person. Recent reports meanwhile also suggest that the global in-app advertising market was valued at $82bn in 2017 and is projected to reach $258bn by 2025. Full Story: The Drum
YouTube shopping ads expand to mobile app
Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector. On mobile, users will be able to scroll through a carousel of “Suggested Products” that will appear between videos on the home page or at the top of the search results. Full Story: Netimperative
Top five challenges brands face in mobile marketing
At this week’s Mobile Marketing Magazine Programmatic for Brands Summit, 50 brands from a huge range of verticals gathered together to discuss challenges and share best learnings in mobile advertising. I was fortunate enough to be able to share some best practice programmatic optimisation techniques that we see our sophisticated customers deploying. Full Story: Mobile Marketing Magazine
Mobile path to purchase marketing: Moving customers from online to offline
Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Largely, it was because they didn’t have a way to really measure and quantify the impact of mobile on the path to purchase. How could they be sure that someone who walked into a physical store was in fact influenced by seeing an ad on their mobile? Full Story: Marketing Interactive
DIGITAL SIGNAGE/ SCREEN MEDIA
Samsung unveils Flip 2 digital interactive display
Samsung Electronics America Inc. has announced its Flip 2 interactive display for collaboration spaces. Available in 55 and 65-inch models, the display offers a pen-to-paper like experience with its Pen and Brush modes, according to a press release. Full Story: Digital Signage Today
Using GPUs to keep commuters moving
UK commuters have never had it easy, as weather disruptions, signal failures and overcrowding all lead to unforeseen delays or cancellations to the UK rail. Yet, the industry continues to boom as more than 1.759 billion journeys took place between 2018 and 2019. Full Story: TechRadar
EMAIL MARKETING
What Is Email Marketing? Definition, Tips, Best Practices, Benefits, and Examples
Given the exceptional ROI of email marketing, it is now essential in B2B and B2C businesses around the world. In this primer, we share email marketing best practices, three examples of effective email marketing strategies, and tips to help you get started. Full Story: MarTech Advisor
Shopify introduces Shopify Email, a new email marketing tool
Shopify has introduced Shopify Email, a new email marketing tool that aims to make email marketing easy for its “new-to-marketing” merchants or those without any technical or marketing expertise, the company announced today. ITBusiness.ca
E-COMMERCE
B2B Buyers Have High Ecommerce Expectations
Manufacturers and distributors know that they need to offer their products online for easy, self-service ordering. But many of those same businesses fear they won’t be able to meet customer expectations. Full Story: Practical Ecommerce
The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead
Amazon has come to disrupt budgets, raise expectations on conversion rates, and call attention to the quality of what we get for a “click.” (Massive amounts of first-party data is a heck of thing, isn’t it?) Full Story: Search Engine Journal
PUBLIC RELATIONS
Traditional vs digital PR: the evolving role
Traditional PR v digital PR? That’s the question on many marketers’ lips. Public relations has gone through a dramatic change over the last decade due to the ongoing evolution of digital marketing. Full Story: The Drum
Finding the right journalists for your PR activities
One of the most important things to consider in a public relations campaign is acquiring earned media coverage. And choosing a well-established and reputable journalist or media house is a contributing factor that could set your campaign up for success or failure — so pick carefully. Full Story: Media Update
MARKET RESEARCH
Here’s why a voice feature is the best market-research tool
Imagine trying to satisfy diverse customers via a traditional call-routing system. How many options can a company provide a caller before he or she becomes impatient? How many callers will select an ill-suited option and reach someone untrained in a particular issue? Full Story: SiliconANGLE
Despite Challenges Manufacturing Content Marketers Are Feeling More Successful
The top challenge in manufacturing is one content marketers in many industries share: overcoming the traditional marketing-and-sales mindset. More than half (55%) named this the top challenge for 2020, up from 50% in 2019. Nevertheless, it appears content marketers in manufacturing feel more successful this year. Eighty-two percent of manufacturing respondents said their organization is extremely, very, or moderately successful. Full Story: GlobeNewswire
WEB DEVELOPMENT
Special Thing About The Web Development Company You Should Know
Special things about the web are a hard task if you are non-technical and do not have enough set of knowledge. However, you need not be a technical expert. With a few useful tips, you can ensure your project to get success and make your task easier. Full Story: Customer Think
Best Python Frameworks for Web App Development
Python is a programming language that needs any presentation. On the off chance that you are here, it most likely implies that you have some fundamental programming abilities and that you may be looking for roads to investigate increasingly over this specific language. Full Story: WhaTech
MARKETING AUTOMATION
Marketing Automation: All-in-One vs. Best-of-Breed
Marketing automation is the name given to all the technologies and platforms designed for various marketing departments and business organizations to market their campaigns more effectively on multiple platforms online and offline and perform repetitive tasks with minimal human errors. Full Story: TechFunnel
Re-Analyzing Your B2B Martech Stack
When I talk to my peers at other business-to-business (B2B) companies, I hear a lot of opinions about the marketing technology landscape: a growing stack, a constant stream of new solutions to investigate, overlapping capabilities, amazing results and high expectations that don’t always pan out. It’s no wonder it is overwhelming. There are thousands of technologies to choose from, featuring buzzwords like “powered by AI” and “ML.” Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Looker 7 Looks Away From Traditional Business Intelligence
Things continue looking up for data analytics provider Looker. Today it announced version 7 of its namesake platform in what is the first major release since Google announced plans to buy the startup for $2.6 billion in cash in June. Full Story: SDxCentral
How are top enterprises effectively applying IoT to their BI strategies?
The idea of applying the Internet of Things (IoT) to business intelligence (BI) is now becoming a mainstream part of corporate strategy. IoT has taken off over the past few years, and the BI industry is booming with all sorts of enterprise resource planning (ERP) software and business technologies that can optimize the use of data for insights. Full Story: Techopedia
BRANDING AND DESIGN
Should your brand work with meme accounts?
Meme accounts have performed brilliantly on social platforms, often – to the chagrin of chief marketing officers – far better than brands own highly-produced big-budget campaign assets. The origins of these witty, zeitgeisty posts were never commercial nor necessarily intended to be monetized – from the early MySpace days to present day Instagram – where they’re now the platform’s fastest growing accounts. Full Story: The Drum
How to Leverage Twitter to Grow Your Brand and Find New Clients
Twitter may not have the reputation for being as business-focused as LinkedIn or have the audience size of Facebook, but it’s one of the most underrated and misunderstood social networks among professionals and businesses. Anyone looking to grow their brand and find new clients should be able to get value out of Twitter. Full Story: Entrepreneur
VOICE STRATEGIES
Practical Voice Search Optimization That Can Help You to Rank Better
While the concept of voice search is hardly new, it is only in recent times with the proliferation of smartphones and voice assistants of various hues that it has gathered huge traction. More and more people are waking up to the convenience of being able to speak to intelligent devices and getting accurate answers as if they were speaking to human beings. Full Story: The African Exponent
Voice Search SEO: How To (Step-by-Step Guide)
The voice search revolution is well and truly upon us, with predictions suggesting that 50% of all searches will be voice searches by 2020. That’s just two years away, which means that if you don’t want to lose traffic and customers, you need to start optimizing your website for voice search now. Full Story: Business 2 Community