By Integrated Marketing Platform | November 14, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Here’s How To Make Your SaaS Marketing Strategy Generate Revenue
Entrepreneurs who venture into the SaaS industry are often fueled by the passion of building phenomenal products that can change their customers’s lives, but also consider marketing and sales central to realizing their goals. Marketing for a SaaS business is uniquely challenging. Unlike traditional product- or service-based businesses, the element of tangibility is low. Full Story: Entrepreneur
Does Your 2020 Marketing Strategy Include Conversational Marketing?
You’ve figured out blogging for business. You’re measuring your marketing efforts with a great dashboard. You’re rocking it on social media. Heck, you’re even creating videos for YouTube and LinkedIn. And here comes conversational marketing as one more tool to fit into your business growth toolbox. Full Story: Business 2 Community
How to develop a marketing system that supports any business size
Every business needs a marketing strategy. But every good business leader knows that a strategy, without the proper systems to support it, is just pretty words on a page. If you truly want your marketing efforts to work, you need to develop a system that supports your strategy. Full Story: The Business Journals
6 tips to optimize your marketing strategy with Instagram
Instagram is a social network for sharing photos, launched in 2013. This application is one of the most influential social networks, with more than 600 million monthly users, and around 400 million users each day. Full Story: VENTS Magazine
How to write a marketing plan – a guide for small business owners
If you want to grow your business you need to market it effectively. And to do that, you should know how to write a marketing plan. At its core, marketing is about building relationships with your customers. Without marketing, you’ll struggle to get customers to buy your product or use your services. Full Story: Simply Business knowledge
Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its recent marketing analytics engagement which examines the business benefits of identifying the perfect marketing mix strategy. Full Story: Business Wire
Back to basics: Defining four types of marketing
Marketing strategies are used by businesses to promote their products and services. But today, we’re going back to the basics to explore the definitions of four types of marketing that are used daily. media update’s Emma Beavon walks you through four of the most prominent types of marketing. Full Story: Media Update
10 Lessons from 10 years in marketing and 10 in sales
In 1998, my software developer brother said: “you’ve gotta get into software – the internet is changing everything!” Fast forward to 1999, after passing a couple of interviews and slogging through some C++ books, I packed up my life, took a 50 percent pay cut, and headed to Denver to work as an inside sales rep for my first job in the software industry. Full Story: Marketing Land
SOCIAL MEDIA
7 Rules of Social Media Automation
Effective social media marketing can be very demanding, and time-consuming, and as such, automation tools can be hugely beneficial. But there are also various potential pitfalls in using automation tools – the key lies in finding the balance between automation and personal engagement. Full Story: Social Media Today
Digital marketing trends that characterised 2019
Consumers are sick and tired of being actively sold to. In fact, if they think that a piece of copy or a graphic looks like an ad (even though it may not be) they avoid it. Some people actually go to the extent of blocking ads on their PCs and mobile devices entirely. “This is shown,” says Lisa Schneider: managing director of the Digital School of Marketing, “in the click-through rates for banner adverts, which is just 0.05%. This is a dramatic drop from years gone by.” Full Story: Bizcommunity.com
What Social Media Will Look Like When No One Ever Clicks Like
Instagram is in the midst of a wonderful experiment. Some users in the U.S. are part of a limited trial where they cannot see the likes on a post (although they can still track likes on an image). It’s an experiment that has already started in Australia and other countries. The idea is to let a post speak for itself on its own merits and to put an end to the constant popularity contest where only well-liked posts get attention.
Facebook Releases New Overview of Content Removals, Fake Profiles and Enforcements
While debate rages over Facebook’s stance on political advertising – and its decision not to remove ads which include false claims – The Social Network has this week released its latest Community Standards Enforcement Report, which outlines all the content removals and actions it’s taken as a result of posted material that breaks its established rules. Full Story: Social Media Today
SEARCH ENGINE
SEO myths busted by an ex-Googler
Every industry has its myths and so does the SEO world. Google tries now and again to shed light on common misconceptions. However, there is only so much a small team of outreach professionals can do to raise awareness at international conferences, so here are the 10 most SEO myths, busted by former longtime Google Search employee and SEO expert. Full Story: Search Engine Land
SEM vs. SEO vs. PPC Defined: What’s the Difference?
As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital marketing terms similarly. The same can be said for now-Googler and search industry pioneer Danny Sullivan when he began routinely using the term “search engine marketing” in 2001 to describe the overarching niche within the digital marketing industry that focuses on search engines. Full Story: Search Engine Journal
Trend-Watcher: 6 New Ways to Do SEO in 2020
Keeping abreast of changes is always a challenge and it’s no different with search engine optimization. Technology is an ever-changing environment and to stay ahead, you must be ready to change with it. As we move into the final quarter of 2019, we look ahead to what next year brings and what that means for business growth and brand promotion. Full Story: Business 2 Community
Three Off-Site Tactics That Seriously Boost SEO Traffic
Along with conducting keyword research and ensuring website optimization, strengthening your backlink profile through off-site SEO is a critical way to boost your organic search rankings and traffic. Full Story: MarketingProfs.com
MOBILE MARKETING
We Must Bridge The Gap Between Attribution And CRM In Mobile Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. The great benefit of digital marketing is that we can measure everything, or so the experts said in the 1990s. And at a time when banner ads generated 20% click-through rates, that was both promising and exciting. Full Story: AdExchanger
How to Boost Mobile App Downloads and Motivate Holiday Shoppers
As retailers scramble to finalize their plans and offers for the 2019 peak holiday season, there’s no better time to take a closer look at your mobile app and mobile commerce strategy. You need to make sure your apps will not only deliver performance and the customer experience shoppers have come to expect, but find ways to increase app downloads prior to Thanksgiving and Black Friday. Full Story: Multichannel Merchant
5G Will Reshape Advertising Data
5G was designed to enable a more connected world. The next-gen mobile network takes connectivity to a whole other level that extends well beyond the mobile phone – and that includes the ways in which marketers connect with consumers. Full Story: AdExchanger
Costcutter adds audio to its mobile ad campaigns through TabMo
UK convenience store chain Costcutter is using audio messaging to target consumers and drive store visits, a ‘first’ for the UK convenience sector. It’s linked up with mobile ad tech firm TabMo to add sound to its advertising output. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
Philips digital signage blazes trail in fitness market
Philips Professional Display Solutions has worked with integrator Hutchison Technologies to supply a range of connected and remotely managed video walls and digital signage inside more than 50 David Lloyd fitness clubs in the UK and Europe. Full Story: AV Magazine
Choosing the Right SD-WAN For Your Nationwide Store Branches
SD-WAN continues to be a growing trend across the technology landscape, both as a deployed technology and as a buzzword for what is coming. Several new entrants to the market have appeared in the last 12 months, and several more have been acquired by competing firms, creating a very dynamic market. Additionally, new deployment models and capabilities based on branch-edge devices have also cropped up, further complicating the market. Full Story: Digital Signage Today
EMAIL MARKETING
Personalized Email Marketing: 5 Ideas for Using It to Boost Your Retail Business
Email marketing remains highly effective for small businesses. But many brick-and-mortar retailers leave money on the table by not taking advantage of email’s personalization capabilities. Sure, you personalize names and subject lines when you send your emails. But that just scratches the surface of the possibilities this avenue offers. Keep reading to find out how you can use personalized email marketing for maximum results. Full Story: Small Business Trends
Shopify Introduces New Email Marketing Tool
Shopify recently launched Shopify Email, an email marketing tool designed to help entrepreneurs build meaningful relationships with their customers in an increasingly crowded commerce landscape. Full Story: eSellerCafe
E-COMMERCE
How Retailers Are Playing The Holiday Inventory/Retail Tariff Game
For many retailers, especially those focused on eCommerce, the next several weeks are crucial. The holiday shopping season, stretching from Black Friday and beyond, can account for a significant amount — even a majority — of an eCommerce firm’s top line. Full Story: pymnts.com
Dealing with Front-to-Back Risk Factors in Ecommerce Operations
In an era of heightened expectations, merchants are taking a hard look at their overall ecommerce operations including how orders are received on the front end, fulfilled and shipped to customers. Facing stiff competition, they’re looking for ways to efficiently deliver a two-day (or sooner) experience without breaking the bank. Full Story: Multichannel Merchant
PUBLIC RELATIONS
6 PR takeaways from the success of AirBnB
Airbnb has become a household name mainly through its PR and marketing practices. Its core service, online reservations for short-term rentals, isn’t unique. Others, such as VBO.com, HomeAway and even Craigslist, post short-term rentals. Instead, Airbnb become top of mind through PR. Full Story: PR Daily
Why introverts can thrive in a PR career
Entering the world of PR can be scary for an introvert. When you think of a classic PR executive or account manager, you think of someone with a naturally outgoing personality, sociable and confident with no problem striking up conversation in a room full of strangers. The truth I have found, from working in the industry, is that whilst classic extrovert qualities are incredibly well suited to PR, there are lots of qualities introverts have that help them not just survive, but thrive within the role. Full Story: Prolific North
MARKET RESEARCH
Four Vital Aspects Of Market Research Most Entrepreneurs Forget
Market research is at the crux of every successful business. It’s how founders first gauge whether people actually want their solution, product or service. It’s also how they determine if other companies are already filling that need (and if they’re doing it well). Full Story: Forbes
WEB DEVELOPMENT
Here’s Why Inclusive Web Design with SEO Wins 2020
Inclusive web design with SEO creates new opportunities for digital marketers and web designers seeking a competitive edge. Website conversions depend on how well webpages assist people with decision making starting from search queries. Your role as an SEO is making webpages appear in search engine results at the precise moment for the exact people requesting them. Full Story: Search Engine Journal
USER-FRIENDLY WEB DESIGN TOOLS FOR A USER-FRIENDLY WEBSITE
In 2019, there is no need to prove that every business that intends to reach out to an audience that goes beyond the denizens of the street it is located on should have a website. It is also hardly necessary to look for reasons to make your website user-friendly — after all, all the surveys and studies into the matter keep showing time and again that usability is the first (and often the only) thing visitors pay attention to. Full Story: TechGenix
MARKETING AUTOMATION
How Your Marketing Team Can Make The Most Of Data
Having been a CMO at multiple high-growth companies prior to my current role as CEO, I have refined a critical playbook to manage growth for customer acquisition and retention with use of data in our organizations. It is imperative that marketing organizations prioritize data as the core of any successful marketing acquisition or retention program for a company. Full Story: Forbes
Why Marketing Automation Software Market Booming Worldwide? This is Helpful for You
The Marketing Automation Software assists the sales personnel in identifying, knowing and increasing leads quickly when compared to the traditional methods and process approaches. The progress from any of the generated leads can also be tracked at the same. Full Story: Industry Updates Daily
ANALYTICS & BUSINESS INTELLIGENCE
How to add predictive economic intelligence to budget planning
NEW YORK, N.Y. — CFOs were encouraged to add external economic analysis to their business intelligence planning during the CFO Live conference yesterday. External factors influence 85% of business, yet almost 70% of executives make their decisions only using internal business intelligence data, Richard Wagner, CEO of Prevedere, told the audience. Full Story: CFO Dive
How Data Can Take Your Promo Business to the Next Level (and 4 Metrics to Monitor)
Simply put, data leads to more informed decisions. The ability to capture information such as sales trends, profit margins and purchasing habits provides you with a powerful tool to forecast, plan and implement thoughtful strategies backed by data. Full Story: Promo Marketing
BRANDING AND DESIGN
Being You: How to build your personal brand and confidence
It’s a question posed by creative coach Maggie Eyre, who has written a book that encourages us to be ourselves. In Being You: How to Build Your Personal Brand and Confidence, she shows us how to build our personal brand and confidence, and explains why it will help us to become more successful in our creative endeavours. Full Story: Creative Boom
How To Grow A Small, Niche Brand Sustainably
I’ve spent four decades living and breathing hair. There have been several phases of my career, but a pivotal one was a decade ago when I was traveling the globe and executing hair campaigns with A-listers. I needed to achieve perfect hair results without any product buildup for high-budget commercials. Therefore, I tailor-made instant hair repair formulas to help me. Full Story: Forbes
VOICE STRATEGIES
Walmart launches voice shopping for grocery on Apple
Walmart launched a Siri shortcut for online grocery in partnership with Apple on Tuesday, according to a company blog post. The shortcut allows customers to add products to their Walmart grocery cart by talking to Siri. Full Story: Grocery Dive
Top 9 Amazon Alexa devices for 2019
Alexa is Amazon’s voice assistant, accessible via compatible Amazon Echo smart speakers and displays. Start with the wake word “Alexa” and ask your smart speaker for the local weather forecast, to order food for delivery, to play music, to add things to your to-do list and even to adjust your smart thermostat, lights and much more. Full Story: CNET