By Integrated Marketing Platform | January 21, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
4 questions to develop a successful digital marketing strategy
Digital marketing is all about building trust by being transparent about brand values: Full Story: Becker’s Hospital Review
Five Content Marketing Myths Holding Your Business Back
Content marketing is a key part of any business’s digital marketing strategy today. Full Story: Forbes
The power of proper marketing for any business
While the lifeblood of any business is its customers, it takes a powerful marketing strategy to become successful. Full Story: Business Matters
How to write a digital marketing strategy for your brand
Looking at the marketing aspect, main marketing channels such as magazines, billboards and flayers have fallen in the shadow of the digital world. Full Story: Media Update
Top 4 B2B strategies to market your business in 2020
The advance of technology has brought about some serious changes in the past decade. As a result, B2B consumers have changed as well. Full Story: Business Matters
Happy customers will drive business growth in 2020
More businesses will shift to a customer-led growth mindset in 2020. Full Story: The Drum
Your 2020 Amazon Marketing Roadmap
Did you know that Amazon now has an audience of 310 million, and growing? By fine-tuning your Amazon marketing strategy for 2020, you can make your products stand out and resonate with customers. Full Story: MarTech Advisor
How to Build a B2B Marketing Strategy from the Ground Up
Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered. Full Story: Business 2 Community
SOCIAL MEDIA
2020 Continuing Ed Goals for Social Media Pros
In our latest SMT audience poll, we put the call out to our community to get their insights into the key digital marketing topic of focus for them in 2020. Full Story: Social Media Today
How to Use Social Media to Make Money
Likes and comments don’t pay the bills. You’ve probably heard this before and it’s true. Full Story: Business 2 Community
Where Social Media is Headed in 2020
A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be! Full Story: Business 2 Community
Social Media Predictions for 2020
Social media platforms keep you constantly on the edge. Which is the fresh one that is about to get popular? Which is going to die? Full Story: Business 2 Community
SEARCH ENGINE
SEO In 2020: What To Expect For The Year Ahead
At the close of the decade and the start of a brand new year, I have taken some time to reflect on SEO trends that emerged in 2019 and those that I believe will define the year ahead. Full Story: Forbes
Blending a Strategic SEO & PPC Strategy for Great Results
Whether you are a part of an in-house marketing team or an agency, something is usually consistent in both as far as teams go. Full Story: Business 2 Community
6 Easy But Stupid SEO Tactics You Must Avoid
We all should know by now the top common black hat tactics to avoid. Most SEO professionals like to think of themselves as white hat, or at least gray hat. Full Story: Search Engine Journal
4 Things Every Website Owner Should Know About SEO
If you own a website, no matter what it’s about, then you should know about SEO. The whole essence of having a website is for people to visit and see what you have for them, either for sale or any other reason. Full Story: MENAFN
MOBILE MARKETING
3 Mobile Marketing Trends You Can’t Ignore in 2020
In looking at 2020 mobile marketing trends, the phrase “mobile marketing” almost feels redundant. Full Story: Business 2 Community
These top 10 ads from 2019 made the best use of mobile marketing
2019 was a good year for advertising in the mobile space. Full Story: Business Insider
2020 and beyond: What’s next for mobile advertising?
Balancing the need for collecting data and giving consumers control over their digital marketing experiences has been a big challenge this year. Full Story: Mobile Marketing Magazine
3 Ways Consumers Use Mobile Commerce
Ecommerce store owners make assumptions about their visitors — the settings, surroundings, and the context in which they are visiting. Full Story: Practical Ecommerce
DIGITAL SIGNAGE/ SCREEN MEDIA
Share your digital signage stories in 2020
It’s a brand-new decade, which means it’s time to not only look at future trends in digital signage but also to look back at the success stories of the previous decade. Full Story: Digital Signage Today
How does digital signage work?
You see screens everywhere these days. In all kinds of public spaces, from shopping centers to corporate hubs… Full Story: Digital Signage Today
EMAIL MARKETING
Five Ways to Make Email Marketing More Effective
Are you effectively capturing consumer consent to receive emails and making the most of your interactions with customers and prospects? Full Story: Chief Marketer
8 Ways to Ramp Up Your Business Email Marketing Strategy
Email marketing can be a headache for business owners, but it is a necessary tool to reach both current and potential clients. Full Story: Reach Further
E-COMMERCE
Yes, Smaller Ecommerce Stores Can Evolve (and Prosper)
Roughly a quarter of the global population will reportedly shop online this year. Full Story: Practical Ecommerce
Essential Email Marketing Features for Ecommerce in 2020
The email marketing needs of ecommerce merchants are increasingly sophisticated due to improvements in technology and the demands of consumers. Full Story: Practical Ecommerce
PUBLIC RELATIONS
Public Relations: What It Is & What You Need to Know
What do you think of when you hear the term public relations? Maybe you think of a celebrity’s publicist, or a major company’s spokesperson. Full Story: Business 2 Community
4 Key PR Measurement Trends to Expect in 2020
2020 will ring in new challenges and opportunities for PR measurement. Emerging trends, changing consumer sentiment and improving technologies in PR and corporate communications will impact PR analytics. Full Story: Business 2 Community
MARKET RESEARCH
Market research firm lists top global consumer trends in 2020
According to Mintel, well-being—seeking physical and mental wellness—is one of these emerging key trends for this decade. Full Story: Business Mirror
Refresh market research to find top tech
Using market research to find readily available commercial solutions will keep the government ahead of the curve and save billions of dollars. Full Story: FCW.com
WEB DEVELOPMENT
Why Do People Hire Web Designers? Web Designer Vs Website Builder
Web Designers are not exactly cheap. If you are hiring a website design and development company, the costs can escalate quickly. Full Story: MarTech Series
Top 11 Web Design and UI Trends for 2020
New year, new web design trends. Full Story: Designmodo
MARKETING AUTOMATION
How retailers can use marketing automation to create lasting customer loyalty
For every retailer, creating loyal customers must be a main focus, resulting in improved brand awareness and ultimately, a better bottom line. Full Story: Retail Customer Experience
Editorial Leadership In The Age Of Content Marketing Automation
The rise of content marketing automation, like artificial intelligence in general, is set to impact communications teams everywhere by replacing or reshaping certain content operation tasks. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
5 Ways to Use Business Intelligence Tools to Stay Competitive in 2020
Businesses can unearth “new year, new me” profit opportunities by harnessing the power of advanced analytics. Full Story: Business 2 Community
Why business intelligence solutions must not be limited by data sources
Two of the more popular quotes today “data is the new oil” and “where there is data smoke, there is business fire” highlight the importance of data. Full Story: Tech Wire Asia
BRANDING AND DESIGN
10 Persistent Myths About Brand Names That Need To Be Busted
Since branding became such a significant part of marketing strategies around the world, several unfounded myths have cropped alongside it. Full Story: Forbes
10 Essential Elements to Create & Sustain Brand Identity
In a world overrun with thousands of entrepreneurs and wannapreneurs, achieving success is tougher than ever. Full Story: Search Engine Journal
VOICE STRATEGIES
“Hey Alexa, what are your best skills?” Full Story: Tom’s Guide
Sorry, Alexa and Siri. Only Google Home can do these 5 things
Google Assistant is smarter and more personable than other digital voice assistants. It even lets you call it Boo Boo. Full Story: CNET