By Integrated Marketing Platform | March 26, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
8 Actionable Inbound Marketing Strategies for Small Businesses
Do you have a limited digital marketing budget and you want to promote your business online on a long term basis? Full Story: Business 2 Community
Changing Strategies for Marketing During Coronavirus
Now is the time for aggressive, forward-thinking marketing strategies. Full Story: Atlanta Small Business Network
Timing Is Everything – How To Use Seasonality To Perfect Your Marketing Strategy
Content is king, but which content rules the land varies as the year rolls out. Full Story: Promotion World
Marketing Dos and Don’ts During a Crisis
Think short-, medium- and long-term, and know what you should and shouldn’t be changing. Full Story: Entrepreneur
Enterprise Content Marketing 2020
A hot topic in today’s content marketing world is cultivating content that optimizes the buyer experience at each stage – awareness, consideration, and decision. Full Story: Business 2 Community
10 Best Practices for SaaS Lead Generation
SaaS is the most popular cloud computing model. Vertical solution providers and vendors are thrilled with the possibilities of this business model. Full Story: Business 2 Community
15 Hot Digital Marketing Trends for 2020 [Video + Podcast]
What are the biggest digital marketing and branding trends shaping the year ahead? Full Story: Business 2 Community
Clean Your Hands, All Surfaces, and Then Your Marketing Program
The current state of the world has most of us housebound and cleaning everything in sight—especially our hands. Full Story: Business 2 Community
SOCIAL MEDIA
Unconventional Ways to Generate Leads Using Social Media
Are you looking to generate leads but you’re a little clueless with where to start? Full Story: Business 2 Community
Social Media Automation – A Social Media Marketing Trend
In 21st Century, Social media has become an essential part of life. Full Story: Martechcube
What 8 of the Top Marketers Do on Social Media
There are so many opinions on what works and what doesn’t when it comes to social media. Full Story: Search Engine Journal
Instagram livestreams surge in social distancing era
2020 has already become the year of coronavirus, but it is also shaping up to be the year of the Instagram livestream. Full Story: Glossy
SEARCH ENGINE
Is SEO Empowering Your Content, or Restricting It?
Content and SEO are complementary marketing efforts. Full Story: CMSWire
Google SEO 101: Updating Your Google My Business Listing
Google‘s latest ‘Search for Beginners’ video on YouTube is an introduction on how to use Google My Business. Full Story: Search Engine Journal
The goal of SEO is to improve your brand’s search ranking by increasing the traffic of your website through non-paid activities. Full Story: Communal News
Meta Tags Are More Relevant to SEO Than Ever: Here’s Why
Meta tags are the foundation of HTML code, the building blocks of a good website. Full Story: G2 (blog)
MOBILE MARKETING
THINGS YOU NEED TO DO TODAY TO LAUNCH YOUR MOBILE MARKETING STRATEGY
The world of marketing is constantly shifting. With the growing popularity of the internet, digital marketing has become the buzzword for every business – big or small. Full Story: BBN Times
Crisis brings pros and cons for mobile marketing companies
But others are putting on the brakes amid a slowdown in demand for their services because of the crisis, he said. Full Story: BNamericas
Pinterest launches the Today tab to share global trending activities
Pinterest has announced the launch of its new Today tab, which will keep Pinners updated on the most popular global trends, in categories such as indoor activities, entertainment, crafts, cooking, and more. Full Story: MobileMarketing Magazine
T-Mobile and Sprint Merger Closure Might Get Delayed
There’s a possibility that the T-Mobile (NYSE:TMUS) and Sprint (NYSE:S) merger deal closure could be delayed beyond May 2020. Full Story: Market Realist
DIGITAL SIGNAGE/ SCREEN MEDIA
Peerless-AV to offer bundled digital signage solution for essential businesses
Peerless-AV will offer a bundled digital signage solution for essential businesses during the coronavirus outbreak. Full Story: Digital Signage Today
How Digital Signage Can Help Flatten the Coronavirus Curve
While we’re all settling down in our remote workplace this week, the reality of the Coronavirus (COVID-19) outbreak is slowly starting to settle in. Full Story: Digital Signage Connection
EMAIL MARKETING
4 Strategies for Better Email Marketing
Proven strategies to get your ecommerce brand on track. Full Story: Entrepreneur
6 Emails You Shouldn’t Send to Customers During a Pandemic–and 2 that You Should
With so many people working from home, and so many companies having dispersed workforces, email has never been so important. Full Story: Inc.com
E-COMMERCE
eCommerce Rising: Retailers Watch For Trendlines
So far, we know a lot about what U.S. consumers are not doing. Full Story: pymnts.com
Tips to help with time management in ecommerce
We all have limited time to work on our online shops, and that means we have to make the most of these periods. Full Story: South West Londoner
PUBLIC RELATIONS
Keys to surviving a PR crisis in business
You’re enjoying your mid-morning cup of tea when your phone rings. Full Story: The Standard
“I work in PR” … But, what does that even mean?
“So, what do you do?” — one of the most difficult questions to answer if you work in public relations. Full Story: Media Update
MARKET RESEARCH
Market research is critical to COVID-19 response
Consumer research is of heightened importance to brands responding to COVID-19, and new technologies can potentially help marketers glean deep insights about their audiences in a rapidly changing environment. Full Story: Warc
Industrial Tubes Market Research – All You Need To Know About The Industry And Its Future
Zion Market Research analysts forecast the latest report on “Industrial Tubes Market Research – All You Need To Know About The Industry And Its Future”, according to their latest report. Full Story: Global Industry News 24
WEB DEVELOPMENT
Your startup’s culture should revolve around quality-focused product development
Launching a high-quality product that clients would love has never been more important. Full Story: TNW
Accessibility Of Design: Designing For Every Experience
User experience (UX) is the focal point driving successful web design. Whether it be visual, contextual, technical or analytical, every aspect of the design relates back to user experience. Full Story: Forbes
MARKETING AUTOMATION
4 Ways Marketing Automation and Personalization Can Work Together
We accept automation in our personal lives. So why are we so afraid of using it to optimize our companies? Full Story: Entrepreneur
Marketing Automation: What Is It For?
Currently, most companies are involving marketing automation in all their processes, in order to be more efficient and at the same time saving efforts. Full Story: Customer Think
ANALYTICS & BUSINESS INTELLIGENCE
How big data is empowering better business intelligence
Business intelligence (BI) is nothing new to enterprises that have been relying on data processing and analysis to deliver insightful reports that reflect business performance. Full Story: Tech Wire Asia
What is the Difference Between Business Intelligence, Data Warehousing and Data Analytics
In the age of Big Data, you’ll hear a lot of terms tossed around. Three of the most commonly used are “business intelligence,” “data warehousing” and “data analytics.” Full Story: insideBIGDATA
BRANDING AND DESIGN
15 Tips For Launching A Brand-Relevant Blog
Blogs have been around for a long time. Full Story: Forbes
3 Branding Tips to Bring Your Startup’s Story to Life
Don’t overlook the role branding plays in your business’s success. Full Story: Entrepreneur
VOICE STRATEGIES
Voice-Activated Technology Redefines the Internet of Things
Voice-activated devices have helped fuel IoT adoption. The long-term ramifications for application development could be considerable. Full Story: IoT World Today
How to Use Voice Assistants For Your Business
With the advent of technology, more business processes are getting automated, easily streamlined and getting efficient. Full Story: Small Business Trends