By Integrated Marketing Platform   | April 22, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Three reasons why your business needs a marketing strategy

If you’re a business striving to succeed — both during COVID-19 and in ordinary circumstances — you need to have a plan in place. Full Story: Media Update

4 best practices for unlocking the full potential of your marketing campaigns

With more channels available than ever before, marketers need to make sure their media investment decisions are based on measurement data they can trust. Full Story: ClickZ

What Is Marketing Intelligence? Definition, Best Practices, Use Cases and Tools.

Marketing intelligence is defined as any actionable and data-oriented information that can be used to build an effective marketing strategy. Full Story: MarTech Advisor

Need Help With Online Marketing-Try These Suggestions

Millions of people use the internet every day to make purchases. Full Story: The Union Journal

How Gamification Can Improve Digital Marketing

Gamification is one of the most important elements of a successful email campaign. Full Story: Innovation Enterprise

Online Marketing During The Corona Virus Outbreak

As consumers stay indoors, digital marketing can be the best defense against the virus and we shall discuss in its detail right here!! Full Story: BW Businessworld

10 Tips For Digital Marketing During a Pandemic

Marketing a small business during the coronavirus pandemic is full of challenges. But UPS wants to help SMBs navigate the current situation through a new series of webinars, the first of which took place on Thursday. Full Story: Small Business Trends

Five Simple Programmatic Strategies to Drive More Leads

As in-person engagements are paused, digital advertising is one way to continue to promote our brands and keep business running as close to normal as we can. Full Story: MarketingProfs.com

SOCIAL MEDIA

3 Ways Covid-19 Has Pushed Brands to Reevaluate Social Strategies

For years, social media teams for brands all over the world advocated for resources to be more than just a distribution channel for marketing assets. Full Story: Adweek

How to Adjust Your Social Media Strategy for an Isolated Audience

In times of crisis, many business owners’ initial reaction is to cut back on the marketing budget. Full Story: Professional Builder

Let’s Talk: Social media and how best to use it

Social media has become one of the most influential marketing strategies for businesses in recent years, which begs the question: How do you best use social media? Full Story: DynamicBusiness

How Can Social Media Boost Your Brand?

From keeping people connected with their far-staying acquaintances to working as a stress-buster to allowing them to shop from across the world, social media has become an integral part of one’s life. Full Story: Promotion World

SEARCH ENGINE

4 New Edge SEO Capabilities with Shopify

For a long time, the Shopify ecommerce platform has been met with mixed reactions from the SEO community. Full Story: Search Engine Journal

Grow a Business: How Purchasing Another Website Maximizes SEO

One of the lesser known SEO strategies that can help your business and improve your online presence. Full Story: Innovation Enterprise

Examine Technical SEO for your website

At the point when we talk about SEO, we generally state on the page and off-page. Very not many individuals among us know about Technical SEO. Full Story: WhaTech

Your SEO Roadmap Is Wrong: Mapping Digital Success & SEO Through Uncertain Terrain

Your data is irrelevant. Full Story: Search Engine Journal

MOBILE MARKETING

App installs surge as lockdowns keep people at home, study says

App usage surged in Q1 as the coronavirus pandemic disrupted the way people work and play. Full Story: Mobile Marketer

The Essentials of Multi-Touch Attribution

To do this, you need to look beyond first-touch and last-touch, and follow your customers on their entire journey. That’s where Multi-Touch Attribution comes into play. Full Story: MobileMarketing Magazine

Samsung’s mobile solution for frontline workers dealing with COVID-19

Samsung has announced the availability of the Galaxy XCover Pro, a new mobile solution for the frontline workers dealing with the coronavirus pandemic. Full Story: Telangana Today

5 Mobile Payment Processing Trends 2020: Increase Your Sales and Keep Customers

Internet payment arena has gone for drastic changes in the recent years with an increasing popularity and companies jumping on to this arena are launching their own payments apps. Full Story: PaymentsJournal

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital signage upgraded at medical research centre

The solution combining BrightSign media players with Signagelive software has brought simplicity, flexibility and reliability to one of Australia’s leading medical research centres. Full Story: AV Magazine

Carousel to offer K-12 digital signage discount

Carousel Digital Signage has announced it plans to offer its digital signage solutions to K-12 schools at “very aggressively priced” rates, according to a press release. Full Story: Digital Signage Today

EMAIL MARKETING

7 email marketing tips for your online business

Email marketing is a powerful way to increase sales. Full Story: Bulawayo24 News

How to ensure empathetic email marketing during a pandemic

The COVID-19 pandemic has turned into a global crisis. Full Story: TechGenyz

E-COMMERCE

Presenting consumers with the right choices in eCommerce

Have you heard of Hick’s law? Well, until recently, me neither. In essence it’s quite simple. Full Story: Essential Retail

Chinese eCommerce Giants Jump Into COVID-19 Testing

The U.S. government, after its initial attempt, has still not rolled out a national testing program for the coronavirus. Full Story: pymnts.com

PUBLIC RELATIONS

9 Ways Digital PR & Marketing Can Adapt to the Age of COVID-19

The coronavirus pandemic has upended the lives of millions, including PR and marketing professionals. Full Story: Business 2 Community

TRENDS AND CHALLENGES FACING THE MEDIA INDUSTRY AND PR PROFESSIONALS IN 2020

Cision released its 2020 State of the Media Report, the company’s eleventh annual, which uncovers the latest trends and challenges facing the media industry, and how PR professionals can better work with their journalist counterparts. Full Story: The Ritz Herald

MARKET RESEARCH

Market Research Tips for Uncertain Times

There is no mistaking the profound impact that the novel coronavirus has had on the economy and the numerous small businesses that are struggling to make it. Full Story: BOSS Magazine

RESEARCH SPEND HIT HARDEST DURING COVID-19 CUTS

Market research has taken the biggest hit amid the fastest decline in overall marketing spend since the financial crisis, the quarterly Bellwether Report has found. Full Story: Research Live

WEB DEVELOPMENT

What SEO has to do with web development

Search Engine Optimization (SEO) is often associated with the marketing team as a tool to get more traffic to a web page or website, but it can and should also be used by web developers to improve load times, user experience, crawling and indexing. Full Story: SDTimes.com

Free web design offered to aid small businesses struggling during pandemic

A Houston-area software development company is offering to create more than 100 free websites for businesses who need an online presence to stay alive during the coronavirus crisis. Full Story: Houston Chronicle

MARKETING AUTOMATION

Marketing Automation and Lead Nurturing in the Time of COVID-19

Marketing automation has revolutionized marketing and sales processes for all types of businesses. Full Story: Business 2 Community

Martech teams devote most of their time to automation, campaign management tools

MarTech Today’s 2020 Career Survey revealed many of us are spending as much time in spreadsheets as we are automation and campaign platforms. Full Story: MarTech Today

ANALYTICS & BUSINESS INTELLIGENCE

What Local Small Businesses Need to Know about How to Collect and Use Data

The COVID-19 crisis has forced thousands of local companies to move more of their business online. Full Story: Hawaii Business Magazine

Why data literacy is key to an optimised data strategy

A data literate workforce is more important than ever before, and teams with the ability to read, work with, analyse and argue with data are now critical. Full Story: ITProPortal

BRANDING AND DESIGN

How Personal Branding Can Help You Land Your Dream Job

When it comes to personal branding, you probably think about celebrities, world-renowned writers, super successful businesspeople or politicians. Full Story: Forbes

Build Your Brand With Original Content

If you’re not making creative content for your brand, then you’re already behind. Full Story: Business 2 Community

VOICE STRATEGIES

Latest Google app beta replaces pre-Assistant voice search UI

Google Assistant’s predecessor was generically known as “voice search” and activated with the “Ok Google” hotword. Full Story: 9to5Google

Google Assistant Begins Wake Word Sensitivity Control Roll Out

Google is beginning to roll out the Google Assistant “hotword sensitivity” control first found embedded in the voice assistant’s software earlier this year… Full Story: Voicebot.ai