By Integrated Marketing Platform | January 03, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Establishing your company name as a start-up is challenging. Full Story: ReadWrite
Four Predictions For Marketing Software In 2022
The past two years have presented a whirlwind of innovation for marketing automation technologies. Full Story: Forbes
Comprehensive marketing plan is key to food truck success
Success, when it comes to food trucks, is tied to location and strong business strategies, but many truck operators aren’t sure how to start the marketing effort. Here’s a solid guide to clear the hurdle. Full Story: Food Truck Operator
Marketing trends to watch out for in 2022
Brands might need to re-assess their measurement approach in a “phygital” environment as consumers move between online and offline. Full Story: Best Media Info
Attribution in Marketing: Setting up your Processes and Tools for better Attribution Models
There are several approaches to gaining a solid client base. Full Story: MarTech Series
Five digital marketing trends that can help businesses in 2022
If there is one thing that’s constant about digital marketing, it is that it never stops evolving. Full Story: The National
A Comprehensive Guide To WordPress For Marketing
Having an online website has become a necessity for business owners, publishers, writers, bloggers, and other individuals, who are serious enough to make their online presence felt in an impactful manner. Full Story: Business 2 Community
5 Content Marketing Mistakes that Need to Stay in 2021
Are you interested in taking your content marketing strategy to the next level in 2022? If so, you’re in the right place. Full Story: Business 2 Community
SOCIAL MEDIA
Top social media marketing trends for 2022
What you do for your business right now will reflect how your business will look in the months ahead. Full Story: Inman News
Understanding the Connection Between Social Media and Great Customer Experience
Social media is a preferred channel for many consumers, as it is a place where they can feel free to express themselves, research a brand’s products and services in an informal manner, and even reach out to a brand and its leadership. Full Story: CMSWire
Pushing Social Media Platforms to Self-Regulate
Social media companies may increase content oversight if motivated by federal incentives and liabilities. Full Story: The Regulatory Review
How to Give Your Instagram the Best First Impression
Looking to get more out of your Instagram presence in 2022? Full Story: Social Media Today
SEARCH ENGINE
5 On-Page SEO Factors To Check In Underperforming Content
Why is on-page SEO so important, and which areas should you focus on and optimize to improve search rankings in underperforming content? Full Story: Search Engine Journal
How to Choose the Best SEO Software for Your Business
Knowing that it’s quite difficult to select proper SEO software, here’s a short guide to help you evaluate existing offers. Full Story: Entrepreneur
Why You Need SEO And PPC At The Same Time
But this is no easy task and eCommerce managers are often faced with the same age-old question when looking to improve their search engine traffic, should we be doing search engine optimization (SEO) or pay per click (PPC)? Full Story: Minutehack
Worried About Privacy? Set DuckDuckGo As Your Default Search Engine
Google isn’t the only option for searching the web. Try switching your browser’s default search engine to DuckDuckGo for more privacy and security. Full Story: Screen Rant
MOBILE MARKETING
7 technologies shaping mcommerce in 2022
From no-code mobile app platforms and live video commerce to augmented reality and chatbots — these cutting-edge technologies are pushing the boundaries in mcommerce. Full Story: YourStory
Mobile Marketing and Mobile Checkout Experiences: What Do Marketers Need to Keep In Mind?
Your mobile marketing strategy is created to define how you reach out to and interact with prospective consumers when they’re on the go. Full Story: MarTech Series
10 Advantages Businesses Can Leverage from Mobile App Development
Customized mobile apps are fast gaining traction. Full Story: Business 2 Community
How brands are driving mobile success into 2022
Elevate 2021, the Customer Forum from app experience platform, Airship. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
What retailers need to know about digital signage with face detection
The retail industry is extremely challenging due to fast-changing consumer behavior. Full Story: Digital Signage Today
Digital out-of-home advertisers seek hyper-local, contextual targeting
Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences. Full Story: MarTech
EMAIL MARKETING
Top 10 Email Marketing Companies in 2022
Email marketing is a popular method of reaching out to customers. Full Story: Inventiva
9 Benefits of Email Marketing: How It Can Help You Grow Your Business
When it comes to marketing your business, it’s good to get creative. Full Story: Business 2 Community
E-COMMERCE
The 4 Biggest Misconceptions About Selling On Amazon
Like it or not, it’s the king of ecommerce. Here’s how to win selling on Amazon. Full Story: Entrepreneur
How Ecommerce Brands and Subscriptions Can Navigate the Post-Pixel World
Here are three things successful subscription and ecommerce companies are doing to come out on top in a post-pixel world. Full Story: Entrepreneur
PUBLIC RELATIONS
The Role Of Public Relations In 2022
The role of public relations in 2022 is to foster the authenticity that so many crave in an economy that appears to operate at surface level. Full Story: Forbes
The five biggest US PR blunders of 2021
It’s been a year of big challenges for many companies, with an ongoing pandemic, labor shortages, supply-chain bottlenecks and record inflation. Full Story: BusinessWorld Online
MARKET RESEARCH
Get Ahead of the Competition with These 4 Target Market Research Tools
Today I have some target market research resources to help you learn from the competition in your niche. Full Story: Business 2 Community
WEB DEVELOPMENT
Tips that will help you to rocket your e-commerce website
If you feel as if your site is not everything that it could be then you are not alone. Full Story: Retail Technology Innovation Hub
6 Methods To Make Money Online Without A Website
Making money online can be a great way to top up or replace your regular salary. While earning money with a website is still bearing fruit, we are seeing that social media and other platforms are opening up new revenue streams. Full Story: iTech Post
MARKETING AUTOMATION
How Far AI Has Come; What The Future Looks Like
There has been a lot of talk about Artificial intelligence recently. Understandable considering the grandiose scope its applications can reach! Full Story: BW Businessworld
How to Make Enterprise Comfortable With Artificial Intelligence
Entrepreneurs and experts at the front lines of the AI revolution recognize there are issues like a company’s culture or lack of trust from a customer base, which cannot be solved by technology alone. Full Story: EnterpriseTalk
ANALYTICS & BUSINESS INTELLIGENCE
How Intelligent Businesses Use Business Intelligence
While BI is a modern term, business intelligence has been helping companies stand up to significant organizational challenges for decades. Full Story: Entrepreneur
7 Ways Business Intelligence Can Improve Your Business
Business intelligence combines business analytics, data visualization, data mining, infrastructure and data tools, and best practices to help companies make more informed decisions. Full Story: Analytics Insight
BRANDING AND DESIGN
The Great Brand Identity Crisis: Coming in 2022
2021 was the year of asserting new purpose and looking for ways to meet the moment—and it all comes to a head in the new year. Full Story: Adweek
The 4 Types of Luxury Brand Leadership
A CEO leading a luxury company must reflect the highest standards of the brand, but that quality is entirely dependent upon the type of person… Full Story: Entrepreneur
VOICE STRATEGIES
The biggest tech trends to watch for in 2022
If we don’t trust companies enough to share a whole lot of it, that technology gets stuck in the “my voice assistant still doesn’t understand me” phase. Full Story: The Washington Post