By Integrated Marketing Platform   | November 25, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

5 Principles To Follow When Allocating Your Marketing Budget In An Uncertain Economy

Don’t scale back your marketing budget in uncertain economic times. Even with the threat of a recession in the next year, companies should prioritize marketing to stay ahead of competitors. Full Story: Forbes

A Comprehensive Guide To Marketing Attribution Models

Learn more about marketing attribution models that help marketers understand which touchpoint in a buyer’s journey is responsible for conversion. Full Story: Search Engine Journal

A Complete Guide to Outbound Marketing Strategy

These guidelines and principles will help you create an effective outbound marketing strategy to increase a quality lead pool and generate more sales. Full Story:  Entrepreneur 

15 Tips For Effective Content Marketing During The Holiday Season

Content marketing is not a simple, one-and-done tactic. It takes a comprehensive strategy to effectively use content to draw consumers into your sales funnel or incorporate them into your flywheel. Full Story: Forbes

Digital marketing strategies that can “turn shoppers into customers” this Black Friday

As part of Bdaily’s latest feature, Retail Week, we hear from Marietta Chatzidiakou, senior content consultant at Leicester based marketing agency Digital Ethos, who recommends some of her Black Friday digital marketing strategies, so that marketers can turn shoppers’ excitement into “standout holiday sales”. Full Story: Bdaily

SOCIAL MEDIA

5 Key Social Media Questions Answered to Help Guide Banks’ Strategy

Want to maximize the potential of social media platforms like Facebook, Instagram and TikTok? Full Story: THE FINANCIAL BRAND

4 Ways to Be Smart On Social Media This Thanksgiving Weekend

Your stomach is full, and your eyelids are getting heavy. That post-Thanksgiving-meal contentedness is settling in. Full Story: Snopes

How To Connect An RSS Feed To Social Media?

Whether you have a blog yourself or you just love to scour the internet for interesting reads, you probably share articles on your social media all the time. While manually clicking the “Share” button does the job fine, there’s a much more effective way of keeping track of and sharing updates: RSS feeds. Full Story: Alphr

Social Media Market – Massive Growth Ahead | HubSpot, Bitrix, Hootsuite

Latest Study on Industrial Growth of Social Media Market 2023-2029. A detailed study accumulated to offer the Latest insights about acute features of the Social Media market. Full Story: Openpr

SEARCH ENGINE

How Would You Define White Label SEO Services? Is It Outsourcing?

Today if we define white label SEO services, Every company tries to get good rankings on Google to reach their target audience and bring them traffic. Full Story: Data Science Central

How to Fix Orphan Pages for SEO?

An orphan page has no internal links to it. Most search engine optimization tools mark orphan pages as a critical issue, but it’s not that straightforward. The page may have a legitimate rationale, such as: Full Story: PracticalEcommerce

How to find the best SEO company for the growth your business?

If you’re planning to scale your business, it’s vital to invest in its SEO. These efforts will enable you to secure higher positions in search engine results, drive more traffic to your website, get more clients and maximize your ROI. Full Story: TravelDailyNews

How to Find the Right SEO Service for Your Small Business?

There are a few things you should look for when choosing SEO packages for your business. In this article, Full Story: Digital Journal

3 Things to know about International SEO?

The world has grown so small that many businesses are experiencing growth they never expected from places they never considered as part of their market. Full Story: The Marketing Folks

MOBILE MARKETING

How to Leverage Mobile Technology To Engage Deskless Workforce Effectively?

A mass exodus of non-desk employees has forced employers to focus on and understand the needs of their workforce. Full Story: Spice Works

DIGITAL SIGNAGE/ SCREEN MEDIA

Seedooh debuts cinema-based ad verification tech in ANZ

Seedooh has launched what it describes as the world’s first cinema-based ad verification

technology in the Australia/New Zealand market, according to a press release. Full Story: Digital Signage Today

Plaza media unveils Alalite LED wall for AR World Cup broadcasts

Plazamedia GmbH, a Germany-based entertainment company, has installed an Alfalite LED wall in Munich’s AGROB Medienpark studio for hybrid AR broadcasting of games from the FIFA World Cup in Qatar on Germany’s T-Mobile Magenta TV, according to a press release. Full Story: Digital Signage Today

EMAIL MARKETING

The 7 Best Email Verification Tools

Whether you’re trying to build a new email list from scratch, or already have one in place, here are the best email verification tools you can use. Full Story: Makeuseof

How To Integrate Sales Force Automation Into Your Business

According to a survey, sales agents only spend 35% of their time on selling.Full Story: Ceo Today Magazine

E-COMMERCE

How To Set Up E-Commerce In 2022

It should be no wonder that there are more and more eCommerce websites, given that there are 2.2 billion digital consumers globally. People may buy everything they want online without worrying about transportation, parking, crowds, or poor weather. Full Story: Realty Biz News

Black Friday scammers are after your credit card details

Threat actors actively target e-commerce stores to steal financial data as consumers flock to online shops for yearly deals. Full Story: cybernews

PUBLIC RELATIONS

PR industry becoming more profitable despite underlying issues, say agency bosses

PR firms across the world expect to become more profitable within the next year, having higher expectations than in 2021, according to a new ICCO survey. Full Story: Campaign

Measure Marketing Wins a 2022 Public Relations and Marketing Excellence Award

Company CEO Arti Sharma shares her thoughts regarding the recent win awarded to Measure Marketing by the Business Intelligence Group. Full Story: PRWeb

MARKET RESEARCH

The Marketing Research And Analysis Services Market Will Be Driven By The Rise In Digitalization. 

LONDON, Nov. 24, 2022 /PRNewswire/ — The increase in digitalization is expected to propel demand in the marketing research and analysis services market. Digitalization brings forward the social-economic context as a process, Full Story: PR Newswire

WEB DEVELOPMENT

Best Web Hosting for Small Business in 2023

(Ad) Finding the best small business web hosting is crucial to building an online presence for your business. But with so many web hosts to choose from, picking the best web hosting services can feel like an overwhelming task. Full Story: SF Gate

Why should select Laravel Framework for Result-Oriented Web Development in 2023

Laravel is a framework with solid and clear-cut principles and cutting-edge functionality. It will continue to give developers all they need to make attractive, functional websites well into the future. Full Story: Digital Journal

MARKETING AUTOMATION

Artificial Intelligence In Diagnostic Market to See Huge Growth by 2027

The latest study released on the Global Artificial Intelligence In Diagnostic Market by AMA Research evaluates market size, trend, and forecast to 2027.Full Story: OpenPR

Marketing Automation Software’s Supply Chain and Procurement Market Insights with Top Spending Regions and Market Price Trends: SpendEdge

NEW YORK, Nov. 24, 2022 /PRNewswire/ — The impact of the pandemic on the Marketing Automation Software procurement market has been extensively analyzed and data-driven insights have predicted that this market will experience price fluctuations of 3%-6% during the forecast period. Full Story: Benzinga

ANALYTICS & BUSINESS INTELLIGENCE

Business Intelligence and Analytics Market is expected to witness Incredible Growth during 2021-2031

Coherent Market Insight has published a new research study “Global Business Intelligence and Analytics Market Size, Share, Price, Trends, Growth, Report and Forecast 2022-2027” provides a complete ‘150 Pages’ analysis of the global Business Intelligence and Analytics Market market. Full Story: Digital Journal

BRANDING AND DESIGN

Logo Lessons From Tom Geismar

What does it take to design a symbol that lasts for 60 years, and should all designers go back to the drawing board? Full Story: Creative Review

VOICE STRATEGIES

DaveAI’s Avatar based Voice Assistant ranks as the most effective Bot enabling Lead Generation at the Maddies 2022!

DaveAI was recognized as the Most Effective Voice Assistant App at The Maddies Awards 2022. Full Story: CXO Today

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