By Integrated Marketing Platform | July 17, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Ways To Improve The Performance Of Your Marketing Content
Your business likely has pieces in its content arsenal that have fallen flat or aren’t performing as well as they could. Full Story: Forbes
Sales and marketing alignment for improved business effectiveness
Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. Full Story: sproutsocial
What Is Your Marketing Superpower?
As marketers, it’s in our nature to want to stand out. Full Story: Forbes
Keep This Important Marketing Principle in Mind During Economic Volatility
How will your marketing plan change in the face of economic change? Maybe it doesn’t need to. Full Story: Entrepreneur
Measuring Digital Marketing Effectiveness and Impact: What Most Brands Are Still Not Getting Right
Despite putting rigorous efforts into digital marketing campaigns, Full Story: MartechSeries
5 don’ts in marketing operations
There’s plenty of good advice about best practices in marketing. It’s also important to be aware of what not to do. Full Story: Martech
Is Something Missing in Your Marketing Strategy?
Use these steps to dig deeper into your analytics and realign your strategy with your goals. Full Story: SpecialEvents
SOCIAL MEDIA
The Problem With Scrolling Through Social Media During The Workday
Threads, the new social network from Meta, made a huge splash with its launch on Thursday. Full Story: Forbes
How Social Media Managers Justify Social Media Spending In A Recession
Working with various brands in social media for 16 years, Full Story: Forbes
How Do You Use Various Social Media Platforms? How Should You?
The proliferation of social media platforms raises questions about how, if at all, we should use them. Full Story: Dailynous
Social Media Marketing In 2023: The Ultimate Guide
Social media marketing has become a vital component to the market mix of many businesses–large and small. Full Story: Forbes
Here’s Your Social Media Productivity Plan
We all want our social media efforts to yield great results, but most of us realize it isn’t as easy as “tweet it and they will come.” Full Story: Small Business Trends
How to Use LinkedIn Sales Navigator to Improve Customer Acquisition
Wondering how to identify and reach the right prospects and decision-makers on LinkedIn? Full Story: SocialMedia Examiner
SEARCH ENGINE
Business Owners: Nine Impactful Ways To Improve Your SEO Efforts
While creating a website for your small business is a great first step to expanding your audience and catering to your customers’ needs, Full Story: Forbes
How To Perform An SEO Audit That Actually Helps You Win Clients
Win new clients with comprehensive SEO audits. Full Story: Search Engine Journal
How to Use HTML Tags to Improve Search Engine Rankings
Search can drive a huge amount of traffic to your site, but only if you let it. Full Story: Make Use Of
Effective Strategies for Link Building on Bing and Google
Search engine optimization (SEO) relies heavily on link building to boost a website’s ranking. Full Story: readwrite
A guide to diagnosing common JavaScript SEO issues
Learn how to spot SEO issues in JavaScript-powered sites and what you need to know when it comes to rendering. Full Story: Search Engine Land
The Value of Long-Tail Keywords for Your SEO Strategy
For many sites, focusing on generic head keywords can be an exercise in frustration. Full Story: Jumpfly
MOBILE MARKETING
A Mobile App Could Be Limiting Your Loyalty Program’s Success
Why Centering Your Loyalty Program on the Mobile App Leaves You at Risk. Full Story: the wise marketer
Why Mobile App Security and Monitoring Are Vital for Mobile App Developers and Publishers
There’s a reason why many residential communities prefer their police officers to live and raise their families in the same close knit neighborhoods they serve and protect. Full Story: CPO Magazine
Mobile App Security Using No-Code Cyber Defense Automation
Appdome’s Tom Tovar Describes How to Address the Challenges of Securing Mobile Apps. Full Story: Bank Info Security
DIGITAL SIGNAGE/ SCREEN MEDIA
Building a Business Case for Digital Signage
Building managers face an uphill battle in delivering exceptional experiences for their occupants. Full Story: propmodo
Six key trends driving out of home media evolution
Outdoor advertising will continue to be highly impacted by advancements in technology such as digital displays, Full Story: The Media Online
Beyond the Billboard: Trends in OOH Advertising
As we drive along the highways and backroads this summer (or wander through Times Square or on the Las Vegas strip or sit in stadiums and concert venues), Full Story: Street Fight
EMAIL MARKETING
Beyond the Inbox: Expanding Your Automated Email Marketing Strategy
In today’s digital world, email marketing continues to be a vital tool for businesses to connect with their audience. Full Story: CustomerThink
Unlocking the Power of A/B Testing in Email Marketing
Considering that data is a key factor in many brands’ success stories, Full Story: MartechSeries
5 Reasons Why Every Email You Send Should Be Mobile-Friendly
Failing to optimize emails for mobile users can lead to lower open, conversion and click through rates. And that’s just the start. Full Story: builtin
E-COMMERCE
What Is E-Commerce? Definition, Types & Getting Started
More people are buying and selling online, and e-commerce revenue keeps increasing, Full Story: Forbes
5 DIY Home Improvement E-Commerce Trends To Watch
I head up the e-commerce department at Liquid Rubber, a leading provider of home improvement and DIY water ingress prevention products. Full Story: Forbes
YouTube Ads For E-Commerce: 5 Key Marketing Strategies
With billions of visitors per month, YouTube—and YouTube Ads specifically—has become an attractive option for e-commerce businesses to unlock sales opportunities. Full Story: Forbes
5 Ways Big Data is Transforming E-Commerce
Here are the 5 ways big data is revolutionizing the E-commerce industry. Full Story: Analytics Insight
How increasing agility can future-proof your e-commerce supply chain
If the last five years are anything to go by, predicting logistics trends is extremely difficult. Full Story: Maersk
PUBLIC RELATIONS
7 PR Tools That Will Help You Earn And Track Media Attention
The PR world is rapidly changing, and it’s hard to have the right tools to stay on top these days.
Full Story: Forbes
3 Powerful PR Tools Small Businesses Can Use to Soar to New Heights
Discover the key tactics and best practices for leveraging social media, Full Story: Entrepreneur
8 Stages Of A Typical PR Campaign: What Clients Need To Know
A good PR campaign is like a well-baked cake—it has everything you want, Full Story: Forbes
Why you should consider PR as part of your marketing mix. Full Story: Business Cornwall
WEB DEVELOPMENT
VS Code Extensions Every Developer Should Know
Developed by Microsoft and released eight years ago, Visual Studio Code (VS Code) is the widest-used source-code editor. Full Story: Hackernoon
Will the EU’s Web 4.0 Strategy ‘Lead’ Global Metaverse Efforts?
The EU’s renewed pledge to develop immersive worlds has signalled a rekindled metaverse space race. Full Story: XR Today
Pros and Cons of Open-Source Software You Need to Know
Open-source software has totally transformed all aspects of the software sector, including adding innovation, transparency, and encouraging cooperation. Full Story: RS Websols
Here are Top 5 Online Code Editors for Programmers
As a programmer, the tools you use can make or break your productivity. With the rise of cloud computing and the need for remote work, Full Story: Dignited
Why there’s no universal programming language
Ever wondered why there are so many different programming languages? Let us explain. Full Story: Techhq
MARKETING AUTOMATION
Leveraging AI Tools for Efficient Marketing
In today’s digital landscape, marketers are continually seeking innovative ways to streamline their processes and enhance their marketing efforts. Full Story: National Law Review
Marketing Automation Insights for Professionals and C-level Executives
Throughout this article, we embark on an illuminating journey into the core principles and inner workings of marketing automation. Full Story: Martechcube
Generative AI in search: What search marketers should prepare for
Discover the impact of generative AI on search marketing and how you can prepare for the evolving landscape and unlock growth opportunities. Full Story: Search Engine Land
Top 5 XR and AI marketing trends in 2023
Here’s what’s in store for marketers as rapid advances in extended reality and artificial intelligence disrupt the industry. Full Story: Martech
ANALYTICS & BUSINESS INTELLIGENCE
Business Intelligence vs. Personalization: Why the Time Has Come to Get Hyper Personal
Over the last 20 years, business intelligence (BI) software has become ubiquitous in enterprises, Full Story: Solutions Review
Business intelligence enters the age of the smart summary
Generative AI tools based on domain-specific LLMs can synthesize valuable, Full Story: Techhq
BRANDING AND DESIGN
Effective Networking And Branding Strategies You Can’t Miss In 2023
Whether you are a business owner, freelancer, or working professional, Full Story: Harlem World Magazine
12 quality websites featuring mockups for your graphic design projects
Mockups can help speed up your graphic design work and give you time to be more creative. Full Story: CreativeBoom
10 Important Elements of Graphic Design: All You Need to Know
Creating visual content to convey messages and ideas is the art and practice of design. Full Story: RS Websols
VOICE STRATEGIES
AI Voice Assistant Face Off – Siri vs Cortana vs Google Assistant vs Alexa
AI voice assistants are becoming a crucial part of our daily lives. Full Story: H2S Media
Is Alexa Having Trouble Understanding You? Solve These Common Amazon Echo
If you own an Amazon Echo device, you may have experienced times when Alexa seems to have trouble understanding your commands. Full Story: The Tech Edvocate
Everything You Need to Know About the Amazon Echo
The Amazon Echo is a smart speaker developed by Amazon, designed with numerous features to improve your daily life, Full Story: The Tech Edvocate
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