Canada’s Best Integrated Marketing Agency – Insights November 13, 2023

By Integrated Marketing Platform | November 13, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,

Integrated Marketing Platform Inc.: www.IntegratedMarketing.pro

MARKETING STRATEGY

What Is Marketing? Definition, Strategies & Best Practices

As a small business, you need a way to attract and lure customers to your products and services. Enter marketing. Full Story: Forbes

How to Make Online Marketing Successful with a Creative Suite

It’s no secret that businesses that only operate in a physical capacity and don’t leverage online portals will be significantly impacting their potential. Full Story: Daily American

Small Business Marketing in 2023: The Ultimate Guide

Small business marketing today typically focuses on establishing a strong online presence, but your options aren’t limited to just the web. Full Story: Forbes

Content Marketing 101: Everything You Need to Know

Steve Jobs said it first in 1996: Content is king. And countless marketers, strategists, and industry leaders have chanted this three-word mantra ever since. Full Story: The Denver Post

The complete guide to TikTok influencer marketing

There are over 100,000 TikTok influencers in the United States across a number of different niches. Full Story: sproutsocial

Maximizing Sales Success Through Telesales And LinkedIn Marketing

In the trendy, rapid-paced and enormously competitive commercial enterprise environment, Full Story: Forbes

SOCIAL MEDIA

B2B Social Media Marketing: A Strategic Approach for Niche Industries

How to tailor your social media approach for b2b business and unconventional products. Full Story: ColoradoBiz Magazine

Social Media Marketing tips to grow on social media

If you want to build a strong online presence then solid social media existence is vital for expanding your business beyond geographical horizons. Full Story: WhaTech

Social Media Marketing For Starters: Choosing The Right Platforms For Your Brand

In the dynamic realm of digital marketing, Social Media Marketing (SMM) stands out as a powerful tool for brand promotion and engagement. Full Story: The INSC Magazine

Social Media Marketing for Attorneys: 10 Tips for Writing Engaging Social Media to Promote Your Content

Social media is geared toward people who scroll. Full Story: JD Supra

New social media features and updates to know this week

Updates to X, Meta, YouTube and more. Full Story: PR Daily

SEARCH ENGINE

Why SEO Is Imperative For The Success Of Your Website

Websites are the modern shop front. According to a 2022 Forbes article, Full Story: Forbes

How SEO experts improve the web and help search engines

SEO professionals can move beyond optimizing just for search engines and adopt a more holistic approach that prioritizes web standards. Full Story: Search Engine Land

Top 5 SEO data pitfalls to avoid for accurate analysis and reporting

Flawed data assumptions lead to flawed optimization decisions. Learn to critically assess your SEO data to produce accurate insights. Full Story: Search Engine Land

5 Common SEO Mistakes That Are Killing Your Rankings

Is the latest Google algorithm update hurting your website’s rankings? You need to stop making these five SEO mistakes now. Full Story: Entrepreneur

Why you shouldn’t measure SEO performance by ROI

Learn why ROI may not be the most accurate metric and how to assess the effectiveness of your SEO efforts instead. Full Story: Search Engine Land

How to Leverage SEO Inbound Marketing to Increase Lead Generation

SEO inbound marketing is a powerful strategy for increasing lead generation. Full Story: The Seeker

MOBILE MARKETING

All Eyes On The Screen: Why Mobile Marketing Is Vital For Brands

Modern consumers successfully deal with most everyday tasks like calling a taxi, ordering food, buying clothes, Full Story: Forbes

Why the Future of Mobile App Development Will Live on the Web

As with all major enterprises, pursuing growth and protection of market share will always reign supreme over innovation. Full Story: Entrepreneur

Best Practices to Ensure Accessibility in Mobile App Development

Making accessible apps is both a matter of ethical and practical concern. Our expert explains the guidelines that you should follow. Full Story: builtin

Mobile Marketing: Connecting with Your Audience On-the-Go

In the digital age, mobile marketing has become an indispensable tool for businesses. Full Story: Technology For You

DIGITAL SIGNAGE/ SCREEN MEDIA

The Right Content Management System Is Key to an Effective Digital Signage Solution

The CMS is what empowers businesses to deliver completely customizable digital messaging to their customers. Full Story: Biz Tech Magazine

8 ways to leverage digital signage in retail

With digital signage software, you can create a Connected Retail Store where digital signs, POS, mobile phones, and kiosks are no longer standalone. Full Story: Digital Signage Today

EMAIL MARKETING

What’s the state of email beyond 2023?

A look back at this year’s trends in email marketing and what to look forward to next year. Full Story: Martech

Are You Ready For the Holidays? Here’s Your Holiday Email Marketing Checklist

While shopping activity certainly ramps up during the “official” Black Friday/Cyber Monday kickoff, the companies that stand to benefit are those that prepare today. Full Story: Entrepreneur

Why Strategic SMS Marketing Matters

Buzz (or ding)! A new text (SMS) message lights up your phone, and you see it’s from a brand you recognize. Full Story: Forbes

E-COMMERCE

E-Commerce Competition Is Fierce: How Brands Can Differentiate Themselves In A Crowded Ecosystem

Today’s consumers have no shortage of shopping options. Full Story: Forbes

Take your e-commerce marketing strategy to the next level

E-commerce appears simple, but the lucrative opportunities of the digital marketplace are out of reach for businesses that don’t invest tactically. Full Story: Marketing Magazine

Why Mobile Optimization is Essential for Your E-commerce Success

In the fast-paced world of e-commerce, where technology evolves at a breakneck speed, staying ahead of the curve is essential for business success. Full Story: CXO today

SEO Strategies for E-Commerce Websites: 9 Tips for Online Retailers

SEO optimization is critical to a successful e-commerce website, Full Story: all Business

E-Commerce Competition Is Fierce: How Brands Can Differentiate Themselves In A Crowded Ecosystem

Today’s consumers have no shortage of shopping options. Full Story: Forbes

PUBLIC RELATIONS

What B2B Tech Companies Need To Create A Successful PR Strategy

You likely know that building credibility and demonstrating industry expertise are key ingredients in growing your tech brand. Full Story: Forbes

4 Reasons Your PR Campaign Isn’t Driving Sales — and How to Fix Them

Media coverage can be lucrative, but you need to employ the right strategies. Full Story: Entrepreneur

WEB DEVELOPMENT

Website Development: A Beginner’s Guide

Website development is a crucial step for any small business looking to establish an online presence, and you need to get it right. Full Story: Forbes

XML vs. JSON vs. YAML: How Do They Differ?

Data serialization languages represent structured data in a format that can be easily stored, transmitted, and reconstructed later. Full Story: Make Use Of

10 Top Tips To Improve Your Website Speed

Find out 10 ways you can optimize your page speed, deliver a great experience for your visitors, and help improve your SERP ranking. Full Story: Search Engine Journal

You are Not Learning Alone: a Structured Guide for Cybersecurity Beginners

Joining the cybersecurity field as an outsider without a technical background was a transformative journey for me. Full Story: Hackernoon

9 Tips for Optimizing Web Development Performance

Are you looking to make a robust place in the web world? Full Story: Diving Daily

MARKETING AUTOMATION

5 marketing automation quick wins

Here are some quick ways that organizations can take advantage of marketing automation to increase the value of customer interactions. Full Story: Martech

AI In Marketing: A Tool, Not A Threat

Much ado has been made over AI’s potential negative impact on the workplace, but that noise is crowding out some big net positives. Full Story: Chief Executive

AI Unleashed: A Guide to Responsible Implementation

Learn how compliance, ethics, and regular audits are shaping the future of AI. Full Story: Full Story: spiceworks

4 tips for auditing your marketing automation program

Audit your marketing automation program so everybody on your team is aware of changes, updates and what to troubleshoot. Full Story: Martech

ANALYTICS & BUSINESS INTELLIGENCE

10 Business Intelligence Examples That You Should Know About

The present business depends largely on the use of data. Full Story: Home Town Station

10-Step Guide to Introducing Artificial Intelligence into Your Business

In this guide, we’ll outline a 10-step process to help you introduce Artificial Intelligence into your organization effectively. Full Story: Analytics Insight

BRANDING AND DESIGN

Startup branding: 6 reasons it’s your key to success

Branding is often seen as a marketing tactic but it is more than that. Full Story: YourStory

20 Ways to Master Your Personal Brand on LinkedIn in 2024 and Beyond

As an active network of over 850 million professionals, LinkedIn is a goldmine for personal branding opportunities, especially for entrepreneurs. Full Story: Entrepreneur

How to Become a UI/UX Designer

The designers who handle UI (user interface design) and UX (user experience design) have enormous jobs within any organization. Full Story: Dice

VOICE STRATEGIES

How to Turn Off Siri Suggestions on Your iPhone

If you don’t like the apps and content that Siri is suggesting on your iPhone, learn how to turn off Siri Suggestions entirely or for certain apps. Full Story: Make Use Of

What Is The Potential Of Voice-Assistant Technologies In Various Industries?

Voice-assistant technologies have rapidly gained popularity in recent years, Full Story: Ticker Tv News

What is a Voice User Interface (VUI)?

Voice user interface, or VUI, is a type of technology that allows humans to interact with technology using spoken language. Full Story: Techopedia

Engage with Integrated Marketing Platform Inc:

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Best Marketing Agency in Toronto:
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Best Marketing Agency in Ottawa:
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Best Marketing Agency in Hamilton:
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Best Marketing Agency in London, Ontario:
www.IntegratedMarketingLondon.ca

Best Marketing Agency in Windsor:
www.IntegratedMarketingWindsor.ca

Best Marketing Agency in Montreal:
www.IntegratedMarketingMontreal.ca

Best Marketing Agency in Fredericton:
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Best Marketing Agency in Halifax:
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