By Integrated Marketing Platform | August 26, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Learn to Grow Traffic and Drive Revenue as a Digital Marketing Expert
Digital marketing is more powerful than ever. From your Gmail account to your social media feeds, brands are using every digital platform possible to not just engage, but convert customers. And let us tell you — it works. The amount of money you can make on these platforms is through the roof. Full Story: Entrepreneur
How Long Does it Take to Get Leads From Inbound Marketing
When considering an investment in inbound marketing, you may ask yourself, “How long is this going to take to be successful?” That, my friend, is a very good question. Inbound marketing is a long-term game, but that doesn’t mean you can’t see success somewhat quickly. Let’s look at what leads look like in inbound marketing. Full Story: Business 2 Community
Tips for Building a Solid Content Marketing Strategy
A very important factor to remember when it comes to content marketing is that you have to keep it simple: consistently create content that helps your audience and you can influence their behavior over time. That’s it. Full Story: Business 2 Community
Want More Content Marketing ROI? Stop These 8 Bad Content Marketing Habits Now!
Content marketing ROI. Every marketer is talking about it. However, truth is very few actually have it. Few know how to achieve it or measure it. Most marketers know how to throw content marketing up on an Instagram or Facebook virtual wall. However, if you ask them simple questions such as “what are your goals for that piece of content?” Or “what was the ROI on your last content marketing campaign?” you often receive the shrugged shoulders, eye roll or an annoyed “I don’t really know.” Full Story: Business 2 Community
How To Market With A Growth Mindset
According to Harvard Business Review, 17% of businesses don’t survive a recession and only 9% flourish post-slowdown. It was this statistic, coupled with the fact that the South African economy has struggled to really leave the recession behind it, that led Taryn Sharman and Perri King to launch Faith & Fear in 2015. Full Story: Entrepreneur
Content Marketing 102: Measuring Success and Maintaining Creativity
After learning the basics in Content Marketing 101, I wanted to dive a little deeper into how content impacts business. I circled back with March’s Content Strategist Manny Veiga and asked about reaching the audience, measuring success and maintaining creativity. Full Story: Business 2 Community
Marketing Tactics That Will Instantly Grab Eyes
If you want to have a successful time in the world of business, you need to be able to make a lot of money. You know this. We all know this. The journey is fun and you’re getting to run a company that you love, but the end goal is to turn your work into something that will produce heaps of cash. Full Story: MinuteHack
5 Benefits of Content Personalization for B2B Marketers
There’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing. In fact, 87% of consumers say that personalized content impacts their perception of a brand. Full Story: Business 2 Community
SOCIAL MEDIA
8 Simple Ways to Make Social Media Work for Your Business
In social media, you must not only engage but also engage consistently. The key to building meaningful relationships is to join the conversation. By reaching out to people in your community and responding to their comments, you can set the agenda. Full Story: Entrepreneur
How Much Should You Spend on Social Media Marketing?
Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in front of hundreds, thousands, or even millions of people. But if you want to reach all those people, it’s going to cost a lot. Full Story: Entrepreneur
5 Actionable Marketing Tips to Beat Your Competitors on Facebook
Facebook is one of the largest social media platforms in the world, and it attracts numerous businesses and marketers who want to market their products to Facebook’s massive user base. As of 1Q19, Facebook had over 1.5 billion daily active users globally. This is a massive user base that no marketer can choose to ignore. Full Story: Business 2 Community
5 Online Marketing Methods Efficient for Small Business Growth
Marketing is a crucial factor in creating a long term successful business. There are many different forms of marketing and most you can tailor to the specific needs of your business and its type. With that also comes both online and offline marketing strategies that should both be taken into account when it comes to building a business. The growth depends on the efficiency of the marketing strategy you choose to implement. Full Story: The Apopka Voice
SEARCH ENGINE
5 SEO Optimizations You Can’t Afford to Ignore
It is estimated that there are around two trillion searches performed each year. Though this number may seem daunting, it poses many opportunities to help your website stand out from the crowd. With some fine-tuning of your SEO strategy, you can raise your odds of being successful in search, which will significantly improve your site’s visibility. Full Story: Business 2 Community
Learn Why SEO Is Crucial To Your Success
When your business depends on your website for leads or sales, your site has to have a prominent position in the search engine results page. This is business 101 yet most companies are slow to invest in SEO despite it being a game-changer for top retailers. When busy consumers are looking for a product or service, they use Google; your website has to appear near the top of the SERP to get noticed… Period! Full Story: ValueWalk
The Truth About Domain Authority: What Every SEO Needs to Understand
I want to preface this article by stating that it could have been written about any SEO tool’s metrics. All the major tools have ways of measuring things that are important to the link builders and SEO professionals of the world. Full Story: Search Engine Journal
Emoji SEO presents opportunities for video
One might assume that searching Google or Bing using emojis would lead to the same results as using the text equivalent (e.g., searching 
would deliver the same results as “donut”), but that isn’t the case. For the most part, emoji-based queries in the search engines yield results that pertain to the emoji itself, but there are interesting opportunities for marketers, particularly with regards to videos in the search results. Full Story: Search Engine Land
MOBILE MARKETING
Fact or Myth: Mobile Killed Desktop
Smarter customer journeys start with finding the facts and dispelling the myths. Today’s marketers must decipher fact from fiction as they strive to reach customers in new ways across new channels. Let’s start with a myth that just doesn’t seem to go away: is the desktop truly dead? Full Story: Search Engine Journal
Popular Mobile App With Aging Filter Raising Privacy Concerns
Most recently the application went viral again after its newest picture filter began allowing users to morph into an older version of themselves. According to developers, millions of people already use the app, but with its sudden rebirth in popularity more people are expected to download it. Full Story: Spectrum News
As global demand booms for basic, cheap phones, many chipmakers for the smartphone space are facing a problem: They’ll see lower revenue and profit margins as these lower-cost phones proliferate, even as they continue to spend heavily on developing chipsets for high-performance smartphones at the top end of the market. Full Story: Business Insider
Punchh Recognized in Gartner’s 2019 Magic Quadrant for Mobile Marketing Platforms
Punchh, the leading provider of digital marketing solutions for brick and mortar retailers, today announced it has been recognized by Gartner, Inc. in the July 2019 Magic Quadrant for Mobile Marketing Platforms. Punchh was one of 18 vendors evaluated in the report, and one of three new entrants that were added to the Magic Quadrant this year. Full Story: PRNewswire
DIGITAL SIGNAGE/ SCREEN MEDIA
5G is a term being bandied around a lot in media circles right now. The first wave of fifth generation wireless networks have been deployed, and consumers and businesses alike are getting excited by the promise of superior high-speed connectivity. But what exactly does 5G mean for the digital out-of-home (DOOH) landscape? Full Story: Digital Signage Connection
Why Is So Much DOOH So ‘Un-Digital’?
It caught my eye because it talked about outdoor in Swindon, a town I know very well, pointing out how outdoor sites are disappearing and aren’t being replaced by big digital screens. Digital outdoor just doesn’t seem to be making it out of London, or at least making it out of the UK’s biggest cites. Full Story: MediaPost Communications
EMAIL MARKETING
Everything You Need To Know About Increasing Your Email Conversion Rates
Creating an email that converts is by no means a simple feat. It involves the careful planning and execution of different email elements—from the subject line down to the timing of your message. If you want to increase your email conversions, here’s everything you need to know. Full Story: CEOWORLD magazine
4 Signs Your Email Marketing Is Less Effective Than It Should Be
I think we all can agree on one thing: Our inboxes are overflowing. In fact, the average employee sends 10,000-plus emails per year and gets three times that, thanks to CC and BCC fields. Whether we like it or not, we’re in a daily battle for inbox attention. But did you realize that your email’s efficacy and ability to claim some of that attention can go so far as to help your business fly—or flop? Full Story: Destination CRM
E-COMMERCE
Five Reasons To Choose A Hybrid Ecommerce Platform
While the traditional distinction between B2B and B2C marketing has been long established, it is worth questioning whether this is still a valid distinction. It is becoming more common, for instance, for B2B companies to see the benefit of being able to use online channels to sell directly to clients. Full Story: Which-50 (blog)
5 Ecommerce Website Design Best Practices To Increase Conversions
The most profitable e-commerce websites use top design practices to attract customers. As a developer building an online store, you need to learn these best practices in order to convince consumers to purchase your products or services. When consumers visit a website and see an eye-catching page, they are more likely to continue browsing the site. If you want to persuade potential customers to stay on your website, read the following e-commerce website design best practices to increase conversions. Full Story: The Future of Things
PUBLIC RELATIONS
14 Apps Top PR Executives Can’t Live Without
There is an abundance of marketing, public relations and agency-geared tech tools out there, so when you’re trying to choose the right tool for you and your company, it can be easy to get overwhelmed. How can you know which ones have a proven track record of working well and which are all talk? Full Story: Forbes
PR Industry Growth Remains Flat
Gould+Partners’ annual poll, which focuses on agency net revenue growth, suggests that revenue gains in the PR industry have remained essentially at a period of stasis for the third year in a row, as growth was also 4.8 percent in both 2017 and 2016, compared to the industry’s 6.6 percent growth in 2015 and 7.8 percent growth in 2014. Full Story: O’Dwyer’s PR News
MARKET RESEARCH
Possible Ways To Research Your Franchise Business In 2019
As the business industry is extending its reach, the demand and curiosity of owning a franchise organization is increasing in the modern era. The success of franchising model in India is allowing entrepreneurs and investors to opt for this model for expanding their businesses. Full Story: Entrepreneur
Five Key Considerations For Businesses To Focus On When Expanding To Asia
Asia is the most diverse continent on the planet with each country and culture vastly different from the next. It is also one of the most sought-after consumer markets for global businesses. However, with extremely heterogeneous markets and business environments, selecting the countries or specific regions can be a massive challenge for many businesses. It usually takes extensive market research and assessment of the prevailing conditions for firms looking to enter the market. Full Story: Entrepreneur
WEB DEVELOPMENT
Possible Ways To Research Your Franchise Business In 2019
As the business industry is extending its reach, the demand and curiosity of owning a franchise organization is increasing in the modern era. The success of franchising model in India is allowing entrepreneurs and investors to opt for this model for expanding their businesses. Full Story: Entrepreneur
Five Key Considerations For Businesses To Focus On When Expanding To Asia
Asia is the most diverse continent on the planet with each country and culture vastly different from the next. It is also one of the most sought-after consumer markets for global businesses. However, with extremely heterogeneous markets and business environments, selecting the countries or specific regions can be a massive challenge for many businesses. It usually takes extensive market research and assessment of the prevailing conditions for firms looking to enter the market. Full Story: Entrepreneur
MARKETING AUTOMATION
Using Marketing Automation for Customer Retention
Marketing is often so focused on attracting new customers that retaining existing customers falls by the wayside. A recent Gartner survey found that on average only 18 percent of marketing budgets are focused on customer retention efforts. This is in spite of the fact that, for many businesses, existing customers account for the majority of their revenue. Full Story: MSDynamicsWorld.com
How to make email marketing automation more effective
Email marketing is one of the best lead-generating channels every marketer needs to know how to take advantage of. Building an efficient email campaign requires effort and long-term commitment, but the good news is some work can be automated and still promote customer engagement and deliver results. Full Story: KnowTechie
ANALYTICS & BUSINESS INTELLIGENCE
IMPORTANCE OF BUSINESS INTELLIGENCE FOR INDUSTRIAL PROFITABILITY
The manufacturing business is one of the most convoluted and demanding sectors because of the unpredictability of production and operations. Numerous organizations endeavor to disentangle the frameworks to limit the expenses and increment the profits. This likewise incorporates reducing the waste of time, efforts, and stock. In this way, it has turned out to be critical to utilize data analytics and big data to be more data-driven. Full Story: Analytics Insight
How Business Intelligence Tools Are Transforming Small Businesses
Business Intelligence (BI), the analysis of business data to extract useful information, has been making the headlines lately, and for a good reason – it’s a game changer. Although still at the infancy stages, businesses that implement BI are not only guaranteed improved sales but can also expect better relationships with their customers. Full Story: Business 2 Community
BRANDING AND DESIGN
Brands Generally Find Prime Day Investment Worthwhile
Now that the event many brands have been preparing for months in advance is truly over, it’s time to start assessing the impact. Was participating in Amazon’s Prime Day ultimately profitable? What promotional tactics worked best? What should the game plan be next year? Full Story: Forbes
How to Build Brand Recognition with Social Media
Social media is a valuable — but difficult to master — marketing tool used by business owners to increase their sales and improve their brand recognition. Many marketers struggle with getting their brand recognized online; this is due to a large number of business social media profiles online. Facebook, for instance, has a stunning 60 million business pages on their website. Full Story: Business 2 Community
VOICE STRATEGIES
5 Tips to Help Marketers Win in What’s Shaping up to Be the Future: Voice Search
Every day, millions of Americans rely on voice-activated devices to tell them the weather, wake them up in the morning and answer a plethora of random questions they’re curious about. While the average voice assistant user may not worry about where those answers come from, digital marketers are working hard to ensure that voice devices rely on information from their sites to inform the answers people receive. Full Story: Stamford Advocate
Why Do Businesses Need to Optimize For Voice Search
When it comes to your Search Engine Optimization (SEO) strategy, you need to be willing to do two major things: put effective research into your keywords and adapt your SEO strategy for the future. The reason behind the first is the importance of targeting what your audience is looking for. The second stems from a number of different things. Full Story: Entrepreneur