By Integrated Marketing Platform | August 29, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marketing strategy: What are CMOs’ plans for the future?
Every marketing leader approaches their role and marketing strategy from a different path. They have a personal M.O. – a ‘modus operandi’ or way of working, that’s often based on a strength across the marketing mix, developed over the course of their career. But their background likely means they have one dominant area of experience and that other areas will, by definition, be weaker. Full Story: The Drum
Why Your Digital Marketing Strategy Needs Instagram
Do you use Instagram for business? To me, answering that question should be the same as if someone were to ask: Do you have a Digital Marketing strategy? Both should receive an unequivocal yes. But you’d be surprised how many people bypass Instagram for their brand and miss out on what could be one of the best Visual Marketing tools out there. What makes it so great? Glad you asked. Full Story: MarTech Series
Successfully Marketing Your Franchise Opportunity
What makes for strong marketing in the franchise world? There’s no singular, all-encompassing answer for what it takes to make a brand stand out, yet when assessing what franchisors at the top of the industry are doing to drive brand awareness and interest, it’s clear—a marketing strategy without multiple touch points isn’t going to cut it. Full Story: Forbes
5 Must Digital Marketing Strategies To Follow In 2019!
Are you tired of not seeing desired results from your digital marketing strategies? Do you want to increase your website traffic and metrics of your brand website? Are you looking to convert your digital marketing efforts into a high performance ROI driven strategy? Full Story: The TechNews
How to Build a B2B Influencer Marketing Strategy for 2020
With 49% of consumers relying on influencer recommendations, and influence marketing campaigns delivering a 6 to 1 return on average, a big question many B2B marketers are now asking is, “what is influencer marketing in the context of B2B?” Full Story: Social Media Today
5 Things to Consider for an International Digital Marketing Strategy
Digital marketing refers to the promotion of products with the aid of digital technologies, primarily through the internet. It entails the production of digital marketing materials to be distributed across multiple online channels, including email, websites, blogs, social media, and games as well as audio and video streaming. It is inherently already an international advertising strategy since there are hardly any restrictions in distributing digital marketing content to audiences worldwide. Full Story: Business.com
Content – marketing, experience, context, oh my!
I think we need to push that definition a bit further. I don’t believe we can separate the content we create between future and current buyers; content marketing encompasses all content we create for a brand that supports the needs of our customers and prospects. And yes, for me that can include some product-marketing focused content. Full Story: Diginomica
Satisfaction Tops The List Of Most Important Marketing Metrics
They found that ‘Satisfaction’ was the most popular metric for marketing decisions. It was the most used metric in eight of the 16 countries studied, and was employed in 53 per cent of all marketing-mix decisions analysed. Full Story: B&T
SOCIAL MEDIA
How to define your social media strategy – in six simple steps
Social media is an immensely powerful tool that, when used correctly, can increase brand awareness and perception, grow a loyal customer base and demonstrate an ‘always on’ customer service. Full Story: Marketing Tech
Tips to Use Instagram as a Marketing Tool!
Businesses from every industry have found success on Instagram. While these brands make marketing through this social media platform seem easy, many brands don’t have the same kind of beginner’s luck. Thankfully, a company with the right social media marketing strategy can use Instagram to their advantage. Read on for eight ways to make Instagram marketing work for your brand. Full Story: The TechNews
8 Ways to Win at Facebook Messenger Marketing
Facebook Messenger chatbots earn sky-high open rates, and you can use a chatbot to build your contact list, offer 24/7 customer service, qualify leads and so much more. Here, discover six actionable ways to leverage your Facebook Messenger chatbot for more engagement today! Full Story: Inc.com
The Key Considerations for Social Media Success in 2019
Social media has become an essential tool for many businesses, but getting your strategic approach right requires a delicate balance, and it can be difficult to determine all the key elements that will dictate your brand’s performance. Full Story: Social Media Today
SEARCH ENGINE
Google: JavaScript SEO is not Dying, It’s Evolving
Google’s John Mueller and Martin Splitt recently debunked the notion that JavaScript SEO is dying. It’s certainly not dying, nor is it getting easier. If anything, JavaScript SEO is only going to get more technical as issues become more challenging to identify. This topic was brought up in a Google Webmaster Central hangout during a discussion about evergreen Googlebot. Full Story: Search Engine Journal
10 Awesome Paid SEO Tools That Are Worth the Money
SEO tools are the online marketer’s best friend. Without at least a few in-depth, data-mining, keyword tracking, research-handling superstars in your SEO kit, you may find it hard to compete in the content crowd. That’s because research, planning, and strategy are located at the bottom of the content success ladder. Full Story: Search Engine Journal
6 SEO Tactics Busy Entrepreneurs Shouldn’t Ignore
For entrepreneurs and small businesses, balancing myriad tasks as they scale their business, SEO is often put on the back burner. However, SEO is a critical ingredient to scaling growth, and can pay dividends: Successful search optimization helps increase web traffic and brand visibility, leading to broader reach, sales opportunities, and revenue. Full Story: Business.com
There Is No Single Way to Do SEO – Here’s Why
Understanding that no two SEO campaigns are the same is a challenge in getting wider business buy-in to the project. Full Story: Search Engine Journal
MOBILE MARKETING
Google: JavaScript SEO is not Dying, It’s Evolving
Google’s John Mueller and Martin Splitt recently debunked the notion that JavaScript SEO is dying. It’s certainly not dying, nor is it getting easier. If anything, JavaScript SEO is only going to get more technical as issues become more challenging to identify. This topic was brought up in a Google Webmaster Central hangout during a discussion about evergreen Googlebot. Full Story: Search Engine Journal
10 Awesome Paid SEO Tools That Are Worth the Money
SEO tools are the online marketer’s best friend. Without at least a few in-depth, data-mining, keyword tracking, research-handling superstars in your SEO kit, you may find it hard to compete in the content crowd. That’s because research, planning, and strategy are located at the bottom of the content success ladder. Full Story: Search Engine Journal
6 SEO Tactics Busy Entrepreneurs Shouldn’t Ignore
For entrepreneurs and small businesses, balancing myriad tasks as they scale their business, SEO is often put on the back burner. However, SEO is a critical ingredient to scaling growth, and can pay dividends: Successful search optimization helps increase web traffic and brand visibility, leading to broader reach, sales opportunities, and revenue. Full Story: Business.com
There Is No Single Way to Do SEO – Here’s Why
Understanding that no two SEO campaigns are the same is a challenge in getting wider business buy-in to the project. Full Story: Search Engine Journal
DIGITAL SIGNAGE/ SCREEN MEDIA
Burger King’s digital signage hits the spot
When it comes to digital signage, I am always on the look out for good, mediocre and not-so-good examples. I have seen some displays that are essentially glorified billboards or posters and others that are so loud and flashy that I instantly try to block them out. Full Story: Digital Signage Today
Why LED Display Solutions Are A Must-Have For Your Business
Digital signage grabs 72 percent more attention than online ads. It is a tool that every industry, be it retail, hospitality, healthcare, technology, education, sports, or corporate environments, is adopting to communicate effectively with consumers. Digital signage has become a go-to marketing tool for businesses. Full Story: Digital Signage Connection
EMAIL MARKETING
Six Best Practices To Propel Your Next Email Marketing Strategy
Email is still one of my favorite channels to distribute content and engage my audience. It’s effective, it’s personal, it’s non-intrusive, and it’s easy to measure return on investment. In fact, a lot of marketers feel the same about this marketing channel. An Ignite Visibility study found that email was the second biggest channel that drove conversions after social media. It also had the second-highest ROI, also after social media. Full Story: Forbes
How to integrate email marketing into your social media strategy
Email marketing is perhaps the most cost-efficient way to build a following and generate sales. But, even the best welcome email examples can’t match the sense of community and connectivity users get on social networking platforms. While each one definitely has its own merits, combining them into a synergized strategy could yield double the results without doubling the effort. Full Story: Onrec
E-COMMERCE
What is E-commerce Marketing? Platforms, Strategies, & Tools
While the term e-commerce is commonly used to refer to online shopping of products and services. It includes monetary or data transactions through the internet. For example, along with online shopping stores, online auctions, wholesalers, subscription-based businesses, sales of digital products (such as e-books, software, video courses, audio, etc.), crowdfunding platforms, online marketplaces, etc. are all part of e-commerce. Full Story: MarTech Advisor
3 Predictions for the 2019 Holiday Shopping Season
First, click-and-collect may encourage shoppers to wait for last-minute deals and convenience. Second, mobile commerce will come into its own. And third, Amazon will account for nearly half of all online U.S. holiday sales in 2019. Full Story: Practical Ecommerce
PUBLIC RELATIONS
How PR can make small businesses look bigger (and better)
All too often smaller businesses think public relations is the preserve of their much larger rivals. They argue that Bill Gates may well have said “if I was down to my last business dime, I’d spend it on PR” but he’s not that poor. Gates has lots of money, whereas in many smaller organisations the marketing spend is tight and PR feels like a luxury. Full Story: Consultancy.uk
5 Benefits of Digital PR Which Aren’t Links
Digital PR is one of the most effective and efficient ways to earn links at scale from authoritative top-tier websites and niche-relevant publications. When you launch a great data-driven campaign with a strong story, earning tens of links as a result of your outreach efforts isn’t unusual – unlike many tactics which result in only single links. Full Story: Search Engine Journal
MARKET RESEARCH
Importance of Marketing Research to an organization
At this digital age, a business cannot avoid investing on marketing research. The importance of marketing research cannot be underestimated. Marketing research is the determinant of the growth or failure of a business. Through it, a business can know whether or not the services or products are meeting the needs of the customers. It can also know the areas that need improvement for the survival of the business. Full Story: Tuko.co.ke
The changing face of post-marketing research
The goal of post-marketing research has always been to improve the way in which new drugs are assessed for their cost benefits and clinical effectiveness. This is seen from early commercially driven studies of the 1970s and 1980s, characterised by improvements in safety surveillance reporting, through to the adoption of Health Technology Assessment (HTA) and more evidence-based reimbursement evaluations in the 1990s. Full Story: PharmaTimes
WEB DEVELOPMENT
5 Proven Ways to Determine if your Site is Too Slow
A fast website is essential to fostering a positive user experience and achieving a favorable search engine ranking. But how do you know if your website is running slowly? And what should you do if you discover that your site is too slow? Below are five proven ways to find out if your site speed is under-performing and some simple steps you can take to speed up your site. Full Story: TippNews DAILY
A Small Business Guide: Building Your Website
These days, it is no longer reasonable to run a business, even a brick-and-mortar business, without a web presence – that is, if you want to stay relevant to your clients. In a world where over 4 billion people use the Internet, having a website is mandatory. Full Story: Tech Times
MARKETING AUTOMATION
4 Automation Skills Every Marketer Needs to Have
The rise of automation technology is making marketing teams more efficient than ever – however, there’s more to marketing automation than meets the eye. A survey from Ascend2 found that 31% of marketers say that a lack of employee skills is preventing them from reaping the full benefits of marketing automation. As a result, marketing professionals with automation skills are in massive demand. Full Story: Social Media Today
Use These Artificial Intelligence Tools and Improve Your Marketing Strategy
Building a brand involves using the latest technology that will grow your influence and reach. Your business needs the latest tools in order to keep up to date with marketing trends. Want to improve your reach online? Take advantage of these resources, and let me know how these work for you! Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
How to Create a Successful Business Intelligence (BI) Strategy for Your Agency
A well-crafted Business Intelligence strategy can bring clarity to your operations and improve decision-making. Learn how to create this strategy in this post. Can you answer these questions without a moment’s hesitation? Full Story: Business 2 Community
How to implement a successful business intelligence strategy
WITH features such as real-time insights, to spur the growth of a company or to highlight a savings opportunity, business intelligence (BI) has evolved to become an essential tool for organizations across all industries. In fact, modern, agile teams are becoming increasingly reliant on BI to help them make better business decisions, boost productivity and maximize revenue. Full Story: Tech Wire Asia
BRANDING AND DESIGN
How to Know When Rebranding Is Right
When a company is formed—and throughout its entire lifecycle—its brand is pivotal to success. Sometimes, a brand doesn’t resonate with the target market or becomes stale, a company must consider a rebrand. That can consist of changing or updating the brand’s name, logo, or entire identity. Full Story: MarketingProfs.com
If you are going to launch or market a company, you may as well try and build such a powerful brand that it creates tremendous brand equity. The difference could be worth billions. For example, global brand expert Kevin Keller cites PepsiCo, which has a net tangible book value of $6.5 billion but a market value of over $90 billion. Keller attributes about $83 billion of that market valuation to intangible assets, and more specifically, to PepsiCo’s brand equity. Full Story: Forbes
VOICE STRATEGIES
Apple Apologizes for Letting Contractors Listen to Siri Recordings
Apple officially apologized for allowing contractors to listen to recordings made by its Siri voice assistant in a blog posted on Wednesday. The unsigned statement from the company vowed to make changes to improve customer privacy. Full Story: Voicebot.ai
Amazon is doubling down on its ‘Alexa everywhere’ strategy with its new Fitbit Versa 2 integration
Amazon is doubling down on its voice-oriented “Alexa everywhere” strategy as it strives to boost the Alexa ecosystem and infuse the voice assistant into as many facets of a consumer’s daily life as possible. Full Story: Business Insider