By Integrated Marketing Platform | December 30, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Predictions Series: Top Five 2020 Marketing Trends to Budget for Now
With 2020 around the corner, it is time to start working on our Marketing strategies for the following year. Full Story: MarTech Series
Use Search To Convert In-Market Customers This Holiday Season
Search marketing – both paid search ads and search engine optimization (SEO) – are tried and true performance marketing tactics to convert customers. Full Story: Forbes
Six Effective Online Marketing Strategies to Grow Your Business
In the modern-day business landscape, online marketing has become an integral part of every business. Full Story: KardBlock
The Importance of Digital Marketing Approaching the Holiday Shopping
It’s never too early to start planning your digital marketing campaign as we approach the holiday shopping season. Full Story: RushPRnews.com
Influencer Marketing Starts With a Content Strategy, Not Influencers
Now, hundreds of technology companies have gained access to the same social data and open APIs. Full Story: mediavillage.com
12 Marketing Tips for your Small Business
“Marketing.” The word itself can cause pressure for entrepreneurs. As a small business owner, it can be all too easy to feel this way about marketing. Full Story: Business.com
How marketers can take control of their data stack
“Take control over your marketing data.” If you are a marketer today, you’ve heard that advice many times over. Full Story: ClickZ
Technology Is Creating A Marketing Identity Crisis: Here’s How CMOs Can Define Their Role
The job of the CMO has been undergoing seismic changes in role and responsibility due to advancements in marketing technology (martech), data and social media. Full Story: Forbes
SOCIAL MEDIA
The Beginner’s Guide to Social Media Terms
If you’re in the process of starting your own business or updating your marketing strategy for 2020, you have undoubtedly been made aware of the importance of using social media to jump start your business’ growth. Full Story: Business 2 Community
Why Hashtags Are Essential to B2B Social Media Marketing
While most people are familiar with hashtags, many B2B marketers don’t know the best way to use them or may even consider them irrelevant to their social media strategy. Full Story: Business 2 Community
How a Privacy-Centered Social Media Platform Acquired Millions of Customers With No Paid Marketing
Mark Weinstein, founder and CEO of MeWe, aims to give Facebook a run for its money. Full Story: Entrepreneur
3 social media marketing hacks to generate more sales
Many online retailers already advertise on Facebook and other social networks, but few take full advantage of the opportunities. Full Story: DigitalCommerce360
SEARCH ENGINE
Let’s Untangle the Knotty Mystery of SEO
It’s Search Engine Optimization, commonly known as SEO. And no matter what anyone tells you, there isn’t a person on the planet who knows precisely how to manipulate it. Full Story: Radio World
What to Do After a Redesign When Your Traffic Takes a Nosedive
Redesigning the website was near the top of the to-do list when you accepted the offer to take over marketing for your company earlier this year. Full Story: Business 2 Community
Get In The Race: The PPC Sprint And SEO Marathon
Who doesn’t love a good metaphor inspired by the world of athletics? Full Story: Forbes
Learn all the SEO steps for landing at the top of Google search results at 90% off
The numbers are pretty stark. Organic search accounts for 95 percent of all web traffic. Of that, Google is responsible for 94 percent of total organic traffic. Full Story: TNW
MOBILE MARKETING
WhatsApp Business adds catalogs feature
WhatsApp has launched a feature for businesses to make easier for consumers to learn more about their products and services. Full Story: Mobile Marketing Magazine
WhatsApp’s latest feature, Catalogs, caters to small businesses skipping the web for mobile
WhatsApp is expanding the capabilities of its dedicated app for business owners who want to reach their customers on smartphones. Full Story: TechCrunch
Consumers want to see ads next to high-quality content, and are more likely to engage
The vast majority of consumers feel that placing ads next to high-quality content is important, with a number of them more likely to engage with ads that are surrounded by content of higher quality, according to digital ad verification firm Integral Ad Science. Full Story: Mobile Marketing Magazine
Improving Your Mobile Performance: 5 Mobile Metrics You Ought to Be Tracking
We’re all fully aware of the data around us and as business owners and marketers we know that there is a wealth of data to help us improve our online marketing performance. Full Story: Business 2 Community
DIGITAL SIGNAGE/ SCREEN MEDIA
When it comes to advertising, DOOH is full of untapped potential. Full Story: Digital Signage Today
Heineken digital signage integrated with Poly VC
Heineken is the world’s leading producer of some of the most popular beer and cider brands. Full Story: AV Magazine
EMAIL MARKETING
Will Chatbots Kill Email Marketing?
With around 3.7 billion active email users across the globe, leveraging emails the right way can definitely help businesses reach new heights of success. Full Story: Business 2 Community
How to Write an Email Subject Line (+5 Tips)
When it comes to email marketing, subject lines are an introduction to the offer that follows. Full Story: G2 (blog)
E-COMMERCE
What’s the Best B2B Ecommerce Platform?
Some estimates suggest the global business-to-business ecommerce market will be more than twice as large as retail ecommerce in 2020. Full Story: Practical Ecommerce
Why Smart Warehousing is the Future of Ecommerce
For someone with little interest in the inner workings of the systems they rely on, ecommerce must seem borderline magical. Full Story: Robotics Tomorrow
PUBLIC RELATIONS
The ‘Lopsided’ State of Tech PR
Broadly speaking, tech PR encompasses a long list of marketing activities, from product datasheets and briefs on up to trade shows. Full Story: O’Dwyer’s PR News
Your Most Important Public Relations Habit: Getting Ahead of the News
Forget sending out countless press releases, hounding reporters with the same tired pitch or paying thousands of dollars for media monitoring and database services to track and analyze the latest legal trends. Full Story: Law.com
MARKET RESEARCH
New center will foster data science research
Cornell’s Center for Data Science for Enterprise and Society, launching this fall, will unify programs across the university to enhance research in the fast-growing and increasingly important field of data science. Full Story: Cornell Chronicle
Contingency plans for elite UK research funder fleshed out
The United Kingdom should boost funding for basic research and create an equivalent of the prestigious European Research Council (ERC) if it doesn’t remain part of the European Union’s flagship research-funding programme after it leaves the bloc. Full Story: Nature.com
WEB DEVELOPMENT
Build a beautiful website: Three tips for attractive web design
Before visitors read anything on your site, they should be drawn in by an attractive web design. Learn how to create an eye-catching website here. Full Story: Travel Daily News International
B2B Web Design Essentials: A Quick Intro for CMOs
In this article, we share the essentials of a B2B web design for CMOs and marketing teams getting ready for a new website. Full Story: Business 2 Community
MARKETING AUTOMATION
How to Use Automation to Grow Your Business
Building a successful business takes a lot of resources, time, and effort. But, with technological advancements, many repetitive tasks can be automated. Full Story: Business 2 Community
Act-On Enhances its Customer-Driven Marketing Automation Platform, Releases a New Solution
Act-On’s user experience enhancements include a 360-degree view of contact activities, which is the most used feature of the platform for both Sales and Marketing. Full Story: MarTech Advisor
ANALYTICS & BUSINESS INTELLIGENCE
How to leverage predictive analytics for employee retention
Crystal balls, fortune cookies and tellers, and, sadly, our own perceptions, can’t predict the future. Full Story: TechRepublic
Big Data and Analytics Transforming the Auditing Process
Auditing poses significant challenges related to data privacy, data governance, ethics, and integrity, particularly when data is unstructured. Full Story: EnterpriseTalk
BRANDING AND DESIGN
Is Your Brand Ready? Marketing Through OTT Messaging
As digital channels continue to proliferate, there is a seemingly endless number of platforms and communication capabilities that marketers must keep up with. Full Story: WWD
Advertising As We Know It Is Dead
Recent reports indicate that two of the large advertising agency holding companies, Publicis and WPP, are in trouble. Full Story: Forbes
VOICE STRATEGIES
The top 10 Amazon Alexa devices for 2020
The best Alexa enabled or compatible devices to use with your Echo smart speaker or display. Full Story: CNET
Facebook is Working on a New Operating System to Support a Voice Assistant
Facebook is working on creating an operating system to end its reliance on Google’s Android operating system, according to a report from The Information. Full Story: Voicebot.ai