Integrated Marketing Platform | Daily Update – February 22nd, 2021

By Integrated Marketing Platform | February 22, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How to Win with B2B Creative Content Marketing

Content marketing is a marketing strategy based on creating and distributing engaging, informative, and resonant content to attract and keep your target audience. Full Story: Customer Think

How Entrepreneurs Can Maximize Their Brand Voice Through Video Marketing

Brands need to think creatively when developing their digital strategies. Full Story: Entrepreneur

How Marketing Can Help With Talent Recruitment And Retention

When people think of the marketing team’s contribution to a company, it is often in terms of advertising, lead generation, brand awareness and publicity for products and services. Full Story: Forbes

Tapping into influencer marketing

At the time, UglyChristmasSweater.com was not running an influencer marketing program. Full Story: Digital Commerce 360

6 Reasons Why Podcast Guesting Is An Untapped Marketing Tool

Using podcast guesting as a marketing strategy can increase your bottom line in as little as one hour per month. Full Story: Entrepreneur

5 Marketing Rules for Creating Unforgettable Brands to Achieve Success

Then commit to it with a solid content strategy aligned around prospective buyers. Full Story: Yahoo Finance

Influencer marketing and the annoying reality of variable performance

For a first article in about two years, you would have thought I might have gone for a topic that’s a little more punchy; Full Story: The Drum

Can influencer marketing prove ROI?

Most brands are grappling with the intricacies of measuring influencer marketing, primarily due to the many variables at play. Full Story: Business Day

SOCIAL MEDIA

5 Effective Tips for Learning Effective Social Media Marketing

Social media is all the buzz today. People all over the globe and taken to different sites like Facebook, Instagram, etc. to share their personal life and grow their business. Full Story: The Portugal News

More Just Social Media Starts Here

Complex problems don’t have simple solutions. Full Story: Built In

Why Social Media Creators Are Poised To Run The World

Social media has gone through multiple iterations since it first took shape in the 1990s, but the current cohort of social media influencers and creators stands out from the rest. Full Story: Forbes

Social Media Is Traumatizing Us More Than We Realize

Disturbing headlines aren’t new ― but thanks to social media, we’re more exposed to them than ever. Full Story: HuffPost

SEARCH ENGINE

How to improve your SEO and climb Google’s rankings

Where your website ranks on Google’s results page is a hugely important factor in determining how many users see your site, and can potentially become customers. Full Story: The Marketing Folks

Why Does Your SaaS Website Need SEO

Looking for unexplored digital channels that will bring quality leads for your SaaS product? Full Story: BBN Times

What is an Entity & How They Impact SEO

What is an entity? An entity is a thing or a concept that is singular, that is unique, that is well-defined and that is distinguishable. Full Story: Business 2 Community

On-Page SEO Tactics you should implement in 2021

Search Engine Optimization (SEO) has now become a familiar term for every business that wants to market something online. Full Story: VENTS Magazine

MOBILE MARKETING

How to verify your lending partner when taking a loan via mobile app

When the need for an immediate loan arises, the urgency of the situation may not permit a thorough authentication of the lender. Full Story: Livemint

Samsung now offers 4 years of security updates on Galaxy mobile devices

Samsung has announced it will now offer a minimum of four years of security updates on Galaxy mobile devices after their initial release. Full Story: XDA Developers

Innovation, Agility and Securing the Mobile World in 2021

As the use of mobile devices has become ubiquitous around the world, the cybersecurity imperative for a wide range of devices and mobile apps has become a central issue for most organizations. Full Story: GovTech

Criteria for Choosing Your Mobile Device

But how do you choose the cell phone that will be the best? Full Story: Telemedia Online

DIGITAL SIGNAGE/ SCREEN MEDIA

How QR code applications can help DOOH’s consumer insights tracking

DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers. Full Story: Exchange4Media

Staying connected is essential business

This past year illuminated how vital cloud connectivity has become for safely maintaining AV networks. Full Story: Digital Signage Today

EMAIL MARKETING

Email marketing automation for B2B: How to effectively manage and acquire contacts

The growing popularity of social media and other communication channels has certainly not obscured the communicative power of email marketing… Full Story: Doxee

Email Marketing vs Social Media Marketing: Which One’s Best for You?

Email Marketing and Social Media Marketing are two of the important components of digital marketing. Full Story: MarTech Series

E-COMMERCE

How To Use Order Tracking To Boost Ecommerce Sales

Regardless of the size of your brand, you should prioritize customer retention. Full Story: Forbes

Amazon, Rakuten, eBay Top List of Most Visited Ecommerce Sites

Retail ecommerce sales grew 27.6% worldwide in 2020 and global marketplaces ruled the roost, making up nine of the top 10 most visited retail sites last year, according to a report from Fasthosts. Full Story: Retail TouchPoints

PUBLIC RELATIONS

Is a PR career right for you?

Public relations is a broad and high-pressured industry, and once you break through these barriers, you’ll enjoy a career filled with innovation. Full Story: Media Update

Microsoft Is Becoming the Ultimate Troll. Why It’s Actually a Brilliant PR Move

There are a lot of words you can use to describe Microsoft. Full Story: Inc.com

MARKET RESEARCH

iPhone 12 sales propel Apple to top of smartphone market: survey

Strong sales of iPhone 12 models lifted Apple to the top of the global smartphone market in the fourth quarter, a survey showed Monday. Full Story: Tech Xplore

GENFIT: new market research data highlight potential of elafibranor in PBC

Peak sales for elafibranor as potential second line treatment for PBC estimated at $515 million in 2035 on a total market of $1.5bn in 2035 according to research commissioned by GENFIT from IQVIA. Full Story: GlobeNewswire

WEB DEVELOPMENT

50+ Web Tools & Services Highly Recommended In 2021

After tons of hours and coffees, we finally managed to create this comprehensive showcase of 50+ web tools and services that are highly recommended in 2021. Full Story: San Francisco Examiner

Creatio raises $68 million for low-code enterprise process automation

Creatio, a low-code process automation and customer relationship management (CRM) platform, has raised $68 million in a round of funding led by growth equity firm Volition Capital. Full Story: VentureBeat

MARKETING AUTOMATION

10 Ways AI And Machine Learning Are Improving Marketing In 2021

AI and Machine Learning are on track to generate between $1.4 Trillion to $2.6 Trillion in value by solving Marketing and Sales problems over the next three years, according to the McKinsey Global Institute. Full Story: Forbes

Marketing Automation Platform Factoreal Releases Major Automation Suite for Twitter

In January 2021, Factoreal released its biggest update to date for their marketing automation platform. Full Story: MarTech Series

ANALYTICS & BUSINESS INTELLIGENCE

Augmented Analytics: Is this the future of data analytics?

Globally, organisations are increasingly realising the importance of Big Data, and its role in making business decisions. Full Story: VanillaPlus

Are Data Dashboards Delivering Data Stories Effectively?

Unlike advanced business intelligence tools, data dashboards are designed for quick analysis and informational awareness. Full Story: Analytics Insight

BRANDING AND DESIGN