By Integrated Marketing Platform | January 08, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marketing Tips for a Small Business
A great marketing strategy is what distinguishes a successful business from a failing one, and small businesses are no exception. Full Story: ChartAttack
How to Choose the Right Advertising and Marketing Channels
Where and how do you spend advertising and marketing money? Which advertising and marketing channels should you use? Full Story: Small Business Trends
How To Tell If Your PPC Marketing Is Broken, And What To Do About It
A pay-per-click (PPC) program can be one of the most beneficial aspects of your marketing strategy. Full Story: Forbes
7 Biggest Marketing Faux Pas Of All Time (And How To Steer Clear Of Them)
The way you market your business can mean the difference between failure and success. Full Story: Forbes
Why the Best Developers Keep Customers Front-of-Mind
In 2012, facing growing competition from Apple and Google, Microsoft unveiled what it believed would be the next big thing: Windows 8. Full Story: Harvard Business Review
How To Use Design Thinking to Become Better at Marketing and Sales
Design Thinking is one of those concepts that sound fuzzy at the beginning, but once you understand it, it just makes sense. Full Story: Medium
What Kind of Marketing Will Work in 2020?
Content marketing is changing, but this is old news. Content marketing has been changing since it began in the 19th century. Full Story: Medium
Digital marketing tips to develop your business in 2020
Digital marketing is of huge help for a business to grow. It involves focussing on a particular target audience. Full Story: Gizmo Posts 24
SOCIAL MEDIA
5 Habits for Successful Social Media Managers in 2020
The social media landscape is changing so rapidly, and over time, it’s getting harder and harder to build an effective, engaged digital community, even in our hyper-connected world. Full Story: Social Media Today
Using Blockchain To Eliminate Social Media Challenges
Social media platforms have simplified ways to interact beyond geographical boundaries and created new modes of communication and business. Full Story: Forbes
Will Instagram Be the Most Important Social Marketing Channel in 2020?
What does the future of Instagram look like in 2020? Will it become the most important social channel, or will it lose out to emerging social channels? Full Story: MarTech Advisor
4 Reasons Your Team May Be Overwhelmed by Social Marketing
Social marketing has become one of the most effective and frustrating channels for marketers and growth people. Full Story: Business 2 Community
SEARCH ENGINE
7 SEO Trends to Watch Out for in 2020
SEO is an industry that is constantly evolving. As we launch into a new year, you are probably looking for new ways to get the edge on your competition and grow your site’s visibility. Full Story: Business 2 Community
What is SEO? Quick Guide to Search Engine Optimization
SEO is one of the newest features that have been in use to promote social media marketing. Full Story: Gizmo Posts 24
How to Rank High in Google My Business in 2020
We’ve already discussed why Google My Business is such a valuable tool. Remember, 86% of consumers rely on the internet to find a local business. Full Story: Business 2 Community
How to Run a 2020 Content Audit
You wouldn’t drive a sedan with three wheels, so why keep posting to a severely underperforming blog? Full Story: Business 2 Community
MOBILE MARKETING
Sprint is shutting down Virgin Mobile
Sprint is pulling the plug on its prepaid service Virgin Mobile. Starting in February, customers will be transferred to another Sprint prepaid service, Boost Mobile. Full Story: CNET
Why 5G Mobile Is Arriving With a Subplot of Espionage
The 5G wireless technology now being introduced by phone companies promises to bring a world of innovations to mobile service… Full Story: Bloomberg
Stronger Mobile Application Security Is The Key To Revenue Growth
Fraudsters, hackers and cybercriminals are targeting the mobile channel more aggressively today than ever before. Full Story: Forbes
Mobile Payment Terminals Get B2B-Ready
Square‘s mobile card reader undoubtedly made a significant impact on the mobile point-of-sale (mPOS) market, and kick-started a slew of recent innovations to broaden the ability for small to medium businesses (SMBs) to accept payments just about anywhere. Full Story: pymnts.com
DIGITAL SIGNAGE/ SCREEN MEDIA
Micro LED to be widely used in large displays starting 2024
Micro LED technology is limited to applications in high-end large-size commercial displays and deluxe home theater systems currently due to high production cost… Full Story: Digitimes
What’s driving the Digital Signage Market Growth?
The global digital signage market size is expected to reach USD 35.94 billion by 2026, exhibiting a CAGR of 7.8% during the forecast period. Full Story: openPR
EMAIL MARKETING
Three Ways to Incorporate Video Into Your Email Marketing Program
Engaging potential customers through email marketing has its challenges. Full Story: Chief Marketer
5 Of the Best Email Marketing Tools, You Can Use In 2020
Email marketing is the new frontier in digital marketing technology. It is relatively cheap and you can use email marketing to do more than just advertise your products. Full Story: iLounge
E-COMMERCE
7 Ways Big Data Will Impact Ecommerce in 2020
As ecommerce grows, so does the data that is stored and used. Only a fraction of that data is utilized, however. Full Story: Practical Ecommerce
How To Create Apps For ECommerce Platforms
The eCommerce platforms of today such as Shopify and Magento are powerful platforms capable of creating great businesses in less than an hour. Full Story: HostReview.com
PUBLIC RELATIONS
Dispelling PR Myths: Why Agencies Are The Perfect Place To Grow Your Career
PR agencies have been fighting to bust myths of our own. Full Story: Forbes
Personalizing PR: How New Trends in Tech Provide a Human Touch to Public Relations
Today, there is a wide world of tech tools available to implement. Full Story: MarTech Series
MARKET RESEARCH
Economic indicator predicting modest growth in 2020
Modest economic growth is expected in Nebraska as we start 2020, according to the University of Nebraska Bureau of Business Research leading indicator. Full Story: NTV
Think Robots Will Take Our Jobs? Invest In This One Company
The convergence of two different trends means Rockwell Automation is underestimated. Full Story: Motley Fool
WEB DEVELOPMENT
15 Signs Your Website Redesign is Doomed from the Start
Before you set your sites on slaying the competition with your amazing website redesign, you may want to consider a few things. Full Story: Business 2 Community
Websites have become a business necessity in today’s digital world. It’s where enterprises can provide first-hand information about their products and services as well as their benefits. Full Story: The Tech Portal
MARKETING AUTOMATION
6 of the Best Automation Tools Your Business Should Use
Automation tools with artificial intelligence and machine learning capabilities can help you increase your productivity and grow your business. Full Story: Business 2 Community
Tips & Tricks—Five Ways to Maximize Your Marketing Automation
Marketers are consistently tasked to perform the seemingly impossible—do more, with less. Full Story: eMarketer
ANALYTICS & BUSINESS INTELLIGENCE
4 Signs Your Business Intelligence Strategy Could Be Better
Many companies end up operating on the principle of, “if it ain’t broke, don’t fix it.” This approach theoretically makes sense: Full Story: TechFunnel
3 Areas Where Content Intelligence Can Make the Highest Impact
A survey conducted by Opinion Matters found that nearly half (45%) of C-suite executives admit that they are unsure where to start their digital transformation strategy. Full Story: CMSWire
BRANDING AND DESIGN
11 branding trends for 2020 you don’t need a crystal ball to see
Every new year, all over the planet, the crystal balls come out in every boardroom and on every click-happy online platform. Full Story: The Drum
How to kill a brand without losing its fan base
Brands die every day, some rightfully so. But many go before their time, often in service of a new owner’s strategy refresh. Full Story: AdAge.com
VOICE STRATEGIES
Google boosts Assistant with device scheduling and text reading tech
Google is expanding the features of its voice-powered Assistant as the search giant vies with other tech companies for dominance in the market for smart home appliances. Full Story: Mobile Marketer
How to carry out effective analysis of voice of the customer
Companies that want to design an effective customer experience strategy know that one of the elements they have to take into account is the management of the voice of the customer (VOC). Full Story: ITWeb