By Integrated Marketing Platform | June 23, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Create Meaningful Marketing That Matters
Marketing with the big “M” is a very simple premise that says that if your marketing is meaningful and it matters, it will move the cases or it will move your metrics, whatever your metrics may be. Full Story: Adweek
3 Common Marketing Mistakes Too Many Entrepreneurs Make
Let me be clear from the get-go– there are no rules for building successful startups. Anyone who tells you otherwise is either wrong or lying. Full Story: Inc. Magazine
Why Marketing To Black Consumer Subcultures Matters
Marketers adept in multicultural marketing have mastered the use of the refrain: “They are not a homogenous group.” Full Story: Forbes
Creativity in Marketing Now: Why Professional Ingenuity Is More Crucial Than Ever
For better or worse, it’s an online world now. Full Story: MarketingProfs
Having worked with more than 500 schools over 35 years, the creativity of school marketers never fails to amaze us; Full Story: Independent Education Today
Business Owners: 9 Things to Stop Doing When Creating Marketing Content
It can be easy to fall into common content marketing traps from time to time, especially if you’re a business owner without a marketing team or without content marketing experience. Full Story: Business 2 Community
Why Influencer Marketing is a Crucial Strategy for Your Brand
These days, what we see online creates a lasting impact on us, and aesthetics are no exception. Full Story: Business 2 Community
4 Ways SaaS Companies Can Use Word-of-Mouth Marketing to Drive Growth
SaaS founders can get hyper-focused on paid channels like Google Ads and Facebook Ads, but personal recommendations are driving buying decisions in 2021. Full Story: mySA.com
SOCIAL MEDIA
The Brand Paradox Of Social Media
According to experts, Americans spent more than two hours a day on social media in 2020. Full Story: Forbes
No, You Don’t Have to Know It All In Social Media Marketing
I have a good friend who’s completely addicted to TikTok. Full Story: Business 2 Community
Is Social Media Marketing Important for Your Business?
Social media for business is no longer an option but a crucial part of a marketing strategy. Full Story: The Good Men Project
When social media becomes anti-social
Social networks and microblogging apps help us connect with a wider world. But they are also trapping us in a vicious cycle of psychological disorders. Full Story: Dataquest
SEARCH ENGINE
7 Smart SEO Tips to Rank High in Search Engines
SEO requires hard work. But if you commit to it, you are sure to top the search engines, with increased traffic and eventually earning more leads for the business. Full Story: IMC Grupo
SEO and Content Marketing: The Chicken and The Egg of Online Marketing
You know that SEO and content marketing go hand-in-hand. Full Story: Business 2 Community
As SEO changes, so do the tools that serve practitioners
The relentless pace of change in search challenges search engine optimization professionals, but tools are evolving to help. Full Story: MarTech
How the perfect SEO agency can help to grow your business?
In case you’re monitoring your online traffic (and you should be) and you’re not getting the outcomes you want, a SEO agency can play out an examination of your webpage and web-based media stages to decide openings for development. Full Story: iLounge
MOBILE MARKETING
Why Quality Mobile Content and SEO is so Important
With customers across the world using their mobile devices more and more to make purchases, it is becoming increasingly important to ensure you have your SEO, CX (Customer Experience) and page content optimised for mobile users. Full Story: Real Business
iOS 15 takes a giant step forward for customer-centric mobile app engagement
Third-party cookies have crumbled, IDFA is withering and now with iOS 15, IP addresses are hidden, and emails can be anonymous and free from tracking pixels. Full Story: Mobile Marketing Magazine
8 BEST PRACTICES FOR MOBILE APP TESTING
Mobile phones, the name has become so popular in the 21st century that it has become an essential and basic thing in our life that the purpose of mobile phones keep on changing from connecting people by voice but now through text and video. Full Story: News Anyway
Difference between web and mobile apps for startups?
You have got the best startup app ideas and want to run a business around it, but are confused about choosing a web app or mobile app. Full Story: Appinventiv
DIGITAL SIGNAGE/ SCREEN MEDIA
How to Successfully Grow Your Business with Digital Signage
When it comes to marketing your business, screens are more effective and reliable than static signage. Full Story: CoFounder Magazine
Tractor Outdoor launches ‘The Future of OOH’
Tractor Outdoor has announced that, in a collaborative effort to educate the local outdoor industry and its stakeholders on the latest innovations within the DOOH realm, the media owner has hosted a free webinar. Full Story: Media Update
EMAIL MARKETING
Know the Additional Marketing Channel with Email Signatures
Email signatures are among the most overlooked aspects of a well-rounded marketing strategy. Full Story: Business 2 Community
What Is Email Marketing And How To Create Its Strategies
Do you know when the first email marketing mail was sent? It was in 1978, and it resulted in a whopping $13 million in sales. Full Story: IMC Grupo
E-COMMERCE
How eCommerce has adapted to the pandemic
One of the side effects of the COVID-19 pandemic has been a boost to online shopping. This has increased pressure on companies offering eCommerce to adapt quickly to the new business model. Full Story: BetaNews
Buy Goods: eCommerce Platform, By the People, For the People
As a society, we have entered the new age of the digital economy. Full Story: LatestLY
PUBLIC RELATIONS
10 to 1 Public Relations Doubles Down on Winning PR Strategy with Updated Branding
“For nearly a decade, 10 to 1 PR has been offering public relations services that are targeted, compelling, and achieve our clients’ goals,” said Josh Weiss, President and founder of 10 to 1 Public Relations. Full Story: EIN News
MARKET RESEARCH
How to do market research: an affordable guide for small businesses
Wondering how to get into the mind of your customers and tap into what they need – or better yet, solve a problem they didn’t know they had? Full Story: Simply Business
WEB DEVELOPMENT
3 Ways to Force Refresh Webpage & Disable Cached Pages in Google Chrome
You must have heard about Cache Memory, it is a chip-based computer component that makes retrieving data from the computer’s memory more efficient. Full Story: Gadgets To Use
We use pseudocode in various fields of programming, whether it be app development, data science or web development. Full Story: Built In
MARKETING AUTOMATION
LinkedIn Automation Tools: Weighing The Pros And Cons
Automation is the next big thing in marketing. In 2019, 75% of the marketers surveyed by Social Media Today were using automation tools. Full Story: Forbes
Top 5 Martech Tools needed for your Cloud-Shift
Owning and managing a business is not an easy task. One has to be jammed up with ideas of marketing strategies and the right tools to make his/her business a success. Full Story: MarTech Cube
ANALYTICS & BUSINESS INTELLIGENCE
The death of third-party cookies
In 2019, the Information Commissioner’s Office (ICO) confirmed that GDPR consent was now required for the placing of cookies and other technologies. Full Story: B2B Marketing
Real-time analytics begins to find business vocation
Continuous real-time analytics, operating at sub-second speed, are finding real-world applicability across industry sectors, such as retail, transport and banking. Full Story: Computer Weekly
BRANDING AND DESIGN
How to achieve perfect synergy between brand and performance
With more money pushing into digital and budgets being put under the microscope, the pressure is on for brands to prove value at each stage of the customer journey. Full Story: The Drum
5 Strategies To Enhance Your Brand Credibility
In today’s business world, brand imaging is everything. How consumers view your brand directly impacts purchasing decisions as well as word-of-mouth advertising. Full Story: Forbes
VOICE STRATEGIES
3 ways AI is being used for good
With voice technology, in particular, Salesforce’s development of “two-way bots” means that AI systems of the future won’t just learn the knowledge we teach … Full Story: ET CIO
Alexa, a bheil Gàidhlig agad? Gaelic voice assistant in the works
Researchers from the University of Edinburgh are aiming to develop a Gaelic-speaking voice assistant, having used AI tools to convert the language from audio recordings to text. Full Story: E&T Magazine
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