By Integrated Marketing Platform | March 26, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 best practices for an effective marketing strategy in the telecommunication sector
What are best practices when it comes to building an effective digital marketing strategy in the telecommunication sector? Full Story: Doxee
Take Your Customers On An Engaging ‘Drive’ Through Your Campaign
At TWIO, our four grounding principles take consumers on a R.I.D.E. Full Story: Forbes
How to Define Your Target Market
Launching a marketing campaign without knowing your audience is like shooting into the dark. You have no clear target and no concept of what success actually looks like. Full Story: Business 2 Community
3 Marketing Lies Small-Business Owners Tell Themselves
Too many startup leaders deny the difference quality marketing makes and what they can afford. Full Story: Thehour.com
How Marketing Has Evolved and Why it’s Important
A great deal has changed in marketing since the dawn of the internet. Full Story: Business 2 Community
13 Unique Marketing Campaigns And The Valuable Lessons They Teach
One of the hallmarks of working in an agency is that no two clients want the same thing. Even so, a few campaigns that professionals have worked on are unusual and distinct. Full Story: Forbes
Help Others See The ROI For Marketing
It’s easy to see the value marketing provides when you work in marketing, but it can be a lot harder for others to see the true value of marketing. Full Story: Forbes
Why Your Company Struggles To Master Digital Marketing Maturity
Nearly every company today understands the strategic importance and business impact of digital marketing. Full Story: Forbes
SOCIAL MEDIA
15 Strategies For Crafting Engaging Social Media Captions
The internet has become a place where copywriting skills are worth their weight in gold. Full Story: Forbes
How to Use Google Trends to Boost Social Media Engagement
What people search for on Google often aligns with what they search for and post about on social media. Full Story: CMSWire
How Twitter can make its recent resurgence last
Twitter is struggling, but it can thrive again. Full Story: CampaignLive
How to keep your business running when you can’t meet face to face
There’s no dancing around it: The novel Coronavirus (COVID-19) is impacting individuals and industries across the globe, and real estate agents face rising challenges of their own. Full Story: Inman
SEARCH ENGINE
How You Should or Shouldn’t Use Synonyms for SEO
If you are working in SEO or just learning, at one time or another you have probably heard about synonyms by: Full Story: Search Engine Journal
Techniques to Master in SEO writing
As search engine optimization (SEO) started to prove its importance in driving traffic to company websites … Full Story: Promotion World
SEO: Using Canonical Tags to Reduce Duplicate Content
Canonical tags are an essential tool to prevent duplicate content in organic search results. “Canonical” in search engine parlance means the one true page out of potentially many duplicates. Full Story: Practical Ecommerce
NOFOLLOW LINKS AND THEIR IMPACT ON YOUR SEO
If you like to keep a close eye on the SEO changes impacting your rankings, you may want to know more about Google’s recent updates surrounding NoFollow links. Full Story: Omni Search
MOBILE MARKETING
How will ads in iOS push notifications change mobile marketing?
It represents a big opportunity for some publishers but proceed with caution. Full Story: Marketing Land
Apps should be ‘top priority’ in mobile marketing
“Branded apps led to higher advertisement recognition and a greater willingness to buy new products than did mobile websites,” the authors explained. Full Story: Warc
How to Improve Your Mobile Marketing Strategy for Explosive Growth
Do you want to attract more mobile users to your website? Apple released the first smartphone in history on January 9th, 2007. since that time, growth in the mobile space has far outpaced expectations. Full Story: Business 2 Community
Brands can drive smarter conversations with RCS messaging
SMS messaging continues to evolve with the rise of new mobile technologies. Full Story: MobileMarketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
2 reasons why your digital signage message isn’t getting through
No one enjoys being misunderstood or ignored, especially when you spend a lot of time trying to get your point across. Full Story: Digital Signage Today
Digital signage provides calming presence during coronavirus pandemic
The coronavirus has shaken almost every industry, as investors and consumers alike are panicking over the true impact of the virus. Full Story: Digital Signage Today
EMAIL MARKETING
Top 10 Email Marketing Platforms for Marketers and Small Businesses
Email marketing is a part of marketing every business or marketer should take seriously. Full Story: Dignited
How to Reach Your Email Marketing Goals
Email marketing has an average return on investment of 4,400%. Full Story: Business.com
E-COMMERCE
Ecommerce in the time of coronavirus
What a start to 2020. I remember reading articles and blog posts at the end of 2019 that the best was yet to come in 2020, and the stock market seemed to agree. Full Story: Marketing Interactive
How & Why to Use Photoshop for eCommerce [Beginner & Expert Tutorials]
I am sure we can all agree, Photoshop is a household name in design and editing. However, is it still an absolute must-use for eCommerce? Full Story: Business 2 Community
PUBLIC RELATIONS
How the coronavirus is disrupting influencer marketing
These online personalities still have access to their digital audiences, but how can brand managers work with them to create the content needed? Full Story: PR Daily
PR and Marketing During COVID-19: What You Need to Know
COVID-19, otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing “social distancing” and staying home as much as possible. Full Story: Business 2 Community
MARKET RESEARCH
5 things to know before the stock market opens Monday
U.S. stock futures turned strongly positive Monday morning after the Federal Reserve pledged asset purchases with no limit to support markets. Full Story: CNBC
Stock market live updates: Dow down 900, Fed goes all-in, waiting on Congress
The Dow’s steep drop on Monday pushed the 30-stock index below the level where it closed on Nov. 8, 2016, the day Trump won the 2016 election over Democrat Hillary Clinton. Full Story: CNBC
WEB DEVELOPMENT
Why Outsourcing Web Development Is Better Than In-House?
Are you stuck between getting everyone in the same office space to work relentlessly on the shared objective? Or planning to save massively on offshore outsourcing with a leading web development company? Full Story: HostReview.com
4 Common Challenges of Web Design and How to Overcome Them
Every business that is in operation today needs to have a website. Full Story: Love Belfast
MARKETING AUTOMATION
The Top 5 Perks of Marketing Automation
There are no downsides to getting on board with the right software. Full Story: Entrepreneur
Everything you need to know about B2B Marketing Automation
Maximizing your work-from-home hours with martech research? We’ve got you covered. Full Story: MarTech Today
ANALYTICS & BUSINESS INTELLIGENCE
Creating a step change in Business Intelligence
For some organisations gaining visibility and control over the key accounting metrics outlined above is a step change in itself. Full Story: Accountancy Today
5 Types of Business Intelligence Tools You Didn’t Know You Needed
Better business intelligence leads to smarter business decisions, yet many companies continue to rely on outdated equipment and practices. Full Story: Small Business Trends
BRANDING AND DESIGN
Is it Time to Get Your Brand on TikTok? A Quick Primer For Advertisers
TikTok was the second most downloaded app last year with 738 million installs, giving advertisers more reason to pay attention to the short-form video platform. Full Story: Coywolf News
The Ongoing Search For Brand Safety
Marketers have always prized safe harbors, environments where their ads are surrounded by content that is credible, valued, and paid attention to. Full Story: Forbes
VOICE STRATEGIES
Is Voice The Next Big Thing To Transform Consumer Behavior?
Marketers across industries have heard the rumors: Voice software applications that enable consumers to interact with the internet through speech as an alternative to keyboards, touchscreens or a mouse are going to transform consumer behavior. Full Story: Forbes
Voice Search Unpacked: Everything Brands Need to Know to Compete in 2020
2020 marks a turning point in how content is being discovered: The number of digital assistant users in the United States now tops one-third of the population, and the number of voice-enabled devices per household continues to multiply. Full Story: The Content Standard by Skyword