By Integrated Marketing Platform | November 20, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Data-Driven Marketing Checklist: 6 Steps to a Game-Changing Strategy
All marketing should be informed by data. Planning a strategy without guidance from your data is like heading off on a cross-country road trip without a map (or GPS). Despite this, 87% of marketers say data is their company’s most under-utilized asset. Full Story: Business 2 Community
Is Digital Dying? Why Marketers Need To Make A Strategic Shift
You’re probably reading this article over the snare of an entire ambush protocol in digital advertising. The margin crawl of your monitor or the white space of your phone screen is under siege by aggro outreach tactics in hero banners, remarketing ads, hi-def video overlays firing off below the fold of your browser, gumming up your bandwidth in service of the 30-second product pitch. Full Story: Forbes
How to Reach Millions of Europeans With Creative Advertising
Unconventional advertising has the potential to bring glory and fame to your brand. That is no secret. Every marketer worth his or her salt has heard about banner blindness by now and is aware that advertising is in the middle of a paradigm shift. On AdWeek’s “Ads of the year” list for 2018, however, only seven campaigns were run by European companies, in contrast to the 16 that were organized by U.S. enterprises. Full Story: Entrepreneur
How to market your cleaning business
It seems like everybody needs a cleaner these days. In fact, the demand for domestic cleaners in the UK rose by 29% in 2018, a figure which doesn’t take into account the high number of commercial cleaners currently in employment. As such, setting up your own cleaning business is definitely a savvy and likely lucrative move, especially with the equipment so easy and cheap to source. Full Story: Bdaily
The Winning Pitch: How to sell your marketing plan
With a historic baseball season in the books and Washingtonians still reveling in their first World Series title, many in and around the Nation’s Capital have turned their attention to annual planning. Full Story: Washington Technology
On a Tight Budget? Here Are 6 Ways To Boost Sales Without Spending a Lot of Money
It’s extremely common for small businesses to be on a tight budget, but as the old saying goes, sometimes you have to spend money to make money. Fortunately, there are a wide variety of things that can be done and resources that can be utilized to boost sales without spending a lot of money. Here are a few ways to increase your sales budget. Full Story: Inc.com
Follow The Latest Digital Marketing Trends to Increase Your Revenue
In the digital era, marketers all over the world are having a tough time catching up with all the trends that come and go almost every day. While traditional marketing still takes a big part of the cake, it is no secret that its digital counterpart is the biggest hope of the companies and brands who want to stand out in their respective industries. Full Story: MarTech Advisor
Six tips to mastering LinkedIn features for B2B marketing
Content marketing has been at the practice for a long period. It involves different aspects like planning, distributing and creating and all these should be designed accordingly to the mindset of the targeted audience. Full Story: Media Update
SOCIAL MEDIA
5 Ways to Dominate Social Media Marketing in 2020
While social media continues to play a huge role in Americans’ lives in both a personal and professional sense, there’s also a growing wariness that marketers need to be aware of. For example, a 2018 Pew Research Center study found that social media overtook print newspapers as a more popular news source, yet a 2019 Pew study revealed that 62 percent of U.S. adults think social media companies have too much control over the news that users see. Full Story: The Advocate
How Can You Best Use Social Media Without Getting Hooked?
How do you utilize the benefits of social media without getting hooked? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Full Story: Forbes
Social-media marketing update: it’s complicated
A quick trip around the table at Campaign’s social-media dinner-debate with Neustar revealed that assembled marketers, agency folk and martech experts find social great for everything from planning weekends away to tracking their teenage children. Full Story: CampaignLive
How to add the Christmas spirit to your social media campaigns
It is the most wonderful time of the year of many of us, but Christmas is a particularly magical opportunity for retailers, brands and businesses. Ensuring shoppers find inspiration during the busy festive period isn’t magic; however, as many businesses turn to social media channels to get the get products to the right customers across the holiday period. Full Story: The Drum
SEARCH ENGINE
3 SEO PRACTICES TO GUIDE YOUR STRATEGY IN 2020
More organizations than ever think that search engine optimization matters. In fact, according to a recent study from Zazzle Media, 97 percent of marketers agreed that SEO was a key part of their marketing strategy. But with search a constantly confusing thing to get a grasp on in the organization, it might help to reframe your strategy in the coming year. A few considerations to get things going: Full Story: Associations Now
SEO Explained In Eight Simple Steps: Let’s Clear The Confusion
When I initiate a conversation about search engine optimization (SEO), some prospects assume it’s magic. This is likely due to the endless noise among hack digital marketing agencies. Full Story: Forbes
2020 SEO trends that will influence your work
The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc. But other things continue changing in a never-ending spiral. This year, Google, along with other huge platforms, is trying more and more to be the end destination of their users’ journeys. Full Story: Marketing Land
Six Steps To Having A Successful Business Website
If you have a business, you may be thinking of having your own website to help market your products and services. The thing is, you don’t know what you will need to have on your site – what should be on the site? How should it look? What will people expect to see on it? Full Story: The Realtime Report
MOBILE MARKETING
FREE Mobile Marketing Workshop for Local Business
This workshop is ideal for small business owners or individuals interested in learning how to do easy marketing through their own phone. At the end of the workshop, participants will understand how to use free mobile app promotions, interviews, photography, videos and social media to promote their business. Full Story: Patch.com
Apple and Salesforce ignite productivity and learning on the best devices for business
Apple and Salesforce announced the launch of two flagship apps: the redesigned Salesforce Mobile App and new Trailhead GO learning app, delivering rich customer experiences with features exclusive to iOS and iPadOS. The companies also announced the next-generation Salesforce Mobile SDK, empowering developers to easily build and deploy native apps for iPhone and iPad on the Salesforce Platform. Apple and Salesforce had announced a strategic partnership at Dreamforce 2018. Full Story: ClickZ
Gift guide: The best gifts for mobile users
Make shopping for the mobile user in your life easy with this handy and geeky gift guide, which includes stocking stuffers. You’ll find laptops, headphones, portable chargers, and more in this list. Full Story: TechRepublic
The best company to build a mobile app for your business
The company has a long list of successful Android and iOS app projects under its belt – which range from corporate and commercial mobile apps to e-commerce and consumer-facing platforms. Full Story: ITWeb
DIGITAL SIGNAGE/ SCREEN MEDIA
McDonald’s delivers digital signage at the drive thru
McDonald’s is no slacker when it comes to innovation. The QSR giant has been at the front lines of technology as it has deployed digital menu boards and self-ordering kiosks to improve the dine-in experience for customers. Now, the QSR is looking to deliver digital signage outdoors as well through digital drive-thru displays. Full Story: Digital Signage Today
Benefits of Using Digital Signage for Advertising
Have you decided that it is time to start growing your brand by advertising? Naturally, with every investment, we make in marketing we expect to see a great return in investment. If you are looking for a good marketing strategy, you should consider what kind of benefits you can get out of digital signage. Digital signage is considered to be one of the more effective marketing channels. Full Story: Demotix
EMAIL MARKETING
How Email Personalization and Follow-Ups Can Boost Your Bottom Line
No one wants to feel like just another customer. People love individual attention. They want to be seen as individuals who you know by name and truly appreciate. As Dale Carnegie puts it, “A person’s name to that person is the sweetest and most important sound in any language.” Full Story: Business.com
5 Ways to Optimize Your Marketing Emails
Investing in email marketing is a wise business move. The numbers speak for themselves as investing just $1 in emails will return an average of $44 to your business. Email is also much more successful than social media at generating conversions. Despite these numbers, you can still make mistakes with marketing emails. Ensure success by using these means to optimize your emails and generate the most activity from them. Full Story: Talk Radio 1210 WPHT
E-COMMERCE
Ecommerce App Benefitting Online Businesses
At the time when eCommerce was initially brought to market, it was a big leap from traditional methods for leading businesses. By taking individuals to your store, the store went to customers’ homes and tricked them into buying products. Comfort was like providing a sale price here. Full Story: Customer Think
Small companies go big on B2B ecommerce
There are lots of small B2B companies, but many are getting a growing number of their total sales from business-to-business ecommerce, according to the 2019 B2B Buyers Survey from Digital Commerce 360 B2B. The survey of 90 ecommerce managers reveals that 42% of them come from B2B companies doing more than 20% of their total sales online. Full Story: DigitalCommerce360
PUBLIC RELATIONS
Three reasons why tech PR is the route to go
Tech-focussed PR has grown with the development of new technology each and every year. The job opportunities presented within this industry have grown immensely and are becoming more frequently sought after. Full Story: Media Update
How To Think (And Act) Like A Thought Leader
This is the time of year when agency leaders and account managers are usually elbow-deep in developing proposals for next year’s public relations activities for their clients. Yet while this is very much a forward-looking activity, I can’t help but also think back on how the PR landscape has changed over the past few years. Full Story: Forbes
MARKET RESEARCH
Research reveals growing disconnect between CMOs and teams
The Economist Group today published new research, ‘Wanted: CMOs with 2020 Vision’, that reveals a growing disconnect between CMOs’ vision for the marketing function, compared to their C-suite counterparts, and even their own marketing teams. Full Story: The Drum
Retailers are gearing up for a record-breaking holiday this year, but that will also mean record-breaking returns come January. EMarketer predicts that total U.S. holiday retail sales will cross the $1 trillion threshold for the first time in history. Full Story: Forbes
WEB DEVELOPMENT
PHP Laravel Framework – the most in-demand web development
Performance, scalability, and efficiency are keeping a programming language in demand. PHP web development is one of the best website development languages along with the Laravel framework, which is excellent for enterprise apps. A programming language is secondary, but your logic is a primary thing. What keeps the software active to utilize its functionalities and features for development objectives? Full Story: WhaTech
WHY WEB APPLICATION ARCHITECTURE IS IMPORTANT
The Internet is a powerful tool that links people and machines across the globe. It is a vital channel of communication used in exchanging, sharing and distributing information in various networks. Web application architecture is the interaction that occurs between the applications, files and middleware systems on the Internet. Its primary purpose is to ensure that numerous apps work efficiently at the same time. Full Story: I4U New
MARKETING AUTOMATION
Why You Should Be Syncing Your Marketing Tools and Your CRM
There is a strong likelihood that your Sales and Marketing departments run on dozens, if not hundreds, of software systems. In fact, according to the latest data from Netskope, the average Marketing department at an enterprise-level company uses more than 120 Cloud services. Full Story: MarTech Series
The Big Corporations Are Using Marketing Automation: What Are Its Practical Benefits?
Multinational corporations that know how to scale are using marketing automation—all of them. Automation is very important and it is a must for all businesses now. Over 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions rates increasing, per a recent Marketing Automation statistics overview by EmailMonday.com. Full Story: News & Features
ANALYTICS & BUSINESS INTELLIGENCE
IoT growth set to come from managed data analytics
It forecast internet of things (IoT) and artificial intelligence (AI) as the biggest areas of growth for the IT industry, as IT decision-makers in organisations expand the use of these emerging technologies deeper into their businesses. Full Story: ComputerWeekly.com
Spend analytics solutions vs P2P: What to look for when your company needs insights
If you’re at a company that’s looking for more insight into its spend, you may be considering a procure-to-pay solution or you may just need to go with a spend analytics tool. In your search, you’ll see terms like “end-to-end” or “suite solution” referring to P2P or source-to-pay systems — those solutions that, in general, give you purchasing ability via catalogs as well as offer invoice lifecycle management, spend insights and other capabilities that come together with their own benefits and costs. Full Story: Spend Matters
BRANDING AND DESIGN
Personal Brand Management — A Marketing 101 Approach
Have you ever been really intentional about defining and managing your personal brand? We all have a brand, whether we’ve been intentional about it or not. If we aren’t making deliberate choices, we’re leaving it up to chance. Everyone is defining our brand but us! Most people judge and define themselves by their intentions. But others judge and define us by our actions. Personal brand management is keeping the two in sync. Full Story: Forbes
How startups can build better brands
Building a company is hard work, but building a brand is even harder. Brands, after all, have the power to outlive the products and services that hold the company together. Branding is about the beginning-to-end customer experience. It includes everything from your social media presence, customer engagement, content, copywriting, company culture, and graphic elements. Full Story: Troy Media
VOICE STRATEGIES
Google, Samsung patch voice assistant flaws that could have allowed access to device’s camera
Security vulnerabilities in personal voice assistant technology would have made it possible for hackers to take photos and videos of users, or track their location without a victims’ knowledge, according to new findings. Full Story: CyberScoop
Salesforce wants to bring voice to the workplace
At its annual Dreamforce mega-conference in San Francisco, Salesforce today introduced the next steps in its Einstein Voice project, which it first announced last year. Einstein Voice is the company’s AI voice assistant. You can think of it as Salesforce’s Alexa or Google Assistant, but with a more focused mission. Full Story: TechCrunch