By Integrated Marketing Platform | November 22, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Can You Apply the KonMari Method to Your 2020 Marketing Strategy?
From publishing the bestseller, The Life-Changing Magic of Tidying Up, to visiting American homes in her popular Netflix show Tidying Up With Marie Kondo, Marie Kondo’s minimalist approach has inspired has to declutter, organize, and experience joy and peace in their homes and relationships. Full Story: MarTech Advisor
Planning your marketing strategy for 2020?
Planning your marketing strategy for 2020? Here are 5 things you should know before hiring a marketing agency. November’s now here and the countdown to Christmas and the end of the year is well on the way, and it’s now that many companies look their marketing budget, plans or even provider. Full Story: Gary Skentelbery
Reputed marketing agencies focus on educational, interesting content as the focal point of their strategies. Content marketing is a more effective and trustworthy tool than many other forms of marketing like paid advertisements, so phrases like “content is king” are justified. According to Neil Patel, content marketing generates 3x as many leads at 62% lower cost. Full Story: Business 2 Community
Does Sticker Work as a Marketing Strategy?
By the way, one of the best ways to do marketing is through stickers. The cost is very low and the possibility of propagating your brand organically is immense. That is, people sticking around with your brand can generate reach, authority, loyalty and long-term sales. But of course it’s not simply making a sticker with your logo and you’re done. We will discuss in this article how to market using stickers. Full Story: Newswire
4 Affordable Ways Small Marketing Teams Can Create World-Class Content
When trying to grow your business, few activities are more important than marketing. At the same time, few tasks often seem more challenging than marketing, especially if you’re on either a small or single-person team that’s responsible for creating all of your marketing-related content. Full Story: Forbes
Developing a Successful Marketing Campaign
Developing a successful marketing campaign that unifies all recreation programs, facilities, services and events under one department is critical. Each program represents a piece that is unified by our mission: to cultivate mental, physical and social development through recreational services, programs and facilities. Full Story: Campus Rec Magazine
How Marketers Can Overcome Short-Termism
Marketing is all about strategy — or is it? To find out, the August 2019 CMO Survey asked U.S. marketing leaders: “How much time do you spend managing the present versus preparing for the future of marketing in your company?” Overall, 341 leaders responded by reporting they spend 68.5% of their time “managing the present” and only 31.5% of their time “preparing for the future.” This finding holds across company size, sector, and industry. Full Story: Harvard Business Review
How To Overcome Clients’ Trust Issues With The Marketing Industry
The advertising and marketing industry has a trust issue. Don’t believe me? A new Ipsos Global Trustworthiness Index found that, of 18 professions studied, advertising executives ranked the least trustworthy of non-political workers (which included government ministers and politicians in general). And while I have no beef with lawyers, bankers and corporate business leaders — all of whom ranked higher than us — perhaps you found these results surprising. I know I did. Full Story: Forbes
SOCIAL MEDIA
How Analytics Can Impact Your Social Media Performance
Social media platforms are one of the best places for businesses to connect with consumers. Marketers and businesses are realizing this opportunity and flocking to social networks. Many are not making social media marketing a priority. Full Story: Business 2 Community
Six Ways Businesses Can Fundraise Via Facebook
As a business owner or entrepreneur, you know how social media has transformed the way you promote your brand or business. The marketing potential is endless. But have you thought of it as a way to attract potential investors? Just as a social media platform like Facebook offers tools to keep your business in front of the people who may show the greatest inclination to buy your product or service, it can also show investors what you do and how well you do it. Full Story: Forbes
13 Lesser-Known Approaches To Boosting Social Media Engagement
In today’s digital age, social media engagement is becoming more and more integral to a company’s growth and success. With countless guides and methods online, you’ve likely heard and tried many of the more common tips to increase social media interactions. However, sometimes a less-common approach can be just what you need to take your engagement to the next level. Forbes
Twitter Adds New ‘Conversation Insights’ to Media Studio
Twitter has added a new ‘Conversation Insights’ element to its Media Studio tool, which provides more specific data on your tweet mentions, who’s mentioning you, and filters to provide additional information on the types of accounts engaging with your profile. Full Story: Social Media Today
SEARCH ENGINE
Why SEO is an Essential Puzzle of Digital Marketing
Are you down with PPC and unsure of where or how search engine optimization fits into the digital marketing mix? Better yet, do you need to add both pay-per-click and SEO to your overall marketing plan? Looking at the two, it’s understandable why it might seem confusing. In fact, with as many acronyms as there are floating around the digital marketing realm – PPC, SEO, SMM, SERP, Guest blogging and etc., Full Story: Business 2 Community
Increase Your Site’s Visibility on Google with These 9 SEO Tips
It’s the dream of every marketer to get their website ranked on the first page of results – preferably on the very top. Marketing gurus certainly know their way around the fields of search engines, and they make the utmost use of every SEO tool, strategy, and hack to get the ranking they seek. For the rest of the new marketers and online business owners, it may seem like too much of a daunting task. Full Story: Virtual-Strategy Magazine
How to Improve Your SEO to Ensure Your Ecommerce Business is Found
Organic traffic is the best kind of traffic, and you’ll want to be doing all you can to encourage enough of it to gain sales for your eCommerce business. However, getting those beneficial free clicks, visits and purchases can be tricky if you don’t have a good grasp on your Search Engine Optimisation strategy. Full Story: Technuter
Quick Tips for Surviving the Search Marketing RFP Season
As another year draws to a close, at agencies, we prep ourselves for the influx of RFPs (Requests for Proposal). Tis’ the season of trying to manage usual day-to-day tasks while attempting to scope a hoard of opportunities. Full Story: Search Engine Journal
MOBILE MARKETING
How digital marketers can drive CX in the mobile-first era
We live in a mobile-first world. As of 2019, there are 3.3 billion active smartphones globally. In the U.S. alone, the number of users who access internet via their phones exclusively is soon to reach 50 million; this shift is expected to only accelerate with the spread of 5G in North America. In terms of global usage and growth, the next billion users are predicted to be mobile-only. Full Story: Retail Customer Experience
3 Tips To Boost Mobile Conversions (And Why You Should)
Is your website optimized for mobile? If the answer is no, you’re in for a rude awakening. It bears a lot more importance than some online businesses think, so if you haven’t taken the steps to make your website and its content more mobile-friendly, you’re missing out on sales, new customers, and pushing visitors down the conversion funnel. Full Story: Business 2 Community
Gmail app adds AMP for Email support for Android and iOS
Google has announced that the Gmail app for Android and iOS will be rolling out support for AMP for Email, the dynamic content feature that allows users to interact directly within emails. The update is available to all G Suite editions and will be set to “on” by default. Users viewing emails through a third-party app will receive a static version of the email. Full Story: Marketing Land
3 UX Best Practices for Capturing Mobile Audiences and Building Trust
User experience–known simply as UX–is generating a lot of buzz these days, both as a field and as a guiding principle for web-based media. That’s because if your digital content fails to follow UX best practices, it may be considered undesirable or difficult to navigate by your users, leading them to dismiss it and your brand. Full Story: The Content Standard by Skyword
DIGITAL SIGNAGE/ SCREEN MEDIA
2 ways you can participate in the 2020 Digital Signage Future Trends Report
A new decade is rapidly approaching and with it, brand new trends and technologies. Digital Signage Today is dedicated to keeping an eye on the future by predicting trends for 2020 in our upcoming 2020 Digital Signage Today Future Trends Report. And you can help be a part of that process by either giving us insights into how you are currently using or plan to use digital signage by taking our survey, or by contributing your own predictions. Full Story: Digital Signage Today
Two Popular Videotel Digital Signage Media Players Make Clients Take Extreme Notice
Equipped with the capacity to engage audiences with triggered content and interactive solutions, the VP90 4K and the VP71XD has created a buzz for AV Specialists. The owner of the company says the Videotel Digital media players are like a one-stop-shop for creating exciting audio/visual experiences. Full Story: Digital Signage Connection
EMAIL MARKETING
Is Email Marketing Worth It? What Does the Data Say?
A lot of conventional marketing channels like direct mail, billboards and radio spots aren’t even on the radar for most businesses. We live in a rapidly changing, digital world and—like many older forms of marketing—email marketing seems to fallen out of favor. Full Story: Business 2 Community
7 Variables You Can A/B Test in Your Email Newsletters Right Now
Email newsletters are an invaluable tool for lead cultivation. Whether you’re trying to sell something or taking a softer approach, the medium of email is a broad canvas that allows for plenty of experimentation. Full Story: Business 2 Community
E-COMMERCE
Three Marketing Mistakes That Are Costing E-Commerce Companies Revenue
These days, e-commerce businesses have more marketing options at their fingertips than ever before. And as marketing tips, tricks, and hacks continue to exponentially increase, it can be easy for an online retailer to get swept up in crazes without carefully examining how well-suited they are to the business and the kind of value they can deliver. Full Story: MarketingProfs
Ecommerce Helps Retain B2B Customers
Ecommerce can help retain business buyers via expedited reordering, real-time reporting, and improved customer service. To be certain, business-to-business customer retention is more complicated than B2C, where a good loyalty program and some email automation go a long way. Full Story: Practical Ecommerce
PUBLIC RELATIONS
I recently sat down with the head of a leading public relations agency. In our conversation, the executive very poignantly said, “PR is a sales job.” I have respect for this person so I am not going to use this blog post to pick a fight nor am I the kind of person that would do that anyway. Since that meeting, I just haven’t been able to let go of what was said. Full Story: Business 2 Community
THREE REASONS PR ISN’T MARKETING (AND VICE VERSA)
Well, no. Not exactly. It’s a common misconception that PR pros hear a lot. And as the lines between PR and marketing become ever blurred, it’s easy to see why people get them confused. Yes, both should work in harmony to help a company achieve its objectives, but no truly successful business strategy is complete without the other. Full Story: Utah Business
MARKET RESEARCH
In the current hypercompetitive business environment, market research is very important to provide enterprises with detailed insights into their customers’ preferences, pain points and buying patterns. However, most companies in Malaysia do not conduct market research as it is viewed as expensive and time-consuming, says Vase.ai co-founder and CEO Julie Ng. Full Story: The Edge Markets MY
Customer Survey Questions to Ask This Holiday Season
With customer experience becoming more and more of a competitive differentiator, Black Friday deals aren’t all you need to offer your customers this holiday season. You need to provide a top-notch customer experience as well. However, customers aren’t necessarily confident that retailers understand their needs enough to improve the customer experience. Full Story: G2 (blog)
WEB DEVELOPMENT
PHP vs Python: Which Language Is Dominating The Market?
Has it ever happened to you that you try to achieve something but the end result was totally unanticipated? Sometimes good things are an accident – Electricity, Discovery of America, Gravity, and PHP. Wait, what? Actually, PHP was never intentionally designed. Rasmus Lerdorf, a Danish software engineer attempted to design an easy common gateway interface by using the C language that would help him track views on his CV. Full Story: Appinventiv
3 Ways You Can Improve Your Website by Adding Creative Content
Streaming videos is one of the most popular types of creative content that websites need to have. Visitors to your site can easily consume the streaming videos via both desktop and mobile device users. Full Story: The Hack Post
MARKETING AUTOMATION
I’ve been in the field of automation long enough to see that many of the most impressive advancements are still quite new. Take driverless cars, for instance. A decade ago, they were little more than a fantasy, but in February 2019, Elon Musk predicted that we’d have the technology for a fully self-driving car by the end of this year. Full Story: Forbes
5 Things Movember Can Teach Us About Growing Marketing Impact
Men across the world are facing a health crisis. Globally, 9.9 million men are living with prostate cancer, and another 577,000 are estimated to be living with or beyond testicular cancer. The latter disease is the most common cancer plaguing men aged 15-39 years old. Even more sobering, nearly one man dies by suicide every minute. These largely preventable health issues contribute to men dying on average 7 years younger than women. But no one is talking about it. Except Movember. Full Story: SmarterCX
ANALYTICS & BUSINESS INTELLIGENCE
A Simple Three-Step Process For Generating Value Through Business Intelligence
As data becomes more readily available, organizations face the question of how to effectively manage and use it in a competitive landscape. Many companies are realizing the need for and value of collecting, storing and analyzing data. Just look at a couple of examples of market activity in various industries: Full Story: Forbes
The Role of AI in the Future of Business Intelligence
Factories deploy AI to automate complex physical tasks requiring adaptability and agility. Marketers use AI to generate individualized recommendations and automatic order fulfillment. The list is virtually infinite. A host of services taken for granted today, from credit card fraud detection to email spam filters to predictive traffic alerts to personalized reminders, wouldn’t be possible without AI. Full Story: IoT For All
BRANDING AND DESIGN
How Digital Marketing Helps Improve Brand Revenue
There are numerous benefits to digital marketing, among them audience building and focused targeting capabilities. For business owners, the most important is income. In other words, which techniques can be used to help generate business? Here is how digital marketing helps improve brand revenue according to Carola Jain, CMO of Spartan. Full Story: PRNewswire
The Difference Between Marketing and Branding
Oftentimes, people conflate the terms of branding and marketing. The two are quite different in scope and implementation yet are equally vital for the sustainability and growth of a business. In order to understand how branding and marketing contribute to the success of an organization, it is important to discern between the two. Full Story: Tech Geeked
VOICE STRATEGIES
Sonos buys Snips, a privacy-focused voice assistant
Sonos now owns Snips, a Paris-based “private-by-design” AI voice platform with the intent of making “the voice experience on Sonos even better,” according to a press release announcing the acquisition. The deal is worth approximately $37.5 million, and brings Snips’ 50 employees and intellectual property to Sonos. Full Story: The Verge
How to Optimize Your Content for Voice Search According to Google
With the latest technological advancements in natural language processing and artificial intelligence, the world can’t get enough of voice search and virtual assistants. According to PWC, 65 percent of people between the age of 25 and 49 years old use voice-enabled devices at least once a day. In the U.S. alone, a Microsoft study early this year revealed that 72 percent of the 5,000 people surveyed have interacted with a voice assistant in the last six months. Full Story: Edgy Labs