By Integrated Marketing Platform | November 27, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
7 Ways to Monitor a Competitor’s Content Marketing Strategy
Monitoring the competition’s content marketing efforts is an essential step for brands developing their own content marketing strategy. Finding out what works for a competitor allows brands to gain insights about the type of content their audience might also respond to and their needs. Full Story: Entrepreneur
Seven B2B Demand Generation Trends To Fuel Your 2020 Marketing Strategy
At the beginning of this year, I predicted several business-to-business (B2B) marketing trends for 2019; as we wrap up the year, I wanted to share where I see the biggest opportunities for B2B marketers in 2020. Full Story: Forbes
Does Your Content Marketing Stop After Purchase?
If you took an audit of your marketing content today, what percentage would you categorize for lead generation versus post-purchase experience? I bet most of it would fall into the former category. Full Story: CMSWire
Three Steps To Choose Your Pricing Strategy
A lot of entrepreneurs struggle to settle on a pricing strategy. Some may not even understand the dynamics of strategic pricing; they decide how much to charge seemingly at random, based on their costs or what they think the market will bear. Full Story: Forbes
The Science Of Marketing: Getting To The ‘Why’
Data can reveal the most intimate secrets. The New York Times wrote about how Target knew a high school girl was pregnant, before even her father did. The cluster of products she had purchased suggested a high likelihood she was pregnant, making her an ideal target for newborn and infant product offers. Full Story: Forbes
Marketing In 2020: Why you should make the digital switch
Anyone in the business scene will consider marketing as one of the most crucial aspects of their business, and for good reason. It’s marketing, and good marketing especially – that can not only get your company and brand to fame, but it’s marketing that helps you acquire both leads and customers. Full Story: TechGenyz
How Marketing And HR Can (And Should) Work Together
Good things tend to happen any time a company can encourage collaboration between departments, enabling employees of different backgrounds to share expertise and unite around a common goal. Sometimes, such cooperation is inevitable; other times, it requires a little initiative — and imagination. Full Story: Forbes
10 Tips to Improve Your Marketing Project Management Capabilities
Marketing managers would ideally prefer to focus mainly on creating amazing campaigns rather than day to day management aspects. But in the real world, the situation is quite different. Marketing projects can take up different forms, from simple blog posts to global product releases, and marketing managers have to handle it all. They even need to gather sound knowledge of marketing software technologies tools to make their efforts pay-off. Full Story: The Jerusalem Post
SOCIAL MEDIA
Like for like? Why the traditional tool of social media affirmation needed to shift
The ‘like’ was unassuming. Few anticipated that a miniature, good-willed icon of a thumbs-up could dictate corporate and cognitive wellbeing. At its best, the like has been massively generative to individual and industry alike. It’s turned people into brands, spawning influencer culture, and has reshaped global marketing. Full Story: Marketing Tech
5 Ways Your Business Is Doing Social Media Wrong
Mistakes are part of human nature. We are bound to make them throughout life – your promotional efforts may succumb to some mistakes too. However, that’s nothing to be ashamed of – we live and we learn. It’s important to learn from these mistakes and improve as we proceed in our personal and professional development. Full Story: CEOWORLD magazine
Where Brands Go Wrong In Social Media Advertising
While digital advertising is still relatively young compared to traditional ad media, the medium is rapidly changing. This is especially true in social media as the way the consumer interacts with advertising on platforms such as Facebook, Instagram, and Snapchat continues to evolve. Not surprisingly, from both the advertiser point of view and the consumer point of view, misfires are all too common. Full Story: Forbes
THE SIMPLEST THINGS MATTER MOST ON SOCIAL MEDIA
Using social media is one of the best ways to build a deeper connection with your fans. It doesn’t take much to make someone’s day by replying to them or answering their questions on social media. Actually, if you don’t take the time to make your fans feel heard and valued, it could make them less interested in you and/or your show. Full Story: Barrett Sports Media
SEARCH ENGINE
Five Underrated SEO Trends To Know In 2020
Take a moment and Google “SEO trends.” You’ll see article after article, blog after blog, touting a “definitive” list of SEO trends. It’s a lot to sort through, but what you’ll soon realize is that all the expert takes boil down to the same fundamental idea: Full Story: Forbes
The Role of Structured Data in SEO Success
Search engine optimization (SEO) is often dismissed as “trickery,” “not real marketing,” or even “dead.” This trash talk is nothing new. In fact, for as long as webmasters and technical marketers have attempted to win top spots in search results, we’ve heard rumors that the discipline is on the verge of demise. Full Story: MarTech Advisor
DEVELOPING THE RIGHT SEO STRATEGY FOR YOU
Most people who operate, even very tentatively, in eth digital world will probably have heard the phrase SEO at some point. It stands for search engine optimisation and, for the uninitiated, it is the strategy of ensuring that a website is favoured by Google and other search engines when they return results for their users’ searches. Full Story: I4U News
How to Write SEO Friendly Article in 2020 – Expert Guide
Creating an SEO friendly article can bring thousands of organic visitors to your website without spending any money on advertising. Here, we have produced this expert guide on how to write SEO friendly article which can boost your organic traffic by 450%. Full Story: Bizztor
MOBILE MARKETING
Building A Mobile App For Your Business? Consider These 12 Factors First
As mobile usage continues to grow, some companies may come to think that having a mobile app is expected and necessary. However, building an app without a clear strategy “just to have one” is not a recipe for success. If anything, it’s investing money in a plan that doesn’t have a proper endgame. Full Story: Forbes
These 10 mobile apps will make Thanksgiving 2019 a breeze
Thanksgiving 2019 is nearly upon us, which means it’s time for many people to get out the stretchy pants and prepare for a whirlwind weekend of family and friends — not to mention eating and shopping. Whatever your plans, technology can help you make the most of the holiday season, helping you navigate everything from cooking something wonderful to the navigating dinner table political talk. Full Story: CNET
Consumers will embrace mobile apps, digital wallets amid short holiday shopping season
U.S. consumers will increasingly be turning towards mobile payment apps and mobile wallets for holiday shopping this year, as a late Thanksgiving holiday leads to more aggressive discounting by retailers and shoppers look for ways to find the best deals with less time to navigate big box stores and shopping malls. Full Story: Mobile Payments Today
DIGITAL SIGNAGE/ SCREEN MEDIA
Start Thinking About Your Business’s Digital Signage as a Verb
In 2018, five quintillion (that’s 5×1018) transistors were put into objects that aren’t computers. Tech writer Kevin Kelly argues that things are becoming verbs, that what we thought of in the 20th century as “products” and “objects” are becoming, in the 21st century, processes. Full Story: TechDecisions
Live streaming signage attracts skiers
Digital signage traditionally only delivers pre-made content. In other words, a company, individual or agency will design content for the display and then pre-load it. The display will then either run through the content on a timed loop or based on a trigger, such as a customer approaching it, or key data on the customer, such as demographics or mood. Full Story: Digital Signage Today
EMAIL MARKETING
How to perfect your email marketing strategy this holiday season
The holiday season remains the hottest battle of the year between brands for shoppers’ dollars. This coming season is already heating up, with the National Retail Federation (NRF) forecasting 3.8-4.2% growth. While every marketer with a stake in the game meticulously plans this season, are they wasting their efforts at one of the most critical points in the year? Full Story: Marketing Land
Three Email Marketing Tips to Increase Engagement and Improve Campaigns
Because of the large numbers of people using email, many marketers have developed in-depth email marketing campaigns to build their customer base. Email marketing is similar to billboard marketing in that it’s easy to reach an enormous number of would-be customers who are just passing through. The trick, as with all marketing, is converting email opens into successful sales and increased brand loyalty. Full Story: MarketingProfs
E-COMMERCE
Building An E-Commerce Marketing Strategy
You have done the grunt work of building your business. That includes setting up your online store, ensuring products and services are in stock and responding to customer inquiries as rapidly as possible, either with live service reps or an installed chatbot. Within your niche, you solve a problem that plagues consumers and fulfill demand with well-placed supply. Full Story: Forbes
How the PayPal Honey deal could reshape ecommerce
PayPal has struck gold. In a mostly cash move announced last week, the company will spend about $4 billion to buy Honey Science Corporation, the deal-finding browser extension and app, which currently has 17 million monthly users and more than 30,000 merchant websites. Full Story: VentureBeat
PUBLIC RELATIONS
PR Challenges for Tech Startups
Each had their challenges, but one was notably different. The pitches for the startups required a great deal of trial and error. After banging my head against a wall, I’d shift gears to Ericsson. Phone conversations with reporters felt more like banter with old friends (once we got past the awkward “Oh, you’re a PR guy” stage). A typical response was: Full Story: O’Dwyer’s PR News
The five types of PR you need to know about
Public relations is the glue that holds media, brands and the public all together. Therefore, it is vital that you have a clear understanding of the different types of PR pros in the industry to ensure that you choose the correct one for your brand. Full Story: Media Update
MARKET RESEARCH
Facebook to pay you for participating in market research
Facebook has launched an app that will pay people for participating in its surveys, tasks and research aimed at gathering insights from users to improve its apps and others products. Full Story: Gulf News
LEARNING THE MARKET RESEARCH TRADE
In 2017, the government introduced the apprenticeship levy, to apply to all employers in England with an annual pay bill of more than £3m. The levy – calculated as 0.5% of this annual pay bill and collected through HM Revenue … Full Story: Research Live
WEB DEVELOPMENT
5 Website Metrics You Should Be Tracking
Business owners in every industry use Google Analytics as a way to track the performance of their website. Google Analytics contains a wealth of information available to people who want to reach their target audience, improve sales and check the health of their site. Additionally, marketers can use this information to create personalized ads and content, which translates to more conversions and email subscribers. Full Story: Business.com
The Top Web Development Strategies For Increasing Your Web Traffic
It’s no secret that having a strong online presence is crucial when it comes to running a small business. Not only will this help you reach your target audience, but the Internet will also serve as a solid platform to make sales. So, its utility can’t be overlooked. Not everyone knows how to get more traffic to their site, though. Full Story: VENTS Magazine
MARKETING AUTOMATION
10 Things You Never Knew You Could Do with a CMS
Content management systems can facilitate impressive digital experiences, manage content for multiple websites, provide an effective partner or employee engagement tool, and collect data for crucial user insights. Since the first “modern” content management system (CMS) reared its head around 2005, businesses of all shapes and sizes turned away from manually coding websites and towards the modern age of CMS. Full Story: DevPro Journal
AR is going to completely change many industries. We’ve seen applications where you can just point your phone at something and it’ll tell you about it. We’ve also seen smart mirrors. There’s even APIs where it’ll measure your body from a photograph with a degree of accuracy. A lot of these APIs are nearly real-time. Some of them can even look at multiple different subjects at the same time and figure out many things about them. It’s the future. Full Story: Greenwich Time
ANALYTICS & BUSINESS INTELLIGENCE
Business Intelligence Software Startup Snags $5.8 Million in Series A Funding
Five months after opening its first U.S. office in Boston’s Financial District, British startup Panintelligence has secured $5.8 million in Series A funding. Launched in 2014, the startup develops software for “business intelligence,” including tools for data visualization, reporting and analytics, all included in its “Pi Dashboard” software suite. Full Story: American Inno
The hardest part of AI & analytics is not AI, it’s data management
It’s hard to meet a business leader who isn’t excited by the potential of AI and predictive analytics in helping drive their organisation’s efficiency. Fraud detection, next-best-action, operational efficiency and forecast analysis are among the many business challenges that AI and analytics can help solve. Full Story: Information Age
BRANDING AND DESIGN
How to Create Greater Brand Awareness in 2020
Strong brand awareness for your business means that people can recall your brand and products easily. Brand awareness is essential for consumers to remember your brand in relation to a specific product. This is important when trying to create trust and drive conversions. Full Story: Business.com
4 Winning Content Strategies for Building Brand Trust
Brand trust is not a new concept. Yet now, more than ever, the need to nurture brand trust is crucial. Before your company can persuade a new customer to purchase its products or services, you have to convince your target audiences that your business has their interests in mind and stands behind its promises and values. Full Story: EContent
VOICE STRATEGIES
Amazon is practically giving away the Echo Dot
When Amazon unveiled the Echo Dot in March 2016, the puck-shaped smart speaker cost $90. It was presented as a cheaper alternative to the Echo, the taller device which then went for $180. Just over three years later though, on Cyber Monday weekend (Nov. 30–Dec. 2), the third-generation Echo Dot will cost only $22, a fraction of the first iteration. Indeed, Amazon’s practically giving them away now, at more than 50% off their list price of $49.99. Full Story: Quartz
Google adds AI smarts to G Suite with Google Assistant and Docs updates
Google’s AI expertise has long been a strength, and the company has been steadily adding machine-learning capabilities to its G Suite platform. The latest move in that effort allows users to access certain G Suite apps with Google Assistant and introduces Smart Compose text suggestions to Google Docs. Full Story: Computerworld