By Integrated Marketing Platform | November 29, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
3 Word-of-Mouth Marketing Ideas to Jumpstart Your Strategy
In digital marketing, where the landscape is changing at the drop of a dime, it’s important for marketers to lean on proven strategies – like word-of-mouth marketing – rather than wasting time on the latest fad that might negatively impact your bottom line and eat up resources. Full Story: Business 2 Community
The only real constant in marketing is change itself
There are many reasons for the constant shifts within the marketing industry. Some are brought in as a result of ineffective strategies, other differences in strategy could be because a younger generation is coming into the consumer market and have different tastes and views than past generations. Full Story: Media Update
How to Win Holiday Season Marketing with Relevance and Timing
There’s nothing like a classic holiday scene. Snow dusts the ground, smoke climbs from the chimney and Hershey’s Kisses “Christmas Bells” ads ring out from the TV. Consumers endure nonstop advertising, so most marketing messages amount to mere background noise. Per Kantar’s research, 89% of U.S. consumers feel indifferent at best about advertising, and even that number seems like an understatement. Full Story: Entrepreneur
How Marketing and The Internet Interact to Solve Business’ problems
The business spectrum has experienced significant change in the last decade. One major change is evident in the shift of marketing strategies required by small and large-scale businesses to deliver and meet customer’s satisfaction. Meanwhile, this shift is often attributed to the use of the internet and with the large pool of audience and potential. Full Story: Qrius
7 Content Marketing Strategies to achieve the goals in 2020
As the time is passing by, the world of advertisements and promotions is going beyond the extent of being just entertaining. In most of the cases, the aspiring content market researchers fail to conform the right kinds of strategies. According to a content preferences survey report of 2019, it has been inferred that at least 71% of the users depended entirely on blog writing during the entire purchasing process. Full Story: TechiExpert
How tech leaders can fully embrace digital marketing in 2020
Cost-effective, trackable, scalable: digital marketing is one of your best bets when it comes to growing a business. The average American spends 24 hours online every single week; that’s more than double the time they spent online twenty years ago. As internet use skyrockets, so do opportunities to reach the people who matter: your clientele. Full Story: Information Age
Account-based marketing isn’t the answer for B2B
A recent LinkedIn survey found that two-thirds of B2B marketers believe that businesses grow by increasing loyalty, not by customer acquisition, but Peter Field begs to differ and he believes account-based marketing is the problem. Full Story: Warc
Bridging the Gap Between Marketing and Sales by Successfully Leveraging Content
You can have all the content planned in your calendar. You can have your best Salespeople working with the most profitable prospects. However, none of those strategies will work if your Marketing and Sales teams are out of alignment, working in silos. Full Story: MarTech Series
SOCIAL MEDIA
Why the follow-unfollow method still persists on social media
In fifth grade, I remember signing in and out of MSN Messenger so my crush would finally notice me when he got a notification. I’d sit there staring longingly at the green icon next to his screen name, wondering what he could possibly be doing that was more interesting than talking to me. Full Story: Mic
Three keys to Coca-Cola’s success on social media
As social media has evolved and matured, consumers’ thirst and expectation for original, authentic content have increased exponentially… and the world’s biggest brands are not excused. Coca-Cola is one such brand that has managed to navigate its way through this age of social media enlightenment within FMCG. Full Story: Econsultancy
5 Ways to Use Social Profiles to Get Quality Links
Using company or personal online profiles to generate links is a tricky subject. Some people think it is spammy or misleading, especially when someone creates profiles for the sole purpose of getting links. Even though a few shady marketers have twisted the purpose of profiles, it doesn’t mean you can’t do it in a genuine way. Full Story: Search Engine Journal
7 Tools to Connect You With Social Media Influencers
If you want to acquire the best kind of marketing that money can buy then it would be a good idea for you to look into hiring an influencer to talk about a relevant product or service you are trying to promote. Full Story: Digital Information World
SEARCH ENGINE
4 SEO Techniques to Be Used For IT and Tech Industries
SEO, or commonly known as search engine optimization, is a process that is performed to increase the traffic of an online website. Performing SEO helps in increasing the visibility of an entire website or a webpage so that the users will be able to view it in a search engine. Full Story: Omega Underground
SEO Guidelines for Blogging Around Long-Tail Keywords
Long-tail keywords are very beneficial for bloggers. They can target long-tail keywords to get more traffic because traffic has less competition. They can also find that long-tail keywords convert better, so it is often better to get 10,000 visitors from long-tail keywords than 80,000 visitors from broader keywords. Full Story: The Future of Things
After Google, YouTube is the 2nd search engine in the world and the number 1 search engine for (product) reviews. Not being present on YouTube means missing out on many visitors, leads and conversions. Full Story: DutchCowboys
2020 SEO trends that will influence your work
The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc. But other things continue changing in a never-ending spiral. This year, Google, along with other huge platforms, is trying more and more to be the end destination of their users’ journeys. Full Story: Search Engine Land
MOBILE MARKETING
23 per cent of young people show “problematic smartphone usage”: report
A study by researchers at King’s College London has estimated that one in four children and young people use their smartphones in a way that is consistent with a behavioural addiction. The research was published today in BMC Psychiatry. Full Story: Mobile Marketing Magazine
How mobile applications can keep improving your customer experience
Having incorporated mobile applications into our daily lives, it’s extremely difficult to imagine a world without them. This is also why statistics such as those reporting that the average smartphone owner uses about 30 apps per month come as no surprise to anyone. Full Story: Search Engine Land
Hyper casual gaming app usage is soaring
Lightweight gaming apps – or ‘hyper casual’ games – are seeing a rapid increase in popularity, now accounting for the highest number of installs on average per app in 50 per cent of the top global markets, according to AppsFlyer. These tap-to-play, instant games, which rely on advertising to drive revenue rather than in-app purchases, only held the number spot in 20 per cent of markets last year. Full Story: Mobile Marketing Magazine
LG’s mobile head is now the company’s CEO
LG is giving its executive lineup a massive overhaul yet again. Brian Kwon, who’s currently leading LG’s Mobile Communications and Home Entertainment companies, will officially become the company’s CEO on December 1st. Kwon used to be LG’s TV chief until he was brought in to head up its troubled mobile business in another shakeup that happened in 2018. Full Story: Engadget
DIGITAL SIGNAGE/ SCREEN MEDIA
3 lessons on better utilizing digital signage
Digital signage is a well-known tool, but it is still highly complex and often difficult to manage. There are many moving parts with digital signage, and consistently managing and maintaining those parts can be a major hassle. Luckily, multiple stories on Digital Signage Today provide some key tips to both help you better handle your digital signage and to better utilize it to its full effectiveness. Full Story: Retail Customer Experience
Top 5 reasons universities should go digital
With an audience raised on digital communication, digital signage is an ideal way to engage today’s students and future generations of students. By taking advantage of the capabilities the latest digital signage technologies deliver, universities are empowered to communicate quickly and effectively with students, faculty and visitors. With 73% of educational institutions seeing digital signage as crucial for the future of communication, what are the remaining 27% missing out on? Below are our top five picks. Full Story: Digital Signage Today
EMAIL MARKETING
281 billion and counting: Email is here to stay and it’s a good thing
Two-hundred-and-eighty-one-billion. That’s a lot of emails being sent every day by some 4 billion email users around the world. And while many of us feel like we’re on the receiving end of about 1 million a day, at least, email isn’t going anywhere. Particularly not for marketers and advertisers, and that’s because email continues to outperform most other channels when it comes to return on investment (ROI). Full Story: Bizcommunity.com
How to Forward Multiple Emails in Gmail at Once
Have you forwarded multiple emails in Gmail in a single shot? Well, tough luck because Gmail doesn’t work that way. There can be so many instances where you did need a way to forward emails in bulk. Whether it is a conversation or communication history, editor asks you to forward every email that you ever exchanged with him/her. Full Story: Guiding Tech
E-COMMERCE
Sustainability in ecommerce: what’s the future for online retailers?
The ecommerce industry is now being challenged to transform its operations to become more environmentally friendly, and packaging and transport are two key areas where online retailers are particularly under pressure to reduce their environmental impact. Full Story: Tamebay
Use Shoppable Landing Pages to Start Selling Online Quickly
If you’re a small business owner, surely someone has told you that you should be selling online. After all, 76% of US consumers shop online, and the biggest online shopping day of the year — Cyber Monday — is just around the corner. It’s possible you’re already convinced and are interested in selling online, but it’s easier said than done, right? Full Story: Business 2 Community
PUBLIC RELATIONS
As this year draws to a close, PR pundits have pondered how PR will change in the coming year. Those in PR who keep up with emerging technologies and changing consumer perceptions and expectations increase their chances of surviving and thriving in 2020. Full Story: Business 2 Community
When to PR your CSR initiatives: Are you overdoing it?
Have you come across a piece of content shouting out about the good a company does, only to be left wondering how authentic it really was given all the publicity and push to promote it? Well, in the newsroom, we have. Full Story: Marketing Interactive
MARKET RESEARCH
MAJORITY OF MARKETERS CLAIM DATA CONFIDENCE BUT HURDLES REMAIN
While the majority of marketing directors claim to be assured in their use of data, data siloes, cost and skills shortages are still barriers to departments becoming more data-led, according to research from Allison+Partners. Full Story: Research Live
Marketing bosses struggle to get most out of data – report
The survey, which included input from 500 marketing directors in the UK and Germany, showed that, despite the vital role of data in marketing, marketers are only scratching the surface on what data-driven approaches can do. Full Story: Prolific London
WEB DEVELOPMENT
Top 5 Ways to Deliver a Seamless Web Design Experience for the End Users
For businesses, looking for a great-looking web design is the holy grail. We live in an era where all of us try to locate a website that offers design that is out of this world. But how can every design be that marvelous? Full Story: Communal News
Why UX Design is Important for All Businesses?
Recently, concepts such as usability and user experience design (UX Design) have been frequently used alongside the user interface design (UI Design) related with the website design and product design. So, what is UX design and what is the difference with UI? Full Story: Explosion
MARKETING AUTOMATION
The best marketing automation platforms for charities
For charity marketing teams facing tight budgets and limited manpower, marketing automation tools take the hard work out of carrying out marketing activities. They’ve become an essential tool for charities to communicate with each supporter at scale and ensure the right message gets to the right person at the right time. Full Story: Charity Digital News
Thanksgiving dinners are known to be the stage of controversial discussions: religion and politics are amongst the conversation topics that make these family gatherings awkward for some…and dreadful for many. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
How Small Businesses Look to Leverage Big Data and Data Analytics
Today, data has often been referred to as the ”new oil’ and makes a major part of any business. However, this huge amount of data that is generated by the enterprises remains under-utilized and gets accumulated while storing in the business databases. This data is very insightful and its advantages have been fueled by smart innovations and implementation of tools that made it possible to extract the maximum out of it. Full Story:
What are the main characteristics that tie BI and AI together?
The purpose of business intelligence (BI) is to collect and analyze large amounts of noisy business data and make it coherent and structured enough to be used in decision-making. Artificial intelligence (AI) is often used in conjunction with big data (that includes BI data as well) to generate artificial yet human-like insights that can drive greater profits and efficiency. Full Story: Techopedia
BRANDING AND DESIGN
How To Protect your Brand’s Online Identity from Competitors in 2020
I’m sure you realize how important it is to protect your brand’s identity, especially after working so hard to establish it. There are a myriad of ways competitors can infringe on your brand identify, and we’re going to show various cases where brand identity was infringed and successfully protected. We’re also going to give you some useful tips for protecting your brand identity online. Full Story: Irish Tech News
How To Host Events To Grow Your Personal Brand
Having a strong personal brand can be your career insurance. If you are recognized as an expert in your field, it is easier to win new clients, get promoted or raise money for your new venture. Full Story: Forbes
VOICE STRATEGIES
Voice Technology: What It Means for Digital Marketers
As the field of Digital Marketing is constantly evolving, emerging technologies can have a powerful impact on the industry. Voice technology seems poised to become the next great disruptor, but there’s still a lot of discussion around how Voice technology will affect the various Digital Marketing platforms and to what extent. Full Story: MarTech Series
Will Microsoft Take on Alexa, Google Assistant, and Siri?
Microsoft (MSFT) now wants to enter the consumer market for digital speakers, reported Windows Latest. The company filed a patent for a “high-efficiency speaker with multi-magnet structure” in May 2018. The US PTO (Patent and Trademark Office) published the patent on November 26. As per the patent filed, the device will be cylindrical and look similar to those already in the market. In another patent published earlier this year, Microsoft revealed a Teams-integrated speaker for the enterprises. However, this time, Microsoft has a consumer speaker in mind. Full Story: Market Realist