By Integrated Marketing Platform | October 16, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Five Types Of Third-Party Content Creators To Integrate Into Your Marketing Strategy
There is a new reality in the world of marketing, and that reality is the deterioration of organic reach. It’s becoming increasingly difficult to reach consumers through organic efforts, especially given the algorithm changes that have been and likely will continue to be implemented by the major social platforms. Full Story: Forbes
What Are Marketing Objectives? (+How to Plan Them)
It requires an understanding of consumer behavior so that you angle your arrow and aim for the target of optimal results. You craft the best message to reach the right consumers, and ultimately attract them to your service. Full Story: G2 (blog)
AI: Transforming Digital Marketing Strategy
In contemporary times, technologies are all about Artificial Intelligence. It is being estimated that by 2021, 80% of technologies will have artificial intelligence foundations. Businesses are leveraging these tech tools to improvise their processes. Full Story: Promotion World
Why you should align the marketing planning process to the customer lifecycle
Each year, professional marketers undertake a marketing planning process, which involves a great deal of strategy in determining the best way to meet the brand’s overall business objectives. It’s quite common for marketing objectives to be aligned to acquisition growth, such as; win x% of new customers, grow subscription base by x%, increase social followers by x%. Full Story: Customer Think
Elevate Your Keyword Strategy With the New & Improved Keyword Scout
Today we’re excited to announce an update to our trailblazing Amazon keyword tool, Keyword Scout, providing you with the tools you need to master your Amazon marketing strategy in 2020 and beyond! Full Story: Jungle Scout
Facebook’s 2019 Holiday Marketing Guide is Full of Useful Shopping Insights
Facebook has released its 2019 holiday marketing guide, which is full of insights heading into the busiest shopping season of the year. Here are some of the top insights from Facebook’s new guide: Full Story: Search Engine Journal
How to build a social strategy that works.
As a design agency, our clients often ask us about social media marketing. ‘Should we do it?’ ‘What is it?’ ‘We’ve tried it before but it doesn’t work.’ ‘We post stuff but don’t really know why!’ Full Story: Bdaily
Account Based Marketing: Ready or Not?
ABM? For those late to the Account Based Marketing party, ABM is the technology-fueled enabler of B2B selling that companies have done for decades: pursuing select accounts. ABM enables teams to specifically target and engage the right accounts and the right people in the accounts, and all this at scale. Full Story: Economic Times
3 ways to foster creativity in digital marketing
Though gimmicky marketing campaigns may seem like nothing more than superficial stunts, that type of outside-the-box creativity routinely pays off in revenue growth, investment returns and overall enterprise value, according to Entrepreneur. Full Story: Becker’s Hospital Review
SOCIAL MEDIA
5 Social Media Marketing Lessons from NASA
Few organizations can meet NASA’s social media prowess. The space agency has more than 120 million followers across all networks, more than 30 million on Twitter alone. NASA does have innate advantages. The agency would be a household name with no marketing at all. Few organizations can regularly release trailblazing research, and hardly anyone else can take stunning photos from space. Full Story: Business 2 Community
Social Networks And Democracy: A Difficult Fit, Or Just Plain Impossible?
Josh Constine, editor-in-chief of TechCrunch has an interesting proposal: if Facebook can’t prevent its platform being used for misinformation during elections, then it must ban all election campaign ads. In other words, our democracy is too important to be put at risk by misuse of a social network. Full Story: Forbes
How to protect your brand on social media — seven top tips
Social media has a vital role to play in establishing and maintaining brands, but there are always risks. While it can be hard to go viral for the right reasons, it’s easy to go viral for the wrong ones. Full Story: Lexology
10 Valuable Instagram Tips for Businesses
There are more than 25 million Instagram business profiles active, and 2 million advertisers on the platform according to internal data. The Instagram audience is also incredibly engaged; 60 percent of users discover new products using Instagram, and over 200 million visit at least one business profile per day. Full Story: G2 (blog)
SEARCH ENGINE
How to Improve Your Website’s SEO
One of the primary challenges for any small business in 2019 is visibility. After all, you might have an amazing business and a beautiful website, but it won’t matter if potential customers can’t find you. That’s where search engine optimization (SEO) comes in. SEO, in a nutshell, is the art and science of raising your profile through organic search results. Full Story: Business.com
SEO tips for startups: How to grow organic traffic
In some ways startups have the edge in attracting talent – for example, compared to large corporates, they could have more appealing company culture, job perks, and hands-on training. But there are hurdles you’ll have to clear first. Here we list some of the challenges for startups during recruitment, and some advice for what you can do about it. Full Story: Techworld.com
3 Proven Tips That Will Drive Organic Traffic To Your Business Website And Boost Sales
You already have done the main work: you started your business and created its’ website. And that’s a good start. But it’s not yet the end. Now what’s left to do is to drive organic traffic to your business website to increase sales. These 3 tips can help you to do exactly that. Full Story: TechRound
WordPress 5.3 Moves Closer to Valid HTML
WordPress announced that version 5.3 will use improved coding that will be closer to standards compliant HTML. There are good reasons why it valid HTML should be considered important for SEO. While the WordPress HTML will not be 100% valid, this update is a step in the right direction. Full Story: Search Engine Journal
MOBILE MARKETING
How To Make An Email Marketing Campaign More Mobile-Friendly: 11 Actionable Tips
With the increased use of mobile devices across the globe, marketing campaigns need to rush into adapting their styles of delivery. Email campaigns have proven exceedingly useful to reach out to consumers and develop leads. However, the change in format from reading on a desktop to reading on a mobile screen has already negatively influenced how users see email marketing campaigns. Full Story: Forbes
Fake mobile app fraud tripled in first half of 2019
In Q2 2019, RSA Security identified 57,406 total fraud attacks worldwide. Of these, phishing attacks were the most prevalent (37%), followed by fake mobile apps (usually apps posing as those of popular brands). Full Story: Help Net Security
How To Use Amazing Mobile Tracker Apps To Monitor Your Phone Location
How often have you tracked a cab arriving to pick you up at your location? How often have you asked your friend to share their live location on WhatsApp when you are waiting for them? The world has indeed got smarter and it is now possible to track a moving object anywhere in the world from busy Manhattan to the most remote locations in the Sahara Desert. Full Story: Business 2 Community
Sony 360 Reality Audio coming to mobile phones, Amazon Echo Studio this fall
Sony’s latest surround sound music format, 360 Reality Audio, will be coming to iOS and Android mobile devices and the Amazon Echo Studio smart speaker in late fall. Approximately 1,000 songs will be available at launch through Amazon Music HD, Deezer, Tidal and live music service Nugs.net, with more songs coming in 2020. The format will feature music from the three major labels, Sony Music Entertainment, Universal Music Group and Warner Music Group, in addition to concerts from Live Nation. Full Story: CNET
DIGITAL SIGNAGE/ SCREEN MEDIA
How to Leverage Digital Signage for Storytelling
Storytelling is one of the oldest forms of communication. As humans, we’re naturally attuned to narratives and patterns that help us understand ourselves and the world around us. The right story can be a powerful way to captivate an audience — so why not leverage them through digital signage storytelling? Full Story: rAVe Publications
How blockchain will transform digital signage advertising
Blockchain is a term that gets thrown around at almost every conference nowadays. Even restaurant conferences like the Restaurant Franchising and Innovation Summit did a session this year on what the blockchain is and how it will impact the restaurant industry. There are two reasons for all this talk: first, many people recognize the potential of blockchain and second very few people understand what it is. Full Story: Blockchain Tech News
EMAIL MARKETING
Three Email Trends Retailers Should Keep in Mind for 2020
Email is still at the center of marketers’ digital programs. No surprise there; it offers several benefits: It’s an owned communications channel, it’s permissioned—meaning consumers have opted in and indicated interest—and it’s a traditional marketing channel that most marketers are thoroughly experienced with. Full Story: eMarketer
5 Reasons Why You Should Rewrite or Delete Your Email Outreach Templates
I’m a big believer that honesty opens doors, particularly when it comes to building long-term relationships with people you are reaching out to. It always takes countless hours to come up with a list of possible contacts. Full Story: Search Engine Journal
E-COMMERCE
The Pros and Cons of Drop Shipping for Ecommerce
Drop shipping used to be a bit of a buzzword when it was first introduced in the ecommerce world. Today, it’s used by almost a quarter of online businesses as a primary order and fulfillment method. It’s an order fulfillment method that doesn’t require businesses to keep inventory. Instead, they sell the products and transfer orders to third-party suppliers, who then ship the products ordered to their respective customers. Full Story: Multichannel Merchant
How Platform Economy Innovators Aim To Reduce eCommerce Friction
In the platform economy, marketplaces and their partners want to satisfy shoppers who are comfortable with eCommerce and expect seamless payments experiences. The last thing buyers or sellers want to happen is payment friction, which could inspire them to take their transactions elsewhere. At the same time, the online payments space is booming. Full Story: pymnts.com
PUBLIC RELATIONS
9 Things About PR They Didn’t Teach You in College
There are several things about dealing with journalists that I find new and some experienced PR pros are not aware of. As an editor and reporter prior to joining the PR business, this surprised me. Unless your college instructors were working newspeople, the below might have eluded you. Full Story: PR News
One Eight Oh PR Uses Newswire to Help Clients Receive National Attention
One Eight Oh PR, a public relations firm that specializes in the creation, distribution, and optimization of compelling content, has found success in using Newswire’s platform to drive national traffic to their clients’ stories. The firm has a long track of success in getting its clients local coverage by utilizing their local media contacts to their advantage. However, the One Eight Oh team was in need of a service that could get their clients coverage on a national level. Full Story: State-Journal.com
MARKET RESEARCH
Big Data and Business Analytics Market Research Forecast 2019-2026
Big data is high-volume, high-velocity and high-variety information that gets processed and analyzed. It refers to an immense volume of both structured and unstructured data that is aggregated and processed with automated tools or technologies. Big Data analytics find insights that aid organizations to make better strategic decisions. Full Story: Market Expert
In-Game Advertising Market Research Report
Advertising is an indispensable pillar of marketing. It is an interactive approach that helps a company to efficiently communicate with its target audience. Over a period of time, the medium through which advertisements were delivered to the customer has undergone a significant change. Advertising platforms have changed with changes in market trends and customer preferences. Full Story: Market Expert
WEB DEVELOPMENT
Why you don’t have to be a coder to build an app for development work
Gone are the days when it was just computer programmers and software developers who could build apps. With online courses on everything from coding to front-end web development, as well as tutorials and boot camps, professionals from all sectors can now learn the basics of designing and building apps. Full Story: Devex
Modern web development: what makes it ‘modern’?
The phrase ‘modern web development’ is one that I have clung to during years writing copy for Packt books. But what does it really mean? I know it means something because it sounds right – but there’s still a part of me that feels that it’s a bit vague and empty. Full Story: Packt Hub
MARKETING AUTOMATION
How Machine Learning & Artificial Intelligence is Transforming the Digital Marketing Industry
People living in this digital world has till now missed the real potential of Artificial Intelligence as well as Machine Learning. Believe it or not, the AI, along with ML, has completely revolutionized the entire digital world and is making a big difference in digital marketing. Full Story: Customer Think
3 Connected Ways To Differentiate Your Startup App Idea From The Competition
Identifying, clearly defining, conveying and executing on a competitive advantage is key to turning a startup idea into a profitable venture that lasts. If you want your startup to excel in many ways, that’s great, but chances are you will most likely end up doing OK at many things but not exceptionally well on anything. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
ThoughtSpot Unveils ThoughtSpot 6 With a Focus on Automating Analytics
ThoughtSpot today announced ThoughtSpot 6, the latest version of the company’s flagship data analytics platform. The release is highlighted by a suite of new features that enable users to better access data, as well as a new iOS application called ThoughtSpot Mobile. The company shared the news at its Beyond 2019 annual user conference in Dallas, Texas. ThoughtSpot 6 is available now for existing customers. Full Story: Solutions Review
3 Benefits Of Real-Time Speech Analytics For Businesses
Making good use of data is now universally accepted as critical to competing in today’s business landscape. As new technologies emerge, how we acquire and analyze that data will be key to a company’s survival. One of the most exciting new opportunities is real-time voice analytics, which is already providing insights about customer intentions. And customers are ready for the benefits of speech recognition technology. Full Story: CEOWORLD magazine
BRANDING AND DESIGN
Understanding the intersection of brand and culture is the subject of seemingly endless dissertations. Volumes have been written trying to understand the role and importance of brand. Ironically, few of these works have resulted in better brand work. But the clues on how to do better brand work and better understand branding itself might lie in a simple box of Legos. Full Story: MediaVillage
Why Google’s latest launch is more about the brand than the tech
Google has launched its latest flagship phones, Pixel 4 and 4XL. Although the new models feature relatively marginal improvements to their predecessors, the launch was staged with much fanfare by Google, as if it represented a major breakthrough for the company and the smartphone market – despite most of the product specs being leaked before the event. The launch was just the latest in a series of product launches by leading digital tech companies that sharply overstated recent innovations. Full Story: The Conversation UK
VOICE STRATEGIES
Google Assistant has a new look on the Pixel 4
Google has given Assistant an overhaul, giving it a fresh look for Pixel 4 and making the voice assistant more useful, with a better understanding of context for the information or actions you ask it about. At the Made by Google event, the company showcased some of what the new Assistant has in store, including a zippy flow from Maggie Rogers’ Twitter account to her upcoming shows, sharing that info with a friend and looking for tickets using the Continued Conversation feature. Full Story: Engadget
OK Google, show us what the new Nest Wifi and Nest Mini can do
If you’re the kind of home owner who hates the sight of (yet another) tech gadget and its accompanying cords marring the carefully curated perfection of your interior decor, or if you get creeped out by the idea of a device that seems to be listening in on you, know that Martha Stewart is a fan of smart home devices. Full Story: CNA