By Integrated Marketing Platform | September 13, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Aligning sales and marketing communications to drive new business offerings
The last few years have been unique and challenging for businesses of all kinds. Full Story: ClickZ
Marketing is the science of data and creativity
We live in a digital media age where everything happens in real time. This allows marketers to have access to big data which sometimes hinders creativity. Full Story: Bizcommunity
When Influence From an Influencer Influences a Better Customer Experience
Social media platforms are introducing new features to attract and retain influencers. Here’s why and how marketers should too. Full Story: CMSWire
A practical buyer’s guide for marketing attribution solutions
Marketing attribution solutions are hard to understand but you don’t need to understand how to build one to find the right one for your business. Full Story: ClickZ
How Working With A Marketing Company Can Improve Your Business
If you’re like most business owners, you’re responsible for sales, marketing, product development, customer service, and more. Full Story: BBN Times
Are you Making Both, your Marketing and MarTech Budget?
Often times, smaller business marketing teams may compare their marketing and martech budgets to enterprise teams, citing their counterpart’s larger budgets being a fuel to a more successful marketing ROI. Full Story: MarTech Series
11 Key Tips for a Successful Affiliate Marketing Program
If you’re looking into affiliate marketing programs, make sure you understand these essential steps to success. Full Story: Rolling Stone
Top 10 Digital Marketing Trends You Need To Know For 2022
Additionally, businesses’ relationships with their customers will greatly improve after they implement this new digital marketing strategy. Full Story: Digital Journal
SOCIAL MEDIA
Social Media Analytics: A Guide To Get Started
Learn more about your social media marketing and advertising efforts with social media analytics. Full Story: Search Engine Journal
Benefits of Replacing Social Media With Exercise
Researchers say people who reduced their social media usage and instead engaged in physical activity reported feeling more satisfied, less depressed, and less stressed. Full Story: Healthline
How does sharing news on social media affect us?
Social media is part of everyday life for over 4.6 billion people worldwide. Full Story: Medical News Today
How to Choose the Best Colors for Your Social Media Graphics
Are you looking for ways to make your business stand out on social media? Want to learn the best colors to use to appeal to your target market? Full Story: Social Media Today
SEARCH ENGINE
5 Common SEO Mistakes To Avoid When Going International
If you are planning to enter foreign markets, there are many things you need to understand. Full Story: Forbes
Here’s Why Your Business Needs SEO
As a business owner, you know that generating leads and sales is essential to keeping your doors open. Full Story: Business Review
You Must Avoid These SEO Mistakes To Achieve Top Ranking on Google Search
When hiring a web developer to build you a new website, it’s easy to presume that your website will rank well in the search engines. Full Story: Dazeinfo
How to build an enterprise SEO team
Not sure how to build an enterprise SEO team? Learn from 25 enterprise SEO experts on how to create your enterprise SEO org chart. Full Story: Search Engine Land
MOBILE MARKETING
Why is a mobile app crucial for startup success in eCommerce?
Mobile applications aid in data collection from customers. A company mobile app makes it easier to acquire and evaluate user information, which allows you to… Full Story: Appinventiv
Top 10 Mobile App Development Companies You May Find Beneficial
With over a decade of experience in developing mobile apps, the company gained expertise in producing efficient apps with efficient coding standards that will help you succeed. Full Story: Hindustan Times
4 tips for managing budget spend for marketing
Marketing is something that every business has to now invest in. Full Story: Mobile Marketing Magazine
How to Use the FreshBooks Mobile App in Your Small Business
The FreshBooks mobile app takes invoicing and expense tracking on the road. Business owners can keep their books updated while away from the office. Full Story: The Motley Fool
DIGITAL SIGNAGE/ SCREEN MEDIA
4 Tips to Send the Right Message With Digital Signage Advertising
Have you ever been frustrated with an outdated menu? Full Story: Software Advice
Survey: OOH ads beat counterparts in consumer action
The findings show that despite making up only 4.1 percent of total ad spend in 2021, Full Story: Digital Signage Today
EMAIL MARKETING
Don’t make these 15 critical email marketing mistakes
While email marketing can provide a great ROI, it has to be done the right way to make an impact. Full Story: Fast Company
7 Benefits of Email Marketing to help your Business
Email marketing is an essential tool to create a targeted and personalized campaign. 98% of advertisers think personalization progresses client connections. Full Story: Tech Times
E-COMMERCE
Tips for Preventing Shopping Cart Abandonment
Two key strategies to combat rising prices and optimize the customer checkout experience. Full Story: Total Retail
7 Reliable E-Commerce Strategies for Your Small Business
Using the right e-commerce strategies for your small business can take your company to the next level. Full Story: The Motley Fool
PUBLIC RELATIONS
Digital PR Strategies for 2022
Learn the value of developing a digital PR strategy and the best practices that will help you achieve a good ROI and boost your SEO visibility. Full Story: The Motley Fool
How to make sure your QR code doesn’t become a PR nightmare
How to make sure your QR code doesn’t become a PR nightmare … Full Story: Protocol
MARKET RESEARCH
Accelerate Innovation With A New Approach To Market Research
Market researchers need a way to gain high-quality insights in a more convenient way. Full Story: Forbes
WEB DEVELOPMENT
How To Choose A Web Technology Stack: A Complete Guide
Every company has its way of approaching web development, and every team is different. Full Story: Security Boulevard
When looking at both web design and web development we must look at what they each entail. This will then determine their differences and even their similarities. Full Story: The Irrigator
MARKETING AUTOMATION
The Best Marketing Automation Software Options for Small Businesses
Unlock newfound capabilities and boost your growth with a marketing automation platform. Full Story: The Motley Fool
Email Marketing vs. Marketing Automation: What’s the Difference?
The business world is full of jargon, and we’re here to help you understand what people are talking about. Full Story: The Motley Fool
ANALYTICS & BUSINESS INTELLIGENCE
What about Business Intelligence?
Business intelligence, or BI, has become a buzzword across industries, encompassing the various processes. Full Story: CEOWORLD magazine
How data analytics are advancing mortgage marketing strategy
How data analytics are advancing mortgage marketing strategy … realized how data analysis could propel mortgage marketing — and he also saw that few were… Full Story: National Mortgage News
BRANDING AND DESIGN
How Politics Influences Branding
According to a study recently released by consumer intelligence company Resonate, 46% of consumers are slightly, moderately or much more likely to buy from a brand that supports Ukraine in its war against Russia. Full Story: Forbes
How Personal Branding Can Heal Humanity: A Conversation With The Legendary Tom Peters
Management guru Tom Peters transformed my life 25 years ago. That’s when his revolutionary article “The Brand Called YOU” appeared in Fast Company. Full Story: Forbes
VOICE STRATEGIES
Google Assistant Adds Quick Phrases for Skipping Wake Words to Nest Hub Max
Google Nest Hub Max owners don’t always need to say “Hey, Google” to activate the Google Assistant anymore. Full Story: Voicebot.ai