By Integrated Marketing Platform | September 28, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How Marketing Agencies Can Boost Their Own Marketing
Most marketing firms and advertising agencies put so much effort into making other companies’ marketing efforts work that they often neglect their own. Marketing for agencies themselves rarely consists of more than “word of mouth” — hardly a sustainable growth strategy. Full Story: Forbes
Top tips: The many faces of marketing analytics
Today, the use of social media for marketing has slowly but surely invaded every aspect of modern life. What was once a social network for connecting with old friends has become a maze of influencers, sponsored content and now even the ability to buy directly from social media channels. Full Story: Netimperative
Want To Attract The Right Clients? Try These 10 Strategies
When looking for clients, you may be tempted to cast a wide net to increase the potential for success. However, this can be a defeating strategy if you aren’t careful—some clients just aren’t a good fit for a business, and vice versa. That’s why it’s important to focus your search on clients who could potentially be a good fit for you. Full Story: Forbes
What is Agile Marketing: Everything You Need to Know
With everyone wanting to be agile, you may want to also look around and see whether you are leveraging agile marketing or you are far from being agile. Today businesses that are truly agile enjoy fast, continuous growth, have more satisfied employees and are more prepared to deal with both internal and external challenges. Full Story: Business 2 Community
Keeping marketing strategies ‘Pinterest-ing’
Most people know Pinterest as an inspirational lifestyle website, but it’s much more. Incorporating a Pinterest plan into marketing strategies can help increase sales and brand awareness. It’s easy to get lost on a big platform like Pinterest, so start small. Learn the site, and begin with the basics. After you’ve gained a good understanding, create boards that are relevant to your company. Include plenty of “pin-worthy” photos on websites, blog posts and in content, and make sure to have share buttons on your sites. Full Story: theatlanta100.com
How Personalization Can Be Crucial To Your Marketing Plan
After working with numerous consumer brands, I kept getting asked the same question: “Why isn’t my traffic converting to sales or leads?” They wondered: “Is it the website design? Maybe it’s the landing page copy? Is our pricing off? Is it the page load time, the number of reviews or bad traffic from ads?” The list goes on. Full Story: Forbes
5 Creative Ways Consumer Data Can Quickly Scale Your Business
Today’s businesses have more information available than ever before, but are you using your data to its full potential? Customer data is the key to unlocking new insights that will help you scale more rapidly and efficiently. Digital tools allow you to track the behaviors of customers engaging with your website, and that data can have a big impact on your bottom line. In fact, research from McKinsey reveals that companies that utilize behavioral insights enjoy 85 percent greater sales growth and a 25 percent higher profit margin than their competitors. Full Story: Entrepreneur
How can you use an audience data hub to turbocharge your marketing agility?
One of the biggest challenges for senior marketers today is to understand and execute a personalised user experience across multiple channels and media. Achieving this in practice is problematic as marketing has become fast-paced and agile, yet data platform projects are still long and cumbersome, with customer and business benefits not delivered until the end of the programme. Full Story: Marketing Week
SOCIAL MEDIA
5 Social Media Myths that are Hurting Your Busines
While the practice of social media marketing has evolved and matured as a business process, some common myths and misconceptions around social media as a marketing tool still exist, and can still cause angst among those who come to social platforms expecting overnight, amazing results. Full Story: Social Media Today
How social media hashtags can boost your marketing campaign
Hashtags have been around for longer than you’d imagine. The first time that ‘#’ was introduced to the public was in 1988. It was used to categorise metadata tags in Internet Relay Chat so that the users could find channels easier. However, it wasn’t until 2009 that hashtags became a global thing, thanks to Twitter. Since then, social media networks, such as Facebook and Instagram, followed the trend. Full Story: Media Update
Tips for using social media with educators
Social media is an essential marketing tool for educational publishers. But the changing algorithms, rise and fall of new platforms, and overall nature of social media make some developers hesitant. In their edWebinar, “Social Media Marketing 2.0: Educators Love Social Media,” several education marketing insiders offered their perspectives on using social media with educators. Full Story: eSchool News
FACEBOOK IS ROLLING OUT A TEST TO HIDE YOUR LIKES
For the past decade, “likes” have been the chief currency of Facebook. It’s the way we’ve determined how many people think our babies are cute, believe our jokes are funny and recognize our new jobs are impressive. Facebook itself has been so synonymous with likes that the thumbs up icon for the like button was placed on the sign outside the company’s headquarters. Full Story: WKTV
SEARCH ENGINE
Explaining How SEO Works To Clients
The more people who can find your website in search engines such as Google, the more customers, sales and leads you are going to generate. Plain and simple. This process is called search engine optimization, or SEO for short. Full Story: Forbes
How to Use the Synergy Between PPC & SEO to Leverage Campaigns
Often, PPC (paid search advertising) and SEO (“free” organic search engine optimization) are treated as separate, opposing channels. Different people might be in charge of each task for the same website, using separate company resources, with divergent objectives. Full Story: Search Engine Journal
The SEO guide every small business needs to read
Eight years later, Google was founded. Now holding 90.46% of the global search engine market share, Google is very much the leader of the search engine pack. And, if you want your business website to rank where it matters (i.e. the number one spot on the search engine results page), then you need to get the knack of some handy SEO hacks. Full Story: Startups
In response to Google change, Yoast SEO will opt users into all snippet features by default
Yoast SEO users will be opted into all of its snippet features by default, the WordPress plugin developer announced Thursday. The update containing this change, version 12.2, will be released on October 1. Full Story: Search Engine Land
MOBILE MARKETING
Most consumers don’t trust search results
As Google celebrates its 21st birthday, it’s been revealed that the majority of consumers begin turn to search engines first when looking for products and services, despite most of them not having trust in the results. Full Story: Mobile Marketing Magazine
An App Is Not Enough: Mobile Personalization Is Paramount
Deloitte says the average person checks their phone 52 times each day, while global tech insurance company Asurion estimates a figure closer to 80. While that number may fluctuate depending on the source, one thing is for sure: we check our phones constantly. Full Story: eMarketer
Do you want to boost conversions? Here is the success mantra to achieve!
Technology has certainly taken a quantum leap to touch perpetually all aspects of our lives and maybe beyond. Digital Marketing is the most incredible thing that has happened in the digital era. It has leapt the traditional marketing methods which were prevalent until a decade ago, where the boundaries were limited to newspapers, radio or television broadcasting and that too for those who could afford it. But if we see today’s scenario, digital marketing is the fasting and cheapest medium to send across your message. Full Story: Promotion World
Google Is In A Giving Mood With Its App Campaign Rethink
Google giveth and Google taketh. The world’s biggest search engine can make or break an advertising campaign, and, luckily for digital marketers, Google is in a giving mood. The platform’s July changes to Google App campaigns marked expansions to value bidding, similar audiences, ad groups and iOS ad inventory. Full Story: AdExchanger
DIGITAL SIGNAGE/ SCREEN MEDIA
What’s the difference between digital signage and kiosks?
Today’s consumers utilize and rely on technology more than ever before. As a result, businesses, organizations and institutions are also finding ways to implement more technology-based tools and services into their core practices and offerings — many in the form of self-service solutions. Available in a variety of shapes, sizes, and designs, self-service solutions can be used to simplify, expedite and enhance experiences for both businesses and their customers. Full Story: Digital Signage Today
Digital Signage Market by Top Players
Digital signage is a sub segment of signage. Digital displays use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, web pages, weather data, restaurant menu, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. Full Story: Innovative Reports
EMAIL MARKETING
Using Social Proof In Your Email Marketing
Retailers constantly seek ways to stand out in crowded inboxes and influence subscribers to make purchases, some of them by offering deep discounts. But for companies that either can’t or don’t want to shrink their margins, finding another way to influence purchase decisions inside emails is essential. This is where using social proof in your email marketing can be a powerful sales tactic. Full Story: Multichannel Merchant
Plan your Success Story with Email Marketing in 2020
A plethora of digital marketing channels have made many marketers question the very existence of email marketing. Although email marketing is professed to be an obsolete channel quite often, it is certainly not the case. Email marketing has significantly evolved in the past four decades and it is still going strong with persistent advancements in the field. Full Story: Business 2 Community
E-COMMERCE
The power of an ecommerce blog
I recently attended a workshop to help online business owners improve their blog posts. I used to post to my blog weekly. But now it’s every three weeks as my business has grown and I have less time to write. I began to wonder whether I should continue posting. Was it worth it? Full Story: Practical Ecommerce
Top 5 ecommerce tips: Staying productive in the run up to Black Friday 2019
In the past five years, Google Trends shows us that consumer interest on Black Friday has more than doubled. In the UK, the percentage increase is [242%] making it both a lucrative, but also a highly strenuous time for retailers. Full Story: Netimperative
PUBLIC RELATIONS
5 Common PR Mistakes That Get Made Over and Over Again
Your press release is the foundation of any successful PR strategy, but most of the releases we see fall far short of remarkable. This phenomenon is so common, in fact, that there’s a whole #PRfails hashtag dedicated to it on Twitter. Whether you’re writing your first social media press release or your 1000th, sometimes it’s good to re-evaluate your process. Full Story: G2 (blog)
7 steps to take when scrubbing your social media presence, according to branding and PR experts
If you’re on social media, you’ve probably posted something you’ve later regretted. In fact, according to a YouGov survey, 57% of Americans who use social media have posted something that they regret. With more and more companies taking a peek at job applicants’ social media profiles during the hiring process, you might be wondering how to completely delete photos, videos… Full Story: Business Insider
MARKET RESEARCH
Analyzing the Canadian Retail Market and Competitive Landscape
Although Canada is one of the biggest retail markets, it is also the most competitive. In addition, the rapid pace of transformations have brought about new challenges in the retail industry. Owing to the rising challenges, solely relying on product pricing can no longer help retail companies sustain a leading edge in the market. Full Story: Business Wire
Global Enterprise Asset Management Market Research Report 2019-2025
Enterprise asset management (EAM) includes managing an organization’s physical asset maintenance throughout the lifecycle of each asset. EAM is used with the related objectives, skills, materials, instruments, and information to schedule, optimize, implement, and track the required maintenance activities. This includes the operation, design, commissioning, construction, maintenance and decommissioning or substitution of plants, equipment, and facilities. Full Story: PRNewswire
WEB DEVELOPMENT
How to integrate good coding practices in developers?
Coding is the soul of programming. And, to ensure that every code is self-explanatory, optimised, and readable, programmers must be well acquainted with good coding practices. While programming is meant for machines, good coding is meant to be human-readable. Full Story: Free Press Journal
The best website builders for 2019
Building a website has come a long way since the neon-text-on-black-background days of MySpace and Angelfire. Now you can easily and professionally present your business or services without knowing HTML, having coding skills or looking like a middle schooler’s online science project. Full Story: CNET
MARKETING AUTOMATION
Take A Strategic Approach To AI Integration When Scaling Account-Based Marketing
Account-based marketing (ABM) is a hot topic in the business-to-business (B2B) world and, when executed well, it can help you achieve increased deal sizes, shorter sales cycles and increased pipeline. Full Story: Forbes
8 Companies Utilizing AI to Tackle Climate Change
A week ago today, millions of students took to the streets to protest the lack of action governments are taking to combat climate change. On Monday, 16-year-old Swedish campaigner Greta Thunberg made an intense and emotionally charged speech at the United Nations, begging world leaders to step up their commitment to protecting the planet’s future. Headlines around the world echo her rallying cry, accusing our leaders of failing us. Full Story: Entrepreneur
ANALYTICS & BUSINESS INTELLIGENCE
A CMOs Guide to Navigating Data Analytics
The CMO function has always been critical for every business, but the role has expanded and evolved recently to encompass responsibility for driving predictable and measurable growth – as evidenced by the fact that the function is now often titled Chief Growth Officer or Chief Revenue Officer. Full Story: MarTech Series
Workable Strategic Insights in SaaS-based Business Intelligence (BI) Market
SaaS BI is a cloud-hosted application that provides businesses with BI tools such as dashboards using recurring or subscription-based pricing. The term SaaS BI combines two abbreviations: Software-as-a-Service (SaaS) and Business Intelligence (BI). SaaS BI, like other categories of SaaS products, is often known to have major advantages over “on-premises” software deployments that are less expensive, less complex, and easier to deploy. Full Story: Market Expert
BRANDING AND DESIGN
4 Tips for Creating Brand Fanatics
Entrepreneurs have heard millennials love experiences. The truth is that it’s not just millennials; it’s all of America. Research from last year’s Expedia-backed travel-industry report Generations on the Move found that 74 percent of Americans now prioritize experiences over material goods. Whether people genuinely want to try new things or just want to make their friends jealous via social media, today’s consumers would rather purchase fleeting moments (documented in pictures, of course) than forever objects. Full Story: Entrepreneur
How marketers can retain better control over their brand message
Retaining control over your brand in the digital era can be tricky. What with consumers reusing content and posting it as their own, it can be difficult for marketers to check that their brand materials are being used correctly. In a collaborative whitepaper between The Drum and Brandworkz, ‘When it comes to brand strategy, control is king,’ the question of delivering targeted, real-communications is explored, looking at ways that marketers can maintain a consistent message and culture despite ongoing complexities. Full Story: The Drum
VOICE STRATEGIES
Amazon’s services strategy is the key to Alexa’s success
Amazon and smart home businesses launched more than a dozen new devices at an event on Wednesday. The company also shared an eye-popping statistic: There are now 85,000 devices that incorporate Amazon’s digital assistant Alexa. You can buy twerking bears, Christmas trees, kitchen scales, light bulbs, and more that link back to Amazon’s digital assistant. A year ago, you could buy about 4,000 such devices, according to Daniel Rausch, VP of smart home at Amazon. Full Story: Stacey on IoT
Spotify Is Beta Testing Siri Voice Control On iPhone And iPad
The latest beta versions of the app support Siri, allowing you to request songs, albums and playlists with your voice. It doesn’t seem to work as yet through Apple Watch, according to The Verge, and nor is it clear whether HomePod supports the function. It reportedly works through AirPods, however. Full Story: Forbes