By Integrated Marketing Platform | September 02, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
10 digital marketing strategies for startups
Being a new start-up in the industry is not easy. Managing budgets and finances, trying to reach deadlines every day and struggling to turn your dream into reality. The digital age has made it considerably easier, now that almost everyone has access to the internet. Marketing is the core step in building a start-up successfully. Full Story: e27
Why Instagram Should Be Part of Your Digital Marketing Strategy
Believe it or not, many people have overlooked Instagram as a visual marketing tool for their brand or business. Possibly, this is because many are unaware of the advantages that this application offers when including it in digital marketing strategies. Full Story: Arizona Daily Register
Has marketing lost its bottle?
If you’ve ever watched agency folk at industry events, you may have noticed their response whenever a marketer takes the stage. The chatter stops, their pens come out and they take notes like disciples. Now, this might not strike you as curious. The customer’s always right, right? So why wouldn’t they revere your words of wisdom? Full Story: Marketing Week
Why digital marketing sets women in business apart
In South Africa, despite a move towards gender equality there is still a huge disparity between men and women in the workplace. However, the way in which this gap can be crossed is by using digital marketing. Full Story: Bizcommunity.com
Marketing the Future – unlocking the human element in a digital world
The IMM Graduate School, in partnership with Nedbank, will be hosting the second annual half-day Marketing the Future Conference in Johannesburg, Durban and Cape Town. This year’s theme, “unlocking the human element in a digital world”, examines how the role of marketers continues to change as technology develops. Full Story: Business Day
How should B2B startups think about growth? Not like B2C
Over the years, we’ve seen a lot of B2B companies apply ineffective demand generation strategies to their startup. If you’re a B2B founder trying to grow your business, this guide is for you. Rule #1: B2B is not B2C. We are often dealing with considered purchases, multiple stakeholders, long decision cycles, and massive LTVs. These unique attributes matter when developing a growth strategy. Full Story: TechCrunch
Most Trusted B2B Brands in 2019
Your brand is just as important as your product to overall business success. The 2019 B2B Trusted Brands Report from Sagefrog lists the ones who are the most trusted. Small Business Trends contacted Mark Schmukler, CEO & Co-founder to find out the names and what small businesses need to look for in the B2B companies they work with. Full Story: Small Business Trends
Multi-level marketing schemes are scams. Here’s how to avoid them.
Like gender reveal parties and painfully public engagements, seeing multi-level marketing scams pop up on your feed has become a social media milestone. At some point, you’re sure to scroll past pink and blue balloons, watch vertical videos of couples shrieking at Disneyland, and receive the dreaded “Hey girl!” message from a high school acquaintance you haven’t spoken to in years. Full Story: Mashable
SOCIAL MEDIA
How to Boost Your Social Media Marketing Efforts With Gen Z
As millennials grow older, a younger generation is now emerging into the workforce. Generation Z, or Gen Z, is anyone born from the mid-90s to the early 2000s, and they’re the next age group to affect purchasing processes. Full Story: Business.com
4 Step Process to create Successful Sales Funnels
To Make your Startup / Business Successful, You must focus on generating sales as soon as possible. No matter how good a product is they usually don’t make money on their own. Research shows that many startups fail due to the reason that they run of out of cash, so generating initial revenue is key to success for any startup. Full Story: Bizztor
How should brands measure success on Instagram if ‘likes’ are no longer relevant?
You have probably heard the news. In July, Instagram announced their test of hiding “likes” on posts just expanded to more markets around the globe, including Australia. Instagram says the reason for the new feature is to have users concentrate on their posts and interacting with the app, rather than likes. Full Story: The Drum
How To Tell A Story On Social Media
For me, I’m only interested in one thing. The thing that binds us all together. No matter who you are or what your profession is – whether you’re an entrepreneur or in sales or a designer or a developer – no matter what you do, your job is to tell a story. Full Story: Inc42 Media
SEARCH ENGINE
How to Avoid SEO Misinformation
A lot of good information about SEO is out there. But there is also quite a bit of bad information. It doesn’t help when Google’s search results amplify the bad information. For example, Google’s John Mueller recently debunked the SEO myth of LSI Keywords: Full Story: Search Engine Journal
SEO Tips For Small Businesses To Compete With Large Enterprises
In this world, where almost everyone is familiar with the use of the Internet and understand its benefits, it will be useless to ask why to do search engine optimization. Instead, it’s better to ask how to do SEO. The primary reason is that online marketing is growing rapidly. It has given rise to the need for small businesses to get their website listed in top ranking in SERPs of Google and other popular search engines. Full Story: RecentlyHeard.com
How to Leverage Seasonal Content for SEO Campaigns
The holidays are upon us! Okay, they’re still a few months away…but if you’re an SEO (and especially if you work in ecommerce) you need to be thinking about the holidays now. To earn more customers from your website you need to attract more visitors. And if you want to bring in more visitors from organic search, you need to rank your pages higher in the search results. Full Story: Search Engine Journal
Common Mistakes That You Need To Avoid in SEO
While SEO offers numerous benefits regarding rankings, traffic, leads, and brand promotion, some common SEO mistakes can affect any website negatively. Therefore, brands must have an understanding of them so that they can avoid committing those mistakes. Besides, while consulting some of the best SEO companies in Delhi NCR and other cities, they can also make brands aware of the same. Full Story: Express Press Release
MOBILE MARKETING
Three steps to enabling a mobile workforce
The days when all employees need to work in the same location, all the time, is fading fast as the mobile revolution changes the definition of a workspace for ever. Instead of a location-based, physical entity, offices are becoming virtual, comprised of a mobile workforce putting in the hours flexibly, wherever and whenever they it makes sense for them. Full Story: TechNative
Google Maps finally received the one feature that was missing from the mobile app
Google released a couple of amazing Google Maps features in the past few weeks alone, including AR navigation support that rolled out to Android and iPhone, as well as asmarter way to plan your commute. And Google isn’t done fine-tuning its navigation app, as the company has finally brought to mobile the one feature that was still missing in action. Full Story: BGR
What can retail teach us about mobile monetisation?
The gaming landscape has changed an awful lot over the last 10 years, especially for game developers. Avenues for distribution (and revenue) have increased exponentially through the rise of mobile, social, and casual gaming. Full Story: Mobile Marketing Magazine
When It Comes to Voting, You Can’t Phone It In
A lot of people are excited about recent research suggesting that mobile voting would mean more voters casting ballots. No doubt the premise is correct. If you lower the cost of an activity, you get more of it. Still, there are reasons to be skeptical. In the third place, the security risks are obvious. In the second place, as regular readers know, I’ve long questioned whether higher turnout leads to better results. Full Story: Bloomberg
DIGITAL SIGNAGE/ SCREEN MEDIA
How To: Selecting the right interactive solution provider
When we think of digital solution providers, you can think of the web and mobile app, but the next generation of providers is about interactive solutions that your customers can control and engage with. Enter omnichannel providers, a formulation of what old-school agencies used to do and farm out anything they were not at. Of course, this caused management issues as rarely were they connected or supported consistently. Full Story: Retail Customer Experience
Crafting best practices for digital signage content, management, control
The digital signage landscape is changing. The march towards cloud-based services is inexorable, and what was traditionally a separate ‘AV’ space is now part of users’ wider IT networks — with all the opportunities and challenges that entails. The old ecosystem of non-connected screens and media players (often running on consumer PCs and operating systems or TV-streaming technology) is dying out. Today’s deployments are large, ambitious and connected. Managing them requires new rules for network efficiency, cost and security. Full Story: Digital Signage Today
EMAIL MARKETING
How To: Selecting the right interactive solution provider
When we think of digital solution providers, you can think of the web and mobile app, but the next generation of providers is about interactive solutions that your customers can control and engage with. Enter omnichannel providers, a formulation of what old-school agencies used to do and farm out anything they were not at. Of course, this caused management issues as rarely were they connected or supported consistently. Full Story: Retail Customer Experience
Crafting best practices for digital signage content, management, control
The digital signage landscape is changing. The march towards cloud-based services is inexorable, and what was traditionally a separate ‘AV’ space is now part of users’ wider IT networks — with all the opportunities and challenges that entails. The old ecosystem of non-connected screens and media players (often running on consumer PCs and operating systems or TV-streaming technology) is dying out. Today’s deployments are large, ambitious and connected. Managing them requires new rules for network efficiency, cost and security. Full Story: Digital Signage Today
E-COMMERCE
4 Effective Ecommerce Link Building Strategies
As an ecommerce site, the goal is to drive links and traffic to your product pages, as those are the final step before a customer clicks “add to cart” and completes a purchase. Full Story: Search Engine Journal
10 Ways Bad Data Hurts an Ecommerce Business
Data is essential for ecommerce businesses. Order quantities, shipping addresses, sales history, marketing performance — all rely on accurate data. Thus missing or inaccurate data can harm a business. Here are 10 ways that poor data can reduce ecommerce performance. Full Story: Practical Ecommerce
PUBLIC RELATIONS
The PR Process That Drives Hundreds of Links Time After Time
Links remain one of the strongest currencies in SEO, despite many years of people claiming otherwise. But getting ones that carry value is becoming increasingly difficult as Google continues to get better at understanding which links are manipulated purely for SEO. Full Story: Search Engine Journal
The Evolution of PR – 1999 to 2019
The way we communicate has changed significantly in the last two decades, so the way that marketers and PR professionals connect has, logically, also had to evolve in step, aligning with consumption trends. Full Story: Social Media Today
MARKET RESEARCH
SOCIAL CHAIN LAUNCHES MARKET RESEARCH CONSULTANCY
Social Chain Data will offer clients insight based on shared online data – it will conduct audits of a brand’s social landscape, listen to what its customers say online, track brand perceptions, monitor competitor activity, and track emerging consumer trends. Full Story: Research Live
WEB DEVELOPMENT
Python vs Java: Which Is A Better Programming Language
In this era of digitalization, having programming and coding skills in Python or Java is an additional skill set. Not to mention, these skills are especially demanding in the corporate world. Hence, if you are new in this industry and want to brush up your programming skills, here are a few things you need to take note. One of it includes the decision of which programming languages you prefer. Full Story: Robots.net
When you have an online business you need a great website
It takes time and effort to create a great website. However, even when you have the time and put forth the effort you may not have the skill to achieve the results you are looking for. Fortunately, novice and experienced designers have several choices when it comes to website design. Their options may include, off-the-shelf and downloadable web site creation tools, “in-house” web design programs offered by most web hosting companies, hire someone, use knowledge of HTML and scripting, or start with a WordPress template. Full Story: Journal Enterprise
MARKETING AUTOMATION
How to Balance Marketing Automation and Personalization
Brands have embraced automation to help them carry out a spectrum of everyday tasks. According to a recent survey published by Social Media Today, 75 percent of marketing teams use some form of an automation tool. However, with growing popularity, there are growing concerns. The same survey reports that 61 percent of marketers are concerned about the lack of personalization due to automation. Likewise, a global study by PWC found that as technology advances, most consumers want brands to use technology as a tool for increasing personalized support. Put simply, customers want more human interaction, not less. Full Story: Thehour.com
The Amazing Ways Telecom Companies Use Artificial Intelligence And Machine Learning
As artificial intelligence (AI) and machine learning become ubiquitous, we will soon be hard-pressed to find any industry not capitalizing on the benefits they can provide. Telecommunications is one of the fastest-growing industries as well as one that uses artificial intelligence and machine learning in many aspects of their business from enhancing the customer experience to predictive maintenance to improving network reliability. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
The Google for Predictive Analytics
IT Prof. Alex Pentland and Director of the MIT Media Lab Entrepreneurship Program, named by Forbes as “one of the world’s 7 most powerful data scientists,” developed a new paradigm for Machine Learning based on AI. Full Story: Interesting Engineering
Google Analytics App + Web Simplifies Cross-Platform Measurement
Google introduced a new analytics feature in late July which is game changer for anyone tasked with measuring cross-platform engagement. Google Analytics now includes a property type called App + Web. App + Web allows marketers to combine the dimensions and metrics of app and website data into a unified report. The report simplifies the analytics process for cross-platforms, allowing for more strategic questions to be answered much more quickly. Full Story: CMSWire
BRANDING AND DESIGN
A Guide to Branding a New Business
People are far more likely to purchase a product or service from a brand they recognize and trust. If you’re starting a new business, one of your goals should be to increase your brand awareness and recognition, but before you can do that, you need to properly brand the company. Full Story: CoFounder Magazine
Why Bidding On Your Brand Name is Important
Tim Soulo, CMO & Product advisor at Ahrefs questioned the need to bid on your brand name in Pay Per Click. What the SEO community shared may change your mind about bidding on your own brand name. Full Story: Search Engine Journal
VOICE STRATEGIES
Hey Siri, Voice Technology Is Cool, But It Isn’t The Future Of Marketing
Voice technology has been made popular in recent times through the proliferation of voice assistants like Siri, Amazon Alexa and Google Home, but the research shows there are still improvements to be made for these systems. Full Story: B&T
Voice technology isn’t just for consumers – it could help retailers democratise data
Much has been discussed about the development of new technologies in retail and the way in which they are changing the way we shop and the way retailers engage with us. But emerging voice technology is set to revolutionize how retailers make decisions about category optimization, pricing, product assortment and managing stock levels. Full Story: The Grocer