By Integrated Marketing Platform | September 09, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why SMEs should be using SMS to boost their marketing strategy
Whilst technology has opened up an array of new marketing channels, the well-established medium of SMS is showing great ROI in terms of open rates and lead generation. More and more SMEs are switching to an omni-channel strategy to talk to their customers. Full Story: DynamicBusiness
Ready to Be an Entrepreneur? Here’s How to Make Your Second Act a Success.
From what we see on TV, online and scrolling through social media, startup founders are young, male and living in Silicon Valley. But according to various studies the average first-time entrepreneur is in their 40s. The Kauffman Foundation found that older people started more businesses than younger people in recent years, and another study by the organization found that nearly 70 percent were married and 60 percent had at least one child when they launched their first business. Full Story: Entrepreneur
How to Create a Content Marketing Strategy From Scratch
Smart business owners recognize the value of good content. Not only does it attract website traffic and boost a company’s rankings in search engine results pages, compelling content engages, informs, and persuades their target audiences. Full Story: Business.com
Making a Big Marketing Decision? Before You Follow Your Gut, Do This.
Marketing can help you grow your business and take it to new heights — if you do it right. Unfortunately, most marketers make the same few mistakes again and again. When everyone around you is making the same mistakes with marketing, it can be extremely difficult to fix your approach. Full Story: Entrepreneur
To Run a Successful Business, All You Need Is Love
I first met author and motivational speaker Steve Farber at an entrepreneurial conference. By coincidence, we’d each written separate articles for different publications with the same headline: “The 7 ‘Can’t-Miss’ Conferences for Entrepreneurs.” When I asked Farber, “What’s your business?” he quipped, “Stealing headlines, apparently,” in response. We laughed and became instant friends, and I’ve followed his work ever since, including the release of his eighth and latest book, Love is Just Damn Good Business. Full Story: Entrepreneur
How stock video can boost your content marketing strategy
Content is king. But not all content is created equal. Stock video is proving to be a game-changer for engaging targets and enriching content. If you’re running an online business, we don’t need to tell you the importance of video for engaging customers and driving conversions. Full Story: Business Matters
How to build an effective marketing strategy
In the internet age, digital marketing is an essential part of any business, but it can be hard to keep up with the ever-changing landscape of social media, email marketing and online ads. Thankfully, there is a huge range of tools you can call on to help build and execute an effective digital marketing strategy. Full Story: Cloud Pro
Reinvent Customer Experience as a Marketing Strategy!
The changing dynamics of customer acquisition is coaxing business into spending more while attempts to retain existing customers find no buyer. Businesses today need to pivot from customer acquisition mindset to customer retention because retention is a proven way of acquiring referrals. A retained customer (promoter) is likely to tell 5 out of 10 people about the positive experience while a detractor is likely to tell 7 about the bad experience. Full Story: Customer Think
SOCIAL MEDIA
5 Ways To Rethink Your Relationship To Social Media And Reclaim Your Time
Social media is a mixed bag: on the one hand, it can connect us to new people, new ideas, and new communities. On the other hand, advertising-based models of social networking can be damaging, spreading Fake News and elevating the extreme views to the center of cultural conversation. Full Story: Forbes
Why do big enterprises tend to fail on social media?
Lately, big enterprises have been asking these kinds of questions, “We heard a lot of SMEs and individual’s businesses have sky rocketed because of social media. But why doesn’t it happen to us? We have invested: a complete team, better and adequate pieces of equipment and ad boosters. Still, it dosen’t seem enough”. Full Story: Jakarta Post
Top Social Media Scams And How To Avoid Them
Social media has completely changed the way humans interact. Our lives have become increasingly public as we all share a variety of personal information online on various social networks. 2019 has seen worldwide social media user numbers grow to almost 3.5 billion, with 288 million new users in the past 12 months, pushing the global social media penetration figure to 45% and close to 80% of the U.S. population. Full Story: Forbes
Social media users say they can spot fake news – but is their confidence misplaced?
Are you confident when it comes to spotting fake news? According to a new study, almost everyone is – and this confidence means they have no problems in changing their social media activity as the 2020 elections loom. Data from B2B marketing and research firm Clutch has found that 97% of the more than 500 US-based social media users polled said they were confident in their ability to recognise fake news on social media. Full Story: Marketing Tech
SEARCH ENGINE
The old Google Search Console is no longer available
After over two years of testing the new Google Search Console and bringing it out of just about a year ago, Google has announced it has shut down the old Google Search Console. The announcement. Google said, “Today we are reaching another important milestone in our graduation journey, we are saying goodbye to many old Search Console reports, including the home and dashboard pages.” Full Story: Search Engine Land
Now you can easily find negative keyword conflicts in Microsoft Advertising Shopping campaigns
Negative keywords are a key piece of effectively managing Shopping campaigns to help ensure the right products are showing on the right queries. The process can get away from you though. With a mix of match types, negatives applied to specific campaigns and lists applied across multiple campaigns, inadvertent blocking can occur. Full Story: Search Engine Land
How Inbound Marketing Has Changed Local SEO
You want your business to get found when people are looking for it, or for the things you offer. Search engine optimization (SEO) has evolved tremendously since the days of Ask Jeeves, AOL portals, and Alta Vista. Google has obviously become the juggernaut – it’s even a verb in conversation – and the sheer number of websites has affected SEO. Full Story: Business 2 Community
How to Identify Your True Web Audience
As conscious digital marketers, many of us feel that we know our customer base or customer demographics. These are the website visitors we think we want to reach and captivate. Full Story: Search Engine Journal
MOBILE MARKETING
5+Types of AI Tools to Enhance Mobile Marketing Campaigns
As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies such as Machine Learning, which simplifies the workflow for marketers in so many ways and offer a myriad of benefits. Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores didn’t think twice about whether to use AI to provide better service to their customers while increasing revenue. Full Story: MarTech Series
Tablets show high engagement for BTS campaigns
Mobile has become key for ad campaigns no matter the season, but during the recent back-to-school rush, mobile showed high engagement. Tablets, specifically, showed rates of engagement that many marketers and retailers may want to take note of. Full Story: BizReport
Hiring a Mobile App Marketing Agency vs. Doing It Yourself
You’re on the verge of success, got your mobile app idea and all. You’ve maybe even gone through the process of execution. What’s left to do is to take care of the marketing activities, and the big question rises above your head inside a cloudy bubble: should you hire a mobile app marketing agency or risk the “DIY online marketing approach”? Full Story: Influencive
Top 13 Google Ads Changes in 2018 and 2019
At last year’s annual Google Marketing Live event, the Google team let business owners and marketers know about the features and products that were about to roll out during 2019 for Google Ads. There was a lot to tell, as always when Google is in the mix. We’re going to look at the alterations and additions starting in 2018 and continuing into this year. Then we will explore this galaxy and beyond! Well, we will not be taking off into space, but we will take a peek at some of Google’s up and coming improvements. Full Story: TippNews DAILY
DIGITAL SIGNAGE/ SCREEN MEDIA
New Battery-Powered Digital Signage
Armagard announces the launch of its battery-powered DigiStopper. This unique range of cable-free, outdoor digital A-frames replaces the traditional sandwich board with portable, high-bright and weatherproof advertising ideal for shop-front locations and customer entrances. Full Story: PR Newswire UK
3 ways digital kiosks drive retail sales
According to the 2019 Kiosk Marketplace Census Report, retail kiosks — specifically those designed to carry out ordering and payment functionalities — are being adopted and implemented by retailers of all kinds across the country. “Retail order-and-pay was the most common type of kiosk operated this year, marking a significant gain over last year,” the report states. Full Story: Kiosk Marketplace
EMAIL MARKETING
Testing your email marketing to improve your deliverability
Martech is always changing and evolving, and the same is true for one of the oldest martech applications in our toolsets — email marketing. Many organizations treat email like a static piece of marketing technology and leave email deliverability up to the email service providers, but marketing to the managed inbox needs to be an ongoing, active process. Full Story: MarTech Today
10 Rules Small Businesses Must Follow as a Result of Email Spam Laws
To help you stay compliant, here are some of the top rules for email marketers to be aware of. These may not include every single law that applies to your business, so it’s important to look into relevant laws in your area or in the countries where your customers reside as well. Full Story: Small Business Trends
E-COMMERCE
Freelance Site Fiverr Launches Ecommerce Services For Small Businesses
Fiverr is looking to serve SMBs selling online with 35 new services designed to cover all of their ecommerce and omnichannel needs. The industry store opened on Sept 4. The new move is further evidence of the shift to selling goods and services online. Full Story: Small Business Trends
The 7 Most Crucial Ecommerce Metrics You Should Be Tracking Right Now
Selling things online has never been both easier and harder. On one hand, you have platforms like Amazon, eBay, and Etsy, all of which have lowered the barrier to entry for aspiring online merchants. On the other hand, succeeding as an online store operator means having to track a lot of data, which is much easier said than done. Full Story: Search Engine Journal
PUBLIC RELATIONS
Get Ready For These 13 Communications Industry Trends In 2020
New communications and marketing trends are constantly popping up and evolving, changing the way we work. It’s important to stay on top of the trends—and know which ones will work—so you can make sure you’re effectively reaching your audience. Full Story: Forbes
PR Trends to look out for in 2019
PR trends much like fashion or technology are never static and are always changing at a rapid speed. This mirrors the fact that nothing can exist without advancing in a world which is evolving at such a high rate. Full Story: Entrepreneur
MARKET RESEARCH
GLOBAL MARKET RESEARCH SECTOR REACHES $80BN
The traditional market research sector has grown slightly between 2017 and 2018 and its now valued at more than $47bn, according to Esomar’s global market research report. The report still separates traditionally defined market research and data analytics and in 2017 traditional market research was valued at $46bn. The rate of growth has fallen in the traditionally defined areas of the industry while data analytics is growing at about 10%. Full Story: Research Live
Market Research on Mounting Hubs Market 2019 and Analysis to 2026
The research report focuses on “Mounting Hubs Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018–2026” The study covers significant data which makes the research document a handy resource for managers, analysts, industry experts and other key people get ready-to-access and self-analyzed study along with graphs and tables to help understand market trends, drivers and market challenges. Full Story: NewsStoner
WEB DEVELOPMENT
8 web development tools every blockchain developer should know to grow their stack
The need for digital platforms to handle transactions is at its peak. Here comes the solution with blockchain development technology. With blockchain, business entities are able to achieve their full potential by operating with freedom. Thus, the need for blockchain developer tools also increase. Full Story: e27
Web Design Businesses are Enjoying Golden Time due to Revolutionized Digital Technology
US Bureau of Labor Statistics has projected that the employment of web developers will grow by 15 percent by 2026. The percentage is much higher than the average of other occupations. Revolutionized digital technology and marketing are the important reasons that have led to an increase in the demand of web designers. Full Story: Seekers Time
MARKETING AUTOMATION
3 Ways to Leverage AI for Small Business Growth
It can be tempting to think of AI as the distant future, the kind of solution that will emerge from the tech empires of Silicon Valley along with flying cars and the Hyperloop. But AI is happening today, transforming companies of all sizes all over the world. Its adoption has driven down costs and made it increasingly accessible to small and midsize businesses. Full Story: Business.com
Marketing Automation Software Market 2019 research report presents analysis of market size, share, and growth, trends, cost structure, statistical and comprehensive data of the global market. The Market report offers noteworthy data regarding industry’s growth parameters, the current state of the market in terms of analysis of possible economic situations and macroeconomic analysis. This report features competitive scenarios from the recent technology and provides a comprehensive analysis of key growth strategies adopted by key players. Full Story: Technology News
ANALYTICS & BUSINESS INTELLIGENCE
B2B Logistics Services For Small Businesses Market Analysis 2019
B2B Logistics Services For Small Businesses market basics: definitions, classifications, applications and industry chain overview; industry policies and plans; product specifications; manufacturing processes; cost structures and so on. Then it analyzed the world’s main region market conditions, including the product price, profit, capacity, production, capacity utilization, supply, demand and industry growth rate etc. In the end, the report introduced new project SWOT analysis, investment feasibility analysis, and investment return analysis. Full Story: Business Intelligence
Proximity Marketing Solution Market – Business Intelligence Study Offers Actionable Insights
Proximity marketing is a system that utilizes location technology to directly communicate with customers via various devices such as smartphones and tablets. Significant growth in smartphone-enabled purchases is a major driver of the global proximity marketing solution market. According to Cisco’s VNI Forecast, the total number of active smartphone users globally in 2017 was 4,300 million which is expected to rise to 6,700 million by 2022. Creative and robust mobile applications encourage strong user engagement. Full Story: NewsStoner
BRANDING AND DESIGN
Video Marketing Strategies for Influencers and Brand Ambassadors
In today’s social media crazed era, influencers and brand ambassadors have the same level — if not, more reach than some celebrities do. Why? With computers, phones, tablets, and the internet taking over the world, people aren’t just stuck with televisions for their entertainment. Nowadays, we have videos, blog posts, and vlogs that help entertain and educate us. This is why real gold can be found in being a good influencer and brand ambassador. Full Story: MarTech Series
How video marketing helps businesses better connect with customers
BUSINESSES looking to engage with customers — especially those in the B2B segment — need video marketing. It’s a way to grab customers’ attention and demonstrate to them how things work. In certain parts of Asia, such as China and Hong Kong, video marketing is crucial to doing business with customers — which is why many brands have built strong symbiotic relationships with local and international influencers. Full Story: Tech Wire Asia
VOICE STRATEGIES
Enough With The ‘AI-First’ Hype!
While ‘mobile-first’ was a revolution led by a single device, ‘AI-first’ in banking would be a more holistic experience driven by home speakers, perky digital assistants, voice & touch apps and IoT wallets for the consumer. Traditional banking organizations are facing their ‘Kodak moment’. They need to develop and invest in an ‘AI-first’ strategy right away.” Full Story: Forbes
Alexa, what will you be able to do in 2030?
Imagine your house 10 years from now. You might picture a huge TV screen that turns into a wall, art or something else entirely with a simple gesture, a driverless car parked in the garage and a robot butler emptying the washing machine for you. But just how likely is it that Alexa will have evolved from a humble voice assistant that ‘lives’ in a cylinder to a walking, talking robot companion that helps out around the house in a decade’s time? Full Story: TechRadar