How Businesses Use Unstructured Data for Business Intelligence
Enterprise data is 80 percent unstructured, and that number will continue to grow. Full Story: CIO Insight
Incorporating Data And Analytics Into Your Marketing Plan
As the marketing world becomes more complex, you’ll need to incorporate data and analytics into your marketing plan.Full Story: Forbes
Marketing analytics to drive Business Growth
In the digital marketing world, there’s an inundation of data. Full Story: MarTech Cube
What are the benefits of predictive analytics for businesses?
The use of data analytics in business today remains fragmented for many reasons. Full Story: Gulf Business
14 Powerful Business Use Cases That Combine Business Intelligence With Machine Learning
In one of his many chronicled adventures, famed fictional detective Sherlock Holmes exclaims, “Data! Data! Data! I can’t make bricks without clay.” Full Story: Forbes
How to Get Attribution in Analytics Right
Analytics solutions and digital ad providers are looking for ways to help marketers get a better sense of customer engagement. Full Story: CMSWire
The Big Risks You Need to Avoid When Using Marketing Automation
Whether you’re interested in maximizing efficiency or just making sure your newsletter goes out on time, every time, marketing automation tools can help you achieve your goal. Full Story: Entrepreneur
The Power of Sales & Marketing Automation
It’s high time brands broke down the silos between sales and marketing. Both the teams rely on automation, but how can it create alignment? Full Story: MarTech Cube
3 Ways Partnerships Can Drive Better Marketing Analytics and ROI
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Full Story: AdExchanger
The contribution of Data Analytics
Data analytics can help organizations do everything from tailoring a marketing pitch for a single customer, to identifying and mitigating risks for their businesses. Full Story: CEOWORLD magazine