By Integrated Marketing Platform   | October 18, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How to Make a Boring Industry Sexy and Appealing

A “boring” company with a purposeful and consistent personality will bring about a positive emotional response from its target audience. Full Story: Entrepreneur

Why Marketing Is A Waste Of Time (And Other Fallacies That Need Debunking)

I initially considered headlining this piece “The Reason Men Are Better Marketers” because I thought that would grab your attention more. Full Story: Forbes

How to Craft a Brand-Safe Influencer Marketing Strategy

The authentic connection that creators maintain with their followers is what lends them the power to convert their fans into fans of a brand. Full Story: Talking Influence

For Real? Which Half of My Marketing Budget Is Wasted?

Should marketers spend time trying to figure out what part of their budgets might be going down the tubes, or is it worth the effort? Full Story: CMSWire

3 ways to drive out cost without reducing marketing effectiveness

Marketing teams waste enormous amounts of their budgets on briefing … ask yourself whether your marketing strategy meets these criteria. Full Story: Marketing Week

7 Tips for Small Business Marketing

If you want to get your small business off the ground, you know how important it is to attract new customers. Without any new customers, your business would have no way of expanding and growing. Full Story: ReadWrite

7 Best Content Marketing Platforms For An Effective Strategy

Don’t lose out to your competitors by not investing in content marketing. Begin with the top seven options to optimize your content production. Full Story: Search Engine Journal

How to Get Empathetic Marketing Right

Empathy is the foundation of an effective marketing strategy. But it’s not always channeled tactfully. Full Story: Harvard Business Review

SOCIAL MEDIA

4 new social media features you need to know this week

TikTok, YouTube and Twitter announced new features last week that promise to improve photo and video editing, content tagging, and audio spaces. Full Story: PR Daily

Pinterest Provides New Insights for Marketers, Updated Conversions API

Pinterest has announced an update to its Pinterest Trends tool, which will help provide marketers with more insight into the latest shifts and opportunities. Full Story: Social Media Today

Five Creative Ways To Use Social Media And PR For Branding

When it comes to branding your business, utilizing a healthy mix of public relations and social media to boost your strategic marketing plan is key. Full Story: Forbes

Why Effective Content Marketing Will Transform Your Social Media

Does your brand make the most of its social media content? Full Story: Entrepreneur

SEARCH ENGINE

Google on Alt Text SEO & Accessibility

Alt text also helps those using screen readers understand the purpose of the image or become aware of text that is in the image. Full Story: Search Engine Journal

A Technical SEO Guide To Redirects

Read on for a comprehensive overview of redirects and the proper application for search optimization. Full Story: Search Engine Journal

4 advanced ways you’re not measuring SEO effectiveness – yet

Measure SEO impact beyond basic traffic and keyword ranking. Learn how your efforts are driving actual business outcomes with these metrics. Full Story: Search Engine Land

5 Image SEO Optimization Tips

Are you looking for ways to speed up your website and improve your SEO? Want to learn how to optimize your website images to get on the right side of Google? Full Story: Social Media Today

MOBILE MARKETING

At Home Launches Mobile App and Expands Same Day Delivery

At Home, The Home Décor Superstore, officially announced today the At Home Mobile App and the expansion of its same delivery service to all store locations. Full Story: BusinessMirror

Why Do Developers Sell Mobile Apps And Liquidate Digital Assets? Reasons And Early Signs.

The global mobile app exits of developers are also rising. Full Story: Forbes

16 Business Types And Functions That Need A Mobile App To Be Competitive

“Click here to download our mobile app”—or similar phrasing—is a suggestion consumers see more and more often these days on company websites and in marketing emails. Full Story: Forbes

12 of the Best Mobile Marketing Platforms and Solutions

One of the pillars of any successful marketing strategy is meeting the customer where they’re at. Full Story: Solutions Review

DIGITAL SIGNAGE/ SCREEN MEDIA

People over shiny things: successful DOOH must be intentional, customer-focused

Advertising and DOOH are evolving almost as fast as technology itself, and it can be hard for businesses and marketers to keep up. Full Story: Digital Signage Today

It’s Time to (Re)Consider Digital Signage

Invest in digital signage to overcome pandemic-era challenges. Full Story: XaaS Journal

EMAIL MARKETING

Three Ways to Make Good Your Wrongful Email Marketing Send!

It’s happened before and it might happen again; your marketing ops team scheduled an email for the wrong time or date or with the wrong CTA/link and now you’re wondering what to do to fix the issue. Full Story: MarTech Series

The four common mistakes holding back your email success

It’s time to move past ineffective practices that keep your email program from achieving your goals. Full Story: ClickZ

E-COMMERCE

4 Ways to Harness the Latest Trends in E-Commerce

To move the needle in online shopping, you’ll need to know what trends impact consumers’ behaviors and the ways you can leverage them. Full Story: Inc. Magazine

Practical ways to boost your e-commerce conversion rates

It is no secret that e-commerce stores enjoyed a boom period during the pandemic. While most physical shops were forced to close during the lockdown, online stores saw a significant increase in sales. Full Story: Retail Technology Innovation Hub

PUBLIC RELATIONS

How To Select A Legal PR Firm: 4 Important Considerations

When a law firm lands a big client, the lawyers assigned to the case focus their energy on researching strategies to defend their client. Full Story: Forbes

Study: Only 3% of PR pitches get a response

Want to have your PR pitches read? The key is to make it shorter and more succinct. Full Story: Marketing Interactive

MARKET RESEARCH

Market research focus groups get new lease on life

Big troves of customer data still don’t trump small focus groups. Quantitiative and qualitative approaches need to work together. Full Story: MarTech

WEB DEVELOPMENT

How to expand your digital business using web development services

As the world heads in the online direction, businesses must follow suit to stay competitive. However, building and maintaining a strong digital presence can be complex and costly. This is where web development services shine. Full Story: AppleMagazine.com

How To Host Your Own Website (2022 Guide)

As advanced as it may initially sound, anyone can host their own site. Doing so will not only save you money, but it will also give you more control. Full Story: Forbes

MARKETING AUTOMATION

82% of Marketers Say AI-Generated Content Is as Good as Human-Generated One

As more businesses come online and marketing efforts increase, there is more demand for content. Full Story: Spiceworks

4 Ways SaaS Companies Can Optimize Their Customer Experience Using Automation

The demands of leadership have never been more challenging; during these uncertain economic times, leaders are asked to do more with less. Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

14 Powerful Business Use Cases That Combine Business Intelligence With Machine Learning

In one of his many chronicled adventures, famed fictional detective Sherlock Holmes exclaims, “Data! Data! Data! I can’t make bricks without clay.” Full Story: Forbes

How to Get Attribution in Analytics Right

Analytics solutions and digital ad providers are looking for ways to help marketers get a better sense of customer engagement. Full Story: CMSWire

BRANDING AND DESIGN

Branding your Business through SEO

Branding, as one of the most important marketing tools, refers to the art of making a business brand reputable, popular and well-known for the targeted market audiences. Full Story: Digital Journal

How To Apply The Psychology of Costumes To Branding

Does wearing a Halloween mask make you feel free? If so, you are not alone. This phenomenon is common enough that the Germans have a name for it: maskenfreiheit. Full Story: Forbes

VOICE STRATEGIES

How Voice Technology Is Reshaping the Retail Experience For Consumers And Merchants

Voice payments could be the revolution that boosts customer experience, satisfaction and revenue, all at the same time. Full Story: Entrepreneur

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