14 Powerful Business Use Cases That Combine Business Intelligence With Machine Learning
Business intelligence collects data and puts it in formats that make it easier to explore, while machine learning uses data and algorithms to mimic (and improve on) the human capability to learn and adapt. Full Story: Forbes
Marketing analytics are only influencing 53% of decisions
Marketing analytics are responsible for influencing just over half (53%) of marketing decisions, according to a survey by Gartner. Full Story: Marketing Tech News
5 business intelligence myths standing between you and a data-driven business
For decades, business intelligence (BI) and analytics tools have promised a future where data can be easily accessed and transformed into information and insights for making timely, reliable decisions. Full Story: VentureBeat
Using Data Analytics to Drive Influencer Marketing Outcomes
With an ever increasing number of consumers tethered to their phones for work, social, and everything in between. Full Story: MarTech Series
Complex data is not helping marketers
The survey was aimed at learning how marketing is changing and what leaders expect for the future. Full Story: BusinessLIVE
10 YouTube analytics tools to improve your marketing in 2022
Great videos don’t happen by accident. Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of YouTube and Vine. Full Story: Sprout Social
3 Ways Partnerships Can Drive Better Marketing Analytics and ROI
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Full Story: AdExchanger
The contribution of Data Analytics
Data analytics can help organizations do everything from tailoring a marketing pitch for a single customer, to identifying and mitigating risks for their businesses. Full Story: CEOWORLD magazine
The Importance of Diversifying Video Content in 2022
As digital marketers, it may seem counterintuitive, but sometimes continuing to use proven strategies doesn’t necessarily mean they will continue to produce results. Full Story: MarTech Series
Tips for effective data preparation
Data preparation is an important step in any data analysis. This article offers suggestions for making that process easier and more effective. Full Story: TechRepublic