By Integrated Marketing Platform   | October 13, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

The Fundamentals Of Influencer Marketing

What exactly is influencer marketing? And why should I care? Read our detailed explanation about influencer marketing below. Full Story: Search Engine Journal

5 Effective Inbound Marketing Strategies For Growing Your Startup

When you find your groove, there is nothing that can slow down the momentum of a successful inbound marketing campaign. Full Story: Jumpstart Magazine

How to Become a Marketing Manager in 4 Steps

Marketing managers have some of the most exciting jobs but also carry organizational responsibilities. These managers help organizations achieve their marketing goals. Full Story: Regent University

Seven Marketing Trends Small Business Owners Need For 2023

Small business owners are consumed with a host of end-of-quarter tasks, from crunching numbers to getting inventory in order. Full Story: Forbes

5 Sales and Marketing Things You Should Have A System For

As a business coach for over 25 years, I have helped thousands of business owners grow and scale their business faster than they thought possible. Full Story: Inc. Magazine

How Customer Journey Orchestration Changes Your Marketing Approach

Customers increasingly appreciate personalized experiences and are growing to expect them across all of the online and offline channels they engage with brands on. Full Story: Forbes

Why 1 Out Of 3 Job Notifications Is For Digital Marketing?

Digital marketing, apart from glamour and fun, is a serious arena of marketing that is expanding with an increasing growth in the web space. Full Story: Entrepreneur

10 Ways To Develop A Successful Multilayer Digital Marketing Campaign

From the living room to the C-suite, people want to engage with companies in multiple ways—through email, social media, phone and in conversation. I’ve found this to be true in marketing as much as in daily life. Full Story: Forbes

SOCIAL MEDIA

9 Social Media Giveaways and Other Contests to Increase Your Reach

Who doesn’t love winning? Even if the reward is something as seemingly simple as being recognized on a “Fan Wall,” it feels good to be a winner. Full Story: Influencer Marketing Hub

Nine Tips For Successful Social Media Marketing As A Solopreneur

When you’re a solopreneur, it can be difficult to find time to both run your business and market it on social media. Full Story: Forbes

3 Tips on How to Maximize Twitter Video for Marketing

Video is the most engaging content format, across all platforms, and while short-form clips are the focus of the moment. Full Story: Social Media Today

16 Ways To Support Social Media Managers’ Productivity And Performance

Being a social media manager for a major brand might sound like a dream job to some people, but those in the role know that the often-exhausting work doesn’t always align with the compensation. Full Story: Forbes

SEARCH ENGINE

Can You Trust Someone To Write SEO Blogs For You?

You’ve decided to hire a search engine optimization company to increase your online traffic. Full Story: Forbes

Google On Solving How to Write Good Alt Text

In a Google Search Off the Record podcast, Google’s Lizzi Sassman and John Mueller discussed writing alt text and share the thought process behind exceptional alt text. Full Story: Search Engine Journal

New SEO Strategies: 3 Steps To Perfect SEO Content Creation

Learn how to set up an effective content strategy to deliver a high return on your marketing investment efforts. Full Story: Search Engine Journal

What Is SEO and How Can it Improve Online Success?

Follow this guide for SEO basics to propel your online business. Full Story: Entrepreneur

MOBILE MARKETING

11 Effective Mobile Marketing Techniques That Can Drive Leads And Sales

Mobile marketing is a strategy used to reach your target audience personally via smartphones, tablets or any devices made for mobile viewing. Full Story: Forbes

Which mobile ad formats command the most attention?

The larger the mobile ad, the more time spent looking at it. Full Story: Insider Intelligence

51 Mobile App Stats That Will Blow Your Mind

If you’ve been following the statistics that we’ve shared on Influencer Marketing Hub, you’ll know that mobile usage is on the increase. Full Story: Influencer Marketing Hub

16 Business Types And Functions That Need A Mobile App To Be Competitive

“Click here to download our mobile app”—or similar phrasing—is a suggestion consumers see more and more often these days on company websites and in marketing emails. Full Story: Forbes

DIGITAL SIGNAGE/ SCREEN MEDIA

The key to success in programmatic digital out of home? Test and learn – here’s how

Test and learn is a key part of any marketing strategy to provide the insights necessary for progression, evolution, and performance improvement. Full Story: The Drum

It’s Time for Performance Marketers to Embrace OOH Marketing

Performance marketers have heretofore been reluctant to explore the waters of out-of-home advertising, and with good reason: Full Story: Adweek

EMAIL MARKETING

Report: What’s Working in Email Marketing

What are the most effective strategies for email marketing campaigns, such as subscriber segmentation and personalization? Full Story: CustomerThink

How To Write Networking Emails That Get Opened

Building strong relationships is an essential part of your career, but they don’t always happen organically. Full Story: Forbes

E-COMMERCE

TikTok Looks to Tackle E-Commerce Giants Like Amazon With Its Latest Move

The social media upstart-turned-giant looks to be scouting fulfillment centers and has posted jobs in e-commerce operations. Full Story: Entrepreneur

5 Actionable Insights for E-Commerce Sellers Ahead of the Holiday Season

Just like that, the holidays are around the corner. Full Story: Total Retail

PUBLIC RELATIONS

Is Your Startup Ready for PR? Here’s How to Know for Sure.

Here’s a guide to help entrepreneurs understand when it’s time to launch a PR campaign for their company. Full Story: Entrepreneur

The Best Strategy for PR Agencies to Elevate Brands in Today’s Rapidly Evolving Media Landscape

How can a PR agency use its industry expertise to help your brand increase exposure using today’s modern media mix? Here are a few tricks you can use. Full Story: Entrepreneur

MARKET RESEARCH

Market research could be tricky if you are a novice in the online business

The first step of setting up a new business is market research. Full Story: Dazeinfo

7 Ways to Do Market Research With LinkedIn

Is your business using LinkedIn? Full Story: Social Media Examiner

WEB DEVELOPMENT

Top Things to Ask for When Hiring an Ecommerce Web Development Company

An eCommerce website has a close resemblance with offline shopping stores. An appealing window display invites customers in & well-organized items. Full Story: Global Online Money

10 Reasons to Choose Python for Your Next Web Development Project

If you’re trying to decide which programming language to use on your next project, Python should be at the top of your list! Full Story: Data Science Central

MARKETING AUTOMATION

Adaptive AI Will Improve the Customer Experience

Adaptive AI can be used to continually improve the customer experience with each iteration of an interaction between a customer and a brand. Full Story: CMSWire

Tips To Consider When Developing A Business Plan

When making plans to start a business, it’s easy to become overly excited at the prospect of bringing your product or service to market. Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

14 Powerful Business Use Cases That Combine Business Intelligence With Machine Learning

Business intelligence collects data and puts it in formats that make it easier to explore, while machine learning uses data and algorithms to mimic (and improve on) the human capability to learn and adapt. Full Story: Forbes

Marketing analytics are only influencing 53% of decisions

Marketing analytics are responsible for influencing just over half (53%) of marketing decisions, according to a survey by Gartner. Full Story: Marketing Tech News

ARTIFICIAL INTELLIGENCE

Building Your Brand? Project A Story Worth Remembering

In a world of information overload and noise, it’s getting harder to stand out from the crowd. Full Story: Forbes

Designing An Automation Strategy To Help Recession-Proof Your Brand

In light of the current economic condition, we’re seeing a big push to reduce operating expenses (OpEx). Full Story: Forbes

BRANDING AND DESIGN

Building Your Brand? Project A Story Worth Remembering

In a world of information overload and noise, it’s getting harder to stand out from the crowd. Full Story: Forbes

Designing An Automation Strategy To Help Recession-Proof Your Brand

In light of the current economic condition, we’re seeing a big push to reduce operating expenses (OpEx). Full Story: Forbes

VOICE STRATEGIES

Samsung unveils One UI 5, expands collaboration with Google

Samsung’s Bixby, the voice assistant platform, has improved to answer calls on users’ behalf or share typed messages with the caller. Full Story: The Statesman

Contact us...

Follow us to receive daily insights!