Business Intelligence vs Business Analytics: Which Platform is Right for Your Organization
There’s no denying that businesses create an overwhelming amount of data every day. Full Story: Appinventiv
Making Sense of Marketing Data and Analytics
Never before have marketers and business owners been able to understand their marketing efforts and make calculated, data-driven business decisions. Full Story: InvisionMag.com
Three Strategies For Improving Your Marketing Analytics
Data has become both a blessing and a curse for marketers. Full Story: Forbes
Elevate Your App Campaign Game with Marketing Analytics
Mobile marketing goes hand in hand with data analysis. Full Story: Analytics Insight
Salesforce Pardot is a marketing automation solution that aims to help you nurture customer relationships and close sales deals with the help of high-quality… Full Story: TechRadar
Essential strategies for successful marketing automation
Automating your marketing activities using the latest software and services can be very powerful, not just to deliver your email campaigns, but to manage your lead nurturing processes, customer experience programmes, and communications. Full Story: Cambridge Network
AI: Find the Right Use for Artificial Intelligence
The auto was little more than a toy before companies like Ford created new manufacturing and marketing models. Full Story: RTInsights
Why Emotionally Intelligent People Embrace Artificial Intelligence
As an engineer by trade who went on to launch an A.I.-based, e-commerce focused, advertising platform, many assume that I haven’t had to strongly rely on the emotional intelligence of other people. Full Story: Inc. Magazine
10 Business Intelligence Terms that are Used Widely
Different businesses have different data silos with different departments like sales, finance, marketing etc in the same organization. Full Story: Analytics Insight
Why Business Intelligence Matters in Organization?
Business Intelligence (BI) solutions are becoming an essential part of every company’s operations. Full Story: Appinventiv