By Integrated Marketing Platform   | November 25, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Conversational marketing chatbots for first-party data win

Data has been a hot topic for many years now, with everyone from individuals to corporations paying attention to this important space. Full Story: Macworld

Accelerate your marketing plan by leveraging AI for content creation

Infusing AI into a marketing strategy helps direct-to-consumer brands quickly identify content that resonates, creates relevance, and influences behavior. Full Story: VentureBeat

How do Creative Communities Differ from Influencer Marketing?

It’s the latest marketing trend on everyone’s lips – creative communities. Full Story: Talking Influence

How Long Does It Take to See Results with Digital Marketing?

When it comes to digital marketing, the best plan focuses on long-term strategies rather than quick fixes, which means it can take time before you see results. Full Story: The Web Writer Spotlight

How to win the battle for attention in retail marketing

Competition within the retail industry has intensified throughout the past couple of years. Full Story: The Drum

Five annoying B2B marketing tactics to avoid

Since the arrival of COVID-19, we’ve seen a wave of marketing redundancies, marketing budgets being slashed and the onset of ‘panic marketing’. Full Story: Marketing Mag

Omnichannel vs. Multichannel: Which One Should You Choose?

Marketing communications in the digital age evolve by the day. Getting and retaining customers is all about providing a great customer experience from first interaction throughout the buyer’s journey. Full Story: Business 2 Community

Are you spending your marketing budget wisely?

A promotional strategy should align with practice goals, which may include business and revenue growth. Full Story: DVM360

SOCIAL MEDIA

Top 10 Facebook Marketing Tips From 2021

Facebook is among the most used social media platforms for communication and interaction. Full Story: Business 2 Community

How can you keep your Brand Safe on Social Media?

In today’s emerging media landscape, brands are concerned whether their investments on social media platforms are safe or not. Full Story: CNBC TV18

13 Social Media Trends For Brand Builders To Consider In 2022

A lot goes into building a brand beyond choosing a logo and colors that represent the business. Full Story: Forbes

5 Ways Entrepreneurs Can Shape the Future of Social Media

Methods of innovating with social technologies, and how we can explore an ethically better social-media frontier. Full Story: Entrepreneur

SEARCH ENGINE

How marketers can adapt to Google’s local SEO changes

SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays. Full Story: Search Engine Land

Surfer SEO vs Outranking: Which SEO Tool Is Best for You?

In this article, we’ll be comparing Surfer SEO vs Outranking — two search engine optimization (SEO) tools that use artificial intelligence (AI) to help you take your SEO workflow to the next level. Full Story: SitePoint

Is SEO or PPC Better for Your Business?

It’s a complex question, and there’s no one right answer. But I can help you understand the factors you’ll need to consider when making the decision for yourself. Full Story: Entrepreneur

5 Essential Enterprise SEO Trends To Watch In 2022

Planning your enterprise SEO strategy for 2022? Don’t miss these five important trends you should have on your radar. Full Story: Search Engine Journal

MOBILE MARKETING

How to check if that mobile app is spying on you

Stalkerware apps have been on the prowl since the covid-19 pandemic struck. How can users stay safe from this malware? Full Story: Mint Lounge

How to Fix ‘Skype Mobile App Not Working’ Issue on Android

This tutorial is about the How to Fix ‘Skype Mobile App Not Working’ Issue on Android. Full Story: BollyInside

Google Play Store website will look more like the mobile app

Unlike the iOS App Store, Google’s Play Store has always been “web-friendly,” allowing people to search what Google has to offer and even install Android apps… Full Story: SlashGear

WhatsApp desktop may get more privacy features of mobile app

WhatsApp for desktop is likely to get some privacy features that were so far exclusive to the mobile app. Full Story: Moneycontrol

DIGITAL SIGNAGE/ SCREEN MEDIA

The OOH industry’s digital transformation encourages marketers to test and learn

The digital transformation that is making out of home (OOH)  advertising programmatic, data-driven and more integrated into omnichannel campaigns is paying off for marketers and publishers. Full Story: MarTech

Predictions 2022: DOOH and OOH

With major DSPs working hard to integrate historically fractured supply into their platforms, DOOH has been catapulted into a truly viable programmatic channel. Full Story: ExchangeWire

EMAIL MARKETING

4 Ways to Improve Your Next Email Campaign

Email marketing is one of the oldest and most powerful digital marketing … using a mobile responsive design when developing your email marketing strategy,… Full Story: Business 2 Community

10 Reasons to Be Thankful for Email

Email volume growth has nearly tripled since the pandemic began, according to data shared in the recent. Full Story: Business 2 Community

E-COMMERCE

5 Marketing Trends E-Commerce Business Owners Shouldn’t Miss

Take your e-commerce business to the next level by ramping up your marketing efforts. Full Story: Entrepreneur

How to marry e-commerce and social media experiences

As stores play a more supporting role to online shopping, the two primary channels — e-commerce and social commerce — should work together to drive more sales. Full Story: Vogue Business

PUBLIC RELATIONS

Marketing Versus PR: What Do You Need?

For the uninitiated, marketing and PR are interchangeable. Some PR firms sell marketing services and vice versa. Full Story: Forbes

The Future Of PR In 2022: Four Steps For Crafting An Effective Strategy

It’s almost 2022 already? Where did the time go? Full Story: Forbes

MARKET RESEARCH

Why Businesses Can’t Afford To Skip Market Research

When launching a new campaign, product or new line of service, many businesses – both large and small – choose to forgo an important step: market research. Full Story: Forbes

MARKETING AUTOMATION

Best online web development degrees 2021: Top picks

An online web development degree teaches students how to build websites for organizations and individuals alike. Full Story: ZDNet

5 quick tips for new business websites

This is branded content for White Peak. Full Story: Gloucester Advocate

ANALYTICS & BUSINESS INTELLIGENCE

AI: Find the Right Use for Artificial Intelligence

The auto was little more than a toy before companies like Ford created new manufacturing and marketing models. Full Story: RTInsights

Why Emotionally Intelligent People Embrace Artificial Intelligence

As an engineer by trade who went on to launch an A.I.-based, e-commerce focused, advertising platform, many assume that I haven’t had to strongly rely on the emotional intelligence of other people. Full Story: Inc. Magazine

BRANDING AND DESIGN

3 Graphic Design Trends To Keep In Mind 2021

When we think we’ve seen everything, the artists come up with something fresh. Full Story: Harlem World Magazine

Optimize the Branding Process

You’ve likely heard of branding before. But what does branding do? What are the steps to achieving a successful one? We’ll walk you through the branding process and the importance of brand strategy. Full Story: Business 2 Community

VOICE STRATEGIES

How to use Amazon Alexa

Learn how to use Amazon Alexa, from setting up an Echo speaker to building smart home routines. Full Story: Android Authority

The Conversational Commerce Trends Shaping Ecommerce

Voice assistant interaction is set to increase by a whopping 113% come 2024, with the amount of voice-equipped devices poised to reach over 8.4 billion. Full Story: Digital Information World

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