STARTUP BRANDING COST: HOW MUCH DO YOU NEED TO SPEND IN STARTUP BRANDING

Every day, the internet welcomes 576,000 new websites. However, only 15% of the total websites remain active in the longer run. Full Story: BBN Times

How can a brand stand out during Asia’s crowded sales days?

The festive season has kicked off in Asia Pacific as Shopee’s 9.9 sale kicks off the annual discount period, with the likes of 10.10 and the original shopping festival 11.11 not far behind. Full Story: The Drum

Defending Your Brand Online: Domain Name Risks Companies Can’t Ignore

As a business leader, your brand and reputation are two of your most valuable assets. Full Story: Forbes

What a Logo Really Says About a Brand

Here is how to wrap your company message in your logo to convey the right message. Full Story: Entrepreneur

‘Positioning for Advantage’: A Blueprint to Grow Brand Value

A large part of my career has involved pivoting between product management, product marketing and solution marketing. Full Story: CMSWire

4 Ways To Build A Strong Personal Brand

Your brand is undeniably one of the most valuable aspects of your business. Full Story: Forbes

A Good Branding Strategy is Critical to your Overall B2B Marketing Plans

With the advent of the Covid-19 pandemic and the rapid refocus on strengthening multichannel, digital marketing and digital sales efforts, companies and even audiences are now experiencing an online content crisis of sorts. Full Story: MarTech Series

Why B2B Branding Is More Important Than Ever

For years, B2B brands invested more in sales and product than in brand marketing. Full Story: MarketingProfs

Should You Invest In Branding Right Now?

No business is too boring for branding. Full Story: Forbes

What To Do When Branding Clients Don’t Know What They Want

Do you have your clients and the best interest of their brand in mind? Full Story: Forbes