By Integrated Marketing Platform | September 10, 2021 | Uncategorized,
MARKETING STRATEGY
How To Use TikTok To Create Marketing Campaigns And Attract New Audiences
With 200 million monthly active users in Europe and the U.S. as of 2020, TikTok has become a popular video-sharing content application. Full Story: Forbes
Why Marketing Should Be The Revenue Knowledge Center
In my 25-plus years of experience as a marketing professional, it has become clear that today’s businesses too often operate under a crippling falsehood — that marketing is a cost center. Full Story: Forbes
How to Effectively Integrate Video Content in Your Marketing Strategy
Video marketing is the current trend, bolstered by social media platforms such as TikTok and YouTube, which are putting video at the center of our everyday lives. Full Story:CustomerThink
Affiliate Marketing Modernization Brings New Possibilities
The goals of advertisers and publishers have changed, and this category needs to keep up. Full Story: Adweek
Why You Need to Employ Education-Based Marketing
Education-based marketing is a marketing method that involves sharing information and educational resources with prospects while setting the purchasing criteria they should use to favor your offering Full Story: Business 2 Community
Outcomes Are In: Why Outcome-Based Marketing Is So Successful
Marketers certainly don’t lack for ways to size up their customers. Full Story: MarketingProfs
Tech-Savvy Marketing: How To Stay Ahead Of The Curve
Many companies spend millions, if not billions, of dollars on research and development, attempting to create the most sophisticated, best version of their products. Full Story: Forbes
How To Unlock The True Power Of Marketing
My first job after business school was in a prominent general management strategy consulting firm, where I focused on marketing strategy. Full Story: Forbes
SOCIAL MEDIA
How Brands Can Stay in Front of Social Media Marketing Trends to Drive Engagement and Loyalty
To develop a successful marketing strategy, brands need to focus on the following three areas: Full Story: Total Retail
Could a reboot make social media a nicer place?
One of the most popular cures for an ailing computer, or Hollywood movie franchise, is often a reboot. Full Story: BBC
How To Use Social Media for Keyword Research
Social media offers a wealth of data for SEO pros to tap into. Here are some ways to use social media for keyword research. Full Story: Search Engine Journal
Social Media Are Going to Become the #1 Sales Platform
Awareness for social media is increasing day by day, and so is the amount of generalization in the work of most social media marketing agencies. Full Story: The Ritz Herald
SEARCH ENGINE
6 Reasons Your SEO Agency Is Losing Clients & What To Do About It
Your client roster is your SEO agency’s greatest asset. Full Story: Search Engine Journal
The dark mode reaches the Google web search engine, so you can activate it
Dark mode is one of the most used today by many people in their favorite mobile apps, browsers or even operating systems. Full Story: Market Research Telecast
A Look at Google’s 2021 Link Spam Update
At the end of July 2021, Google began rolling out a hefty link spam update attempting to make its algorithms more effective at identifying and nullifying link spam. Full Story: Business 2 Community
The Top 3 Mistakes Small-Business Owners Make With Their SEO Strategy
As a small-business owner, optimizing your website and content for search engines can be invaluable in driving traffic to your business. Full Story: Entrepreneur
MOBILE MARKETING
Top 7 Tools for Cross-Platform Enterprise Mobile App Development
Cross-platform app development makes sense in 2021. As a growing organization, you want your application to be present on both iOS and Android. Full Story: Business 2 Community
Truist Looks to Fintechs as It Brings Customers Onto Mobile App
Truist Financial Corp. is taking its inspiration from fintechs as it works to integrate the digital systems of its predecessors and deliver clients a unified online banking experience. Full Story: Bloomberg.com
How to launch a successful mobile app in 2021
One of the proven methods to do so is by practicing the strategies of ASO or App Store Optimization. Full Story: Mobile Marketing Magazine
How to Create a Useful Mobile App to Help With Education?
Thanks to the recent global pandemic, smartphones have become more than a necessity in this modern era. Full Story: iLounge
DIGITAL SIGNAGE/ SCREEN MEDIA
How dvLED displays are enhancing the sports viewing experience
While the 2020 Summer Olympic Games are officially in the books, the demand to watch premium sports content doesn’t show any signs of slowing down anytime soon. Full Story: Digital Signage Today
EMAIL MARKETING
7 Email Marketing lessons we can learn from the pandemic
The Covid-19 pandemic changed businesses and life, in general, as we know it – from our morning routines to our priorities and life goals. Full Story: TechGenyz
How to Write a Cold Email That Gets Results
In today’s fast paced world of consumerism and companies vying for attention, it can be hard to stand out in a meaningful way. Full Story: AllBusiness.com
E-COMMERCE
6 Holiday Ecommerce Sales Tips for Handling Logistics
When it comes to online selling, people seem to always be looking for ecommerce sales conversion tips and ecommerce advertising tips. Full Story: Small Business Trends
Will the Creator Economy Embrace Ecommerce?
As the so-called creator economy evolves and expands, ecommerce could become a significant revenue channel, helping to create new business models and drive the development of new commerce platforms. Full Story: Practical Ecommerce
PUBLIC RELATIONS
Behave. Think. Engage — a motto for PR pros
Public relations professionals need to engage audiences and think creatively — among many other things. Full Story: Media Update
MARKET RESEARCH
Inflation: why is it produced and how is it measured?
Converted into one of the words that every month captures the attention of those who for one reason or another are interested in the performance of our economy, the inflation It tends to be a matter of concern for many, especially for those who direct the destinies of the country. Full Story: Market Research Telecast
WEB DEVELOPMENT
How to Increase Conversions on Your Distributor Website
Getting people to your website is a challenge in and of itself. Getting them to take action and convert to a prospect is a whole other story. Full Story: Promo Marketing
Behold, the worst website designs of all time
Technology has advanced a lot since the 90s, so it is no surprise that we’re used to sleek, simplistic and aesthetically pleasing website design. Full Story: Creative Bloq
MARKETING AUTOMATION
Use of AI in marketing: present and future
You will work with the AI. The use of artificial intelligence is becoming increasingly commonplace in the marketing field. Full Story: The Drum
How is AI being used by marketers today?
Last week’s column explored some of the benefits of artificial intelligence when used in marketing and some of the reasons more marketers haven’t … Full Story: Business Record
ANALYTICS & BUSINESS INTELLIGENCE
10 Digital Marketing Strategies That Move the Needle For Retailers
In this day and age, retailers have it a lot easier when it comes to marketing. Full Story: Business 2 Community
Time is now for enterprises to deploy analytics in the cloud
Organizations should deploy their analytics operations in the cloud. Full Story: SearchBusinessAnalytics
BRANDING AND DESIGN
STARTUP BRANDING COST: HOW MUCH DO YOU NEED TO SPEND IN STARTUP BRANDING
Every day, the internet welcomes 576,000 new websites. However, only 15% of the total websites remain active in the longer run. Full Story: BBN Times
How can a brand stand out during Asia’s crowded sales days?
The festive season has kicked off in Asia Pacific as Shopee’s 9.9 sale kicks off the annual discount period, with the likes of 10.10 and the original shopping festival 11.11 not far behind. Full Story: The Drum
VOICE STRATEGIES
Google may be forcing its voice assistant on you, sparking monopoly investigation
Google is once more under fire from antitrust authorities within the European Union, and this time it’s about its popular Google voice assistant which comes preinstalled in all Android handsets. Full Story: PhoneArena
Alexa Transit brings bus and train routes to voice assistant navigation. Here’s how to use it
Alexa can tell you when the next bus arrives or which train to take, thanks to its new smarts. Full Story: CNET