Your brand is the entire ecosystem around your company that leads to a feeling or perception in the eyes or hearts of your customers. Full Story: Fast Company
Why ROI is detrimental to B2B branding
We all live in the real world. We all get a paycheck. We have to do big kid things like buy groceries, pay rent, and all those other adult things that somehow landed on our plates. Full Story: The Drum
How To Build A Loyal Following For Your Brand
Every entrepreneur is looking to find their share of the market, however big or small. Full Story: Forbes
Is there a more holistic way of diagnosing your brand’s online communication?
Brand owners have become used to monitoring KPIs for their online channels and communications, whether impressions, visits, shares or mentions. Full Story: The Drum
5 Brands That Have Already Nailed Their Marketing in 2021
Marketing has changed over the years. The marketers back in the Sales Era saw tactics like aggressive promotion to sell goods, followed by the Marketing Era, that focused on products that people actually want. Full Story: Business 2 Community
How to Save Money on Graphic Design for Your Small Business
Small business owners are known for wearing many hats — they sell, market, manage customer service, make coffee and write blog posts. Full Story: Cyprus Mail
Is Brand Design Consistency A Myth?
These days, we’re all looking for stability. And just when we need it the most, it seems harder than ever to find. Full Story: Forbes
Tips To Further Improve Your LinkedIn Presence for Professional Branding
The year 2020 redefined the brand image and perception of LinkedIn as a business and as a platform. It was once considered a platform for stuffy leaders and corporate recruiters. Full Story: Business 2 Community
Beefing Up Your Branding? Don’t Forget The XYZ Statement And Brand Manifesto
So, your branding needs work. Perhaps you’re updating your mission statement. Perhaps you’re trying to appeal to younger generations on Snapchat and Instagram. Full Story: Forbes
6 Tips for Successfully Communicating Your Personal Brand
Follow these simple guidelines to stand out from the crowd and effectively broadcast your own personal brand to the world. Full Story: Entrepreneur