By Integrated Marketing Platform   | June 24, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Do’s And Don’ts Of Developing An Influencer Marketing Campaign

Although influencer marketing might seem like a modern concept, the practice of getting endorsements for your products can be traced back centuries. Full Story: Forbes

How to maintain client loyalty by utilizing effective retention marketing

You may be gaining clients, but are you retaining them? There is a science to it. Full Story: DVM 360

Why The Future Of Purpose-Driven Marketing Is At ‘The Edge’

We talk a lot about edge computing, which brings computation and data storage closer to the location where it is needed. Full Story: Forbes

Micro-influencers: Is it worth including them in your digital marketing campaign?

No matter what size your company is, incorporating these types of public figures into your campaigns can generate thousands of new customers for your brand as well as increase their engagement, it’s just a matter of making up your mind. Full Story: Entrepreneur

Measuring Content Marketing Performance in B2B

B2B content marketing helps to expand your audience, develop your brand, drive sales and raise awareness. Full Story: BBN Times

These 4 DE&I Marketing Insights Will Move Your Brand Forward

Over the last year, companies and marketers were given the opportunity to better connect with their customers and create real, meaningful change. Full Story: Forbes

The future of multicultural marketing

In the past year, advertising and marketing professionals have re-evaluated their role in the perpetuating the inequities that persist in the U.S. Full Story: Ad Age

Beyond Marketing: Maximizing Business Benefits from the Shift to Online

The consequence of the pandemic has been a great shift to the online model for many businesses. Full Story: Business 2 Community

SOCIAL MEDIA

How Often Should You Post On Social Media? These Experts Have Answers.

(Hypebot) — How much or how little you should post on social to get the maximum results varies by platform? Full Story: CelebrityAccess

Social-Media Managers Are the Next Generation of CMOs

Modern social-media management requires a deep generalist, with charisma and negotiating capabilities, fantastic copywriting and community-building skills, and the availability and drive to be nearly always on. Full Story: Entrepreneur

HOW ARE TOP SOCIAL MEDIA PLATFORMS USING AI TO SERVE CUSTOMERS

Social media platforms are using AI to serve their users. Know what they are doing. Full Story: Analytics Insight

9 Key Internet Safety Tips and Notes

eCommerce has seen a massive rise over the past 12 months, with the COVID-19 lockdowns forcing most of us to find new ways to shop, exacerbating already established trends away from physical stores and towards more advanced, streamlined online buying. Full Story: Social Media Today

SEARCH ENGINE

8 Google SEO Tips for Page One Results

The competition for a spot on page one of Google can be fierce, but with the right SEO work and effort, it is achievable. Here’s how. Full Story: Search Engine Journal

Get a Comprehensive Overview of Google SEO and Give Your Business a Boost

Upgrade your digital presence by mastering SEO. Full Story: Entrepreneur

Google Rolls Out New Spam Algorithm Update

Google’s Danny Sullivan confirms an algorithm update targeted at fighting spam is rolling out to search results. Full Story: Search Engine Journal

4 Steps to Harness the Full Power of SEO

Navigating SEO like a pro gives you and your business a major edge. Full Story: Entrepreneur

MOBILE MARKETING

7 Intriguing Mobile App Development Trends for 2021

The growing pace at which new apps are being released is mind blowing. Full Story: iTMunch

T-Mobile enters ad-tech biz as rivals pull out

T-Mobile’s moves come just a few months after the operator said it would begin automatically enrolling its customers into a program that will allow T-Mobile to sell the details of its customers’ web and app activities to advertisers. Full Story: Light Reading

8 BEST PRACTICES FOR MOBILE APP TESTING

Mobile phones, the name has become so popular in the 21st  century that it has become an essential and basic thing in our life that the purpose of mobile phones keep on changing from connecting people by voice but now through text and video. Full Story: News Anyway

Difference between web and mobile apps for startups?

You have got the best startup app ideas and want to run a business around it, but are confused about choosing a web app or mobile app. Full Story: Appinventiv

DIGITAL SIGNAGE/ SCREEN MEDIA

Typography Matters – Tips for Type in Digital SIgnage

Digital signage is a key to unlocking many doors. Better engagement, quick and simple information sharing, powerful wayfinding, and more are all at your fingertips – but only if you make the most of your innovative digital signage solutions with fonts that make best use of them. Full Story: MarketScale.com

EMAIL MARKETING

Apple’s iOS 15 Could Improve Email Marketing

When it’s released this fall, Apple’s iOS 15 could make capturing some email marketing metrics more difficult, which might improve performance. Full Story: Practical Ecommerce

How Email Marketing Works in 2021: Trends and Best Practices

Email marketing remains a vital component in any business strategy, and more so in the year 2021. Full Story: IMC Grupo

E-COMMERCE

How to create an ecommerce app: the quick guide

Developing an e-commerce app is no easy affair. It requires careful planning, analysis, and execution. Full Story: Daily Host News

The 7 Best WooCommerce Plugins for Your eCommerce Business

WordPress plugins work wonders for eCommerce. These are the best in the business. Full Story: MakeUseOf

PUBLIC RELATIONS

Why PR and SEO Are Interconnected and Why It Matters

There’s always been a clear line in the sand when it comes to SEO and public relations. Full Story: Business 2 Community

MARKET RESEARCH

How to do market research: an affordable guide for small businesses

Wondering how to get into the mind of your customers and tap into what they need – or better yet, solve a problem they didn’t know they had? Full Story: Simply Business

WEB DEVELOPMENT

How to write JavaScript in HTML

JavaScript, also referred to as JS, is one of the client-side scripting languages that is usually used in web development to create modern and interactive web pages. Full Story: TechStory

Future Of Web Development 2021

Great changes have taken place in the past 20 years, but few things have undergone such changes as Web development. Full Story: HostReview

MARKETING AUTOMATION

Benefits of Using Marketing Automation in Business

While most people are familiar with email marketing automation, companies can automate all their digital marketing platforms. What is marketing automation? Full Story: CIOReview

Deep Instinct: AI, deep learning tools can help prevent cyberattacks

Security operations teams have a data management problem: The volume of security alerts they have to process is so high they can miss signs of an attack. Full Story: VentureBeat

ANALYTICS & BUSINESS INTELLIGENCE

12 Platforms to Learn How to Make a Chatbot

In recent times, businesses have been turning to chatbot development platforms to create the perfect first impression and excellent subsequent impressions for their prospects and customers. Full Story: TechFunnel

What is Location Intelligence and How are Businesses Using it?

Location intelligence (LI) is a method used by companies to derive data from geographical insights. Full Story: CustomerThink

BRANDING AND DESIGN

Beefing Up Your Branding? Don’t Forget The XYZ Statement And Brand Manifesto

So, your branding needs work. Perhaps you’re updating your mission statement. Perhaps you’re trying to appeal to younger generations on Snapchat and Instagram. Full Story: Forbes

6 Tips for Successfully Communicating Your Personal Brand

Follow these simple guidelines to stand out from the crowd and effectively broadcast your own personal brand to the world. Full Story: Entrepreneur

VOICE STRATEGIES

7 best practices for a voice of the customer program

A voice of the customer program can be tremendously fruitful for an organization — if it is done well. Full Story: SearchCustomerExperience

Amazon Wins Grocery Voice Commerce Trial As Super-Connected Consumers Engage

Alexa, tell these guys that your grocery shopping features do not infringe any patents. Full Story: PYMNTS.com

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