10 takeaways from a decade of DOOH
“Digital out of home is the powerful missing link in brand-building; the noise around this sector is as loud as it has ever been.” Full Story: CampaignLive
In this article, we will explain what DOOH advertising means for marketers, its components, measurement, advantages and examples. Full Story: MarTech Advisor
AirDroid Business unveils Android digital signage solution
Sand Studio, a mobile device management company, has upgraded its MDM platform AirDroid Business to add digital signage features. Full Story: Digital Signage Today
Creative ROI ambition – the way forward for DOOH
The first ever dynamically updated DOOH campaign to run in the UK was delivered a full ten years ago for Nokia. Full Story: The Drum
Holographic digital signage delivers interactive characters
Digital signage is increasingly becoming more interactive and responsive, as vendors develop new ways to engage directly with customers whether through basic touchscreen functionality or dynamic content. Full Story: Digital Signage Today
Seven digital signage tactics for the QSR industry
Fast food restaurants have been at the forefront of digital technology adoption. Here’s how they can make the most of its potential benefits, according to digital signage specialist Moving Tactics. Full Story: AV Magazine
7 Tactics QSRs Can Employ to Improve Their Digital Signage Technologies
Quick-service restaurants (QSRs), have been at the forefront of adopting new digital technologies to interact with their customers, improve their service offering and leverage the customer’s dining experience. Full Story: Restaurant Technology News
Digital Signage in a Mobile World
Thus was born the bank branch audiovisual display board: a way to entertain captive audiences waiting in the teller line while spoon-feeding them bank marketing content. Full Story: ABA Banking Journal
3 metrics every digital signage project should measure
Have you heard about the successful start-up all over TechCrunch because they don’t collect any metrics? Where every department is entrusted to make decisions based on past experience and gut feel, and where ROI is listed in their mission statement as “Rely On Instinct?” Full Story: Digital Signage Today
Why Outdoor Advertising Right Now is Like the Internet of 15 Years Ago
The billboard is, in many ways, the original advertising form as it was already widely used in Roman times. Between then and now, the humble paper outdoor ad probably hasn’t changed that much in many places, even if ads for gladiatorial contests are a little less common. Of course, we see increasing digitization of out of home (OOH) screens, even if the pace is well behind what we’ve seen in the world of newsprint. Full Story: Digital Signage Connection