By Integrated Marketing Platform   | December 05, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Marketing and Sales – 3 Keys for a Great Marriage

The heat is on to get more business from your existing customers as well as new prospects. This is the same story for many throughout the industry. Full Story: Printing Impressions

13 Essential Steps And Strategies When Performing A Content Audit

Online businesses live and die on the strength of their content. Due to this, companies’ concerns always lay with which content performs the best. Full Story: Forbes

WHY YOU NEED A LINKEDIN MARKETING STRATEGY

500 million users! 61 million Influencers! 40 million decision-makers! Not very Huge? Isn’t it? Let us now look at these numbers like this. Full Story: BBN Times

Creating A Common Economic Purpose For Long-Term Growth Investment

Despite big investments in digital, data-driven, and modern marketing – many organizations struggle to make investments that drive consistent revenue, profit and share price growth. Full Story: Forbes

10 Ways to Market Your Small Business Services on a Shoestring Budget

Running a business on a modest budget sounds like a never-ending struggle, following the right practices to market your business can help you achieve the bottom line without spending a fortune. Full Story: Promotion World

How Small Businesses Can Hit a Home Run This Holiday Shopping Season

With so much dependent on driving sales during such a short window of time, marketers know they need to take a creative, multifaceted approach to the holiday shopping season. Full Story: MarketingProfs.com

7 Customer-Experience-Related Predictions for 2020

The reason being is that often when I read them, it feels, to me, like we are in danger of focusing too much on the future and not enough on the present. Full Story: Forbes

13 Examples Of Effective Emotional Marketing (And What Your Business Can Learn From Them)

Using emotions for marketing comes with its share of risks. There’s no predicting how the audience will perceive an appeal to emotion. Full Story: Forbes

SOCIAL MEDIA

Is Organic Social Media Marketing Still Effective?

Organic social media marketing is promoting your brand, post, social account, and overall business through organic social media use without fronting money to “boost” content. Full Story: Business 2 Community

Best 5 Tips for Social Media Marketing in 2020

One of the key steps for developing a future-evidence and advanced forward marketing strategy is to keep up and coming patterns at its very center. Full Story: VENTS Magazine

5 social media hacks for small businesses

With more than 25 million businesses using the platform to help promote their brand and boost engagement, it’s time to start considering how you can utilise its funky features and grid-like template for your business. Full Story: JBKlutse

Social Media Marketing’s Trends Report 2020

Social Media Marketing (social-media-marketing.uk) has released its trend report for 2020. In it, they predict a substantial increase in social media platforms being used for commerce. Full Story: openPR

SEARCH ENGINE

What Is White Hat SEO Strategy?

When attempting to boost the rank of a website among search engine results pages (SERPs), it is important to use the proper search engine optimization (SEO) strategy. Full Story: The Union Journal

The Most Effective Link-Building Strategies According to SEO Experts

Search engine optimization experts say guest-posting content is the most effective way to grow a website’s backlink portfolio, according to recent research from SEMrush. Full Story: MarketingProfs.com

HOW TO OPTIMIZE YOUR CAMPAIGN FOR VOICE SEARCH

Almost all American adults have a voice search tool with them at all waking hours. You probably have one on your person right now. Full Story: Campaigns and Elections

25 of the Best Examples of Home Pages

The home is where the heart is and for landing page entries into websites, the home page is repeatedly the highest traffic page for organic search visitors and other non-paid marketing channels. Full Story: Search Engine Journal

MOBILE MARKETING

Craigslist finally creates a mobile app for iOS; Android version still in beta

Even though Craigslist has been around since 1995, the popular classified advertisements website is only just now getting a mobile app. Full Story: Digital Trends

Uncommon Mobile Marketing Tactics to Boost Connections with Consumers This Holiday Season

The holiday season is upon us. For retailers, the season represents a few short weeks to generate as many purchases as possible in an environment where digital and brick and mortar worlds collide. Full Story: Business 2 Community

The next era of mobile programmatic advertising is here

With over 13 trillion advertiser bids flowing through our platform each month, the PubMatic team can identify leading and real-time trends that link to broader digital market developments. Full Story: Mobile Marketing Magazine

Mobile-Trading App Robinhood Now Has More Than 10 Million Accounts

The online trading industry is in a state of flux and it has fintechs to thank. One in particular, which just surpassed the 10 million mark in terms of customers, is Robinhood. Full Story: Forbes

DIGITAL SIGNAGE/ SCREEN MEDIA

7 Tactics QSRs Can Employ to Improve Their Digital Signage Technologies

Quick-service restaurants (QSRs), have been at the forefront of adopting new digital technologies to interact with their customers, improve their service offering and leverage the customer’s dining experience. Full Story: Restaurant Technology News 

Digital Signage in a Mobile World

Thus was born the bank branch audiovisual display board: a way to entertain captive audiences waiting in the teller line while spoon-feeding them bank marketing content. Full Story: ABA Banking Journal

EMAIL MARKETING

How To Make Non-Boring Content For Your Email Campaign

Most email opens happen on mobile, and if your email can’t be read conveniently off a smartphone screen, the recipient will close it. Full Story: MarTech Advisor

Why Marketers Should Focus on Optimizing Email Open Rates

They’ve also been critically assessing their relationship with external platforms, from the data provided by social media platforms purporting to represent customer behavior to noting the increased complications involved in applying tags. Full Story: CMSWire

E-COMMERCE

Actionable Tips to boost your E-commerce Store Sales

The online selling platform is not a much old concept. In 2014, online sales were accounted for merely 1.6 percent of retail sales. Full Story: Customer Think

2019 Holiday eCommerce Sales Break Records

The 2019 holiday shopping season is in full swing, and more consumers are headed online than ever before. Full Story: Digital Media Solutions

PUBLIC RELATIONS

A Google manager perfectly spoofs Facebook’s PR bot for employees facing tough questions

Over Thanksgiving weekend, Facebook equipped its employees with “Liam,” a chatbot that would spit out PR talking points for employees to mouth when family members asked sensitive questions about their employer, according to the New York Times. Full Story: Fast Company

Three Ways PR Can Use Data to Improve Performance

Data has given PR the ability to put science behind what was once considered art. It makes communications more customized and targeted, predictive and quantified. Full Story: PR News – For Smart Communicators

MARKET RESEARCH

Market Research and Strategy Firm S2 Research Publishes Research Guide for Marketers

Six Simple Market Research Strategies for Marketing Planning.” The free report, written with marketers in mind, details several turnkey research tactics, each designed to help marketing strategists create more effective marketing plans for 2020. Full Story: PR.com

Twitter Expands Access to Brand Survey Tools to Help Brands Understand Ad Effectiveness

Twitter’s looking to help brands better understand their tweet campaign performance by giving more advertisers access to its ad response survey tools, in order to glean more insight around their promotions. Full Story: Social Media Today

WEB DEVELOPMENT

Six tips to learn web development

Programming and web development have become some of the most demanded skills, with greater sources of employment and better pay in the workplace, which is why several people have been interested in learning them. Full Story: Webmaster Toolkit

Everything you need to know about Web Design & User Experience

Web designing and its understanding, user experience should be acknowledged. Users will remember their visit to a website even if they do not remember the salient features and main points of that web. Full Story: VENTS Magazine

MARKETING AUTOMATION

5 Ways Automation Can Help Your Business Grow

Are you thinking about adding automation to your small business? If so, you’re not alone. Automation has a variety of excellent uses that make it a top tier tool for marketers, CEOs and customer support. Full Story: Business.com

5 Business Automation Tools For 2020 Growth

If you’re looking for business growth in 2020, you’ll need to turn to innovative tech to make it happen. Some of the most effective tech tools and platforms for growth come by way of automation. Full Story: Tech Digest

ANALYTICS & BUSINESS INTELLIGENCE

What To Look For In A Supply Chain Analytics Solution

Executives are focused on delivering new products to market on time and within designated margins. This is particularly challenging for manufacturers that rely heavily on suppliers. Full Story: Forbes

The importance of business analytics in a competitive business landscape

In the age of Big Data, the importance of business analytics knows no bounds, and students are trying to stay above the tide in a competitive business landscape. Full Story: Study International News

BRANDING AND DESIGN

4 Reasons Why Social Proof Is Essential to Building Your Brand

Each one of these concepts has a place in entrepreneurship and points back to visibility, and visibility as an entrepreneur is golden. Full Story: Entrepreneur

How Black Friday Became Direct-To-Consumer Brands’ Day

With holiday sales well underway, this year direct-to-consumer brands are challenging Amazon’s e-commerce dominance. Full Story: Forbes

VOICE STRATEGIES

Will voice command technology dominate our future?

Are staple technologies such as a keyboard heading towards mass extinction? Is the voice command technology going to become more widely used?. Full Story: Industry Global News 24

Amazon Rolls Out Alexa Voice Assistant For Low-Powered Devices

Amazon Web Services (AWS) has announced that it is expanding the reach of its voice assistant Alexa by bringing it to low-powered devices. As of now, the Alexa Voice Service needs at least 100MB on-device RAM and an ARM Cortex ‘A’ class microprocessor. Full Story: News18

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