How digital signage enhances workplace communication
Creating a culture of open communication in the workplace is essential to any company’s success. In today’s digitally-driven world, the most active and engaging mode of communication is often through technology. Many companies rely on email and online chat servers for employee interactions, but there are other forms of technology that can also come in handy. Full Story: Digital Signage Today
Why Transparency Matters as DOOH Dives Deeper into Programmatic
Programmatic is the best way for advertisers to deliver engaging, relevant ads to the exact target audience with full transparency on both sides of the transaction… or so goes the dream. In reality, programmatic trading often falls comically short of these lofty goals, and digital-out-of-home (DOOH) isn’t immune to this challenge in its embrace of programmatic. Full Story: ExchangeWire
Digital Signage – threat or opportunity?
If we were to believe all the hype behind the digital sign industry – LED and LCD screens containing changeable ads – you’d be justified in thinking the conventional sign industry is on its knees. One digital sign news source even headlined an article ‘The Fall of the Sign Industry.’ Full Story: Wide Format Online
NowSignage tie-up highlights display optimisation
NowSignage software is a multi-screen CMS that enables users to upload, schedule and manage content across their screens at the click of a button. It has been extensively tested with Vestel and Philips Android System on Chip systems, meaning AVM can offer a holistic, turn-key signage solution that will work seamlessly “out of the box”. Full Story: AV Magazine
3 lessons on better utilizing digital signage
Digital signage is a well-known tool, but it is still highly complex and often difficult to manage. There are many moving parts with digital signage, and consistently managing and maintaining those parts can be a major hassle. Full Story: Digital Signage Today
Who Is Managing Your Digital Signage Network?
In order for your digital signage implementation to be successful, you need a team or team member to fully “own” the project. If there is no clear ownership from day one, your digital signage efforts will fail, which means little to no ROI or ROO. Full Story: Digital Signage Today
3 tips for successful indoor digital signage
Almost everyone wants to stay on top of digital trends in business, such as digital signage. It is one thing to understand the nuts and bolts of digital signage, such as the individual displays, media players and software packages, but it is another to understand how to make it work well with your business. When you deploy digital signage indoors, you have to consider a lot of factors such as space, branding and messaging. Full Story: Digital Signage Today
Assessing the distinct attributes of DOOH sites
Not all DOOH sites are created equal and new research from Australia suggests that an understanding of the attributes of individual sites provides an additional means to not only quantify these sites but could also become a key discriminator for advertisers. Full Story: Warc
2 places you need to be deploying DOOH
DOOH is a rapidly expanding market, since many advertisers are seeing the value in buying space on a digital billboard rather than investing in static billboards. There are many benefits to using DOOH such as being able to change content rapidly, test different types of content or deliver dynamic campaigns. Full Story: Digital Signage Today
What’s on the horizon for interactive digital signage, kiosks?
On this month’s podcast, Bradley Cooper, editor of Digital Signage Today, spoke with Elliot Maras, editor of Kiosk Marketplace and Food Truck Operator on the interactive kiosk and digital signage market. Maras shared key insights not only into current trends in the market, but also future trends such as blockchain, online order-and-pay and smart cities. Full Story: Digital Signage Today