By Integrated Marketing Platform   | October 07, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

The most powerful marketing strategies to use right now

There’s no doubt that marketing drives innovation, but it’s only effective when businesses use the right digital strategies that can generate leads and create better opportunities for growth. Businesses in today’s increasingly saturated market should explore beyond the familiar audience engagement channels that prove to be obsolete in terms of achieving specific goals. Full Story: Business Matters

Six Tips For Businesses To Leverage Content Marketing For B2B Sales

All too often, business to business (B2B) marketers hear “content marketing” and dismiss the practice as belonging under the purview of consumer messaging. I won’t mince words: I believe this is a mistake. Content marketing has to do with advancing a compelling and overarching brand message that leads to a strategic action item. As a business, you can’t stay afloat without seeking to drive action from your clients. Full Story: Forbes

Best Practices For Growing Your Business With SEM

Ever since Google started offering AdWords (now known as Google Ads), marketing has been forever changed. Today, it is essential to have a presence online, and paid advertising is a key part of that. However, this medium is also competitive. Full Story: Forbes

The Agency Guide to Winning With Thought Leadership Marketing

Thought leadership marketing is crucial for succeeding as an agency. Learn how to excel at it in this guide on thought leadership. As an agency, you’re essentially in the business of selling expertise. And the most impactful way to showcase your expertise is through thought leadership. Thought leadership is the cornerstone of any agency’s content and brand marketing strategy. Full Story: Business 2 Community

Your Holiday Marketing Campaign Checklist: 6 Essentials

Holiday shopping accounts for a significant share of retail sales in the United States. Americans spend billions of dollars on gifts, decorations, and food for Valentine’s Day, Christmas, Easter, and other holidays throughout the year. To cash in on holiday spending, take some time to set up a well-planned holiday marketing campaign. Full Story: Search Engine Journal

The start-up series: how to build a business plan

Many people (often those who haven’t started their own business before) will tell you that you need a really solid business plan with robust financials and all the rest. That might be true for bigger businesses or ones that required external investment, but if it’s just you and your product or service to begin with, stay clear of the 50-page business plan. Full Story: Vogue

Is Your Content Marketing Strategy Driving Sales?

The proliferation of digital communications has made the world a noisy place. Marketers know full well to compete in the ‘attention economy’ requires an unprecedented level of Personalization and value in messaging. Be in the right place, at the right time with the right message. Sales is exactly the same. Full Story: MarTech Series

How to Create a B2B Video Marketing Strategy

We can divide the sales funnel into four stages. Each stage will have different content requirements to address what’s going on in the minds of the customers currently occupying those stages. Note that not every stage is created equal. Some should be “weighted” with more content than the others. Full Story: Customer Think

SOCIAL MEDIA

10 Social Media Marketing Tips That Can Give Your Brand Maximum Exposure

There’s no doubt about it. Although different platforms may change over time, social media as a channel is here to stay. It has grown into a powerful marketing tool that gives you maximum exposure, giving your brand and business greater mileage. Social media has transformed itself from being just a trend to one of the most powerful advertising tools out there. Full Story: TechPluto

How to Optimize Video for Social Media Marketing

Practically every Marketing department uses Video to deliver the brand message. But are your Videos performing? Are they optimized for engagement, sharing, and conversion? It’s easy to create Video content these days. Anyone can do it with a smartphone and an editing suite like Final Cut Pro, Adobe Premiere, or the plethora of iOS and Android video editors designed for editing on the fly. Full Story: MarTech Series

What is Social Media Marketing?

Brands use Social Media Marketing to achieve their business and branding goals. This is generally achieved by posting images, videos or any other content – paid or organic. Good use of Social platforms can be both a cost-effective and rewarding marketing method, as there are a wide number of opportunities in terms of strategies and formats available to marketeers across a range of platforms. Full Story: Coast Digital

Social media ad budgets continue to grow at ‘expense of print’, up 20% in 2019

Social media advertising will see 20% in ad spend boost in 2019 to account for 13% of all global spend. This will see social media overtake print ad spend the first time, according to Zenith Media’s Advertising Expenditure Forecasts. Spend on sites like Facebook, Twitter and Instagram will grow by 20% in 2019 to reach $84bn, while combined newspapers and magazine expenditure will fall 6% to $69bn. Full Story: The Drum

SEARCH ENGINE

7 Coding Barriers to SEO Success

It’s natural to assume that everything humans see on a website is accessible to search engines. But that’s not the case. Googlebot can reportedly fill out forms, accept cookies, and crawl all types of links. But accessing these elements would consume seemingly unlimited crawling and indexing resources. Full Story: Practical Ecommerce

7 Best SEO Checklist For 2019

Whether you’re launching a new website or trying to improve the visibility of your existing one, it is important that you have the right search engine optimization checklist to help you. Knowing the steps to take will ensure your website’s SEO efforts produce maximum conversion. Full Story: HostReview.com

My experience with SEO

Relying on organic search traffic is risky for small ecommerce businesses in my experience. Other marketing channels, such as Facebook, could generate a better return on investment. Traditional methods of advertising such as radio and newspaper may also play a part. It is never a good idea to use a single marketing stream. And it is too easy to overspend on search engine optimization at the expense of other options. Full Story: Practical Ecommerce

What You Need To Know About Ranking For Local SEO

Local SEO can be challenging to rank for, especially as more and more people begin to rely on voice search. With Google Home smart speakers as well as Alexa, the tone of the content is becoming more conversational. With this in mind, you can begin to target local keywords in a way that benefits you and your business when it comes to an increase in ranking position as well as footfall to your store. Here at Absolute Digital Media, we will be giving you insight into everything you need to know about ranking well for local SEO. Full Story: Movie TV Tech Geeks News

MOBILE MARKETING

Text Message Marketing: Annoying, Brilliant, or Both?

The technology we use for marketing is developing at a rapid pace. Things that seemed like science fiction even a few years ago, like AI-driven campaigns and VR experiences, are now mainstream. Sometimes, this means that we can forget about one of the most basic technologies of all: the humble text message. Full Story: Business.com

Social media spend leapfrogs print as third largest ad channel

Social media will overtake print ad spend for the first time this year, becoming the third largest channel for advertising, according to the latest forecasts from Zenith. Social media spend will grow 20 per cent to reach $84bn, while the combined spend on newspapers and magazines will slide six per cent to $69bn. Full Story: Mobile Marketing Magazine

PayPal becomes first company to drop out of Facebook’s Libra cryptocurrency group

Payments giant PayPal has become the first company to pull out of Facebook’s controversial digital currency project, Libra. PayPal’s decision to leave the Libra Association, the group of companies helping to develop the cryptocurrency, comes at a time when there are a growing number of reports about the uncertainty of some of those within the group. Full Story: Mobile Marketing Magazine

TikTok bans all political advertising on its platform

Popular short-form video app TikTok has decided not to allow any form of paid political advertising on its platform, taking a different approach to other major social platforms that continue to struggle with what is an acceptable political ad and what isn’t under constantly evolving policies. Full Story: Mobile Marketing Magazine

DIGITAL SIGNAGE/ SCREEN MEDIA

2 places you need to be deploying DOOH

DOOH is a rapidly expanding market, since many advertisers are seeing the value in buying space on a digital billboard rather than investing in static billboards. There are many benefits to using DOOH such as being able to change content rapidly, test different types of content or deliver dynamic campaigns. Full Story: Digital Signage Today

What’s on the horizon for interactive digital signage, kiosks?

On this month’s podcast, Bradley Cooper, editor of Digital Signage Today, spoke with Elliot Maras, editor of Kiosk Marketplace and Food Truck Operator on the interactive kiosk and digital signage market. Maras shared key insights not only into current trends in the market, but also future trends such as blockchain, online order-and-pay and smart cities. Full Story: Digital Signage Today

EMAIL MARKETING

How to start email marketing campaigns?

There are various ways to market the product or service that you are selling. Print advertising is still prevalent, however, as most people spend all their time online, it makes more sense for them to access various methods of digital marketing. Full Story: VENTS Magazine

How Morning Brew Engaged Its Subscribers Through Email Marketing Tactics

Building a newsletter program can be difficult as a recent HubSpot article shared that open rates for newsletters for most companies “are lucky to hit 17%.” But, building a newsletter program focused on information instead of promotion can be even more challenging. Not only does the information provided need to be relevant, but it also needs to be engaging enough to inspire subscribers to open the next campaign. Full Story: AiThority

E-COMMERCE

What you need to know about ecommerce in Asia

eCommerce is a rapidly expanding market in Asia, with a growth rate in revenue of approximately 10.7% per annum according to Statista. This is largely down to the expansion of the middle classes in the region as well as strong economic gains in China. Full Story: Retail News Asia

Another Ecommerce Platform Allowing CBD Sales

Square, Inc. (NYSE: SQ) kicked off in 2009 with Square Reader, which enabled merchants accept card payments using a smartphone or tablet. The company and its products have continued to evolve since and the firm now has offices in the United States, Canada, Japan, Australia, Ireland and the UK. According to Square, its services are used by more than 2 million businesses. Full Story: HempGazette

PUBLIC RELATIONS

Seven Essential PR And Media Strategy Lessons Entrepreneurs Should Remember

Public relations and media strategy are foundational elements to a business’s branding and marketing departments. Like many other parts of business development, learning the ropes from a mentor usually offers added insights that courses or textbooks don’t cover. Full Story: Forbes

What Does PR Really Mean? Unlocking The Mystery With Five Easy-To-Remember Points

Despite an extensive presence of PR professionals in the media, most people have no idea what we do. Many of the companies I work with have a fuzzy concept of what PR is until I start working with them and they witness our team in action. Full Story: Forbes

MARKET RESEARCH

Vanderbilt marketing research shows how our peers influence our food choices

You walk into Jeni’s Ice Creams with your roommate prepared to order a double scoop of chocolate ice cream—but then your roommate settles with a single scoop of strawberry. Next thing you know, you’re at the cash register holding a single scoop of chocolate instead of the double scoop you initially planned. Sound familiar? Full Story: The Vanderbilt Hustler

Why Luxury Brands Need Mystery Shoppers

Customer advocacy is crucial for the success of any industry, but it is even more critical for the luxury sector where consumers expect exceptional services. As Chinese luxury buyers are becoming more demanding, multinational brands are growing concerned that their products could lose appeal faced with competition from emerging niche brands. Full Story: Jing Daily

WEB DEVELOPMENT

React Vs AngularJS – Which One Is Best For Web Development?

For you, as a service acquirer, you must be familiar with the fundamental knowledge or website development. It will enable you to understand the different features associated with solutions that are offered by web development companies. In most cases, when one fails to shortlist the right solution provider in the said niche and one as a customer is not tech-savvy, things usually collapse, and the results are not as per the satisfactory levels that one may have as a customer. Full Story: RecentlyHeard.com

Yahoo Small Business Introduces Website Design Service

It is expected to lessen the burden on small businesses from learning how to build and manage websites on their own to using the WordPress platform. The new service will provide the design, engineering, copywriting and support services required to create, build, launch and manage a website. Full Story: Small Business Trends

MARKETING AUTOMATION

Let’s use artificial intelligence to augment workforce

We have driverless cars, drones delivering medical supplies to rural areas and chatbots screening candidates for job opportunities. The Fourth Industrial Revolution is here. But as with any technological advancement, the story is more complicated than simple displacement. Full Story: Daily Nation

Forget Artificial Intelligence: The Future of the Workplace is Relationshipism.

Today at their three-day World BRMConnect conference in New Orleans, Business Relationship Management Institute (BRM Institute) will formally introduce Relationshipism as a term and as a theory to the single, global community. Full Story: Benzinga

ANALYTICS & BUSINESS INTELLIGENCE

Augmented Analytics: Future of Business Intelligence

Augmented analytics technology leverages machine learning (ML)/artificial intelligence (AI) and natural language generation (NLG) to enhance data analytics process by automating data analysis and sharing the insights in a intuitive visual format. Full Story: PRNewswire

Using data to transform business

Business intelligence tools have become necessary for dealers to maximise the wealth of data generated daily in the motor retailing. At Automotive Management Live 2019 on November 7 at Birmingham NEC, Real World Analytics automotive data scientist Neil Murphy will help dealers and carmakers learn how to turn data into insights and intelligence. Full Story: AM

BRANDING AND DESIGN

The Power That Data Has On Brand

Knowledge is power and the more data you have the better choices you can make for your brands. Akerna has been gathering data through its MJ Platform and will demonstrate how this data can be used for success with your brand. This panel was taped at the green Market Summit on September 11 in Los Angeles. Full Story: Green Market Report

Ten Ways To Handle A Brand Crisis

Those words are from William Shakespeare’s play, As You Like It, which was probably first performed between 1599 and 1603. That was over 400 years ago, long before the Internet and social media were even conceived. Social media in the 1600s came in the form of handwritten or printed works and live presentations, such as a Shakespeare play. Full Story: Forbes

VOICE STRATEGIES

Alexa Adds Multilingual Mode for Bilingual Homes

Multilingual mode is aimed specifically at bilingual homes where two languages are frequently used at the same time. Until now, Alexa could only understand and speak one language at a time, and switching to another language requires adjusting the settings in the Alexa app. Full Story: Voicebot.ai

How to Use ‘Voice of Customer’ Tools for Your Business

Do you truly understand your customers? I’m not talking about creating personas, doing keyword research and looking at your demographics (although that’s important too)! I’m referring to listening to what your audience actually wants and needs to improve the customer experience. Full Story: Business 2 Community

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