OOH ad revenues hit record low in 2020
OOH advertising revenues across the globe, including all digital, traditional and ambient media platforms, declined 13.3%, to $51.63 billion, in 2020 — the steepest drop the OOH ad industry has ever endured. Full Story: Digital Signage Today
Ford DOOH campaign aims to dispel electric vehicle range anxiety
Car maker Ford has launched a data-driven Digital Out of Home campaign for the all-electric Ford Mustang Mach-E. Full Story: Mobile Marketing Magazine
How Deep Learning Is Shaping The Future Of Content Production
Last year, 64.2 zettabytes of data were created globally — enough to fill about 1 trillion 64GB flash drives — according to IDC. Full Story: Forbes
Digital signage: More than just a pretty fascia
When you look at a digital sign today, don’t be surprised if it is looking back. Full Story: IT World Canada
How will immersive experiences change as we come out of COVID?
As the world slowly emerges from the pandemic, and workplaces return to face-to-face interaction, how will technology adapt to the next wave of immersive experiences? Full Story: Digital Signage Today
Four Ways To Make QR Codes A Success For Your Business
QR codes, once thought to be a relic of the past, are returning as a hot marketing trend. Full Story: Forbes
How Digital Signage Helps Build Profits
New challenges require modern solutions. Full Story: QSR magazine
Samsung Business TV brings elevated in-store customer experience to local favourites
As technology continues to develop, businesses are looking for new and exciting ways to communicate with their customers. Full Story: Samsung Newsroom
Small changes make a big impact in digital out-of-home advertising
Outdoor media company, QMS, and neuro-marketing firm, Neuro-Insight, have found and quantified the way changing digital out-of-home (DOOH) advertising can have a 38 per cent higher impact than static advertising – all by day five. Full Story: CMO Australia
Don’t look now, but here comes the future of digital signage
Unless you live in a remote part of the country, chances are there’s at least one digital sign within a block of where you live. Full Story: IT World Canada