By Integrated Marketing Platform | October 27, 2021 | Uncategorized,
MARKETING STRATEGY
Five-Point Checklist For Analyzing Marketing Performance
Not sure if you’re effective in trying to reach your audience? That’s quite common. Full Story: Forbes
7 Essential Marketing Tools for a Strategy Overhaul
Businesses have always relied on well-defined marketing strategies to create awareness for their brands and reach their target audience. Full Story: TechFunnel
The Ultimate Guide to Digital Marketing
Do you want to reach more people online? Learn about the most effective types of digital marketing used today. Full Story: Search Engine Journal
How to Better Strategize Your Marketing
Tips on creating an effective roadmap for this pivotal task, and how to save time in the bargain. Full Story: Entrepreneur
Finding common ground: It’s time to align sales and marketing
A disjointed customer journey will leave companies exposed and at risk of losing the customer’s business. Full Story: ITProPortal
Three Things B2B Marketers Can Learn From B2C Marketing Strategies
Digital marketing remains a vital component of marketing strategy for B2C and B2B brands alike. Full Story: MarketingProfs
Smarter ways to align marketing with sales
There’s often a misconception in the B2B space that marketing is secondary to sales. In reality, the two need to work hand in hand in order to fire up the lead gen engine. Full Story: Marketing Mag
What is Digital Marketing? | A Digital Marketing Guide
Digital marketing, a.k.a. online marketing or internet marketing, has transformed the way we shop, share content and engage with brands. Full Story: TechRadar
SOCIAL MEDIA
A Guide To Social Media Marketing For Dropshippers
With a growing number of online shoppers, many dropshipping stores are springing up globally. Full Story: Forbes
5 social media marketing strategies for your restaurant business
A savvy restaurateur will invest effort and resources to set up a solid social media presence for the brand. Full Story: Mobile Marketing Magazine
What Social Media Marketing Is and How It Can Help Power Your Business
Social media marketing refers to the process of creating tailored content for social media platforms for the purpose of driving engagement and promoting a brand. Full Story: CMSWire
New Report Looks at Social Media Usage Trends Over the Past Decade, and Where Things are Now Headed
If you want to understand the latest social media platform updates, and maximize your own efforts in social media marketing … Full Story: Social Media Today
SEARCH ENGINE
Running into the billions every day, search offers huge opportunities for marketers looking to seize consumer attention, gain the biggest share of traffic, and boost website performance. Full Story: PerformanceIN
Easy SEO wins for agents: How to beat Google by playing its game
As local search gains ground with Google Local Pack, it’s critical that agents unlock its secrets. Full Story: Inman
Drive more traffic to your website: A beginner’s guide to SEO
If you have a website for your brand but it’s not getting the attention it deserves … Full Story: The Guardian
Why Should I Embed an SEO Audit Tool On My Website?
Every business on the internet nowadays is more or less dependent on SEO. Full Story: Business 2 Community
MOBILE MARKETING
Mobile Marketing Tips That Won’t Break the Bank
Mobile marketing is a hot topic in the mobile world. Full Story: Telemedia Online
Best No-Code Mobile Apps Builders or Platforms
Numerous factors come into play when one decides to build a mobile app whether it is for their artwork, business, or even for entertainment purposes. Full Story: Business 2 Community
Best Programming Languages for Mobile Apps
Have you ever counted how many apps do you use per day? We’re so used to our mobile apps that we don’t even notice how they make up a huge part of our days. Full Story: News Anyway
7 Ways to Defend Mobile Apps and APIs from Cyberattacks
There are two essential elements driving progress in today’s digital-first economy: Mobile applications and APIs. Full Story: Security Boulevard
DIGITAL SIGNAGE/ SCREEN MEDIA
Small changes make a big impact in digital out-of-home advertising
Outdoor media company, QMS, and neuro-marketing firm, Neuro-Insight, have found and quantified the way changing digital out-of-home (DOOH) advertising can have a 38 per cent higher impact than static advertising – all by day five. Full Story: CMO Australia
Don’t look now, but here comes the future of digital signage
Unless you live in a remote part of the country, chances are there’s at least one digital sign within a block of where you live. Full Story: IT World Canada
EMAIL MARKETING
Is email marketing effective in 2021?
Advertising via email has been a huge part of digital marketing strategies. Full Story: Augusta Free Press
The 7 Best Email Scheduling Tools You Should Try
With email scheduling tools, you can write an email when an idea strikes you and schedule it to go at a better time. Here are the best tools to use! Full Story: MakeUseOf
E-COMMERCE
How AI Can Boost Sales for Your eCommerce Businesses
The COVID-19 pandemic has changed a lot of things about the world as we know it. And for many, the best way to survive is to adapt to the new normal. Full Story: Yahoo Finance
Privacy Changes to Streaming Ads Are Coming
Connected television, a rising star in the targeted, programmatic advertising industry, will soon be impacted by new privacy measures. Full Story: Practical Ecommerce
PUBLIC RELATIONS
11 Ways VR And AR Stand To Impact Advertising, Marketing And PR
When virtual reality and augmented reality technologies first appeared on the scene, consumers were excited about the possibilities. Full Story: Forbes
Develop a Public Relations Strategy to Promote Your Small Business
PR, or Public Relations, is more essential than ever for small businesses to grow in 2021, and it doesn’t have to be super complicated or costly. Full Story: Small Business Trends
MARKET RESEARCH
How Do You Know Your China Market Research Is Working?
China’s western and central regions are skincare-focused, while its north and south regions are passionate about makeup and fragrance, making them very different target markets. Full Story: Jing Daily
WEB DEVELOPMENT
6 Key Benefits of Good Website Design
Are you on the fence about getting a website for your business? Perhaps you’re a “DIYer” wondering if you should hire a professional? Full Story: Social Media Today
How to Build a Hyperfast WordPress Website
Do you have a WordPress website? Would you like it to be faster? Full Story: Search Engine Journal
MARKETING AUTOMATION
Four Ways AI, VR & AR Can Enhance Your Marketing
When you sit back and think about the changes that have been made in technology over the past few years, it is quite amazing. Full Story: BBN Times
How AI Can Boost Sales for Your eCommerce Businesses
The COVID-19 pandemic has changed a lot of things about the world as we know it. Full Story: Black Enterprise
ANALYTICS & BUSINESS INTELLIGENCE
3 Stocks to Watch Amid Rising Usage of Business Analytics
As the shift to digitization has accelerated over the years, the importance of business analytics has also increased manifold. Full Story: Yahoo Finance
Seven ways how marketing analytics can add business value
Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. Full Story: Consultancy.com.au
BRANDING AND DESIGN
Defining Your Personal Brand With Online And Offline Branding
With the uncertainty of the past year and a half and an even more uncertain rest of the year, it can be tempting to put off any new brand-building or brand redefining work until things settle down. Full Story: Forbes
Branding tips for local businesses
Establishing a new business in a local market can be challenging, regardless of your niche or business size. Full Story: Retail Technology Innovation Hub
VOICE STRATEGIES
Samsung Adopts ‘Matter’ Smart Home Protocol for SmartThings and Galaxy
Samsung has begun integrating the Matter standard for smart device control. Full Story: Voicebot.ai
iOS 15.1: Apple Confirms 22 Security Reasons To Update Your iPhone Now
Apple has released iOS 15.1, along with a bunch of cool new features. But iOS 15.1 is also an important security update, because it comes with fixes for 22 security vulnerabilities, some of which are serious. Full Story: Forbes