OOH ad revenues hit record low in 2020
OOH advertising revenues across the globe, including all digital, traditional and ambient media platforms, declined 13.3%, to $51.63 billion, in 2020 — the steepest drop the OOH ad industry has ever endured. Full Story: Digital Signage Today
Ford DOOH campaign aims to dispel electric vehicle range anxiety
Car maker Ford has launched a data-driven Digital Out of Home campaign for the all-electric Ford Mustang Mach-E. Full Story: Mobile Marketing Magazine
When Your Digital Signage Is Out of This World
It’s genius, really. If we have a Digital-Out-of-Home industry, why can’t we have Digital-Out-of-This World? Full Story: rAVe [PUBS]
Tips For Startups To Get The Best From Outdoor Digital Signage
Promoting your startup is crucial, but marketing costs can easily burden your shoestring budget. Full Story: CoFounder Magazine
Small changes make a big impact in digital out-of-home advertising
Outdoor media company, QMS, and neuro-marketing firm, Neuro-Insight, have found and quantified the way changing digital out-of-home (DOOH) advertising can have a 38 per cent higher impact than static advertising – all by day five. Full Story: CMO Australia
Don’t look now, but here comes the future of digital signage
Unless you live in a remote part of the country, chances are there’s at least one digital sign within a block of where you live. Full Story: IT World Canada
The Tactical Strategy Required For Programmatic Digital Out-Of-Home
As we emerge from the post-pandemic life to take up our former daily routines, brands and advertisers are searching for creative ways to speak to consumers as they once again move about their daily activities. Full Story: Forbes
DOOH’s Major Advantage for Advertisers Post-COVID
Despite physical retailers opening their doors to a higher capacity of people, post-pandemic shoppers don’t have the same habits they did before the pandemic. Full Story: Total Retail
OOH ad revenues hit record low in 2020
OOH advertising revenues across the globe, including all digital, traditional and ambient media platforms, declined 13.3%, to $51.63 billion, in 2020 — the steepest drop the OOH ad industry has ever endured. Full Story: Digital Signage Today
Ford DOOH campaign aims to dispel electric vehicle range anxiety
Car maker Ford has launched a data-driven Digital Out of Home campaign for the all-electric Ford Mustang Mach-E. Full Story: Mobile Marketing Magazine