By Integrated Marketing Platform   | September 14, 2021 | Uncategorized,

MARKETING STRATEGY

What’s The Right Marketing Strategy For A Pandemic And Post-Pandemic World?

The pivot to contactless interactions during the pandemic created a paradigm shift in how we work, shop, travel and consume services. Full Story: Forbes

Unclear Messaging Undermines Your Marketing Success — Here’s How To Avoid It

The clarity of your messaging can either make or break a marketing campaign. Before you do anything, first ask yourself: Is my messaging clear? Full Story: Forbes

You want to know a truth about content marketing: nobody cares about your product or service

Doing a strategy in the right way will allow you to have good results. Full Story: Entrepreneur

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” Full Story: CMO Australia

Three Tips For Writing Marketing Email Subject Lines People Actually Want To Open

When was the last time you sent an email? Full Story: Forbes

Eight Holiday Marketing Trends Entrepreneurs Are Tired Of Seeing (And What To Do Instead)

As the holiday season draws near, so does the chance to market your offerings to holiday shoppers. Full Story: Forbes

How to unlock the value of your next B2B video marketing campaign

There’s ample evidence to show video marketing is a powerful way to fire up your marketing inbound engine and build an emotional connection with customers. Full Story: Marketing Mag

How To Increase Your Business’s Visibility Through Creative Marketing Campaigns

Market audiences are more reliant on digital devices than ever, being influenced more by passive marketing strategies than traditional, attention-seeking campaigns. Full Story: International Business Times

SOCIAL MEDIA

Five Ways To Gain Ground On Social Media In 2021

At the time of this writing, we’re halfway through August and heading into the final quarter of 2021. Full Story: Forbes

8 Social Media Marketing Trends and Predictions for 2022 and Beyond

Are you mulling over your social media strategy for the year ahead? Want to learn about the key trends likely to affect how potential customers use social media? Full Story: Social Media Today

The anatomy of social media’s mad-making machine

Facebook and other social media companies didn’t cause America’s massive political divide, but they have widened it and pushed it towards violence, according to a report from New York University released Monday. Full Story: Axios

How to Run a Spook-tacular Halloween Campaign on Social Media

Halloween marks the start of a major end-of-year sales period. Full Story: Social Media Today

SEARCH ENGINE

How to Choose the Best Shopify Theme for SEO

Choosing your Shopify store theme is a small part of an SEO-focused approach, but it’s a good place to start. Here are 13 things to check. Full Story: Search Engine Journal

5 Ways To Level Up The SEO Game For Your Blog Site

Running a successful ecommerce business is more than just launching a fancy website. Full Story: TechBullion

The importance of SEO in business

Search Engine Optimization (SEO) is the process where you aim to increase the quality and quantity of traffic to your website through organic search outcomes. Full Story: Santa Clarita Valley Signal

How 4 Worldwide Agencies Prove SEO Value

How do you usually define success when it comes to a new SEO client? Full Story: Search Engine Journal

MOBILE MARKETING

Looking for ways to loop a YouTube video on computer or in mobile app? Know how

Here is a step-by-step guide to loop a YouTube video on a computer or in a mobile app. Full Story: IndiaToday

What to Consider When Building Your Online Store’s Mobile App

Global mobile commerce sales are expected to reach a jaw-dropping $3.56 trillion in 2021 and account for almost 73% of these ecommerce sales. Full Story: TechBullion

How Much Mobile App Development Will Cost You in 2021?

In the past few years, the mobile app development industry has experienced acute growth. Full Story: CustomerThink

A Few Top Trends Driving Mobile Marketing and Mobile Ads in B2B and B2C Markets

Mobile Marketing refers to any marketing strategy and campaign that is run through mobile devices. Full Story: MarTech Series

DIGITAL SIGNAGE/ SCREEN MEDIA

OOH ad revenues hit record low in 2020

OOH advertising revenues across the globe, including all digital, traditional and ambient media platforms, declined 13.3%, to $51.63 billion, in 2020 — the steepest drop the OOH ad industry has ever endured. Full Story: Digital Signage Today

Ford DOOH campaign aims to dispel electric vehicle range anxiety

Car maker Ford has launched a data-driven Digital Out of Home campaign for the all-electric Ford Mustang Mach-E. Full Story: Mobile Marketing Magazine

EMAIL MARKETING

Your Email Marketing Is Destined to Fail Without These 3 Essentials

Don’t underestimate the power of a well-crafted email-marketing strategy; it can make or break your business. Full Story: Entrepreneur

How to Pick the Right Email Marketing Service for Your Business

Email marketing services are a dime a dozen. Full Story: Business 2 Community

E-COMMERCE

3 burning questions about retail and ecommerce

Fluid customer journey, scorecarding sustainability, and marketplaces. Full Story: eMarketer

How merchants can win against ecomm giants

Consumer spending is once more on the rise, and much of it is going to digital merchants. But how can smaller businesses compete with the likes of big-box stores like Walmart and digital giants like Amazon? We asked a digital expert for advice. Full Story: BizReport

PUBLIC RELATIONS

14 Key Metrics For Measuring A PR Campaign’s Effectiveness

In the world of public relations, the full impact of a campaign can be difficult to track. Full Story: Forbes

The Value Of Courage In PR

While it may seem odd, I regularly think of the concept of courage throughout the course of my work week. Full Story: Forbes

MARKET RESEARCH

How to Do Competitive Market Research—and Why Alcohol Brand Owners and Managers Should Be Doing More of It

Tips on how to leverage research now that alcohol brands have greater visibility into the marketplace than ever before. Full Story: SevenFifty Daily

WEB DEVELOPMENT

What Does Voice Search Mean for App Development?

Much of the blame for the increasing complexities associated with mobile app development can reliably be placed at the feet of the producers of “Star Trek.” Full Story: Appolicious

SEO & Web Programming: How the Two Now Work Together

The key to running a successful online business depends on how well you balance key skills including content creation, SEO, and web development/programming. Full Story: The Web Writer Spotlight

MARKETING AUTOMATION

Your Marketing Automation Can Bridge the Gap in your Marketing-Sales Alignment

This is what can help them drive positive results while making it easier to calculate the ROI of various marketing and sales outreach activities, bottom-line metrics, customer acquisition lags, and more. Full Story: MarTech Series

The Future Of Marketing Automation

What Is Marketing Automation? Marketing automation allows businesses to save time on carrying out repetitive task … Full Story: Business Manchester

ANALYTICS & BUSINESS INTELLIGENCE

5 Reasons Your Website Isn’t Driving Leads

Contribute to society, improve people’s lives, provide the next groundbreaking solution — these may be our true end goals, but we need our businesses to grow and flourish in order to make these happen. Full Story: Forbes

What Is Business Intelligence and Capabilities That Can Help

BI or Business Intelligence takes advantage of software and services that help to transform big data or any other relevant information into actionable insights that can help to inform an organization’s decision making processes and can be used to present these analytical findings into a report or a chart, graph and more. Full Story: Telemedia Online

BRANDING AND DESIGN

What Is Executive Personal Branding? 10 Tips to Build Your Own

You have years of experience in your industry. Along with the knowledge and expertise to distinguish yourself. But how do you stand out and build your reputation as an expert? The key is executive personal branding. Full Story: Business 2 Community

BRANDING MICROSOFT 365: WHY IT MATTERS AND WHY YOU SHOULD DO IT

While corporate logos definitely have their place, we can all probably think of a few companies that take their branding to the extreme by plastering their logo onto anything and everything they possibly can. Full Story: TechGenix

VOICE STRATEGIES

7 reasons to consider adopting voice technology for your small business

Voice communication has emerged as the next big thing in the world of digital technology. From Google Assistant searches on Android devices to Apple’s Siri commands on iOS devices, there’s a growing trend of people talking to their smart gadgets and getting real-time responses. Full Story: Augusta Free Press

Alexa, how popular are voice assistants these days?

According to the voice technology agency Vixen Labs, voice assistants are continuing to advance through the addition of new skills. The company has been working with Amazon to create new programs for Alexa. Full Story: Digital Journal

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