New research from Alfi reveals 95 per cent of advertising executives expect digital out of home (DOOH) advertising to grow over the next two years, with 51 per cent anticipating major expansion. Full Story: Marketing.ie
DOOH to be worth more than $50 billion by 2026
The research saw input from senior ad execs across the US, UK, France, Germany and Asia. Full Story: Campaign Asia
What the rise of digital signage means for your business
It’s hard to believe that it’s been a year-and-a-half after the news first broke of the pandemic, confining consumers to their homes and increasing their online shopping habits. Full Story: Bizcommunity
Programmatic Digital Out of Home has arrived
Covid-19 has undeniably acted as a catalyst to speed up digital adoption and introduce new trends at a rate that few could have predicted. Full Story: Bizcommunity
Outdoor revenues rise as DOOH takes on more spend
The Australian Out-of-Home (OOH) industry has seen an increase of 125% in net media revenue for the second quarter of 2021, compared to the same time last year, according to a new report from the Outdoor Media Association (OMA). Full Story: Mumbrella
Forecast: Digital Out of Home ad market rapid growth
Research from Alfi reveals 95 per cent of advertising executives expect the Digital Out of Home (DOOH) advertising sector to grow over the next two years, with 51 per cent anticipating dramatic expansion. Full Story: Advanced Television
How Retailers Can Use These Four Emerging Technologies In Their Post-Covid Evolution
Brick-and-mortar retailers were among those hit hardest by the Covid-19 pandemic. Full Story: Forbes
Digital signage made easy: Finding the right OS
Organizations of all sizes and types are adopting digital signage to accelerate their digital transformation in a fast-paced changing world. Full Story: Retail Customer Experience
6 ways hybrid workspaces are changing communications
With the hybrid workplace becoming the norm, it’s more important than ever to have an effective and engaging communications strategy. Full Story: Digital Signage Today