By Integrated Marketing Platform   | July 02, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

A Complete Guide for Video Marketing Basics Required By Startups

Videos have become a prime part of content marketing tactics these days. No doubt, attractive and exciting videos increase web traffic by 80%. Full Story: The Costa Rica News

Five Smart Marketing Use Cases For Artificial Intelligence

Leveraging artificial intelligence (AI) is now commonplace in marketing. Full Story: Forbes

3 Trends That’ll Shape Your Pandemic-Recovery Marketing Strategy

Here are three trends marketers should be optimistic about as we recalibrate for reentry. Full Story: Inc. Magazine

Getting beyond the marketing of digital building platforms

With the market flooded with hundreds of solutions, it can be difficult to find ‘the one.’ Full Story: ITProPortal

The Importance Of Making Marketing Campaigns “Low-Calorie”

What comes to mind when I ask you to complete this sentence? “A good marketing campaign should be … ” Catchy? Memorable? Unique? Full Story: Forbes

Increase in marketing efforts combine direct mail and digital audiences

As the world around us is starting to awaken from the pandemic, so too is the level of marketing we are seeing at our clients. Full Story: The Drum

The Marketing Techniques You Need To Adopt This Year

To keep your business moving along the correct path, you need to make sure that your marketing is strong, which usually involves keeping it up to date with what is going on in the marketing world at the time. Full Story: Muncie Voice

A complete guide to affiliate marketing for beginners

In affiliate marketing, you promote another merchant’s or company’s products and they pay you a commission if someone purchases through your affiliate link. Full Story: Augusta Free Press

SOCIAL MEDIA

The two top trends to watch out for in social media

In 2021, it is no surprise that data privacy is still one of the most prominent topics of discussion centred around social media and the Internet. Full Story: Media Update

5 Ways to Step Up Your Distributor Social Media Marketing

With people spending so much time on social media, your social business pages could become your best marketing channels in 2021 and beyond. This is not as hard to achieve as you might think. Full Story: Promo Marketing

Monopoly or Not, the Data Shows Facebook Dominates in Social Media

US courts may not believe Facebook holds a monopoly, but the data doesn’t lie. Full Story: PCMag

Do you remember MySpace and Friendster? This is the history of social media

Believe it or not, we are experiencing the second boom of social media. Full Story: Entrepreneur

SEARCH ENGINE

3 Important SEO Considerations When You Launch a New Website

Launching a new website means you are entering into a sea of established competition. Full Story: Inc. Magazine

3 FACTORS TO FIND OUT WHETHER YOUR SEO IS WORKING FINE OR NOT

SEO is said to be the heart of the website that regulates the healthy working of the website and it needs timely maintenance. Full Story: Influencive

4 Viable Reasons Why You Should Outsource SEO Services

SEO is more than a buzzword nowadays as everyone is eyeing the top SERP rankings. Full Story: Micky News

Real Guest Blogging Suggests 4 Ways to Manage Multiple SEO Projects

Managing multiple SEO projects is probably one of the most challenging tasks for SEO professionals. Full Story: TechBullion

MOBILE MARKETING

Four Tips For Boosting Your Mobile App Conversions

Are you interested in getting more app conversions? If so, you’re in the right place. Full Story: Forbes

2 in 3 advertisers increase mobile marketing budgets as COVID-19 drives m-commerce growth

The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Full Story: AME Info

5 Ways to Make Money with Mobile Games

The popularity of mobile devices and the huge increase in technological capability have taken the mobile app industry to the next level. Full Story: CustomerThink

15 Tips For Ensuring Your Mobile App Stays Fresh And Relevant

As consumer use of smartphones and tablets has continued to grow in recent years, many businesses have developed and launched mobile apps. Full Story: Forbes

DIGITAL SIGNAGE/ SCREEN MEDIA

6 ways hybrid workspaces are changing communications

With the hybrid workplace becoming the norm, it’s more important than ever to have an effective and engaging communications strategy. Full Story: Digital Signage Today

EMAIL MARKETING

E-commerce Analytics: How to Drive More Sales with Data

The world of e-commerce has recently undergone quite an expansion. With the combined effects of the pandemic and the shift in shopping habits, e-commerce stores are popping up like mushrooms. Full Story: TechDay

Years-Proven Tactics in Email Marketing: What Will Definitely Work for You

To begin with, effective email marketing has nothing to do with spam that no one reads while checking their inboxes. If used correctly, email marketing is a great way to establish contact with the client and build a long-lasting bond. Full Story: Wales 247

E-COMMERCE

The 7 Mistakes To Avoid While Running An eCommerce Business

You might be wondering what are the mistakes that I need to avoid while running an eCommerce business? Full Story: NewsGram

Facebook Launches 4 New Ecommerce Features

Facebook is introducing new ways for online retailers to get their products discovered by more customers and increase sales. Full Story: Search Engine Journal

PUBLIC RELATIONS

8 Ways to Prepare for Public Relations Success

Before reaching out to journalists to promote your business, lay the groundwork for greater success when the time is right. Full Story: Entrepreneur

How To Measure ROI On A PR Placement

One of the most popular and oft-asked questions from prospective as well as existing clients is, “What is the return on an investment of PR services?” Full Story: Forbes

MARKET RESEARCH

Market researcher: iPhone 12 sold over 100 million times

The iPhone 12 is apparently meeting with considerable demand: Full Story: Market Research Telecast

WEB DEVELOPMENT

Is Your Small Business Website Secure?

It is now easier than ever for business owners to create a company website, but it’s not so simple to build a secure site that will protect user data and financial information. Full Story: Forbes

Who are your website users and what do they want?

People come to your website looking for answers. You have a less than a second to convince them they’re in the right place before they click away. Full Story: Cambridge Network

MARKETING AUTOMATION

Marketing Automation Trends Strengthening Brand-Customer Relationship

he Coronavirus pandemic, in 2020, led to a nationwide lockdown bringing the economy to a standstill. It caused disruptions across industry verticals. Full Story: CIOL

A case for conversational marketing automation: 89% of customers prefer messaging brands

While the future of retail may be largely digital, we know there will be an equally large focus on meaningful communication with consumers. Full Story: The Drum

ANALYTICS & BUSINESS INTELLIGENCE

Business Intelligence: How far and deep can it go to change the way organisations work?

A wily banker in the mid-1800s made it a point to gain knowledge of political instabilities in Europe and thereby predicted the market. Full Story: Business Insider

Leveraging Unprompted Voice-of-the-Customer Insights for a Connected Enterprise

Today’s customers want one consistent journey, but in order to provide this, the entire enterprise needs to operate in lockstep. Full Story: CustomerThink

BRANDING AND DESIGN

5 things to consider when naming a brand

Brand naming is a creative exercise, but there is a generally accepted process for finding good, available brand names. Full Story: Bizcommunity

7 branding essentials for eCommerce site owners

If you can get these branding essentials right it should help improve your chances of growing your business online. Full Story: KnowTechie

VOICE STRATEGIES

Parents of children called Alexa ask for Amazon assistant name change

Parents of children called Alexa are asking for Amazon to change the name of its virtual assistant, due to their daughters being bullied at school. Full Story: Gearbrain

It’s not you: How to get Alexa, Siri and Google Assistant to understand you better

Voice assistants changed the way we interact with technology. Why set an alarm manually when Alexa can do it for you? Siri can type up your emails. Full Story: Fox News 

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