How to avoid the spam trap in email marketing

New research by Trustwave reveals that 26 per cent of spam is infected with malware. Full Story: Customer Think

Use Email Signature Banners for Lead, Sales, + Event Growth

Email signature banners are one of the best kept secrets for driving real sales growth and prospect engagement. Full Story: G2 (blog)

Must Know Email Marketing Metrics To Track Campaign Success

Yes, I know, email marketing has been around for decades, and by now, most people are aware of the basic metrics of email marketing performance and how they work. Full Story: Social Media Today

4 Ways to Improve Email Marketing Engagement

Email can be an incredibly effective marketing channel. Here’s how to boost engagement with your audience via email. Full Story: Business.com

Engage customers with unique emails

Email marketing is used by companies around the world to generate leads and encourage purchase behaviour among its existing customers. Full Story: Khaleej Times

HOW INFLUENCERS CAN HELP YOUR EMAIL MARKETING CAMPAIGNS

Work with outside voices to build a more trustworthy brand. Also: Don’t get overwhelmed by member data. Full Story: Associations Now

11 Great Tips To Craft Better Emails

While a lot of online marketers have described email marketing as dead, nothing could be further from the truth. Full Story: Forbes

5 Killer Lead Magnet Ideas to Get More Email Subscribers

A lead magnet is a piece of content that provides value for people in exchange for their contact information. Full Story: Business 2 Community

119 Facts You Don’t Know About Email Marketing

Email marketing is generally considered one of the most effective advertising strategies for businesses, but did you know that around 77% of consumers prefer receiving emails as well? Full Story: Business West

How To Win Back Customers Who Stop Engaging With Your Emails

Do you have a long list of subscribers who stopped engaging with your brand? Full Story: Forbes